• In August 2022, H&M launched a limited-edition denim collection rooted in circular fashion, crafted from sustainable materials like Circulose Viscose and TENCEL Lyocell with REFIBRA technology, showcasing oversized designs in muted indigo tones.

• In July 2022, Gap Inc. partnered with Reliance Retail to bring its fashion collections to India, marking a strategic move to expand menswear and lifestyle offerings through Reliance’s wide retail network.

In this report, The Menswear Market has been segmented by Apparel, Category, Type, Distribution Channel, and Geography

Menswear Market, Segmentation by Apparel

The Menswear Market has been segmented by Apparel into Top Wear, Bottom Wear, and Innerwear

Top Wear
Top wear dominates the menswear market, accounting for over 45% of the total apparel segment. It includes items such as shirts, t-shirts, jackets, and sweaters that are both fashionable and functional. The rising demand for casual and semi-formal attire, especially among urban men, is fueling the growth of this category. The increasing trend of branded and premium clothing has also strengthened the top wear market.

Bottom Wear
Bottom wear holds a substantial share in the menswear market, representing nearly 30% of the segment. This category covers trousers, jeans, shorts, and joggers that cater to diverse fashion and functional needs. Comfort-driven designs and athleisure trends are encouraging men to explore varied bottom wear options. Online platforms offering easy access to new styles have contributed to its growing popularity.

Innerwear
Innerwear contributes approximately 15% to the menswear apparel market, with a steady rise in demand for premium and functional inner garments. This segment includes briefs, boxers, vests, and undershirts designed for comfort, hygiene, and style. The increasing focus on wellness and personal grooming among men is driving innovation and expansion in this segment.

Menswear Market, Segmentation by Category

The Menswear Market has been segmented by Category into Mass, Premium, and Luxury

Mass
The mass segment forms the largest share of the menswear market, contributing to around 60% of total category sales. This segment includes affordable and widely available apparel designed for everyday wear. The rising middle-class population, price sensitivity, and high demand for basic and functional clothing drive growth in this category. Brands focusing on volume sales and cost efficiency thrive in this segment.

Premium
Premium menswear accounts for approximately 25% of the category, driven by growing consumer interest in better quality, style, and brand value. This segment appeals to urban professionals and fashion-conscious consumers who seek a balance between affordability and exclusivity. The expansion of premium private labels and increased exposure through digital marketing channels further strengthen this market share.

Luxury
The luxury segment holds about 15% of the menswear category, catering to affluent consumers seeking exclusivity, craftsmanship, and high-end fashion. This market thrives on designer labels, limited edition collections, and personalized shopping experiences. With rising disposable incomes and increasing global exposure to luxury fashion, this segment is witnessing steady growth, especially in metropolitan cities.

The Menswear Market has been segmented by Category into Mass, Premium, and Luxury

Menswear Market, Segmentation by Type

The Menswear Market has been segmented by Type into Sports Wear, Winter Wear, T-shirts, Denim, Trousers, and Others

Sports Wear
Sports wear represents around 20% of the menswear type segmentation and continues to grow due to the rise in health consciousness and active lifestyles. This category includes athletic apparel like tracksuits, gym wear, and performance-based clothing. The growing popularity of athleisure and the influence of fitness influencers are also boosting this segment's visibility and demand.

Winter Wear
Winter wear holds a market share of approximately 15%, catering to seasonal demand for warmth and style. Items in this segment include jackets, sweaters, hoodies, and thermal wear. Urbanization, rising disposable income, and the appeal of fashionable layering contribute to the segment’s growth, especially in colder regions.

T-shirts
T-shirts account for nearly 18% of the menswear type market, offering a versatile and high-demand wardrobe staple. They are popular across all age groups and income segments, thanks to their comfort, affordability, and trend-driven designs. Graphic and branded t-shirts, in particular, are major revenue drivers in this space.

Denim
Denim contributes about 12% to the menswear type category and remains a timeless essential. Jeans and denim jackets dominate this segment, driven by their durability and evolving styles. Innovations in fabric comfort and sustainable production are influencing consumer choices in the denim category.

Trousers
Trousers hold roughly 20% of the market share and include formal pants, chinos, and casual trousers. This segment benefits from the increasing demand for office wear and smart-casual clothing. Stretch fabrics and fashion-forward fits are helping this category remain competitive and relevant.

Others
The "Others" category, contributing around 15%, includes niche and emerging apparel types such as ethnic wear, nightwear, and fusion clothing. Growing fashion experimentation and regional preferences play a key role in the diversity of this segment.

Menswear Market, Segmentation by Distribution Channel

The Menswear Market has been segmented by Distribution Channel into Offline Retail Stores and Online Retail Stores.

Offline Retail Stores
Offline retail stores account for approximately 65% of the menswear market’s distribution channel share. These include departmental stores, brand outlets, shopping malls, and multi-brand retail chains. Consumers still value the in-store experience for trying apparel, assessing quality, and immediate purchases. The strong presence of physical stores in Tier I and Tier II cities continues to drive footfall and conversion.

Online Retail Stores
Online retail stores contribute nearly 35% to the menswear market and are growing rapidly due to increased smartphone usage and internet penetration. E-commerce platforms provide convenience, competitive pricing, and access to a wider variety of brands and styles. Flash sales, easy return policies, and influencer-led marketing have played a significant role in driving this segment's adoption, especially among younger consumers.

Menswear Market, Segmentation by Geography

In this report, the Menswear Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Menswear Market Share (%), by Geographical Region

North America
North America holds approximately 25% of the menswear market, driven by high consumer spending and demand for premium and branded apparel. The U.S. leads the region, with fashion-conscious men embracing casual and athleisure trends. E-commerce growth, coupled with strong brand loyalty, continues to fuel market expansion.

Europe
Europe accounts for around 20% of the menswear market, supported by a strong fashion heritage and high-quality manufacturing. Countries like the UK, Germany, France, and Italy dominate the regional market. Consumers here value sustainability, craftsmanship, and timeless fashion, which influences their purchasing decisions.

Asia Pacific
Asia Pacific represents the largest share at over 30%, owing to its vast population, rising incomes, and growing fashion awareness. Countries such as China, India, and Japan are key contributors. The region's booming e-commerce sector and increasing influence of social media and celebrity fashion are driving menswear sales.

Middle East and Africa
The Middle East and Africa region contributes roughly 10% to the menswear market. While the Middle East shows strong demand for luxury and traditional wear, Africa’s market is driven by urbanization and rising middle-class consumers. Regional fashion preferences and cultural attire play a significant role in product demand.

Latin America
Latin America holds nearly 8–10% of the menswear market. Brazil and Mexico lead the region with increasing urban male consumers interested in western fashion trends. While economic volatility affects purchasing power, digital retail and affordable fashion offerings are helping to strengthen market penetration.