Olive Oil Market

• In November 2023, olive oil prices surged globally due to reduced yields from drought-affected Mediterranean regions.

• In July 2022, Spanish company Genosa announced the launch of oil made from olives with soluble phenol-rich hydroxytyrosol, which offers several health benefits and numerous application possibilities.

The Global Olive Oil Market has been segmented by Type, Distribution Channel, End-user, and Geography, providing a comprehensive understanding of the market dynamics across various categories. In terms of type, olive oil is typically categorized into several grades, including extra virgin olive oil, virgin olive oil, refined olive oil, and olive pomace oil. Extra virgin olive oil holds the largest market share due to its superior quality, rich flavor, and health benefits, making it highly preferred by health-conscious consumers. Virgin olive oil, though slightly less refined, is also popular in both culinary and cosmetic applications. Refined and pomace oils, being less expensive, are commonly used in the food service industry and mass-market consumer products.

The distribution channel segment further divides the market into supermarkets and hypermarkets, online retailers, specialty stores, and direct sales. Supermarkets and hypermarkets dominate the global distribution of olive oil due to their wide reach and established presence in both developed and developing markets. However, online retail channels have experienced significant growth, driven by the rise of e-commerce and changing consumer shopping habits, especially during and after the COVID-19 pandemic. Specialty stores and direct sales channels also contribute to the market, particularly for premium and organic olive oil products, catering to niche consumer groups.

In terms of end-users, the market is segmented into households, foodservice, and cosmetics and personal care. Households are the largest consumer segment, driven by the increasing use of olive oil for cooking and salad dressing, especially as consumers become more health-conscious. The foodservice industry, which includes restaurants, cafes, and hotels, also represents a significant portion of the market, using olive oil in various food preparations. Additionally, olive oil's rising use in cosmetics and personal care products, including moisturizers, soaps, and shampoos, is boosting demand in this sector, driven by the ingredient’s moisturizing and skin-healing properties. The geography segment highlights the market's strong presence in regions like Europe, North America, Asia-Pacific, and Latin America, with Europe being the leading producer and consumer of olive oil.

Global Olive Oil Segment Analysis

In this report, the Global Olive Oil Market has been segmented by Type, Distribution Channel, End-user and Geography.

Global Olive Oil Market, Segmentation by Type

The Global Olive Oil Market has been segmented by Type into Refined/Pure, Virgin, and Others.

Refined/Pure Olive Oil is the most processed type, made by refining crude olive oil to remove impurities, resulting in a lighter flavor and color. It is typically used in cooking and food preparation due to its mild taste and higher smoke point, making it suitable for high-heat cooking methods like frying and sautéing. This type of olive oil is also more affordable compared to virgin or extra virgin olive oils, which drives its widespread use in both households and commercial food applications. The demand for refined olive oil is expected to remain strong, particularly in price-sensitive markets and regions with high culinary oil consumption.

Virgin Olive Oil is made from cold-pressing olives without chemical treatments, retaining more flavor, aroma, and nutritional properties. It is considered to be of higher quality than refined olive oil and is preferred by consumers who seek more authentic and flavorful oils for drizzling, dressings, or light cooking. Virgin olive oil contains higher levels of antioxidants and essential fatty acids, which contribute to its popularity among health-conscious consumers. As demand for healthier, more natural products continues to rise, the segment of virgin olive oil is expected to experience steady growth, particularly in markets where health trends and Mediterranean diets are influential.

Other types of olive oil, including extra virgin olive oil and flavored olive oils, are often marketed as premium products. Extra virgin olive oil is the highest quality, made from the first cold-pressing of olives, and is rich in antioxidants, vitamins, and healthy fats. Flavored oils, often infused with herbs, spices, or citrus, cater to more gourmet culinary preferences. While these oils make up a smaller portion of the market, they are growing in popularity due to increasing consumer interest in high-quality and specialty food products. The demand for these premium and specialized oils is particularly strong in regions with higher disposable incomes and a growing interest in Mediterranean cuisine.

Global Olive Oil Market, Segmentation by Distribution Channel

The Global Olive Oil Market has been segmented by Distribution Channel into Offline and Online.

The Global Olive Oil Market has been segmented by distribution channel into offline and online channels, each offering unique advantages to consumers and businesses alike. The offline distribution channel remains dominant, primarily driven by supermarkets, hypermarkets, and specialty stores. These traditional retail outlets provide consumers with the opportunity to directly view, compare, and select from a wide variety of olive oil products. Supermarkets and hypermarkets are key players in distributing olive oil due to their broad geographic reach and ability to cater to different consumer preferences, ranging from premium extra virgin olive oil to more affordable refined versions. Specialty stores, particularly those focused on organic or gourmet food products, also play a significant role in catering to a niche market that values high-quality, artisanal olive oil.

The online distribution channel has gained significant traction in recent years, particularly driven by the rise of e-commerce platforms and direct-to-consumer brands. Online shopping provides consumers with convenience, the ability to compare prices, and access to a wider range of products that might not be available in local stores. The growing popularity of platforms such as Amazon, eBay, and brand-specific websites has made it easier for consumers to purchase olive oil products from the comfort of their homes. Additionally, the ability to read reviews and learn about the origin and quality of olive oil through online resources has empowered consumers to make more informed purchasing decisions. The online channel also offers subscription-based models, allowing consumers to receive regular deliveries of their favorite olive oil, further contributing to the convenience and appeal of e-commerce.

Both distribution channels complement each other, with offline stores providing hands-on experiences and instant gratification, while online channels offer a broader selection and greater convenience. As more consumers turn to online platforms for grocery shopping and premium food items, the online channel’s share in the global olive oil market is expected to continue growing. This shift is further supported by improvements in online retail logistics and the expansion of online grocery delivery services, allowing consumers easy access to quality olive oils at competitive prices.

Global Olive Oil Market, Segmentation by End-user

The Global Olive Oil Market has been segmented by End-user into Household/Retail, Foodservice, Food Manufacturing, and Others.

The global olive oil market is segmented by end-user into household/retail, foodservice, food manufacturing, and others, with each segment playing a crucial role in shaping the market dynamics. The household/retail segment is the largest and most dominant, driven by consumer demand for olive oil as a cooking ingredient in homes. Olive oil is widely available in supermarkets, hypermarkets, and online stores, where consumers purchase it for everyday use in cooking, salad dressings, and as a healthy alternative to other oils. This segment benefits from growing health awareness and the increasing preference for natural, plant-based oils in home kitchens.

The foodservice segment, including restaurants, catering services, and hotels, also contributes significantly to the global olive oil market. As the demand for Mediterranean cuisine and healthier dining options continues to rise, foodservice providers are increasingly incorporating olive oil into their menus. Restaurants use olive oil not only for cooking but also as a dressing and garnish, capitalizing on its health benefits and flavor profile. This trend is particularly prominent in upscale dining establishments, where high-quality olive oil is valued for its premium taste and nutritional value.

The food manufacturing segment includes the use of olive oil in processed foods, snacks, and ready-to-eat meals. Manufacturers are incorporating olive oil into a wide range of products, such as baked goods, sauces, and packaged meals, due to its healthy reputation and versatility. Olive oil's ability to enhance flavor while maintaining a healthy fat profile makes it an attractive ingredient for food producers aiming to meet consumer demand for healthier, clean-label products. The others category covers niche applications, such as cosmetics and pharmaceuticals, where olive oil is used for its moisturizing properties. This segment is expected to grow as consumers increasingly seek natural ingredients in personal care products.

Global Olive Oil Market, Segmentation by Geography

In this report, the Global Olive Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Olive Oil Market Share (%), by Geographical Region, 2024

The global olive oil market is predominantly dominated by Europe, which holds the largest share of the market. This region is home to the leading olive oil producers, such as Spain, Italy, and Greece, where olive oil is an integral part of the culinary culture. Spain alone accounts for around 40-45% of the world’s total olive oil production, making it the largest producer and exporter globally. The Mediterranean diet, which emphasizes the health benefits of olive oil, further strengthens the market demand in European countries, where it is not only used for cooking but also as a base for various food products.

North America is the second-largest market for olive oil, with the United States being the largest consumer in the region. The demand for olive oil in North America has been steadily increasing due to a growing awareness of its health benefits, such as promoting heart health and reducing cholesterol. The adoption of Mediterranean-style diets and an increasing interest in healthier cooking oils has driven the demand, especially in urban areas. While the U.S. is a major importer of olive oil, local production in regions like California has also seen growth, further contributing to the market share.

In the Rest of the World, demand for olive oil is on the rise, particularly in emerging markets such as Asia-Pacific and Latin America. As consumers in countries like Japan, China, and Brazil become more health-conscious, olive oil is gaining popularity as a healthier alternative to traditional cooking oils. The Middle East also represents a growing market, though it is still smaller compared to Europe and North America. With increased education around the health benefits of olive oil, these regions are expected to see continued growth in consumption, further diversifying the global market.

This report provides an in depth analysis of various factors that impact the dynamics of Global Olive Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Increasing Health Consciousness and Demand for Natural Products
• Growing Popularity of Mediterranean Diets
• Rising Demand for Organic and Premium Olive Oil
• Expanding Applications in Foodservice and Hospitality Industries-

  The expanding applications of olive oil in the foodservice and hospitality industries are a significant driver of growth in the global olive oil market. As consumer demand for healthier, more natural ingredients increases, restaurants, hotels, and catering services are incorporating olive oil into a wider range of dishes. Its versatility, health benefits, and superior taste make it a preferred choice for chefs and foodservice professionals. Olive oil is used in a variety of ways, from cooking and grilling to finishing dishes and making dressings, enhancing both the flavor profile and nutritional value of meals served in restaurants and hotels.

  The foodservice industry’s shift toward healthier cooking options has made olive oil a staple in both traditional and contemporary menus. As more consumers seek out Mediterranean-inspired dishes, which emphasize olive oil as a key ingredient, restaurants are leveraging its health benefits to appeal to health-conscious diners. Moreover, many establishments are marketing the use of high-quality extra virgin olive oil as a premium offering, further enhancing their brand image by aligning with trends around natural, sustainable ingredients. The increasing awareness of olive oil’s role in heart health, as well as its potential anti-inflammatory and antioxidant properties, has spurred its adoption in upscale and casual dining alike.

  In the hospitality sector, olive oil is not only used in food preparation but is also featured as a premium offering in hotel spas and wellness centers. Olive oil-based products such as soaps, lotions, and massage oils are increasingly popular in wellness tourism. Hotels and resorts often highlight their use of olive oil in spa treatments, capitalizing on the growing trend of natural beauty and self-care products. As the hospitality industry continues to embrace wellness and sustainability, the demand for olive oil in both culinary and personal care applications is expected to continue rising.

Restraints

• High Cost of Production and Limited Availability
• Vulnerability to Climate Change and Olive Crop Failures
• Price Fluctuations Due to Market Instability
• Competition from Alternative Cooking Oils-

  Competition from alternative cooking oils is a key restraint for the global olive oil market, as several other oils offer similar benefits and can be used in a variety of culinary applications, often at a lower price point. Oils such as canola oil, vegetable oil, sunflower oil, and palm oil are widely used as substitutes for olive oil in cooking and food preparation. These alternatives are often more affordable and readily available, making them a popular choice for cost-conscious consumers and businesses. As a result, they present a challenge to olive oil, especially in regions where cost is a major deciding factor in purchasing decisions.

  In addition to affordability, certain alternative oils, like avocado oil and coconut oil, have gained popularity due to their own perceived health benefits. Avocado oil, for instance, is rich in monounsaturated fats similar to olive oil, and has gained traction for its higher smoke point, making it more suitable for high-heat cooking. Similarly, coconut oil has been marketed as a natural, functional oil due to its medium-chain triglycerides (MCTs) that are believed to support metabolism and weight management. These alternatives provide consumers with more options that are competitive with olive oil, particularly in health-conscious markets.

  Another competitive factor comes from regional preferences. In some countries, local cooking oils like soybean oil in the U.S. or rapeseed oil in parts of Europe are favored over olive oil due to tradition, availability, or taste preferences. These oils may not have the same health halo as olive oil, but they are well entrenched in cooking practices, making it challenging for olive oil to gain a significant market share in these regions. Additionally, as the demand for plant-based and sustainably sourced oils grows, newer alternatives may continue to emerge, further intensifying competition for olive oil in the global market.

Opportunities

• Expansion in Emerging Markets
• Growing Demand for Flavored and Functional Olive Oils
• Innovations in Packaging and Sustainability Practices
• Rising Popularity of Olive Oil-Based Cosmetics and Personal Care Products-

  The rising popularity of olive oil-based cosmetics and personal care products is a significant growth driver for the global olive oil market. Olive oil is known for its natural moisturizing, anti-aging, and antioxidant properties, making it a highly sought-after ingredient in beauty and skincare products. Its rich content of vitamins A, D, K, and E, along with essential fatty acids, helps nourish the skin, prevent premature aging, and promote a healthy complexion. As consumers increasingly seek out natural and organic skincare solutions, olive oil has found a prominent place in creams, lotions, soaps, and hair care products.

  The growing trend of natural beauty and clean beauty has fueled the adoption of olive oil in the cosmetics industry. Consumers are becoming more conscious of the ingredients in the products they use, preferring those that are free from harmful chemicals, parabens, and synthetic fragrances. Olive oil, as a natural and multi-functional ingredient, aligns well with these preferences, and many beauty brands are capitalizing on its skin benefits by incorporating it into their product lines. The global demand for organic and eco-friendly cosmetics is also a key factor in the increased use of olive oil in personal care formulations, as consumers seek sustainable alternatives to conventional synthetic products.

  Furthermore, olive oil’s versatility and ability to work across a variety of skin types and concerns have contributed to its popularity in spa treatments and self-care routines. Olive oil-based products are often marketed as a luxurious and rejuvenating experience, leading to greater consumer interest in both high-end and affordable olive oil-based cosmetics. As the wellness and self-care market expands, especially among younger generations, the demand for olive oil-infused products is expected to continue rising. This trend is particularly evident in facial oils, lip balms, and body butters, where olive oil's hydrating properties make it a key ingredient for skin health and beauty.

Olive Oil Market is defined by intense competition, with nearly 65% share dominated by established edible oil producers and premium brands. Leading companies adopt strategies such as collaboration, merger, and partnerships to strengthen sourcing and distribution. Continuous innovation in cold-pressed, organic, and fortified varieties drives sustainable growth, ensuring competitiveness across culinary, nutraceutical, and cosmetic applications.

Market Structure and Concentration
Around 67% of the industry is concentrated among top-tier enterprises with advanced processing facilities and global supply chains. Mid-sized firms adopt targeted strategies to serve niche demand for premium oils, while merger and acquisitions foster consolidation. Strong collaboration with distributors and food manufacturers ensures long-term growth and enhances market competitiveness.

Brand and Channel Strategies
Nearly 56% of sales are driven by diversified channel strategies, including supermarkets, specialty stores, and e-commerce platforms. Leading producers emphasize partnerships with retailers and food service providers to expand accessibility. Digital expansion accelerates consumer engagement, while marketing collaboration highlighting purity, authenticity, and health benefits ensures steady growth and brand strength.

Innovation Drivers and Technological Advancements
Over 62% of investments are focused on technological advancements in extraction, refining, and packaging. Continuous innovation improves product quality, shelf life, and sustainability. Companies pursue R&D strategies integrating eco-friendly production and traceability solutions, reinforcing growth and competitiveness in premium edible oil markets.

Regional Momentum and Expansion
Europe accounts for nearly 48% of market share, supported by traditional production and advanced innovation in premium categories. North America sustains steady growth through clean-label strategies, while Asia-Pacific demonstrates rapid expansion in consumption and local processing. Regional firms depend on collaboration and partnerships to diversify presence and strengthen competitiveness.

Future Outlook
The future outlook underscores ongoing innovation in organic, fortified, and eco-friendly variants. Nearly 65% of producers plan capacity expansion and investment in advanced processing to reinforce growth. Strategic collaboration with retailers, food services, and cosmetic companies, alongside adaptive strategies, will define long-term competitiveness in the olive oil market.

Key players in Olive Oil Market include,

• AVRIL SCA
• Borges International Group SLU
• Botticelli Foods
• Bunge Ltd.
• California Olive Ranch
• Cargill Inc
• Deoleo SA
• Grup Pons

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis