Non-Alcoholic Beer Market

By Product;

Alcohol-Free and Low Alcohol

By Category;

Plain and Flavored

By Material;

Malted Grains and Hops

By Sales Channel;

Convenience Stores and Liquor Stores

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn836096058 Published Date: September, 2025 Updated Date: October, 2025

Non-Alcoholic Beer Market Overview

Non-Alcoholic Beer Market (USD Million)

Non-Alcoholic Beer Market was valued at USD 18989.90 million in the year 2024. The size of this market is expected to increase to USD 32545.35 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.0%.


Non-Alcoholic Beer Market

*Market size in USD million

CAGR 8.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)8.0 %
Market Size (2024)USD 18989.90 Million
Market Size (2031)USD 32545.35 Million
Market ConcentrationMedium
Report Pages329
18989.90
2024
32545.35
2031

Major Players

  • Heineken N.V
  • Anheuser-Busch InBev SA
  • Erdinger Weibbrau
  • Big Drop Brewing Co.
  • Moscow Brewing Company

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Non-Alcoholic Beer Market

Fragmented - Highly competitive market without dominant players



The Non-Alcoholic Beer Market is expanding as consumers adopt healthier drinking habits. Nearly 61% of individuals aiming to reduce alcohol consumption now choose non-alcoholic beer as a safe and refreshing alternative. This growing preference reflects lifestyle changes driven by health awareness and moderation.

Health Benefits Driving Popularity
Approximately 58% of consumers consider non-alcoholic beer a better choice because of its low-calorie profile and lack of alcohol-related drawbacks. It provides refreshment without health risks, making it popular among fitness enthusiasts and those seeking balanced diets. These benefits are strengthening its appeal in the wellness segment.

Expansion in the Beverage Industry
Close to 55% of beverage companies have added non-alcoholic beer options in multiple varieties and flavors. This expansion ensures greater accessibility through retail, restaurants, and social events. The growing presence of non-alcoholic beer in mainstream channels highlights the rising demand for inclusive beverage experiences.

Innovation Enhancing Taste and Quality
Around 49% of brewers are adopting advanced brewing technologies to improve taste and replicate the flavor of traditional beer. Innovations in fermentation and flavor development are overcoming previous limitations, making these drinks more appealing to traditional beer consumers. This focus on quality is driving wider adoption.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Category
    3. Market Snapshot, By Material
    4. Market Snapshot, By Sales Channel
    5. Market Snapshot, By Region
  4. Non-Alcoholic Beer Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing Health Consciousness and Wellness Trends
        2. Rising Demand for Low- and No-Alcohol Beverages
        3. Expanding Muslim Population and Halal Certification Demand
      2. Restraints
        1. High Production Costs and Complex Brewing Process
        2. Taste and Quality Perception Issues Compared to Alcoholic Beer
        3. Limited Consumer Awareness in Emerging Markets
      3. Opportunities
        1. Expansion in Emerging Markets with Untapped Consumer Base
        2. Growth of E-Commerce and Direct-to-Consumer Channels
        3. Development of Functional and Flavored Non-Alcoholic Beers
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Non-Alcoholic Beer Market, By Product, 2021 - 2031 (USD Million)
      1. Alcohol-Free
      2. Low Alcohol
    2. Non-Alcoholic Beer Market, By Category, 2021 - 2031 (USD Million)
      1. Plain
      2. Flavored
    3. Non-Alcoholic Beer Market, By Material, 2021 - 2031 (USD Million)
      1. Malted Grains
      2. Hops
    4. Non-Alcoholic Beer Market, By Sales Channel, 2021 - 2031 (USD Million)
      1. Convenience Stores
      2. Liquor Stores
    5. Non-Alcoholic Beer Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Anheuser-Busch InBev
      2. Heineken N.V.
      3. Carlsberg A/S
      4. Suntory Holdings
      5. Athletic Brewing Company
      6. Moscow Brewing Company
      7. Erdinger Weissbräu
      8. Big Drop Brewing
      9. B9 Beverages
      10. Guinness (Diageo)
      11. Molson Coors
      12. Kirin Brewery
      13. Asahi Breweries
      14. Brooklyn Brewery
      15. Budweiser / ABV Zero
  7. Analyst Views
  8. Future Outlook of the Market