Non-Durable Goods Merchant Wholesalers Market

By Type;

Paper & Paper Product, Drugs & Druggists' Sundries, Apparel Piece Goods & Notions, Grocery & Related Products, Farm Product Raw Materials, Chemical & Allied Products, Petroleum & Petroleum Products, Beer Wine & Distilled Alcoholic Beverages and Miscellaneous Non-Durable Goods

By Ownership;

Wholesale/Distribution Chain and Independent Wholesalers

By Product Lifecycle;

Fast-Moving Consumables, Seasonal Products and Promotional Or Limited-Edition Goods

By Application;

Retail, Food Service, E-commerce and Industrial Use

Segmented by Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn676199290 Published Date: August, 2025 Updated Date: September, 2025

Non-Durable Goods Merchant Wholesalers Market Overview

Non-Durable Goods Merchant Wholesalers Market (USD Million)

Non-Durable Goods Merchant Wholesalers Market was valued at USD 23400000090.78 million in the year 2024. The size of this market is expected to increase to USD 30792803753.58 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.


Non-Durable Goods Merchant Wholesalers Market

*Market size in USD million

CAGR 4.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.0 %
Market Size (2024)USD 23400000090.78 Million
Market Size (2031)USD 30792803753.58 Million
Market ConcentrationHigh
Report Pages303
23400000090.78
2024
30792803753.58
2031

Major Players

  • C&S Wholesale Grocers
  • Cardinal Health Inc
  • Heineken
  • Performance Food Group Company
  • Walgreens Boots Alliance

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Non-Durable Goods Merchant Wholesalers Market

Fragmented - Highly competitive market without dominant players


The Non-Durable Goods Merchant Wholesalers Market is gaining momentum as consumer demand for essential and fast-moving products continues to rise. Nearly 63% of wholesale activities are concentrated in goods with limited shelf life, such as food, beverages, and household supplies. This reliance on quick turnover highlights the importance of efficient distribution systems and strong supplier relationships in driving consistent growth across the sector.

Rising Consumer Dependence
The demand for non-durable goods is strongly tied to everyday consumption patterns, with around 59% of households depending on these goods weekly. Their necessity-driven nature ensures steady sales, even in fluctuating economic conditions. Wholesalers play a critical role in ensuring availability, bridging the gap between manufacturers and retail outlets, and supporting consumer access to essential commodities.

Digitalization Enhancing Operations
Technological adoption is reshaping how merchant wholesalers operate, with approximately 47% of wholesalers investing in digital platforms. These systems improve order tracking, streamline inventory management, and support real-time demand forecasting. The integration of data-driven insights ensures cost efficiency and enhances supply chain resilience, boosting competitiveness in a crowded marketplace.

Supply Chain Challenges
Despite consistent demand, nearly 38% of wholesalers face disruptions due to logistics bottlenecks and fluctuating supplier networks. The perishable nature of non-durable goods magnifies risks of spoilage and wastage. Addressing these issues requires innovative storage solutions, robust partnerships, and adaptive distribution strategies to ensure uninterrupted market flow and customer satisfaction.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Ownership
    3. Market Snapshot, By Product Lifecycle
    4. Market Snapshot, By Application
    5. Market Snapshot, By Region
  4. Non-Durable Goods Merchant Wholesalers Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Retail Sales
        2. Rising Consumer Demand
        3. Global Economic Expansion
        4. Technological Advancements in Supply Chain Management
      2. Restraints
        1. Supply Chain Disruptions
        2. Competition from Online Retailers
        3. Stringent Regulatory Compliance
        4. Shifting Consumer Preferences
      3. Opportunities
        1. E-commerce Expansion
        2. Diversification of Product Offerings
        3. Strategic Partnerships and Alliances
        4. International Market Expansion
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Non-Durable Goods Merchant Wholesalers Market, By Type, 2021 - 2031 (USD Million)
      1. Paper & Paper Product
      2. Drugs & Druggists' Sundries
      3. Apparel Piece Goods & Notions
      4. Grocery & Related Products
      5. Farm Product Raw Materials
      6. Chemical & Allied Products
      7. Petroleum & Petroleum Products
      8. Beer Wine & Distilled Alcoholic Beverages
      9. Miscellaneous Non-Durable Goods
    2. Non-Durable Goods Merchant Wholesalers Market, By Ownership, 2021 - 2031 (USD Million)
      1. Independent Wholesalers
      2. Wholesale/Distribution Chain
    3. Non-Durable Goods Merchant Wholesalers Market, By Product Lifecycle, 2021 - 2031 (USD Million)
      1. Fast-Moving Consumables
      2. Seasonal Products
      3. Promotional Or Limited-Edition Goods
    4. Non-Durable Goods Merchant Wholesalers Market, By Application, 2021 - 2031 (USD Million)
      1. Retail
      2. Food Service
      3. E-commerce
      4. Industrial Use
    5. Non-Durable Goods Merchant Wholesalers Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. C&S Wholesale Grocers
      2. Cardinal Health Inc
      3. Heineken
      4. Performance Food Group Company
      5. Walgreens Boots Alliance
  7. Analyst Views
  8. Future Outlook of the Market