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Add to CartMountain Bicycles Market
By Type;
Cross Country, All Mountain, Downhill, Freeride and Dirt JumpingBy Product;
E-Mountain and Standard MountainBy Application;
Racing and LeisureBy Distribution Channel;
Specialty Bicycle Retailers, Mass Merchants, Full-Line Sporting Goods Store, Outdoor Specialty Store and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Mountain Bicycles Market Overview
Mountain Bicycles Market (USD Million)
Mountain Bicycles Market was valued at USD 7,379.66 million in the year 2024. The size of this market is expected to increase to USD 10,593.39 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.3%.
Mountain Bicycles Market
*Market size in USD million
CAGR 5.3 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.3 % |
| Market Size (2024) | USD 7,379.66 Million |
| Market Size (2031) | USD 10,593.39 Million |
| Market Concentration | Medium |
| Report Pages | 332 |
Major Players
- Trek Bicycle Corporation
- Giant Manufacturing Co., Ltd.
- Specialized Bicycle Components, Inc.
- Cannondale Bicycle Corporation
- Santa Cruz Bicycles
- Scott Sports SA
- Yeti Cycles
- Merida Industry Co., Ltd.
- GT Bicycles
- Kona Bicycles
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Mountain Bicycles Market
Fragmented - Highly competitive market without dominant players
The Mountain Bicycles Market is witnessing strong momentum as consumers increasingly adopt cycling for both recreation and fitness. Nearly 40% of cycling enthusiasts prefer mountain bicycles over road bikes due to their durability and adaptability across terrains. The growing popularity of outdoor adventure sports has significantly contributed to the rapid rise in adoption, with over 35% of new bicycle purchases now falling into this category.
Technological Advancements Driving Growth
Innovation plays a crucial role in shaping the market, as close to 45% of bicycles are now equipped with advanced suspension systems, lightweight frames, and disc brakes. Electric mountain bicycles have also emerged as a transformative segment, with over 25% integration of e-assist technology reported in recent designs. These developments are enhancing rider experience and expanding the appeal of mountain bikes among both amateurs and professionals.
Growing Fitness and Lifestyle Trends
The surge in health-conscious lifestyles has driven demand, with nearly 50% of fitness-focused riders incorporating mountain biking into their routines. The shift towards sustainable transport alternatives is further supporting this growth, as around 30% of consumers cite environmental benefits as a key reason for their choice. This dual focus on health and sustainability has positioned mountain bicycles as a lifestyle-driven purchase.
Expanding Consumer Base and Accessibility
Affordability and product variety are encouraging new riders, with over 38% of first-time buyers choosing mountain bikes due to their versatility. Customization options, such as frame size and gear ratios, are making bicycles more accessible to a wider demographic. The inclusion of smart connectivity features, adopted in nearly 20% of new models, is also creating added value for tech-savvy consumers.
Sustainability and Long-Term Prospects
With increasing emphasis on eco-friendly mobility, more than 55% of consumers consider mountain bicycles a sustainable investment. Manufacturers are focusing on recyclable materials and energy-efficient production methods to meet consumer expectations. The strong alignment of mountain bicycles with fitness, adventure, and sustainability trends underscores their long-term growth potential, ensuring continued relevance in the evolving mobility ecosystem.
Mountain Bicycles Market Recent Developments
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In March 2023, the collaboration between DOUZE Factory SAS and Toyota highlights France's expertise in cargo bike design, addressing urban transportation needs and aligning with the growing interest in sustainable mobility. This partnership has the potential to influence the mountain bicycles market, as environmentally conscious consumers seek versatile options for both urban commuting and off-road adventures.
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In February 2023, Trek Bicycle Corporation's introduction of electric cargo bikes aimed at families signifies a significant expansion into the electric bicycle segment. As families prioritize eco-friendly transportation solutions, these offerings may indirectly impact the mountain bicycles market by sparking interest in electric-assist bikes for recreational and commuting purposes.
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In the same month, Pon. Bike's announcement of a new factory in Lithuania reflects the rising demand for bicycles, including mountain bikes, in Europe. This expansion not only boosts production capacity but also underscores the region's potential as a manufacturing hub, potentially influencing the availability and accessibility of mountain bikes in the market.
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In May 2021, Specialized's launch of the adjustable kids' bike, Jett, demonstrates innovation tailored to young riders' needs, emphasizing the importance of adaptability and customization. This approach could inspire similar strategies within the mountain bicycles market to cater to diverse user preferences and demographics.
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In March 2021, Specialized's partnership with Redwood Materials to address battery recycling for electric bikes highlights the bicycle industry's commitment to sustainability. While initially focusing on electric bikes, this initiative reflects a broader environmental consciousness that could impact consumer perceptions and preferences across all segments, including mountain bicycles, as sustainability becomes a significant factor in purchasing decisions.
Segment Analysis
The market encompasses various types of mountain bicycles tailored to different riding styles and terrain conditions. Common types include cross-country (XC), trail, enduro, downhill, and fat bikes, each designed with specific features and components optimized for their intended use. Cross-country bikes prioritize efficiency and agility for long-distance rides, while trail bikes offer a balance of climbing ability and downhill performance. Enduro and downhill bikes are built for aggressive riding on technical terrain, with enhanced suspension systems and durable frames to withstand high-impact riding. Fat bikes, with their oversized tires, excel in soft and challenging surfaces like sand, snow, and mud.
Mountain bicycles come in a wide range of product categories, including frames, complete bikes, components (such as wheels, suspension systems, drivetrains), and accessories (helmets, protective gear, apparel). Manufacturers offer customization options, allowing riders to build their bikes according to their preferences and specifications, catering to diverse consumer needs and preferences.
The application of mountain bicycles extends beyond recreational riding to encompass various activities such as trail riding, downhill racing, bikepacking, commuting, and adventure touring. The versatility of mountain bikes allows them to adapt to different riding environments, from technical singletrack trails to urban streets, making them suitable for a wide range of purposes and user demographics.
Mountain bicycles are distributed through a variety of channels, including specialty bike shops, sporting goods stores, online retailers, and direct-to-consumer brands. Traditional brick-and-mortar stores offer personalized service, expert advice, and hands-on experience, while online retailers provide convenience, accessibility, and a wider selection of products. Direct-to-consumer brands bypass traditional retail channels, selling directly to consumers through their websites or showroom locations, offering competitive pricing and customization options.
Geographical factors play a significant role in shaping the Global Mountain Bicycles Market, with regional variations in consumer preferences, terrain characteristics, and market dynamics. Mountain biking hotspots such as North America, Europe, and Asia-Pacific drive market growth, with established trail networks, outdoor recreation culture, and supportive infrastructure. Emerging markets in Latin America, Africa, and the Middle East present opportunities for market expansion, fueled by rising disposable incomes, urbanization, and growing interest in outdoor recreation and adventure sports.
Global Mountain Bicycles Segment Analysis
In this report, the Global Mountain Bicycles Market has been segmented by Type, Product, Application, Distribution Channel and Geography.
Global Mountain Bicycles Market, Segmentation by Type
The Global Mountain Bicycles Market has been segmented by Type into Cross Country, All Mountain, Downhill, Freeride and Dirt Jumping.
Cross country (XC) are designed for endurance rides and long-distance trail riding. Featuring lightweight frames, efficient suspension systems, and responsive handling, XC bikes prioritize speed and agility, making them ideal for climbing hills and covering vast distances with ease. These bikes are popular among riders seeking efficient performance on a variety of terrain, from smooth singletrack trails to technical climbs and descents.
All mountain, also known as trail bikes, strike a balance between climbing efficiency and downhill performance. With moderate suspension travel and versatile geometry, these bikes excel in a wide range of trail conditions, from flowy descents to technical climbs and obstacles. All mountain bikes offer riders the flexibility to tackle diverse terrain features and riding styles, making them a popular choice for trail enthusiasts and recreational riders seeking versatility and all-around performance.
Downhill are built for maximum stability and control on steep descents and technical terrain. Featuring long-travel suspension systems, slack geometry, and robust components, downhill bikes prioritize descending speed and handling over climbing efficiency. These bikes are commonly used in gravity-oriented disciplines such as downhill racing and freeriding, where riders seek the ultimate in downhill performance and confidence-inspiring stability.
Freeride are designed for riders who enjoy pushing their limits and exploring challenging terrain features such as jumps, drops, and technical obstacles. With durable frames, aggressive geometry, and ample suspension travel, freeride bikes offer riders the confidence to tackle steep descents, big jumps, and technical features with ease. These bikes blur the line between downhill and all mountain categories, catering to riders who prioritize versatility and durability in their riding adventures.
Dirt jumping are specialized bicycles designed for performing aerial maneuvers and tricks on dirt jumps and bike parks. Featuring compact frames, rigid forks, and robust components, dirt jumping bikes are lightweight and maneuverable, allowing riders to execute precise movements and tricks with ease. These bikes are popular among freestyle riders and dirt jump enthusiasts who enjoy the thrill of aerial acrobatics and creative expression in a controlled environment.
Global Mountain Bicycles Market, Segmentation by Product
The Global Mountain Bicycles Market has been segmented by Product into E-Mountain and Standard Mountain.
E-Mountain bicycles, also known as electric mountain bikes or e-MTBs, represent a rapidly growing segment within the mountain biking industry. These bikes are equipped with electric-assist motors that provide varying levels of pedal assistance, augmenting the rider's pedaling power to overcome challenging terrain and extend riding range. E-MTBs feature integrated batteries and motors, seamlessly integrated into the frame design to maintain a sleek and balanced aesthetic. With advancements in battery technology and motor efficiency, modern E-MTBs offer enhanced performance, longer battery life, and customizable ride settings to accommodate different riding styles and preferences. E-Mountain bicycles appeal to a broad spectrum of riders, including beginners looking to explore off-road trails with ease, experienced mountain bikers seeking to extend their riding range and conquer more challenging terrain, and commuters seeking a versatile and eco-friendly mode of transportation.
Standard mountain bicycles, also referred to as traditional or non-electric mountain bikes, represent the foundational category within the mountain biking market. These bicycles rely solely on human power for propulsion, utilizing pedal power to navigate rugged trails, steep descents, and technical terrain. Standard mountain bikes come in various configurations, including hardtail and full-suspension designs, with suspension systems that absorb shock and improve traction on uneven surfaces. These bikes are favored by purist mountain bikers who prioritize the physical challenge and technical skill required to navigate off-road trails without the assistance of electric motors. Standard mountain bicycles are popular among enthusiasts seeking an authentic and immersive outdoor experience, as well as competitive riders participating in events such as cross-country racing, enduro, and downhill competitions.
Global Mountain Bicycles Market, Segmentation by Application
The Global Mountain Bicycles Market has been segmented by Application into Racing and Leisure.
The racing segment of the mountain bicycles market encompasses competitive events and activities where riders compete against each other in various disciplines such as cross-country (XC) racing, enduro, downhill, and marathon racing. Mountain bike racing events attract skilled riders from around the world, including professional athletes, amateur racers, and enthusiasts, who compete for prizes, accolades, and personal achievement. Cross-country races typically involve long-distance courses with technical climbs and descents, testing riders' endurance, speed, and technical skills. Enduro racing combines elements of cross-country and downhill racing, with timed downhill sections and untimed liaison stages. Downhill racing focuses on high-speed descents on steep and challenging terrain, requiring precision, control, and nerve. Marathon racing involves long-distance endurance events, often spanning multiple days and covering varied terrain. Racing mountain bikes are designed for optimal performance, featuring lightweight frames, efficient suspension systems, and aggressive geometry to maximize speed, agility, and control.
The leisure segment of the mountain bicycles market encompasses recreational riding and outdoor activities where riders explore natural landscapes, trails, and wilderness areas for enjoyment, relaxation, and fitness. Leisure riders include casual cyclists, weekend warriors, families, and outdoor enthusiasts seeking adventure and exploration in the great outdoors. Leisure mountain biking offers a wide range of experiences, from gentle rides on scenic trails and bike paths to more adventurous outings on technical singletrack and backcountry routes. Leisure mountain bikes are versatile and adaptable, designed to handle a variety of terrain and riding conditions while providing comfort, stability, and confidence for riders of all skill levels. These bikes may feature a range of suspension options, including hardtail and full-suspension designs, as well as additional features such as dropper seatposts, wide handlebars, and tubeless tires for enhanced performance and comfort on the trail.
Global Mountain Bicycles Market, Segmentation by Distribution Channel
The Global Mountain Bicycles Market has been segmented by Distribution Channel into Specialty Bicycle Retailers, Mass Merchants, Full-Line Sporting Goods Store, Outdoor Specialty Store and Others.
Specialty bicycle retailers play a significant role in the distribution of mountain bicycles, offering a wide selection of bikes, accessories, and services tailored to cyclists' needs. These dedicated stores are staffed by knowledgeable professionals who provide expert advice, personalized fitting services, and maintenance support to customers. Specialty bicycle retailers create immersive shopping experiences, allowing cyclists to test ride different models, compare features, and make informed purchasing decisions. These establishments foster a sense of community among cyclists, hosting events, group rides, and workshops to engage with enthusiasts and promote cycling culture.
Mass merchants, including large retail chains and discount stores, offer mountain bicycles alongside a wide range of consumer goods and products. These retailers provide convenience and accessibility to a broad customer base, catering to budget-conscious shoppers seeking affordable options for outdoor recreation and fitness. Mass merchants may carry entry-level and mid-range mountain bikes, appealing to casual riders and beginners looking to explore off-road trails without breaking the bank. While lacking the specialized expertise and personalized service of specialty bicycle retailers, mass merchants leverage their extensive reach and marketing resources to attract customers and drive sales of mountain bicycles and related accessories.
Full-line sporting goods stores serve as comprehensive destinations for outdoor and sports enthusiasts, offering a diverse range of equipment, apparel, and accessories for various recreational activities, including mountain biking. These stores cater to a broad demographic of customers, from casual riders to serious athletes, providing a one-stop shop for all their sporting needs. Full-line sporting goods stores stock a selection of mountain bicycles alongside other outdoor gear, allowing customers to browse and purchase bikes alongside other outdoor essentials. While lacking the specialized expertise of specialty bicycle retailers, full-line sporting goods stores offer convenience and accessibility to customers seeking a wide range of products in one location.
Outdoor specialty stores focus specifically on outdoor recreation and adventure sports, offering a curated selection of gear, apparel, and equipment for activities such as hiking, camping, climbing, and mountain biking. These stores cater to outdoor enthusiasts seeking high-quality, performance-oriented products for their outdoor adventures. Outdoor specialty stores may carry a range of mountain bicycles designed for various terrain and riding styles, alongside accessories such as helmets, apparel, and protective gear. With a focus on quality, innovation, and customer service, outdoor specialty stores provide a unique shopping experience for mountain bikers seeking premium products and expert advice.
Global Mountain Bicycles Market, Segmentation by Geography
In this report, the Global Mountain Bicycles Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Mountain Bicycles Market Share (%), by Geographical Region, 2023
North America maintained a significant share of the market, driven by a robust outdoor recreation culture, extensive trail networks, and a strong affinity for mountain biking among consumers. The United States, in particular, emerged as a major market for mountain bicycles, with a high level of participation in competitive events, recreational riding, and mountain bike tourism.
Europe also held a substantial share of the global mountain bicycles market in 2023, buoyed by a rich history of cycling, well-developed trail systems, and a thriving mountain biking community. Countries such as Germany, Switzerland, and Austria are renowned for their scenic landscapes and extensive networks of mountain bike trails, attracting riders from around the world. Additionally, regions like Scandinavia and the Alps offer diverse terrain and challenging trails, further contributing to Europe's prominence in the mountain biking market.
Furthermore, Asia-Pacific experienced notable growth in its share of the global mountain bicycles market, driven by emerging markets such as China, Japan, and Australia. Rapid urbanization, increasing disposable incomes, and a growing interest in outdoor recreation have fueled demand for mountain bikes in the region, with manufacturers and retailers capitalizing on this trend to expand their presence and reach new customer segments.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Mountain Bicycles Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Popularity of Outdoor Recreation and Adventure Sports
- Growing Interest in Health and Fitness Trends
- Technological Advancements in Bicycle Design and Components
- Rising Environmental Awareness and Demand for Sustainable Transportation
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Expansion of Urban Cycling Infrastructure- The expansion of urban cycling infrastructure plays a pivotal role in shaping the Global Mountain Bicycles Market, fostering the growth of urban cycling as a popular mode of transportation, recreation, and fitness. Cities worldwide are investing in the development of dedicated bike lanes, shared pathways, and cycling-friendly infrastructure to promote sustainable mobility, reduce traffic congestion, and improve public health.
By creating safe and accessible cycling routes, urban planners aim to encourage more people to embrace cycling as a viable alternative to driving or public transportation, thereby increasing the demand for mountain bicycles designed for urban commuting and recreational riding. Moreover, initiatives such as bike-sharing programs, bicycle rental services, and bike-friendly policies further enhance the accessibility and convenience of cycling in urban areas, attracting new riders and expanding the market potential for mountain bikes tailored to urban environments. As urban cycling infrastructure continues to evolve and expand, mountain bike manufacturers and retailers stand to benefit from the growing demand for versatile, agile, and practical bicycles that excel in both urban and off-road settings, driving innovation and market growth in the Global Mountain Bicycles Market.
Restraints:
- High Cost of Advanced Mountain Bicycles
- Economic Uncertainty and Consumer Spending Constraints
- Safety Concerns and Regulatory Challenges
- Limited Accessibility to Mountain Biking Trails and Facilities
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Competition from Alternative Recreational Activities- The Global Mountain Bicycles Market faces competition from a plethora of alternative recreational activities, each vying for consumers' time, attention, and disposable income. Outdoor enthusiasts have a wide array of options to choose from, including hiking, trail running, rock climbing, kayaking, skiing, and snowboarding, among others. These alternative activities offer similar benefits to mountain biking, such as physical exercise, adventure, and connection with nature, thus posing a significant challenge to the market.
Additionally, emerging trends in adventure sports, such as e-biking, gravel riding, and bikepacking, provide alternative experiences that appeal to different segments of the outdoor recreation market. Moreover, indoor activities like gym workouts, yoga, and fitness classes compete for consumers' leisure time, especially during inclement weather or in urban areas with limited access to outdoor trails. To maintain competitiveness in this landscape, the mountain biking industry must continue to innovate, diversify its product offerings, and enhance the overall mountain biking experience to attract and retain enthusiasts amidst stiff competition from alternative recreational activities.
Opportunities:
- Emerging Markets and Growth Potential in Developing Regions
- Innovation in Electric and Hybrid Mountain Bicycles
- Expansion of Online Retail Channels and Direct-to-Consumer Sales
- Customization and Personalization Trends
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Partnerships and Collaborations for Market Expansion- Partnerships and collaborations are instrumental in driving market expansion within the Global Mountain Bicycles Market, facilitating innovation, market penetration, and brand diversification. Manufacturers often collaborate with professional riders, teams, and industry influencers to develop and promote new products, leveraging their expertise and credibility to enhance product performance and appeal. Furthermore, partnerships between bicycle brands and outdoor gear manufacturers or technology companies allow for the integration of cutting-edge features and technologies into mountain bikes, such as advanced suspension systems, lightweight materials, and electronic components.
Collaborations with governmental agencies, non-profit organizations, and advocacy groups also play a crucial role in advocating for cycling infrastructure development, promoting mountain biking as a sustainable and healthy lifestyle choice, and expanding access to outdoor recreation opportunities. Moreover, strategic partnerships with retailers, distributors, and online platforms enable manufacturers to reach new markets, target specific consumer segments, and optimize their distribution channels for maximum market reach. Overall, partnerships and collaborations serve as catalysts for market expansion, driving innovation, brand awareness, and market growth within the Global Mountain Bicycles Market.
Competitive Landscape Analysis
Key players in Global Mountain Bicycles Market include:
- Trek Bicycle Corporation
- Giant Manufacturing Co., Ltd.
- Specialized Bicycle Components, Inc.
- Cannondale Bicycle Corporation
- Santa Cruz Bicycles
- Scott Sports SA
- Yeti Cycles
- Merida Industry Co., Ltd.
- GT Bicycles
- Kona Bicycles
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Product
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Mountain Bicycles Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Popularity of Outdoor Recreation and Adventure Sports
- Growing Interest in Health and Fitness Trends
- Technological Advancements in Bicycle Design and Components
- Rising Environmental Awareness and Demand for Sustainable Transportation
- Expansion of Urban Cycling Infrastructure
- Restraints
- High Cost of Advanced Mountain Bicycles
- Economic Uncertainty and Consumer Spending Constraints
- Safety Concerns and Regulatory Challenges
- Limited Accessibility to Mountain Biking Trails and Facilities
- Competition from Alternative Recreational Activities
- Opportunities
- Emerging Markets and Growth Potential in Developing Regions
- Innovation in Electric and Hybrid Mountain Bicycles
- Expansion of Online Retail Channels and Direct-to- Consumer Sales
- Customization and Personalization Trends
- Partnerships and Collaborations for Market Expansion
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Mountain Bicycles Market, By Type, 2021 - 2031 (USD Million)
- Cross Country
- All Mountain
- Downhill
- Freeride
- Dirt Jumping
- Mountain Bicycles Market, By Product, 2021 - 2031 (USD Million)
- E-Mountain
- Standard Mountain
- Mountain Bicycles Market, By Application, 2021 - 2031 (USD Million)
- Racing
- Leisure
- Mountain Bicycles Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Specialty Bicycle Retailers
- Mass Merchants
- Full-Line Sporting Goods Store
- Outdoor Specialty Store
- Others
- Mountain Bicycles Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Mountain Bicycles Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Trek Bicycle Corporation
- Giant Manufacturing Co., Ltd.
- Specialized Bicycle Components, Inc.
- Cannondale Bicycle Corporation
- Santa Cruz Bicycles
- Scott Sports SA
- Yeti Cycles
- Merida Industry Co., Ltd.
- GT Bicycles
- Kona Bicycles
- Company Profiles
- Analyst Views
- Future Outlook of the Market