Non Toxic Nail Polish Market

By Type;

Base Coat, Topcoat, Gel and Others

By Finish;

Glossy, Matte, Glitter, Satin and Others

By Ingredient Type;

Water-Based, Plant-Based and Others

By Distribution Channel;

Store-Based and Non-Store-Based

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn179214630 Published Date: August, 2025 Updated Date: September, 2025

Non-Toxic Nail Polish Market Overview

Non-Toxic Nail Polish Market (USD Million)

Non-Toxic Nail Polish Market was valued at USD 2,273.38 million in the year 2024. The size of this market is expected to increase to USD 3,156.47 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.8%.


Non Toxic Nail Polish Market

*Market size in USD million

CAGR 4.8 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.8 %
Market Size (2024)USD 2,273.38 Million
Market Size (2031)USD 3,156.47 Million
Market ConcentrationHigh
Report Pages372
2,273.38
2024
3,156.47
2031

Major Players

  • Orly International Inc
  • Kure Bazaar SAS
  • Smith & Cult LLC
  • NBY London Ltd.
  • Kosé Corporation
  • Art of Beauty Inc
  • Pacifica Companies
  • Benecos
  • Cienna Rose Limited
  • butter LONDON LLC

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Non Toxic Nail Polish Market

Fragmented - Highly competitive market without dominant players


The Non Toxic Nail Polish Market is expanding rapidly as consumers embrace healthier, sustainable, and eco-conscious beauty solutions. Over 61% of buyers now opt for chemical-free nail polishes that eliminate harmful substances such as toluene and formaldehyde. This rising demand highlights the growing influence of clean beauty trends in personal care.

Focus on Health and Safety
Nearly 58% of consumers prioritize non toxic, safe, and skin-friendly ingredients in nail polish. These formulations reduce irritation, protect nail health, and align with the broader movement toward clean and green cosmetic products.

Adoption of Sustainable Beauty Trends
About 55% of shoppers prefer eco-conscious, cruelty-free, and vegan nail polishes. Non toxic solutions fulfill this demand by offering environmentally responsible alternatives without compromising color richness or performance, making them highly appealing.

Role of Digital Promotion
Approximately 49% of purchases are influenced by online campaigns, influencer endorsements, and beauty reviews. Digital platforms are crucial in promoting awareness of safe beauty options, significantly boosting market adoption across different consumer groups.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Finish
    3. Market Snapshot, By Ingredient Type
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Non-Toxic Nail Polish Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers:
        1. Rising Demand for Eco-friendly Products
        2. Influence of Fashion Trends
        3. Increasing Health Consciousness
      2. Restraints:
        1. Perceived Performance
        2. Competition from Traditional Brands
        3. Limited Color Range and Finishes
      3. Opportunities:
        1. Customization and Personalization
        2. Targeting Niche Markets
        3. Sustainable Packaging and Practices
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Non-Toxic Nail Polish Market, By Type, 2021 - 2031 (USD Million)
      1. Base Coat
      2. Topcoat
      3. Gel
      4. Others
    2. Non-Toxic Nail Polish Market, By Finish, 2021 - 2031 (USD Million)
      1. Glossy
      2. Matte
      3. Glitter
      4. Satin
      5. Others
    3. Non-Toxic Nail Polish Market, By Ingredient Type, 2021 - 2031 (USD Million)
      1. Water-Based
      2. Plant-Based
      3. Others
    4. Non-Toxic Nail Polish Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Store-Based
      2. Non-Store-Based
    5. Non-Toxic Nail Polish Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Orly International Inc
      2. Kure Bazaar SAS
      3. Smith & Cult LLC
      4. NBY London Ltd.
      5. Kosé Corporation
      6. Art of Beauty Inc
      7. Pacifica Companies
      8. Benecos
      9. Cienna Rose Limited
      10. butter LONDON LLC
  7. Analyst Views
  8. Future Outlook of the Market