Non-Cocoa Confectionery Market

By Product Type;

Gum, Hard Candy, Jelly Candy, Mints and Marzipan

By Distribution Channel;

Supermarkets & Hypermarkets, Convenience Stores, Online Retail and Specialty Stores

By Flavor Profile;

Fruity, Sour, Minty and Spicy

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn610814017 Published Date: August, 2025 Updated Date: September, 2025

Non-Cocoa Confectionery Market Overview

Non-Cocoa Confectionery Market (USD Million)

Non-Cocoa Confectionery Market was valued at USD 33893.56 million in the year 2024. The size of this market is expected to increase to USD 44601.61 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.


Non-Cocoa Confectionery Market

*Market size in USD million

CAGR 4.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.0 %
Market Size (2024)USD 33893.56 Million
Market Size (2031)USD 44601.61 Million
Market ConcentrationHigh
Report Pages378
33893.56
2024
44601.61
2031

Major Players

  • Haribo GmbH & Co. KG
  • Mars Wrigley Confectionery
  • Mondelez International, Inc.
  • Ferrara Candy Company
  • Nestlé S.A.
  • Perfetti Van Melle Group B.V.
  • The Hershey Company
  • Ferrero Group
  • Jelly Belly Candy Company
  • Tootsie Roll Industries, Inc.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Non-Cocoa Confectionery Market

Fragmented - Highly competitive market without dominant players



The Non-Cocoa Confectionery Market is expanding steadily as consumers look for sweet treats beyond chocolate. Nearly 62% of buyers now prefer fruity, caramel, nut-based, and mint varieties, highlighting the shift toward flavor diversity. This demand is reshaping the confectionery sector and fueling product innovation.

Health-Conscious Choices Supporting Growth
Approximately 58% of consumers choose non-cocoa confectionery with natural ingredients, reduced sugar, or functional benefits. These products provide indulgence while catering to wellness needs, appealing strongly to health-conscious demographics. This balance of taste and nutrition is driving consistent adoption across markets.

Strong Presence in Retail and Leisure
Around 55% of retail and leisure outlets report robust sales of non-cocoa sweets. Their extended shelf life and portability make them popular impulse purchases in entertainment venues and convenience stores. This accessibility continues to strengthen their integration into everyday snacking habits.

Future Growth Driven by Younger Demographics
Reports indicate that over 57% of demand is fueled by younger consumers seeking unique and playful indulgences. Seasonal launches, gifting options, and premium non-cocoa varieties are strengthening market expansion. This momentum underscores the growing importance of non-cocoa confectionery in the global sweets industry.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By Flavor Profile
    4. Market Snapshot, By Region
  4. Non-Cocoa Confectionery Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Healthier product demand
        2. Growing vegan trend
        3. Innovative flavor varieties
        4. Rising disposable incomes
        5. Seasonal holiday sales
      2. Restraints
        1. High sugar content
        2. Regulatory health concerns
        3. Strong chocolate competition
        4. Supply chain disruptions
        5. Price sensitivity issues
      3. Opportunities
        1. Emerging market expansion
        2. Online sales growth
        3. Sustainable packaging trends
        4. Functional ingredient inclusion
        5. Customizable product offerings
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Non-Cocoa Confectionery Market, By Product Type, 2021 - 2031 (USD Million)
      1. Gum
      2. Hard Candy
      3. Jelly Candy
      4. Mints
      5. Marzipan
    2. Non-Cocoa Confectionery Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarkets & Hypermarkets
      2. Convenience Stores
      3. Online Retail
      4. Specialty Stores
    3. Non-Cocoa Confectionery Market, By Flavor Profile, 2021 - 2031 (USD Million)
      1. Fruity
      2. Sour
      3. Minty
      4. Spicy
    4. Non-Cocoa Confectionery Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Haribo GmbH & Co. KG
      2. Mars Wrigley Confectionery
      3. Mondelez International, Inc.
      4. Ferrara Candy Company
      5. Nestlé S.A.
      6. Perfetti Van Melle Group B.V.
      7. The Hershey Company
      8. Ferrero Group
      9. Jelly Belly Candy Company
      10. Tootsie Roll Industries, Inc.
  7. Analyst Views
  8. Future Outlook of the Market