• In February 2023, Uber and HSBC collaborated to launch a digital payments solution in Egypt, enabling unbanked drivers to receive on-demand cash outs into mobile wallets. This collaboration aims to offer Uber drivers timely access to 100% of their earnings via HSBC Net's payment solution.

• In January 2023, DiDi collaborated with Jordan Transfer Guidance to integrate taxi dispatch on routes, including the last mile, within the transfer guidance app. This initiative, part of Jordan's MaaS service and tourism DX business, anticipates the return of tourists, particularly from China, by enhancing transportation options.

• In December 2022, Moovit launched a new urban mobility app in Tampa, enabling users to plan multimodal trips seamlessly. The Mobility as a Service (MaaS) Pilot, starting with the local launch of Moovit, integrates with HART mobile ticketing, addressing transit access gaps and enhancing connectivity between transportation modes.

• In May 2020, Mobility as a Service became available through Global Oy's collaboration with Finland's Enfuce. This partnership introduced card payments via a mobility app, featuring master card prepaid cards. The collaboration aimed to expand the market for MaaS by enhancing payment options and convenience for users.

In this report, the Mobility as a Service Market has been segmented by Service Type, Solution Type, Transportation Type, Vehicle Type, Operating System. and Geography.

Mobility as a Service Market, Segmentation by Service Type

The Mobility as a Service Market has been segmented by Service Type into Ride Hailing, Car Sharing, Micro Mobility, Bus Sharing, and Train Service.

Ride Hailing
Ride hailing services dominate the Mobility as a Service (MaaS) landscape, accounting for over 35% of the market share. These platforms offer on-demand transportation options via apps, especially in urban areas. The rising number of smartphone users and the push for reduced vehicle ownership fuel this segment’s rapid expansion.

Car Sharing
The car sharing segment contributes nearly 20% to the overall MaaS market. It promotes a cost-effective and sustainable alternative to ownership, particularly in congested cities. Growing environmental concerns and urban mobility policies are driving its adoption.

Micro Mobility
Micro mobility, including e-scooters and bikes, represents around 15% of the market and is gaining traction for short-distance travel. Its popularity is rising due to affordability, environmental benefits, and ease of use for first- and last-mile connectivity.

Bus Sharing
Bus sharing services hold approximately 18% market share, offering a more structured and eco-friendly commuting option. These services reduce road congestion and cater to cost-sensitive commuters seeking alternatives to traditional public transport.

Train Service
The train service segment accounts for close to 12% of the MaaS market, benefiting from government investments in smart rail infrastructure. Integration with digital platforms enhances ticketing, route planning, and supports multi-modal connectivity.

Mobility as a Service Market, Segmentation by Solution Type

The Mobility as a Service Market has been segmented by Solution Type into Technology platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions, and Insurance Services.

Technology Platforms
Technology platforms serve as the backbone of Mobility as a Service, enabling the integration of various transport services into a unified app. They offer real-time data sharing, multi-modal route planning, and centralized user management. These platforms support seamless mobility orchestration across providers.

Payment Engines
Payment engines handle secure transactions within MaaS ecosystems, facilitating cashless travel and subscription models. They play a vital role in enhancing user experience and supporting dynamic pricing structures across services.

Navigation Solutions
Navigation solutions help users plan efficient routes by leveraging GPS-based technologies and traffic analytics. These tools improve travel efficiency and assist in real-time rerouting based on congestion or delays, especially in urban environments.

Telecom Connectivity Providers
Telecom connectivity providers ensure uninterrupted access to mobile networks that power MaaS platforms. Their infrastructure supports real-time updates, location tracking, and enables user engagement through mobile applications and IoT integration.

Ticketing Solutions
Ticketing solutions streamline the purchase, validation, and storage of travel passes across various modes of transport. By offering digital ticketing and contactless access, these systems enhance convenience and reduce operational bottlenecks for providers and users.

Insurance Services
Insurance services within MaaS provide coverage for accidents, vehicle damage, and personal liability. These solutions boost consumer trust and are essential for encouraging adoption of shared mobility options in both urban and intercity travel.

Mobility as a Service Market, Segmentation by Transportation Type

The Mobility as a Service Market has been segmented by Transportation Type into Public and Private.

Public
The public transportation segment plays a foundational role in the MaaS model, integrating services such as buses, metros, and trains. It supports mass mobility and provides an affordable and sustainable alternative to private vehicle use. Public transit integration enhances urban connectivity and aligns with smart city initiatives.

Private
Private transportation in MaaS includes ride-hailing, car rentals, and vehicle subscriptions operated by individuals or commercial fleets. This segment offers flexibility, personal comfort, and customized travel experiences. Its growth is driven by rising demand for on-demand mobility solutions and convenience.

Mobility as a Service Market, Segmentation by Vehicle Type

The Mobility as a Service Market has been segmented by Vehicle Type into Micro Mobility, Four Wheelers, Bus, and Train.

Micro Mobility
Micro mobility includes e-scooters, bicycles, and other lightweight vehicles designed for short-distance travel. This segment is gaining momentum due to its low environmental impact, cost efficiency, and role in first- and last-mile connectivity. It is especially popular in dense urban areas.

Four Wheelers
Four wheelers encompass private cars, ride-hailing vehicles, and car-sharing fleets. This segment contributes significantly to MaaS, offering flexibility, comfort, and on-demand access. It appeals to users looking for personalized travel experiences within an integrated mobility network.

Bus
The bus segment supports high-capacity transport and plays a critical role in public MaaS solutions. It ensures cost-effective and accessible commuting, especially in cities with developed transit networks. Integration into MaaS platforms enhances route planning and ticketing efficiency.

Train
Trains offer long-distance and urban rail transit options that contribute to the scalability of MaaS. This segment is crucial for intermodal transportation, providing high-speed connectivity between cities. With the rise of smart rail systems, trains are becoming more integrated into digital mobility platforms.

Mobility as a Service Market, Segmentation by Operating System

The Mobility as a Service Market has been segmented by Operating System into Android and iOS.

Android
The Android segment dominates the MaaS market due to its wider global user base and open-source flexibility. It supports a variety of MaaS applications, especially in developing regions. Android’s compatibility with multiple device brands ensures broader accessibility for end users.

iOS
iOS-based MaaS platforms are known for their security features and user-friendly interface, appealing to a segment of premium users. Although the user base is comparatively smaller, iOS has a strong presence in developed markets and contributes significantly to revenue generation for mobility service providers.

Mobility as a Service Market, Segmentation by Geography

In this report, the Mobility as a Service Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Mobility as a Service Market Share (%), by Geographical Region

North America
North America holds a substantial share of the MaaS market due to its advanced transport infrastructure and widespread adoption of ride-hailing platforms. The U.S. and Canada are investing in smart mobility solutions, driven by urbanization and tech innovation.

Europe
Europe leads in policy-driven adoption of Mobility as a Service, supported by strong public transportation networks and environmental regulations. Countries like Germany, the UK, and the Netherlands are actively promoting multi-modal travel platforms.

Asia Pacific
Asia Pacific is witnessing the fastest growth in MaaS, driven by population density, smartphone penetration, and rising demand for urban mobility solutions. Major economies like China, India, and Japan are expanding ride-sharing and micro mobility services.

Middle East and Africa
The Middle East and Africa region is gradually embracing MaaS, particularly in urban hubs like Dubai and Johannesburg. Growth is supported by infrastructure investments, tech startups, and the push for sustainable transportation.

Latin America
Latin America shows emerging potential in MaaS with increasing adoption of ride-hailing apps and public-private partnerships. Countries like Brazil and Mexico are exploring digital mobility ecosystems to address urban congestion and affordable transport needs.

This report provides an in depth analysis of various factors that impact the dynamics of Mobility as a Service Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Rising urbanization and congestion management needs
• Growing smartphone and internet penetration globally
• Government push for integrated transport ecosystems

• Increased demand for flexible commuting options - The rise in demand for flexible commuting options is significantly accelerating the growth of the Mobility as a Service (MaaS) Market. Today’s urban travelers seek on-demand, multi-modal transport solutions that offer convenience, cost-effectiveness, and real-time accessibility. This shift is fueled by the changing expectations of tech-savvy commuters who prioritize personalized mobility experiences over vehicle ownership.

  Traditional modes of transportation often lack the ability to adapt to varying schedules and routes. MaaS platforms eliminate this limitation by integrating public transit, ride-hailing, bike sharing, car rentals, and more into a unified digital interface. Users can plan, book, and pay for multimodal journeys via a single application, which enhances convenience and time efficiency.

  This growing preference is also driven by the need to reduce urban congestion, emissions, and travel costs. MaaS solutions appeal to commuters looking for sustainable, fast, and reliable travel alternatives while avoiding the responsibilities tied to owning a vehicle. In addition, corporate users are adopting MaaS subscriptions to offer employee mobility benefits, making it a flexible option in the enterprise segment as well.

  As urban populations grow and digital ecosystems evolve, flexible commuting will remain a core pillar of urban mobility. The ability of MaaS to provide customized, adaptive, and scalable transport services positions it as a central solution to the evolving mobility demands of modern cities and smart societies.

Restraints

• Lack of standardized regulatory frameworks
• Data privacy and cybersecurity vulnerability concerns
• High initial infrastructure development costs

• Resistance from traditional transport service providers - One of the key challenges facing the Mobility as a Service (MaaS) Market is the resistance from traditional transport service providers. Many operators in the taxi, bus, and rental car industries view MaaS platforms as competitive threats that could disrupt their long-established customer bases. This has led to reluctance in data sharing, revenue integration, and collaborative efforts.

  Established transport providers often operate in siloed systems that lack interoperability with modern, app-based mobility networks. They may resist adopting open APIs, unified ticketing mechanisms, or revenue-sharing models essential for MaaS integration. This slows down the creation of seamless travel ecosystems and reduces user adoption in cities where operator cooperation is limited.

  There are concerns regarding loss of pricing control, brand identity, and direct customer engagement. Smaller or local operators may not have the technological infrastructure to transition into MaaS platforms, creating market fragmentation. These stakeholders may prefer to maintain their standalone operations rather than embrace a broader mobility network.

  To overcome this restraint, governments and MaaS developers need to build trust, incentivize participation, and offer models that ensure fair distribution of value. Collaborative partnerships, open communication, and integration-friendly policies will be essential to bring resistant players into the MaaS ecosystem.

Opportunities

• Integration with autonomous and electric vehicles
• Development of AI-powered route optimization tools
• Growing investments in smart city initiatives

• Expansion in developing and underpenetrated regions - The Mobility as a Service (MaaS) Market holds immense potential in developing and underpenetrated regions, where traditional transportation systems are often fragmented, inefficient, or non-digitized. These areas provide a unique opportunity for MaaS providers to introduce affordable, tech-driven mobility platforms that can leapfrog conventional infrastructure models and offer smart urban solutions.

  In many low- and middle-income countries, the lack of integrated public transport creates a pressing need for streamlined travel experiences. MaaS can address these gaps by aggregating services like local taxis, buses, e-rickshaws, and ride-sharing options into a cohesive system. This not only improves last-mile connectivity but also supports economic inclusion by offering accessible transportation to underserved populations.

  Mobile phone penetration and digital payment adoption are rising in these regions, making them ideal environments for deploying app-based MaaS platforms. Partnerships with local governments, transport cooperatives, and private fleets can facilitate localized innovation tailored to community needs. Moreover, these markets offer a fresh landscape to establish scalable, user-centric mobility ecosystems from the ground up.

  As infrastructure investment continues across emerging economies, the opportunity to align MaaS with smart city planning, green mobility goals, and job creation initiatives will increase. With the right policy support and technological deployment, these regions can become key drivers of global MaaS adoption.