Nonwoven Pull Strip Market

By Material Type;

Polypropylene (PP), Polyester (PET), Polyethylene (PE), Rayon, Cotton and Others

By Product Type;

Adhesive Pull Strips, Heat-Pressed Pull Strips, Elastic Pull Strips, Custom/Printed Pull Strips and Others

By Application;

Baby Diapers, Adult Incontinence Products, Feminine Hygiene Products, Medical & Surgical Products, Packaging and Others

By End User;

Personal Care & Hygiene Industry, Healthcare Industry, Packaging Industry and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn912728224 Published Date: September, 2025 Updated Date: October, 2025

Nonwoven Pull Strip Market Overview

Nonwoven Pull Strip Market (USD Million)

Nonwoven Pull Strip Market was valued at USD 139.94 million in the year 2024. The size of this market is expected to increase to USD 184.15 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.


Nonwoven Pull Strip Market

*Market size in USD million

CAGR 4.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.0 %
Market Size (2024)USD 139.94 Million
Market Size (2031)USD 184.15 Million
Market ConcentrationHigh
Report Pages338
139.94
2024
184.15
2031

Major Players

  • MarzenaBodyCare
  • Inc. Church & Dwight Co.
  • Inc. (Nair)
  • GiGi
  • Harley Wax
  • Jax Wax Australia
  • Kera-Ban Wax Products
  • Parissa Laboratories Inc.
  • PerronRigot Reckitt Benckiser

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Nonwoven Pull Strip Market

Fragmented - Highly competitive market without dominant players


The Nonwoven Pull Strip Market is gaining momentum due to its rising usage in hygiene and healthcare applications. Demand has increased by over 30% as manufacturers focus on comfort, safety, and performance. Nonwoven pull strips are valued for their lightweight structure, durability, and eco-friendliness, making them suitable for diverse consumer products.

Key Drivers Accelerating Growth
Growth is strongly influenced by the shift toward disposable hygiene products and rising awareness of personal care. Around 45% of manufacturers are integrating nonwoven pull strips into advanced packaging and healthcare solutions. The focus on convenience, cost-effectiveness, and product integrity further strengthens market adoption.

Technological Advancements
Innovations in nonwoven fabric technology, including improvements in softness, tensile strength, and recyclability, are fueling wider acceptance. Nearly 50% of recent developments highlight eco-friendly production methods and biodegradable materials. These advancements are helping companies cater to sustainability-conscious consumers while meeting stringent quality standards.

Strategies and Collaborations
The market is witnessing increased partnerships, mergers, and product innovations, with almost 40% of companies emphasizing collaborative R&D. This trend is shaping competitive landscapes and enhancing product differentiation. Strategic alliances are also enabling entry into new application areas, driving consistent demand for nonwoven pull strips.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Material Type
    2. Market Snapshot, By Product Type
    3. Market Snapshot, By Application
    4. Market Snapshot, By End-User
    5. Market Snapshot, By Region
  4. Nonwoven Pull Strip Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Convenience and usability
        2. Increasing hygiene awareness
        3. Growth in e-commerce
        4. Innovation in materials
      2. Restraints
        1. Cost of production
        2. Regulatory challenges
        3. Limited recyclability
        4. Competition from alternatives
      3. Opportunities
        1. Emerging markets expansion
        2. Sustainable packaging demand
        3. Healthcare sector growth
        4. Technological advancements
      4. PEST Analysis
        1. Political Analysis
        2. Economic Analysis
        3. Social Analysis
        4. Technological Analysis
      5. Porter's Analysis
        1. Bargaining Power of Suppliers
        2. Bargaining Power of Buyers
        3. Threat of Substitutes
        4. Threat of New Entrants
        5. Competitive Rivalry
  5. Market Segmentation
    1. Nonwoven Pull Strip Market, By Material Type, 2021 - 2031 (USD Million)
      1. Polypropylene (PP)
      2. Polyester (PET)
      3. Polyethylene (PE)
      4. Rayon
      5. Cotton
      6. Others
    2. Nonwoven Pull Strip Market, By Product Type, 2021 - 2031 (USD Million)
      1. Adhesive Pull Strips
      2. Heat-Pressed Pull Strips
      3. Elastic Pull Strips
      4. Custom/Printed Pull Strips
      5. Others
    3. Nonwoven Pull Strip Market, By Application, 2021 - 2031 (USD Million)
      1. Baby Diapers
      2. Adult Incontinence Products
      3. Feminine Hygiene Products
      4. Medical & Surgical Products
      5. Packaging
      6. Others
    4. Nonwoven Pull Strip Market, By End User, 2021 - 2031 (USD Million)
      1. Personal Care & Hygiene Industry
      2. Healthcare Industry
      3. Packaging Industry
      4. Others
    5. Nonwoven Pull Strip Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Berry Global Inc.
      2. Freudenberg Group (Freudenberg Performance Materials)
      3. Ahlstrom / Ahlstrom-Munksjö
      4. Kimberly-Clark Corporation
      5. Fitesa S.A.
      6. DuPont de Nemours, Inc.
      7. Toray Industries, Inc.
      8. Fibertex Nonwovens A/S
      9. Hollingsworth & Vose
      10. Autotech Nonwovens Pvt. Ltd.
      11. Avgol Ltd.
      12. PFNonwovens Holding
      13. Suominen Corporation
      14. Sandler Nonwoven Corporation
      15. Mitsui Chemicals, Inc.
  7. Analyst Views
  8. Future Outlook of the Market