Menstrual Cups Market

By Product;

Reusable Menstrual Cups and Disposable Menstrual Cups

By Type;

Round, Hollow, Flat, and Pointy

By Material;

Thermoplastic Elastomer, Rubber, and Silicone

By Distribution Channel;

Online Stores and Retail Outlets

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn315495320 Published Date: August, 2025

Menstrual Cup Market Overview

Menstrual Cup Market (USD Million)

Menstrual Cup Market was valued at USD 861.56 million in the year 2024. The size of this market is expected to increase to USD 1,236.76 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.3%.


Menstrual Cups Market

*Market size in USD million

CAGR 5.3 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.3 %
Market Size (2024)USD 861.56 Million
Market Size (2031)USD 1,236.76 Million
Market ConcentrationMedium
Report Pages331
861.56
2024
1,236.76
2031

Major Players

  • YUUKI COMPANY S.R.O.
  • ME LUNA GmbH
  • SAALT, LLC
  • FLEURCUP
  • INTIMINA
  • LUNE GROUP OY LTD.
  • DIVA INTERNATIONAL INC.
  • STERNE (SI-LINE)
  • THE FLEX COMPANY
  • BLOSSOM CUP
  • JAGUARA, S.R.O.
  • LENA CUP
  • MOONCUP LTD

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Menstrual Cups Market

Fragmented - Highly competitive market without dominant players


The Menstrual Cup Market is expanding rapidly, as around 65% of users choose reusable menstrual care over single-use alternatives. Collaborative efforts between health brands and eco‑focused organizations are boosting awareness and encouraging sustainable usage. Marketing strategies highlight long-term savings and environmental impact to drive adoption.

Innovative Material and Design Upgrades
Over 60% of menstrual cups now incorporate advanced materials like medical-grade silicone or eco-friendly elastomers for enhanced comfort and hygiene. These technological advancements support broader expansion across different usage needs and anatomy types. Continuous innovation ensures design enhancements like grip rings, multi-length stems and flexible walls.

Health-Oriented Messaging Resonates With Users
About 58% of promotional campaigns emphasize the wellness advantages, including reduced chemical exposure and improved bacterial balance. This future outlook integrates holistic menstrual care messaging with product benefits to build trust. Content strategies increasingly combine educational content on menstrual cycles, symptom tracking, and usage tips with product information.

Personalized Fit and User Experience Enhancements
Approximately 62% of brands now offer a range of cup firmness, size, and inclusivity options designed to match individual anatomy and flow. This shift toward data‑driven customization fuels growth and enhances customer satisfaction. Digital quizzes and sizing guidance tools embedded in websites are helping consumers find the ideal fit with confidence.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Type
    3. Market Snapshot, By Material
    4. Market Snapshot, By Distrubution Channel
    5. Market Snapshot, By Region
  4. Menstrual Cup Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Sustainability
        2. Eco-friendly
        3. Health benefits
      2. Restraints
        1. Awareness Gap
        2. Cultural Taboos
        3. Accessibility Issues
      3. Opportunities
        1. Environmental Sustainability
        2. Health Benefits
        3. Cost Savings
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Menstrual Cup Market, By Product, 2021 - 2031 (USD Million)
      1. Reusable Menstrual Cups
      2. Disposable Menstrual Cups
    2. Menstrual Cup Market, By Type, 2021 - 2031 (USD Million)
      1. Round
      2. Hollow
      3. Flat
      4. Pointy
    3. Menstrual Cup Market, By Material, 2021 - 2031 (USD Million)
      1. Thermoplastic Elastomer
      2. Rubber
      3. Silicone
    4. Menstrual Cup Market, By Distrubution Channel, 2021 - 2031 (USD Million)
      1. Online Stores
      2. Retail Outlets
    5. Menstrual Cup Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN(Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. YUUKI COMPANY S.R.O.
      2. ME LUNA GmbH
      3. SAALT, LLC
      4. FLEURCUP
      5. INTIMINA
      6. LUNE GROUP OY LTD.
      7. DIVA INTERNATIONAL INC.
      8. STERNE (SI-LINE)
      9. THE FLEX COMPANY
      10. BLOSSOM CUP
      11. JAGUARA, S.R.O.
      12. LENA CUP
      13. MOONCUP LTD
  7. Analyst Views
  8. Future Outlook of the Market