Motorcycle Apparel Market

With global lockdowns in place, the production of bikes, riding gear, and accessories came to a standstill, and the usage of riding gear declined sharply due to restricted movement. However, as economies gradually reopened and lockdown measures were eased, there was a noticeable shift in consumer preference towards personal transportation, leading to a resurgence in demand for motorcycles and riding gear. By the second quarter of 2022, the market is expected to rebound as people increasingly opt for motorcycles as a safer alternative to public transportation.

Looking ahead, the Motorcycle Apparel Market is poised for growth, particularly in emerging economies where consumers are increasingly able to afford mid-range bikes ranging from 300-400 cc. The entry of iconic motorcycle brands like Aprilia, Ducati, and Harley Davidson into developing markets has further fueled market growth, attracting enthusiasts and new riders alike.

The rising interest in motorcycle racing among millennials and attractive promotions from manufacturers, who bundle helmets, gloves, and jackets with bike purchases, are driving the growth of the riding gear market. Social media platforms have played a pivotal role in boosting brand awareness for riding gear companies, with millions of users engaging with online communities and influencers who provide insights and reviews on various riding gears. Additionally, affordable motorcycle touring packages offered by travel companies have contributed to the growing popularity of motorcycle riding, further boosting the demand for riding gear.

Technological advancements in riding gear, such as helmets equipped with Bluetooth capabilities for hands-free communication, music streaming, and navigation, have enhanced the appeal and utility of these products, contributing to increased demand in the market.

Global Motorcycle Apparel Segment Analysis

In this report, the Global Motorcycle Apparel Market has been segmented by Type, End Use, Distribution Channel and Geography.

Global Motorcycle Apparel Market, Segmentation by Geography

In this report, the Global Motorcycle Apparel Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Motorcycle Apparel Market Share (%), by Geographical Region, 2024

North America, Europe, Asia-Pacific, and the Rest of the World. In 2022, the Asia-Pacific region led the Motorcycle Apparel market, accounting for 45.80% of the global market share. This dominance can be attributed to the presence of major motorcycle manufacturers such as Bajaj, Hero, Honda, and TVS, which operate on a large scale not only in the Asia-Pacific region but also in markets across Africa and Latin America. To enhance the customer buying experience, Original Equipment Manufacturers (OEMs) like TVS and Royal Enfield have diversified into the riding gear business, displaying their gear collections in showrooms. The Asia-Pacific region has also witnessed a significant uptick in motorcycle sales, particularly in the sports bike segment. Within the region, China's Motorcycle Apparel market claimed the largest market share, while India's Motorcycle Apparel market emerged as the fastest-growing market.

The report also delves into detailed analyses of key countries including the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil. These countries represent significant markets with varying growth rates and consumer preferences, offering valuable insights into regional trends and opportunities in the Motorcycle Apparel market.

This report provides an in depth analysis of various factors that impact the dynamics of Global Motorcycle Apparel Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis.

Drivers

• Increasing Road Safety Awareness
• Rising Number of Motorcycle Riders
• Technological Advancements
• Growth in Motorcycle Sports -

  The rising popularity and growth of motorcycle sports globally present a promising opportunity for the Motorcycle Apparel Market. Motorcycle racing events, such as MotoGP, Superbike World Championship, and Isle of Man TT, attract millions of viewers and enthusiasts worldwide. These events not only showcase thrilling races but also emphasize the importance of safety gear. As viewers and fans witness professional riders donning high-quality protective apparel during these events, there's a natural inclination among them to invest in similar gear for their own riding experiences. This admiration and aspiration drive demand for specialized motorcycle apparel, including racing suits, gloves, boots, and helmets.

  The increasing number of amateur motorcycle racing events and track days further fuels this trend. Many enthusiasts participate in these events to experience the thrill of riding at high speeds in controlled environments. As participation in these activities grows, so does the demand for specialized racing and protective gear. Motorcycle sports enthusiasts often seek apparel that not only offers superior protection but also reflects their passion and style. This combination of functionality and style drives manufacturers to innovate and offer a diverse range of apparel tailored to the needs and preferences of motorcycle sports enthusiasts.

Restraints

• High Cost of Quality Gear
• Fit and Comfort Concerns
• Limited Product Customization
• Economic Fluctuations -

  Motorcycle Apparel Market. During economic downturns or recessions, consumers tend to reduce discretionary spending, which often includes non-essential items like specialized motorcycle apparel. The purchasing power of consumers diminishes, leading them to prioritize essential goods and services over luxury or hobby-related purchases. As a result, the demand for motorcycle apparel may experience a decline during these periods, affecting the overall market growth. Additionally, economic instability can lead to higher unemployment rates, further reducing the disposable income available for recreational activities like motorcycling and consequently affecting apparel sales.

  During economic upturns, when consumer confidence is high and disposable income increases, the Motorcycle Apparel Market can witness a boost. As more people have the financial means to invest in motorcycles and related accessories, the demand for protective gear and apparel tends to rise. Economic growth often leads to increased motorcycling as a leisure activity and mode of transportation, especially in emerging markets. Moreover, during economic prosperity, consumers may also be more willing to invest in high-quality, durable motorcycle apparel that offers better protection and longevity, leading to increased sales for premium brands in the market.

Opportunities

• Rising Popularity of Motorcycling
• Technological Advancements
• Emerging Markets
• E-commerce Expansion -

  The digital revolution has transformed the way consumers shop, providing them with convenience and a wider range of options at their fingertips. Motorcycle enthusiasts can now browse through various online platforms to find the perfect apparel that suits their needs, preferences, and budget. The e-commerce platforms offer detailed product descriptions, customer reviews, and comparison tools, enabling consumers to make informed purchasing decisions. Additionally, online retailers often provide discounts, promotions, and bundled deals, making motorcycle apparel more affordable and appealing to consumers. This convenience and accessibility have contributed to the growing popularity of online shopping for motorcycle apparel, thereby expanding the market reach.

  The global reach of e-commerce platforms has allowed motorcycle apparel brands to tap into international markets without the need for physical presence or infrastructure in those regions. This has enabled brands to reach a broader audience, including motorcycle enthusiasts in remote or underserved areas who previously had limited access to specialized apparel stores. As e-commerce continues to evolve and improve its logistics and delivery capabilities, consumers can expect faster shipping times and hassle-free returns, further enhancing the online shopping experience. The ongoing expansion of e-commerce, coupled with advancements in technology and consumer trust in online transactions, is expected to drive the Motorcycle Apparel Market's growth in the coming years.

Key players in Global Motorcycle Apparel Market include -

• KLIM Industries Inc.
• KIDO Sports Co. LTD
• HJC Inc.
• Foshan Nanhai Xinyuan Helmets Co., Ltd
• Lanxi Yema Motorcycle Fittings Co
• Dunham’s Athleisure Corporation
• Chih Tong Helmet Co., Ltd
• Hanil Co., Ltd.
• oaring Helmet Corporation

In this report, the profile of each market player provides following information -

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis