Download Sample
Add to CartOnline Survey Software Market
By Product;
Individual Grade and Enterprise GradeBy Deployment;
Cloud and On-PremiseBy Organization Size;
Small Scale Enterprises, Medium Sized Enterprises, and Large EnterprisesBy Pricing Model;
One Time License, Annual Subscription, and Monthly SubscriptionBy End-User;
Market research, Retail, Financial Services, Healthcare, and ManufacturingBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Online Survey Software Market Overview
Online Survey Software Market (USD Million)
Online Survey Software Market was valued at USD 4,968.69 million in the year 2024. The size of this market is expected to increase to USD 10,058.38 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.6%.
Online Survey Software Market
*Market size in USD million
CAGR 10.6 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 10.6 % |
| Market Size (2024) | USD 4,968.69 Million |
| Market Size (2031) | USD 10,058.38 Million |
| Market Concentration | Low |
| Report Pages | 369 |
Major Players
- SurveyMonkey
- Qualtrics
- Google Forms
- Typeform
- QuestionPro
- SurveyGizmo
- SoGoSurvey
- Zoho Survey
- Formstack
- SurveyLegend
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Online Survey Software Market
Fragmented - Highly competitive market without dominant players
The Online Survey Software Market is experiencing significant momentum driven by the surge in data-driven decision-making across diverse sectors. Companies increasingly rely on online surveys to gather valuable insights from customers, employees, and stakeholders. Over 65% of organizations have embedded these tools into their feedback processes to strengthen service quality and operational outcomes.
Rising Industry Utilization
Industries such as healthcare, education, retail, and finance are actively adopting online survey software to monitor customer satisfaction and optimize service delivery. Close to 72% of customer experience programs now integrate online survey feedback, demonstrating its vital role in influencing corporate strategies.
Advanced Technologies Enhancing Capabilities
The adoption of AI-driven analytics, machine learning, and instant reporting has significantly advanced survey platforms. Roughly 58% of providers have embedded AI technologies, delivering deeper analytics and tailored user experiences that elevate decision-making accuracy.
Cloud Deployment Accelerates Adoption
The preference for cloud-based survey solutions continues to rise due to their scalability, convenience, and cost-effectiveness. Nearly 66% of businesses opt for cloud-hosted platforms, benefiting from simplified management, reduced capital expenses, and automatic updates that streamline operations.
Online Survey Software Market Recent Developments
-
In September 2023, SurveyMonkey launched SurveyMonkey Forms, a new platform designed to allow users to easily create professional forms. This new tool combines advanced capabilities with the user,friendly design of SurveyMonkey's flagship survey product. It aims to simplify form creation, offering an integrated experience to both casual users and businesses seeking more complex data collection solutions.
-
In August 2022, Qualtrics unveiled new features for its survey software that focus on AI,powered sentiment analysis. This enhancement aims to help businesses better understand and act on customer feedback by automatically analyzing open,ended responses for sentiment, thus improving the accuracy and efficiency of market research.
Online Survey Software Market Segment Analysis
In this report, the Online Survey Software Market has been segmented by Product, Deployment, Organization Size, Pricing Model, End-User and Geography.
Online Survey Software Market, Segmentation by Product
The Online Survey Software Market has been segmented Product into Individual Grade and Enterprise Grade.
Individual Grade
Individual grade online survey software is primarily used by freelancers, educators, and small businesses for basic data collection and analysis. These tools offer user-friendly interfaces and are typically more cost-effective, making them ideal for limited-scale operations. With the growing preference for quick feedback collection, this segment accounts for over 30% of the market share.
Enterprise Grade
Enterprise grade survey software is designed for large-scale organizations requiring advanced analytics, integration capabilities, and robust data security. It supports high-volume surveys, complex branching, and role-based access control. Owing to increasing digital transformation initiatives, this segment holds a dominant market share of nearly 70%.
Online Survey Software Market, Segmentation by Deployment
The Online Survey Software Market has been segmented by Deployment into Cloud and On-Premise.
Cloud
Cloud-based online survey software is gaining traction due to its scalability, remote accessibility, and cost-effectiveness. It allows users to conduct and manage surveys without requiring dedicated IT infrastructure. With the increasing adoption of SaaS models, this segment contributes to over 65% of the market share.
On-Premise
On-premise survey software offers enhanced data control and security, making it a preferred choice for organizations with stringent compliance requirements. Although it demands higher upfront investment and maintenance, it remains relevant for industries such as finance and government. This segment holds nearly 35% of the market share.
Online Survey Software Market, Segmentation by Organization Size
The Online Survey Software Market has been segmented by Organization Size into Small Scale Enterprises, Medium Sized Enterprises and Large Enterprises.
Small Scale Enterprises
Small scale enterprises utilize online survey software for gathering customer feedback, conducting market research, and improving product offerings. These businesses prefer cost-effective and easy-to-use platforms with essential functionalities. This segment contributes to around 25% of the market share.
Medium Sized Enterprises
Medium sized enterprises demand more customizable and scalable survey tools that support deeper analytics and integration with existing business systems. These organizations are increasingly investing in cloud-based solutions to enhance decision-making. This segment accounts for nearly 35% of the market share.
Large Enterprises
Large enterprises rely on advanced survey platforms with features like AI-driven insights, real-time data analysis, and enterprise-grade security. These tools help drive strategic planning and large-scale feedback collection. Due to their extensive operational scale, this segment holds about 40% of the market share.
Online Survey Software Market, Segmentation by Pricing Model
The Online Survey Software Market has been segmented by Pricing Model into One Time License, Annual Subscription and Monthly Subscription.
One Time License
The one time license model offers users permanent access to the survey software after a single upfront payment. This model is favored by organizations seeking long-term use without recurring costs. Although declining in popularity due to limited flexibility, it still accounts for around 20% of the market share.
Annual Subscription
The annual subscription model provides cost savings and continuous updates, making it ideal for businesses with ongoing survey needs. It allows access to premium features and technical support throughout the year. This pricing model dominates the market, contributing over 50% of the market share.
Monthly Subscription
The monthly subscription model offers users flexibility with short-term commitments and easy cancellation options. It appeals to freelancers, startups, and businesses with temporary projects. This segment holds nearly 30% of the market share.
Online Survey Software Market, Segmentation by End-User
The Online Survey Software Market has been segmented by End-User into Market research, Retail, Financial services, Healthcare and Manufacturing.
Market Research
Market research firms are major users of online survey software for collecting quantitative and qualitative data to understand consumer behavior and market trends. With growing demand for real-time insights, this segment holds over 30% of the market share.
Retail
Retail companies utilize survey tools to gauge customer satisfaction, analyze buying preferences, and improve product offerings. The integration of surveys into omnichannel strategies supports customer retention and personalization, accounting for around 20% of the market share.
Financial Services
Financial service providers use online surveys to enhance client engagement, monitor service quality, and ensure regulatory compliance. With increasing digitization in the sector, this segment contributes nearly 15% of the market share.
Healthcare
Healthcare organizations deploy survey platforms to assess patient experience, monitor service delivery, and support clinical research. As patient-centered care gains prominence, this segment accounts for approximately 20% of the market share.
Manufacturing
Manufacturing firms use survey software to gather employee feedback, improve product quality, and enhance supply chain efficiency. This segment, though smaller, represents around 15% of the market share.
Online Survey Software Market, Segmentation by Geography
In this report, the Online Survey Software Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
Online Survey Software Market Share (%), by Geographical Region
North America
North America leads the online survey software market due to widespread adoption of digital tools, a mature IT infrastructure, and a strong presence of key vendors. The region contributes over 35% of the market share, driven by demand from enterprises and research institutions.
Europe
Europe follows closely with growing utilization of survey software across sectors such as healthcare, education, and retail. Emphasis on data privacy and compliance with regulations like GDPR fuels demand, accounting for nearly 25% of the market share.
Asia Pacific
Asia Pacific is experiencing rapid growth due to increased internet penetration, mobile-first usage trends, and expanding SME sector. Countries like China, India, and Japan are major contributors, collectively driving around 20% of the market share.
Middle East and Africa
Middle East and Africa are witnessing steady adoption of survey platforms, particularly in sectors such as education and government services. Despite lower penetration rates, the region is emerging as a potential growth market with a market share of around 10%.
Latin America
Latin America shows increasing adoption of online survey tools driven by digital transformation efforts and growth in e-commerce and education sectors. The region holds approximately 10% of the market share.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Online Survey Software Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising demand for real-time customer feedback
- Increased use of data-driven decision making
- Adoption of cloud-based feedback platforms
-
Growth in mobile-first survey deployment - The increasing reliance on mobile-first platforms has significantly impacted the adoption of online survey software. As mobile usage continues to dominate global internet traffic, companies are prioritizing the design and deployment of mobile-friendly surveys to reach wider and more diverse audiences. This transition has made it easier to collect real-time feedback from consumers in both urban and remote regions.
Mobile-first surveys improve response rates by allowing users to participate directly from their smartphones or tablets without switching devices. The convenience and accessibility of mobile surveys reduce drop-off rates and make it easier to engage participants in time-sensitive feedback loops. These benefits are especially valuable in fast-paced industries like retail, healthcare, and e-commerce.
Survey tools that support responsive design, in-app deployment, and SMS or QR code delivery are experiencing higher demand as they align with modern consumer behaviors. Businesses can leverage this flexibility to gather insights at critical touchpoints in the customer journey, leading to improved personalization and service delivery.
As mobile usage trends upward, developers are focusing on UI/UX optimization, low-bandwidth compatibility, and data encryption features to support secure and efficient survey participation. The mobile-first approach is no longer optional but a necessity for companies aiming to scale their feedback systems and enhance customer engagement.
Restraints
- Data privacy and security compliance challenges
- Limited engagement and low response accuracy
- Integration issues with legacy enterprise systems
-
Over-saturation of surveys reduces response rates - One of the significant restraints in the online survey software market is the increasing over-saturation of surveys across channels. As more organizations deploy surveys to gather feedback, customers are often inundated with multiple survey requests from different sources within short timeframes. This phenomenon has led to survey fatigue, causing declining response rates and reduced data quality.
Respondents, especially in digital-first industries, may ignore or abandon surveys due to their frequency, length, or lack of perceived value. Poorly timed or irrelevant surveys further exacerbate the issue, leading to frustration and eventual disengagement from feedback initiatives. This poses challenges for brands relying heavily on continuous feedback cycles to inform decisions.
The effectiveness of survey campaigns deteriorates if users begin to view them as disruptive or meaningless. As a result, companies risk collecting biased or incomplete data, which can mislead product development, marketing strategies, or customer support improvements. This creates a disconnect between user expectations and business outcomes.
This limitation, platforms must incorporate features such as smart frequency control, automated relevance targeting, and incentivized engagement. Educating users about how their feedback impacts services, combined with strategic timing and personalization, can help rebuild trust and improve response reliability.
Opportunities
- AI-enabled survey personalization and analysis
- Expansion into niche industry-specific applications
- Use in remote employee experience monitoring
-
Integration with CRM and analytics platforms - The integration of online survey software with Customer Relationship Management (CRM) and analytics platforms presents a compelling opportunity for market growth. By connecting feedback tools with core business systems, organizations can transform raw survey data into actionable insights that inform personalized interactions, predictive modeling, and lifecycle marketing strategies.
When survey responses feed directly into CRM systems, businesses gain a holistic view of each customer’s preferences, complaints, and satisfaction levels. This enables the delivery of hyper-targeted services and strengthens customer retention efforts. Additionally, integrated dashboards help stakeholders visualize feedback trends and align them with key performance metrics.
Advanced analytics platforms can further enrich survey data by applying sentiment analysis, trend forecasting, and automated alerts for real-time response management. The convergence of survey and analytics ecosystems facilitates data-driven decision-making at every level—from frontline teams to executive leadership.
Vendors offering seamless integration with major CRM solutions like Salesforce, HubSpot, and Zoho are gaining a competitive edge. As companies increasingly seek to unify their tech stacks, survey tools that provide open APIs, webhooks, and pre-built connectors will become pivotal in shaping the next generation of customer intelligence systems.
Competitive Landscape Analysis
Key players in Online Survey Software Market include.
- SurveyMonkey
- Qualtrics
- Google Forms
- Typeform
- QuestionPro
- SurveyGizmo
- SoGoSurvey
- Zoho Survey
- Formstack
- SurveyLegend
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Deployment
- Market Snapshot, By Organization Size
- Market Snapshot, By Pricing Model
- Market Snapshot, By End-User
- Market Snapshot, By Region
- Online Survey Software Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
-
Rising demand for real-time customer feedback
-
Increased use of data-driven decision making
-
Adoption of cloud-based feedback platforms
-
Growth in mobile-first survey deploymen
-
- Restraints
-
Data privacy and security compliance challenges
-
Limited engagement and low response accuracy
-
Integration issues with legacy enterprise systems
-
Over-saturation of surveys reduces response rates
-
- Opportunities
-
AI-enabled survey personalization and analysis
-
Expansion into niche industry-specific applications
-
Use in remote employee experience monitoring
-
Integration with CRM and analytics platforms
-
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Online Survey Software Market, By Product, 2021 - 2031 (USD Million)
- Individual Grade
- Enterprise Grade
- Online Survey Software Market, By Deployment, 2021 - 2031 (USD Million)
- Cloud
- On-Premise
- Online Survey Software Market, By Organization Size, 2021 - 2031 (USD Million)
- Small Scale Enterprises
- Medium Sized Enterprises
- Large Enterprises
- Online Survey Software Market, By Pricing Model, 2021 - 2031 (USD Million)
- One Time License
- Annual Subscription
- Monthly Subscription
- Online Survey Software Market, By End-User, 2021 - 2031 (USD Million)
- Market research
- Retail
- Financial services
- Healthcare
- Manufacturing
- Online Survey Software Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Online Survey Software Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- SurveyMonkey
- Qualtrics
- Google Forms
- Typeform
- QuestionPro
- SurveyGizmo
- SoGoSurvey
- Zoho Survey
- Formstack
- SurveyLegend
- Company Profiles
- Analyst Views
- Future Outlook of the Market