Menstrual Cups Market
By Product;
Reusable Menstrual Cups and Disposable Menstrual CupsBy Type;
Round, Hollow, Flat, and PointyBy Material;
Thermoplastic Elastomer, Rubber, and SiliconeBy Distribution Channel;
Online Stores and Retail OutletsBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).Menstrual Cup Market Overview
Menstrual Cup Market (USD Million)
Menstrual Cup Market was valued at USD 861.56 million in the year 2024. The size of this market is expected to increase to USD 1,236.76 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.3%.
Menstrual Cups Market
*Market size in USD million
CAGR 5.3 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 5.3 % |
Market Size (2024) | USD 861.56 Million |
Market Size (2031) | USD 1,236.76 Million |
Market Concentration | Medium |
Report Pages | 331 |
Major Players
- YUUKI COMPANY S.R.O.
- ME LUNA GmbH
- SAALT, LLC
- FLEURCUP
- INTIMINA
- LUNE GROUP OY LTD.
- DIVA INTERNATIONAL INC.
- STERNE (SI-LINE)
- THE FLEX COMPANY
- BLOSSOM CUP
- JAGUARA, S.R.O.
- LENA CUP
- MOONCUP LTD
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Menstrual Cups Market
Fragmented - Highly competitive market without dominant players
The Menstrual Cup Market is expanding rapidly, as around 65% of users choose reusable menstrual care over single-use alternatives. Collaborative efforts between health brands and eco‑focused organizations are boosting awareness and encouraging sustainable usage. Marketing strategies highlight long-term savings and environmental impact to drive adoption.
Innovative Material and Design Upgrades
Over 60% of menstrual cups now incorporate advanced materials like medical-grade silicone or eco-friendly elastomers for enhanced comfort and hygiene. These technological advancements support broader expansion across different usage needs and anatomy types. Continuous innovation ensures design enhancements like grip rings, multi-length stems and flexible walls.
Health-Oriented Messaging Resonates With Users
About 58% of promotional campaigns emphasize the wellness advantages, including reduced chemical exposure and improved bacterial balance. This future outlook integrates holistic menstrual care messaging with product benefits to build trust. Content strategies increasingly combine educational content on menstrual cycles, symptom tracking, and usage tips with product information.
Personalized Fit and User Experience Enhancements
Approximately 62% of brands now offer a range of cup firmness, size, and inclusivity options designed to match individual anatomy and flow. This shift toward data‑driven customization fuels growth and enhances customer satisfaction. Digital quizzes and sizing guidance tools embedded in websites are helping consumers find the ideal fit with confidence.
Menstrual Cup Market Recent Developments
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In March 2023, beta testing began for Emm, a smart menstrual cup. This innovative product features biosensors embedded in a medical-grade silicone cup that can assess various factors such as volume, flow rate, cycle length and regularity. These measurements are particularly beneficial for patients with polycystic ovarian syndrome (PCOS) and endometriosis, conditions that can be challenging to diagnose. The cup is designed to create a "dynamic seal" that adapts to any body shape and is inserted using a tampon-like applicator. Additionally, it syncs with a mobile app that tracks flow rate and sends alerts when it's nearing overflow.
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In April 2023, Tru Hair & Skin announced that for every menstrual cup purchased on their website, they will donate one cup to a girl in need. This initiative, in collaboration with Humanity Foundation India, represents a positive step toward a more equitable and environmentally friendly future. Additionally, the company has been donating five percent of all sales to support the education of children in rural areas.
Menstrual Cup Segment Analysis
In this report, the Menstrual Cup Market has been segmented by Product, Type, Material, Distrubution Channel and Geography.
Menstrual Cup Market, Segmentation by Product
The Menstrual Cup Market has been segmented by Product into Reusable Menstrual Cups and Disposable Menstrual Cups.
Reusable menstrual cups account for nearly 78% of the market share, driven by their cost-effectiveness and eco-friendly benefits. They are designed for long-term use, lasting several years, which appeals to environmentally conscious consumers.
Disposable Menstrual CupsDisposable menstrual cups hold about 22% of the market, favored for their convenience and suitability for one-time use. They are particularly popular among travelers and first-time users seeking a hygienic, maintenance-free option.
Menstrual Cup Market, Segmentation By Type
The Menstrual Cup Market has been segmented by Type into Round, Hollow, Flat and Pointy.
Round menstrual cups capture nearly 40% of the market share, valued for their comfortable fit and leak protection. They are highly popular among first-time users due to their ease of insertion and adaptability.
HollowHollow menstrual cups account for around 25% of sales, offering a lightweight design that ensures extended wearability. These cups are preferred for their discreet comfort during daily activities.
FlatFlat menstrual cups hold approximately 20% of the market, recognized for their slim profile and minimal pressure on the vaginal walls. They are especially favored by women with a low cervix.
PointyPointy menstrual cups make up close to 15% of the market, offering precise placement and a secure seal. They are often selected by experienced users seeking better flow control.
Menstrual Cup Market, Segmentation by Material
The Menstrual Cup Market has been segmented by into Thermoplastic Elastomer, Rubber and Silicone.
Thermoplastic elastomer menstrual cups hold around 18% of the market, appreciated for their flexibility and biocompatibility. They are often chosen by users seeking latex-free and hypoallergenic options.
RubberRubber menstrual cups account for roughly 22% of sales, valued for their durability and firm structure. While they offer excellent leak prevention, they may not be suitable for individuals with latex sensitivity.
SiliconeSilicone menstrual cups dominate with over 60% market share, favored for their soft texture, long lifespan and high comfort level. They are widely regarded as the most versatile option across different user profiles.
Menstrual Cup Market, Segmentation by Distrubution Channel
The Menstrual Cup Market has been segmented by into Online Stores and Retail Outlets
Online stores contribute to around 58% of menstrual cup sales, driven by convenience, wider product variety and competitive pricing. The growth of e-commerce platforms has made it easier for consumers to access both domestic and international brands.
Retail OutletsRetail outlets hold about 42% of the market, attracting customers who prefer in-person purchases and immediate product availability. Physical stores also provide the advantage of personal assistance and product trials before purchase.
Menstrual Cup Market, Segmentation by Geography
The Menstrual Cup Market has been segmented by into North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).
Regions and Countries Analyzed in this Report
Menstrual Cup Market Share (%), by Geographical Region.
North America accounts for around 38% of the menstrual cup market, driven by high product awareness, strong women’s health initiatives and the presence of leading manufacturers. Growing emphasis on sustainable menstrual products continues to fuel regional demand.
EuropeEurope holds approximately 30% of the market share, supported by strict environmental regulations and high adoption of eco-friendly menstrual solutions. Increasing consumer focus on sustainability is boosting reusable cup sales in this region.
Asia PacificAsia Pacific represents about 22% of the market, with rising health awareness and rapid growth of e-commerce channels. Countries like India and China are witnessing greater adoption due to cost-effectiveness and changing perceptions around menstrual hygiene.
Middle East & AfricaMiddle East & Africa account for nearly 6% of the market, with growth fueled by awareness programs and NGO-led menstrual health campaigns. Affordability remains a key factor influencing adoption in emerging economies.
Latin AmericaLatin America captures roughly 4% of the menstrual cup market, driven by increasing urbanization and growing acceptance of sustainable menstrual products. Brazil and Mexico are emerging as strong growth hubs in the region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Menstrual Cup Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Sustainability
- Eco-friendly
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Health benefits : The Global Menstrual Cup Market is increasingly recognized for the array of health benefits it offers to women compared to traditional menstrual hygiene products like pads and tampons. One significant advantage of menstrual cups is their hypoallergenic nature. Made from medical-grade silicone or rubber, menstrual cups are free from harmful chemicals, fragrances and additives commonly found in disposable pads and tampons. This reduces the risk of allergic reactions, skin irritation and discomfort often associated with prolonged use of conventional menstrual products, making menstrual cups a safer and more comfortable option for women with sensitive skin or allergies.
Menstrual cups contribute to better vaginal health by maintaining the natural pH balance and moisture levels of the vaginal environment. Unlike tampons, which absorb both menstrual fluid and vaginal moisture, menstrual cups collect menstrual blood without interfering with the vaginal flora. This helps prevent vaginal dryness, irritation and bacterial imbalances, reducing the risk of vaginal infections such as yeast infections and bacterial vaginosis. By promoting vaginal health and hygiene, menstrual cups support women's overall well-being and comfort during menstruation, enhancing their confidence and satisfaction with their menstrual care routine.
Menstrual cups offer economic benefits and convenience to women over time. While the upfront cost of purchasing a menstrual cup may be higher than disposable pads or tampons, menstrual cups are reusable and can last for several years with proper care and maintenance. This translates to significant cost savings for women over the long term, as they no longer need to purchase disposable menstrual products month after month. Menstrual cups eliminate the need for frequent trips to the store to replenish supplies, reducing the inconvenience and environmental impact associated with disposable menstrual product packaging and waste. By offering a cost-effective and sustainable menstrual hygiene solution, menstrual cups empower women to take control of their menstrual health and reduce their ecological footprint, contributing to a healthier and more environmentally conscious lifestyle.
Restraints
- Awareness Gap
- Cultural Taboos
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Accessibility Issues : Accessibility remains a significant issue in the Global Menstrual Cup Market, particularly in regions with limited access to healthcare infrastructure and resources. While menstrual cups offer a cost-effective and sustainable alternative to traditional menstrual products, barriers such as affordability, availability and cultural norms hinder widespread adoption, especially in low-income and rural communities.
Affordability is a primary concern for many women seeking menstrual hygiene products, including menstrual cups. In regions with high levels of poverty and limited financial resources, the upfront cost of purchasing a menstrual cup may be prohibitive for some individuals. The lack of insurance coverage or government subsidies for menstrual products further exacerbates the financial burden, making menstrual cups inaccessible to those who need them most.
Availability of menstrual cups also poses challenges, particularly in rural and remote areas where access to healthcare facilities and retail outlets is limited. Women in these regions may have difficulty finding menstrual cups locally or may have to travel long distances to purchase them, increasing the logistical and financial barriers to access. Limited awareness and education about menstrual cups among healthcare providers and community leaders may contribute to low demand and uptake, further limiting accessibility for women in underserved areas. Addressing these accessibility issues requires a multi-faceted approach that includes targeted outreach, education and distribution efforts tailored to the specific needs and challenges of each community.
Opportunities
- Environmental Sustainability
- Health Benefits
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Cost Savings : Cost savings are a significant factor driving the adoption of menstrual cups in the Global Menstrual Cup Market. Compared to disposable menstrual products like pads and tampons, menstrual cups offer a cost-effective alternative over the long term. While the upfront cost of purchasing a menstrual cup may be higher than a single pack of disposable pads or tampons, the reusable nature of menstrual cups means that they can last for several years with proper care and maintenance. This translates to substantial savings for consumers over time, as they no longer need to regularly purchase disposable menstrual products month after month, reducing their overall spending on menstrual hygiene.
The durability and longevity of menstrual cups contribute to their cost-effectiveness, as they eliminate the need for frequent replacements and reduce waste generation. Disposable pads and tampons must be discarded after a single use, contributing to environmental pollution and resource depletion. In contrast, menstrual cups can withstand multiple uses and are designed to last for several years, minimizing the environmental impact of menstrual care products and promoting sustainability. By investing in a menstrual cup, consumers not only save money on menstrual hygiene but also contribute to reducing their ecological footprint and supporting sustainable consumption practices.
The affordability and accessibility of menstrual cups make them particularly attractive to women from diverse socioeconomic backgrounds, including those facing financial constraints or living in resource-limited settings. Menstrual cups offer a cost-effective solution for managing menstrual hygiene without compromising on efficacy, comfort, or convenience. This makes them especially beneficial for women and girls in low- and middle-income countries, where access to affordable menstrual products may be limited and disposable options may pose financial barriers. By providing a reusable and economical menstrual hygiene solution, menstrual cups empower women to prioritize their health and well-being while managing their menstrual cycles affordably and sustainably.
Competitive Landscape Analysis
Key players in Global Menstrual Cup Market include:
- YUUKI COMPANY S.R.O.
- ME LUNA GmbH
- SAALT, LLC
- FLEURCUP
- INTIMINA
- LUNE GROUP OY LTD.
- DIVA INTERNATIONAL INC.
- STERNE (SI-LINE)
- THE FLEX COMPANY
- BLOSSOM CUP
- JAGUARA, S.R.O.
- LENA CUP
- MOONCUP LTD
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Type
- Market Snapshot, By Material
- Market Snapshot, By Distrubution Channel
- Market Snapshot, By Region
- Menstrual Cup Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Sustainability
- Eco-friendly
- Health benefits
- Restraints
- Awareness Gap
- Cultural Taboos
- Accessibility Issues
- Opportunities
- Environmental Sustainability
- Health Benefits
- Cost Savings
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Menstrual Cup Market, By Product, 2021 - 2031 (USD Million)
- Reusable Menstrual Cups
- Disposable Menstrual Cups
- Menstrual Cup Market, By Type, 2021 - 2031 (USD Million)
- Round
- Hollow
- Flat
- Pointy
- Menstrual Cup Market, By Material, 2021 - 2031 (USD Million)
- Thermoplastic Elastomer
- Rubber
- Silicone
- Menstrual Cup Market, By Distrubution Channel, 2021 - 2031 (USD Million)
- Online Stores
- Retail Outlets
- Menstrual Cup Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN(Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Menstrual Cup Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- YUUKI COMPANY S.R.O.
- ME LUNA GmbH
- SAALT, LLC
- FLEURCUP
- INTIMINA
- LUNE GROUP OY LTD.
- DIVA INTERNATIONAL INC.
- STERNE (SI-LINE)
- THE FLEX COMPANY
- BLOSSOM CUP
- JAGUARA, S.R.O.
- LENA CUP
- MOONCUP LTD
- Company Profiles
- Analyst Views
- Future Outlook of the Market