• Rising focus on comfort and performance wear is driving demand for men’s underwear made from breathable, moisture-wicking, and stretchable fabrics offering superior fit and functionality.

• Growth of premium and designer segments reflects changing consumer preferences toward branded, stylish, and high-quality underwear emphasizing aesthetics and durability.

• Innovation in fabric technology including the use of sustainable materials such as organic cotton, bamboo fiber, and recycled polyester is reshaping product portfolios toward eco-conscious offerings.

• E-commerce and direct-to-consumer (D2C) brands are gaining traction by offering personalized subscriptions, convenient delivery options, and niche product varieties.

• Boxer briefs and trunks lead market preference due to their versatile design, providing both support and comfort for everyday and activewear use.

• Asia-Pacific emerges as the fastest-growing region fueled by rising disposable incomes, evolving fashion trends, and increasing adoption of Western-style apparel.

• Brand differentiation and marketing innovation through celebrity endorsements and digital campaigns are playing a crucial role in shaping consumer loyalty and market share.

In this report, the Mens Underwear Market has been segmented by Type, Fabric and Geography.

Mens Underwear Market, Segmentation by Type

The Type segmentation highlights product categories that cater to varying comfort preferences, body types, and lifestyle needs. Manufacturers are emphasizing ergonomic designs, moisture-wicking features, and support-oriented fits to enhance user experience and promote brand differentiation.

Briefs

Briefs continue to hold a significant market share due to their classic design, snug fit, and suitability for daily wear. Preferred by consumers seeking support and minimal coverage, this segment remains strong in mature markets like North America and Europe.

Boxer Brief

Boxer briefs represent the fastest-growing category, combining the support of briefs with the coverage of boxers. Their popularity stems from enhanced versatility and suitability for both casual and athletic use. Premium brands are investing in odor-control fabrics and seamless construction to attract style-conscious buyers.

Trunks

Trunks offer a modern, shorter fit that appeals to younger consumers. Their fashion-forward design and body-hugging comfort make them ideal for slim-fit clothing trends. Increased adoption of stretch fabrics and breathable materials drives continued growth in this segment.

Boxers

Boxers remain a popular choice among consumers preferring loose-fit comfort and air circulation. They are commonly made from cotton or blended fabrics and are ideal for relaxed, everyday use. The segment benefits from increased demand for leisurewear and loungewear post-pandemic.

Others

The Others segment includes specialized styles such as thongs, jockstraps, and long johns. While niche, this segment caters to sportswear, intimate wear, and seasonal apparel markets, reflecting growing acceptance of diverse men’s fashion choices.

Mens Underwear Market, Segmentation by Fabric

The Fabric segmentation identifies key material types driving comfort, durability, and performance. The shift toward sustainable fibers and technical textiles is reshaping manufacturing and consumer preferences.

Cotton

Cotton underwear dominates global sales due to its breathability, softness, and skin-friendly properties. It remains the preferred choice for everyday wear, supported by continuous innovations in organic and combed cotton variants for sustainability-conscious consumers.

Polyester

Polyester-based underwear is favored for moisture management and quick-dry properties, making it ideal for sports and fitness applications. Manufacturers are incorporating microfiber blends and anti-odor finishes to enhance comfort and performance.

Modal

Modal fabric is gaining popularity for its luxurious texture and excellent moisture absorption. Lightweight and eco-friendly, it appeals to premium consumers seeking sustainable yet fashionable alternatives to traditional cotton.

Nylon

Nylon underwear offers elasticity, durability, and resistance to shrinking. It is widely used in performance-focused and designer lines, offering a smooth, form-fitting experience that complements modern athleisure wear.

Others

The Others category includes blends such as spandex, bamboo fiber, and recycled materials. These fabrics contribute to stretchability, moisture-wicking, and eco-conscious product positioning, aligning with the global shift toward sustainable fashion.

Mens Underwear Market, Segmentation by Geography

In this report, the Mens Underwear Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America leads the market with high consumer spending on premium underwear brands and rapid adoption of online retail channels. The U.S. drives innovation in sustainable fabrics and athletic wear integration, with brands emphasizing design diversity and comfort.

Europe

Europe maintains a strong market presence, supported by fashion-forward trends and the prominence of heritage apparel brands. Consumers in countries like Germany, France, and Italy are increasingly opting for eco-certified cotton and bamboo blends.

Asia Pacific

Asia Pacific is the fastest-growing region due to rising disposable incomes, urbanization, and growing awareness of personal grooming. Markets like China, India, and Japan are witnessing rapid e-commerce penetration and the rise of local D2C brands.

Middle East & Africa

Middle East & Africa show moderate growth, driven by urban retail development and growing preference for premium comfort wear. Expanding international brand presence and rising youth demographics contribute to market expansion.

Latin America

Latin America demonstrates steady growth, led by Brazil and Mexico. Increasing fashion awareness and affordable product availability are stimulating market demand across both mass and mid-tier segments.

This report provides an in depth analysis of various factors that impact the dynamics of Mens Underwear Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis.

Drivers

• Changing Consumer Lifestyles and Preferences
• Innovative Product Offerings
• Growing E-commerce Platforms
• Expanding Male Population in Key Regions -

  The expanding male population in key regions like Asia-Pacific and Africa presents a significant opportunity for growth in men's underwear market. In Asia-Pacific, countries like China and India have some of the largest male populations globally. For instance, in 2021, China and India recorded male populations of 723 million each. This demographic trend not only indicates a large potential consumer base but also reflects a growing middle-class population with increasing disposable incomes. As these economies continue to grow and urbanize, consumers are likely to seek out more comfortable and fashionable underwear options, driving demand in the market.

  In Africa, the male population is also on the rise, offering new market opportunities for men's underwear brands. With improving living standards and urbanization rates across the continent, there is a growing demand for better quality and more stylish underwear among male consumers. Brands that can effectively cater to the preferences and needs of these diverse and expanding male populations are well-positioned to capitalize on this demographic trend and drive growth in men's underwear market.

Restraints

• Economic Fluctuations
• Price Sensitivity
• Cultural and Social Factors
• Supply Chain Disruptions -

  Factory shutdowns, labor shortages, and transportation delays have led to supply chain bottlenecks, resulting in inventory shortages and increased lead times for retailers and manufacturers. These disruptions have not only impacted the timely delivery of products to consumers but also increased production costs due to higher transportation and raw material costs. Brands have had to navigate these challenges by diversifying their supply chains, sourcing locally where possible, and investing in technology to improve supply chain visibility and agility.

  Geopolitical tensions and trade restrictions between countries have further exacerbated supply chain disruptions in the men's underwear market. Tariffs, trade disputes, and export restrictions can hinder the smooth flow of raw materials and finished products across borders, leading to increased costs and supply chain complexities. Brands operating in the market have had to reevaluate their sourcing strategies and partnerships to mitigate the impact of these geopolitical factors on their supply chains. Additionally, natural disasters and climate change-related events can also disrupt supply chains by damaging infrastructure and disrupting transportation networks. As a result, companies are increasingly focusing on building resilient and flexible supply chains to better navigate these challenges and ensure the consistent availability of products to meet consumer demand.

Opportunities

• Rising Consumer Awareness
• E-commerce Expansion
• Innovation in Design and Technology
• Customization and Personalization -

  With changing consumer preferences and the growing demand for unique and personalized products, brands are increasingly offering customizable options to cater to individual needs and preferences. Customization allows consumers to choose specific fabrics, designs, and fits that align with their personal style and comfort preferences. Brands that offer customization services often see increased customer loyalty and engagement, as consumers appreciate the ability to create a product that is tailored to their unique requirements. Furthermore, customization can also lead to higher profit margins for brands, as consumers are often willing to pay a premium for personalized products.

  Personalization goes beyond just product customization; it involves creating a personalized shopping experience for consumers through targeted marketing, personalized recommendations, and interactive shopping features. Brands are leveraging technology and data analytics to better understand consumer behavior and preferences, allowing them to offer personalized product recommendations and promotions. Personalized shopping experiences can enhance customer satisfaction, increase brand loyalty, and drive repeat purchases. Moreover, personalization can also help brands differentiate themselves in a competitive market by offering a unique and tailored shopping experience that resonates with consumers. As technology continues to advance and consumer expectations evolve, customization and personalization are likely to play an increasingly important role in shaping the future of men's underwear market.

Mens Underwear Market shows a highly diverse and competitive environment where established brands compete with emerging labels through innovative strategies and dynamic partnerships. The market demonstrates over 40% concentration among leading firms, yet smaller players drive disruptive innovation and unique style propositions, fueling strong growth across multiple segments.

Market Structure and Concentration
The industry exhibits a balanced mix of premium and mass-market brands, with leading manufacturers controlling about 35% share through extensive mergers, supply-chain collaboration, and targeted expansion. This structure allows for high brand visibility, while niche labels capture distinct segments using innovative designs and sustainable materials.

Brand and Channel Strategies
Major players focus on diversified channels such as online platforms, specialty outlets, and strategic retail partnerships to capture more than 50% of customer reach. These strategies emphasize lifestyle branding, inclusive sizing, and seasonal collections, which strengthen brand loyalty and accelerate growth in urban and emerging regions.

Innovation Drivers and Technological Advancements
Advanced fabric technologies, seamless construction, and eco-friendly processes represent over 30% of new product launches, reflecting ongoing innovation and technological advancements. Key manufacturers invest heavily in material science, collaboration with textile innovators, and integrated design systems to deliver improved comfort and durability in premium segments.

Regional Momentum and Expansion
North America and Europe account for nearly 45% of the market, but rapid expansion in Asia-Pacific, led by evolving fashion preferences and premiumization, is reshaping the competitive map. Brands deploy localized strategies, partnerships with regional distributors, and culturally attuned marketing to reinforce their growth trajectory in these markets.

Future Outlook
The future outlook for the Mens Underwear Market highlights sustained growth driven by technological innovation, deeper collaboration between retailers and brands, and continued expansion into underserved regions. With evolving consumer demands and lifestyle shifts, the industry will continue to develop fresh strategies to maintain competitiveness and differentiation.

Key players in Mens Underwear Market include:

• Hanes Brands Inc.
• Calvin Klein (PVH Corp)
• Jockey International Inc.
• Gildan Activewear Inc.
• Delta Galil Industries
• Uniqlo (Fast Retailing Co.)
• Nike, Inc.
• Adidas AG
• Under Armour, Inc.
• Puma SE
• Fruit of the Loom (Berkshire Hathaway)
• L Brands (Victoria’s Secret & PINK)
• Ethika
• Lux Cozi
• OddBalls

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis