Mobile Application Testing Services (MATS) Market
By Deployment Model;
Cloud and On-PremiseBy Application Type;
Native, Web, and HybridBy End-User Industry;
Automotive, BFSI, Energy & Utility, Healthcare, Media & Entertainment, Retail, Travel & Tourism, and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2018 - 2028)Mobile Application Testing Services (MATS) Market Overview
Mobile Application Testing Services (MATS) Market (USD Million)
Mobile Application Testing Services (MATS) Market was valued at USD 10,451.38 million in the year 2021. The size of this market is expected to increase to USD 35,363.61 million by the year 2028, while growing at a Compounded Annual Growth Rate (CAGR) of 19.0%.
Mobile Application Testing Services (MATS) Market
*Market size in USD million
CAGR 19.0 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 19.0 % |
Market Size (2024) | USD 10,451.38 Million |
Market Size (2031) | USD 35,363.61 Million |
Market Concentration | Low |
Report Pages | 353 |
Major Players
- Amazon Web Services Inc.
- Cigniti
- QA InfoTech
- ThinkSys Inc.
- QualiTest Group
- Testlio Inc.
- [x]cube LABS
- ScienceSoft USA Corporation
- Perfecto Mobile
- Sauce Labs
- Experitest
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Mobile Application Testing Services (MATS) Market
Fragmented - Highly competitive market without dominant players
The Mobile Application Testing Services (MATS) Market is gaining significant traction as organizations prioritize delivering seamless and secure app experiences. With mobile apps now integral to industries like healthcare, finance, and retail, the push for consistent performance and reliability is intensifying. Nearly 65% of businesses now identify mobile testing as a strategic priority in their digital operations. This growing need for quality assurance is driving increased investment in professional testing services to meet evolving user expectations.
Accelerated Shift Toward Automated Testing
The adoption of automated mobile testing solutions is rapidly transforming quality assurance processes. Over 55% of mobile testing efforts now leverage automation tools to streamline workflows, reduce manual effort, and detect issues earlier in the development cycle. With agile and DevOps practices becoming more prevalent, continuous testing has become essential for reducing delivery time and improving code stability, making automation a cornerstone of modern testing strategies.
Enhancing User Experience Through Rigorous Testing
As competition intensifies, businesses are placing greater emphasis on usability and performance testing to enhance the mobile user experience. About 48% of testing initiatives now focus specifically on responsiveness, functionality, and interface design. With consumers expecting apps to function flawlessly across various devices and networks, rigorous experience-driven testing is becoming a key differentiator in achieving higher user satisfaction and retention rates.
Cloud Testing Platforms Gaining Traction
The growing reliance on cloud-based testing environments is reshaping the MATS market by enabling scalability, flexibility, and faster delivery. Around 50% of mobile app testing is currently conducted through cloud platforms, offering access to real devices, global testing environments, and parallel execution capabilities. As development teams prioritize speed and collaboration, cloud testing is emerging as a critical enabler of eff
Mobile Application Testing Services (MATS) Market Recent Developments
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Cigniti Technologies formed a strategic partnership with Broadcom in June 2023 to enhance DevOps and continuous delivery solutions. This collaboration focuses on streamlining software delivery with real,time testing, offering businesses the ability to accelerate deployment while maintaining quality.
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In April 2023, SmartBear expanded its cloud marketplace strategy by launching SwaggerHub on AWS Marketplace. This move provides users with advanced API design tools on a pay,as,you,go basis, helping them develop and test applications more efficiently.
Mobile Application Testing Services (MATS) Market Segment Analysis
In this report, the Mobile Application Testing Services (MATS) Market has been segmented by Deployment Model, Application Type, End-User Industry, and Geography.
Mobile Application Testing Services (MATS) Market, Segmentation by Deployment Model
The Mobile Application Testing Services (MATS) Market has been segmented by Deployment Model into Cloud and On-premise.
Cloud
The cloud deployment segment leads the mobile application testing services market, contributing to nearly 65% of the total share. Its growing popularity stems from the advantages of cost-efficiency, flexibility, and remote accessibility. As businesses increasingly adopt agile methodologies and DevOps workflows, cloud testing offers a scalable and collaborative environment ideal for rapid release cycles and real-time feedback.
On-premise
The on-premise segment captures about 35% of the market, attracting businesses with strict data control and security requirements. It is especially relevant in sectors like finance, healthcare, and government, where compliance and customized infrastructure are critical. Despite slower adoption compared to cloud models, this segment remains vital for organizations seeking maximum control over their testing environments.
Mobile Application Testing Services (MATS) Market, Segmentation by Application Type
The Mobile Application Testing Services (MATS) Market has been segmented by Application Type into Native, Web, and Hybrid.
Native
The native application testing segment dominates a substantial portion of the mobile application testing services market, with an estimated 45% share. Native apps are known for delivering high performance, seamless user experiences, and deep device integration. This drives strong demand for platform-specific testing, especially among businesses targeting optimized functionality on iOS and Android devices.
Web
Representing around 30% of the market, the web application testing segment continues to grow as more businesses invest in responsive web designs and progressive web applications (PWAs). This segment focuses on cross-browser functionality, network performance, and user interface responsiveness, making it critical for digital-first enterprises.
Hybrid
With a market share of approximately 25%, the hybrid app testing segment is gaining traction due to the rising adoption of cross-platform mobile development frameworks. Hybrid apps require testing for both native and web elements, making them more complex but cost-effective. This segment appeals strongly to startups and SMEs aiming to optimize their app reach while keeping development costs low.
Mobile Application Testing Services (MATS) Market, Segmentation by End-User Industry
The Mobile Application Testing Services (MATS) Market has been segmented by End-User Industry into Automotive, BFSI, Energy & Utility, Healthcare, Media & Entertainment, Retail, Travel & Tourism, and Others.
Automotive
The automotive industry represents approximately 10% of the MATS market, fueled by the evolution of connected vehicles and mobile-based diagnostics. With the integration of navigation systems and real-time telemetry, mobile app testing plays a vital role in ensuring safety, performance, and reliability.
BFSI
Capturing nearly 20% of the market, the BFSI sector relies heavily on mobile testing to maintain data security, compliance, and user confidence. From mobile banking to payment gateways and trading apps, the focus is on eliminating bugs, vulnerabilities, and downtime.
Energy & Utility
Accounting for about 8% of the market, energy and utility providers use mobile apps for resource monitoring, smart metering, and outage tracking. Testing ensures these apps offer stable and responsive performance across geographies and device types.
Healthcare
The healthcare industry holds close to 15% of the MATS market, driven by the surge in telehealth, EHR apps, and remote patient monitoring. These critical tools must undergo rigorous testing to meet HIPAA compliance, data protection, and usability standards.
Media & Entertainment
With a share of around 12%, the media and entertainment sector demands testing for streaming apps, interactive media, and gaming platforms. Focus areas include buffer-free playback, app responsiveness, and multi-device compatibility.
Retail
The retail sector, comprising about 18%, depends on well-tested mobile applications for e-commerce, digital wallets, and customer loyalty programs. Testing ensures a secure, seamless, and friction-free shopping experience across all touchpoints.
Travel & Tourism
Contributing to roughly 10%, the travel and tourism industry requires app testing for online booking, itinerary planning, and real-time updates. The goal is to deliver flawless user journeys, regardless of network or location.
Others
The other industries segment makes up around 7% and includes verticals like education, logistics, and telecom. Each has unique app requirements, demanding flexible and robust testing methodologies for usability and system stability.
Mobile Application Testing Services (MATS) Market, Segmentation by Geography
In this report, the Mobile Application Testing Services (MATS) Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Mobile Application Testing Services (MATS) Market Share (%), by Geographical Region
North America
With an estimated 35% market share, North America remains the largest regional contributor to the mobile application testing services market. The region benefits from a mature tech landscape, early adoption of DevOps practices, and a growing demand for test automation across various industries, including finance, retail, and healthcare.
Europe
Europe captures around 25% of the global MATS market. Strict regulatory frameworks such as GDPR, combined with a strong concentration of automotive and BFSI enterprises, fuel demand for secure and reliable mobile testing services. The region also shows growing interest in cloud-based testing solutions.
Asia Pacific
Representing approximately 22%, Asia Pacific is witnessing exponential growth in mobile app testing, propelled by rapid digitization, e-commerce expansion, and the proliferation of mobile-first consumers. Major economies like India, China, and Japan are increasingly investing in automated testing platforms to enhance app performance and customer satisfaction.
Middle East and Africa
Holding nearly 10% of the market, the Middle East and Africa region is emerging as a promising area for mobile testing services. Initiatives around digital transformation, especially in government, finance, and utilities, are creating demand for robust mobile testing frameworks.
Latin America
With a market share of about 8%, Latin America is gradually expanding its mobile testing footprint. The rise of mobile banking, online retail, and regional tech startups is contributing to the demand for cost-efficient and scalable mobile testing services.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Mobile Application Testing Services (MATS) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
---|---|---|---|---|---|
Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing mobile applications demand
- Growing digital transformation initiatives
- Need for enhanced user experience
- Agile development methodologies adoption
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Rise in mobile internet penetration : The rise in mobile internet penetration is a key driver fueling the growth of the global mobile application testing services (MATS) market. As smartphones become more accessible and mobile data connectivity improves, users are increasingly relying on mobile applications for communication, commerce, entertainment, and productivity. This growing dependence has amplified the demand for high-performance apps, prompting businesses to invest in comprehensive testing services that ensure functionality, security, and cross-platform compatibility.
With billions of users accessing mobile apps across diverse networks, devices, and operating systems, delivering a seamless and consistent user experience has become critical. Mobile application testing services help developers identify bugs, optimize performance, and meet user expectations before launch. As mobile internet adoption continues to rise globally, especially in emerging markets, the need for scalable, automated, and cloud-based testing solutions is expected to grow, driving significant expansion in the MATS market.
Restraints
- Security and privacy concerns
- Fragmented mobile device landscape
- Compatibility across platforms
- Budget constraints for testing
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Limited skilled testers availability : Limited skilled testers availability is a major restraint affecting the global mobile application testing services (MATS) market. As mobile apps grow more complex and diverse, there is an increasing need for experienced testers who understand multiple platforms, automation tools, performance metrics, and real-world user behavior. However, the industry faces a shortage of professionals with the right combination of technical expertise and domain-specific knowledge, making it difficult for companies to scale or maintain high-quality testing operations.
This talent gap can lead to delays in testing cycles, higher project costs, and compromised app quality, especially when deadlines are tight or when working across global markets. The lack of skilled testers also affects the adoption of advanced testing methodologies like continuous integration and DevOps-driven quality assurance. Without targeted investment in training and workforce development, the limited availability of qualified testing professionals may continue to hinder the market’s growth potential.
Opportunities
- Expansion of IoT applications
- AI and automation integration
- Emerging market potential
- Cloud-based testing solutions
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Demand for continuous testing : The growing demand for continuous testing presents a significant opportunity for the global mobile application testing services (MATS) market. With rapid deployment cycles and increasing reliance on DevOps and Agile methodologies, organizations require real-time validation of code changes to ensure consistent performance across mobile platforms. Continuous testing enables faster feedback, early defect detection, and seamless integration within CI/CD pipelines, making it essential for maintaining app quality in fast-paced development environments.
This shift is driving the adoption of automated testing tools, cloud-based test environments, and AI-driven quality assurance strategies. Service providers that offer scalable, end-to-end testing solutions tailored for continuous delivery models are well-positioned to capitalize on this trend. As the need for speed, reliability, and user satisfaction intensifies, continuous testing is expected to become a core component of mobile application development, unlocking long-term growth potential for the MATS market.
Competitive Landscape Analysis
Key players in Global Mobile Application Testing Services (MATS) Market include:
- Amazon Web Services Inc.
- Cigniti
- QA InfoTech
- ThinkSys Inc.
- QualiTest Group
- Testlio Inc.
- [x]cube LABS
- ScienceSoft USA Corporation
- Perfecto Mobile
- Sauce Labs
- Experitest
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Deployment Model
- Market Snapshot, By Application Type
- Market Snapshot, By End-User Industry
- Market Snapshot, By Region
- Mobile Application Testing Services (MATS) Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing mobile applications demand
- Growing digital transformation initiatives
- Need for enhanced user experience
- Agile development methodologies adoption
- Rise in mobile internet penetration
- Restraints
- Security and privacy concerns
- Fragmented mobile device landscape
- Compatibility across platforms
- Budget constraints for testing
- Limited skilled testers availability
- Opportunities
- Expansion of IoT applications
- AI and automation integration
- Emerging market potential
- Cloud-based testing solutions
- Demand for continuous testing
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Mobile Application Testing Services (MATS) Market, By Deployment Model, 2018 - 2028(USD Million)
- Cloud
- On-Premise
- Mobile Application Testing Services (MATS) Market, By Application Type, 2018 - 2028(USD Million)
- Native
- Web
- Hybrid
- Mobile Application Testing Services (MATS) Market, By End-User Industry, 2018 - 2028(USD Million)
- Automotive
- BFSI
- Energy & Utility
- Healthcare
- Media & Entertainment
- Retail
- Travel & Tourism
- Others
- Mobile Application Testing Services (MATS) Market, By Geography, 2018 - 2028(USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Mobile Application Testing Services (MATS) Market, By Deployment Model, 2018 - 2028(USD Million)
- Competitive Landscape
- Company Profiles
- Amazon Web Services Inc.
- Cigniti
- QA InfoTech
- ThinkSys Inc.
- QualiTest Group
- Testlio Inc.
- [x]cube LABS
- ScienceSoft USA Corporation
- Perfecto Mobile
- Sauce Labs
- Experitest
- Company Profiles
- Analyst Views
- Future Outlook of the Market