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Add to CartGlobal Men’S Hair Color Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Product Type;
Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up, and Others.By Category;
Conventional, and Natural & Organic.By Form;
Powder, Cream & Gel, and Others.By Distribution Channel;
Store-Based, and Non-Store-Based.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).Introduction
Global MenS Hair Color Market (USD Million), 2020 - 2030
In the year 2023, the Global MenS Hair Color Market was valued at USD xx.x million. The size of this market is expected to increase to USD xx.x million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of x.x%.
Hair color products have become increasingly popular among both men and women for various reasons, including covering grey hair and enhancing overall appearance. Men, in particular, are embracing the trend of coloring their hair as part of their personal grooming routine, driven by the desire to maintain a youthful and attractive appearance. With concerns about appearance becoming more pronounced in professional and social settings, men are increasingly turning to hair dyes and colors to address issues like grey hair and to enhance their overall look.
The availability of hair color products in various forms, such as powdered color, cream-based formulas, and shampoo-based solutions, offers consumers a wide range of options to choose from based on their preferences and needs. This diversity in product offerings allows individuals to select the most suitable hair color product that aligns with their lifestyle, hair type, and desired outcome. Whether it's covering grey hair discreetly or experimenting with bold highlights, the versatility of hair color products caters to the diverse grooming needs of both men and women.
The growing acceptance of personal care and grooming among men has contributed to the increasing popularity of hair color products. As societal attitudes towards male grooming continue to evolve, men are becoming more open to embracing grooming practices traditionally associated with women, including hair coloring. This cultural shift has led to a surge in demand for hair color products tailored specifically for men, reflecting the changing dynamics of gender norms and beauty standards in contemporary society.
Global MenS Hair Color Market Recent Developments & Report Snapshot
Recent Developments:
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In April 2024, a long-lasting men’s hair color product with keratin and UV protection was introduced, focusing on preventing hair damage and fading under sunlight.In April 2024, a long-lasting men’s hair color product with keratin and UV protection was introduced, focusing on preventing hair damage and fading under sunlight.
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In September 2022, a natural, plant-based hair color range targeting gray coverage for men gained popularity for its eco-friendly and non-toxic formulation.
| Parameters | Description |
|---|---|
| Market | Global MenS Hair Color Market |
| Study Period | 2020 - 2030 |
| Base Year (for MenS Hair Color Market Size Estimates) | 2023 |
| Drivers |
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| Restraints |
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| Opportunities |
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Segment Analysis
The global men’s hair color market is segmented by product type into permanent and semi-permanent hair color, temporary hair color, root touch-up, and others. Permanent and semi-permanent hair colors are the most popular segments, as they provide long-lasting results and are widely used to cover gray hair. Temporary hair color, although short-lived, is favored by those seeking a quick change for a special occasion or experimenting with different styles. Root touch-up products are gaining traction among consumers who prefer to maintain their hair color in-between salon visits, offering convenience and ease of use.
The market is also divided by category into conventional and natural & organic hair color products. Conventional products typically contain synthetic chemicals, offering vibrant, long-lasting results. However, there has been a significant shift towards natural and organic options, as consumers become more conscious of the ingredients in their personal care products. These products, often free from harsh chemicals like ammonia and parabens, appeal to the growing number of men seeking more environmentally-friendly and health-conscious alternatives for hair coloring.
In terms of form, the market is segmented into powder, cream & gel, and other formats. Cream and gel hair colors dominate the market due to their ease of application and effectiveness in delivering uniform results. Powders are often used in hair color touch-ups or for those who prefer a more compact solution. Other formats, such as sprays and mousses, are emerging due to their convenience and suitability for on-the-go use. Each format offers different benefits, catering to various consumer preferences and lifestyles.
The distribution channels for men’s hair color products are divided into store-based and non-store-based channels. Store-based retail, including supermarkets, specialty stores, and salons, continues to be a significant avenue for consumers to purchase these products, as they provide hands-on experiences and professional guidance. Non-store-based channels, including online retailers, are growing rapidly due to the convenience they offer and the increasing trend of e-commerce. Geographically, North America and Europe are leading markets, driven by high demand and awareness, while the Asia Pacific region is experiencing significant growth due to the rising adoption of personal grooming among men.
Global MenS Hair Color Segment Analysis
In this report, the Global MenS Hair Color Market has been segmented by Product Type, Category, Form and Geography.
Global MenS Hair Color Market, Segmentation by Product Type
The Global MenS Hair Color Market has been segmented by Product Type into Permanent and Semi-Permanent Hair Color, Temporary Hair Color, Root Touch-up and Others.
The Men's Hair Color market segmentation based on product type encompasses permanent, semi-permanent hair color, temporary hair color, and root touch-up options. Among these categories, permanent hair color dominates the market, capturing a significant share of approximately 35% of market revenue. This dominance can be attributed to the widespread availability of natural hues within the permanent hair color segment, which appeals to consumers seeking long-lasting and authentic-looking results.
Permanent hair color is favored by consumers due to its ability to provide a more natural appearance compared to alternative hair color options. The formulation of permanent hair dyes ensures that the color penetrates the hair shaft deeply, resulting in durable color retention and coverage of grey hair. As a result, consumers gravitate towards permanent hair dyes for their reliability and ability to deliver consistent and long-lasting results. Given these factors, it's no surprise that permanent hair color products hold a substantial share of the Men's Hair Color market.
Global MenS Hair Color Market, Segmentation by Category
The Global MenS Hair Color Market has been segmented by Category into Conventional and Natural & Organic.
In the Men's Hair Color market segmentation, categories are delineated into conventional and natural & organic options. The conventional category holds the majority share, representing approximately 35% of market revenue. This dominance is driven by the longstanding popularity of traditional hair color formulations among consumers. Conventional hair color products typically offer a wide range of color options and are widely accessible across various distribution channels, catering to diverse consumer preferences and needs.
As consumer awareness of health and environmental concerns continues to rise, there is a growing demand for natural and organic hair color alternatives. This trend has prompted international companies to diversify their product ranges and incorporate natural ingredients to meet evolving consumer preferences. Nevertheless, navigating regulatory frameworks, such as those established by the Food and Drug Administration (FDA) and Cosmetic Regulation authorities, presents challenges for manufacturers seeking to develop and market hair coloring products. Compliance with stringent regulations adds complexity to product formulation and testing processes, influencing the landscape of the Men's Hair Color market.
Global MenS Hair Color Market, Segmentation by Form
The Global MenS Hair Color Market has been segmented by Form into Powder, Cream & Gel and Others.
The global men's hair color market is segmented based on the form of the product, with key categories including powder, cream, gel, and others. Each segment offers unique characteristics that cater to different consumer preferences and needs. Powder hair color products are popular for their ease of use and precision. They often come in compact forms, making them portable and convenient for touch-ups, especially for men who prefer a quick and mess-free application. The powder form typically provides a lightweight feel and is ideal for users looking for a temporary solution to hair coloring.
Cream-based hair color products have a significant presence in the market due to their smooth application and long-lasting results. Cream formulations are widely preferred for their ability to cover gray hair effectively while providing a more uniform color. These products often come with conditioners that help to nourish the hair while coloring, making them a popular choice among those seeking both color and hair care in one product. Additionally, the cream form is often associated with professional-grade applications and is commonly used in salons.
Gel hair color products are also gaining traction in the market, especially for their ease of application and smooth finish. Gel products offer a precise application, making them ideal for individuals who want to avoid color stains and achieve a more controlled, even coverage. The gel form is often preferred for its lightweight texture and the ability to create a natural look without weighing down the hair. Other forms of hair color products, such as sprays and foams, are also present in the market, catering to those who seek a temporary or less permanent solution. These alternatives are especially appealing to men who prefer quick and simple color changes without the commitment of traditional hair color treatments.
Global MenS Hair Color Market, Segmentation by Distribution Channel
The Global MenS Hair Color Market has been segmented by Distribution Channel into Store-Based, and Non-Store-Based.
The Global Men’s Hair Color Market is divided based on the distribution channel into store-based and non-store-based segments. The store-based segment includes various retail outlets such as supermarkets, hypermarkets, drugstores, and specialty stores, where consumers can purchase hair color products. This distribution channel has remained popular due to the tangible experience it offers, allowing consumers to physically browse products, receive assistance from store staff, and make immediate purchases. Store-based retail outlets often carry a wide range of brands, catering to different customer preferences.
On the other hand, the non-store-based distribution channel is gaining traction due to the rise of e-commerce. Online platforms allow consumers to purchase men's hair color products conveniently from the comfort of their homes, offering a more expansive range of products than what may be available in physical stores. This segment includes online retailers such as e-commerce websites, social media platforms, and direct-to-consumer brands' official websites. With the ease of online shopping and the increasing reliance on digital platforms, non-store-based sales are witnessing significant growth.
The segment distribution reflects shifting consumer behaviors and preferences, particularly the increasing inclination towards convenience and digital shopping. While store-based retail outlets continue to play a crucial role in reaching consumers, the non-store-based channel is expected to witness further growth, driven by the rise in online shopping and the popularity of subscription services. Both distribution channels contribute to the overall growth of the market, but the dynamics between the two segments are likely to evolve as consumer trends continue to change.
Global MenS Hair Color Market, Segmentation by Geography
In this report, the Global MenS Hair Color Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global MenS Hair Color Market Share (%), by Geographical Region, 2023
In the North American Men's Hair Color market, self-grooming practices among men are gaining traction, contributing to the market's dominance in the region. With increasing disposable income levels, men are more inclined to invest in grooming products, including hair color, to enhance their appearance and maintain personal care routines. This growing trend towards self-grooming is driving industry expansion, with men seeking convenient and effective solutions for hair color at home.
The proliferation of professional hair salons catering to a diverse consumer base is another noteworthy trend shaping the North American market. These salons offer specialized hair coloring services tailored to individual preferences and requirements. The accessibility of professional expertise and the availability of a wide range of hair color options contribute to the region's robust market growth. Overall, North America remains a key hub for men's hair color products, driven by evolving grooming trends and the presence of established grooming industry players.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global MenS Hair Color Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunities
Drivers:
- Changing Beauty Standards and Grooming Trends
- Rising Awareness and Acceptance
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Product Innovation and Accessibility- Continuous product innovation and improved accessibility are driving significant growth in the men's hair color market. Manufacturers are constantly introducing new and diverse hair color options designed to cater to different hair types, style preferences, and lifestyle choices. This innovation allows consumers to find products that best suit their individual needs, encouraging more men to explore hair coloring as part of their grooming routine.
The widespread availability of men's hair color products across various distribution channels is contributing to market expansion. From online platforms to traditional brick-and-mortar stores, consumers have easy access to a wide range of hair color options, making it convenient to purchase and try different products. This accessibility factor not only boosts sales but also increases consumer engagement and satisfaction.
As companies continue to invest in research and development, focusing on improving product formulations and addressing evolving consumer preferences, the men's hair color market is poised for sustained growth. With ongoing innovation and enhanced accessibility, the market is expected to attract more consumers and maintain its upward trajectory in the coming years.
Restraints:
- Social Stigma and Stereotypes
- Chemical Concerns and Health Risks
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Preference for Natural Appearance- For some men, maintaining a natural appearance is paramount, and they may prefer to avoid artificial alterations to their hair color. This preference often stems from a desire for authenticity and minimal intervention in their personal grooming routines. These individuals prioritize embracing their natural hair color and may view artificial coloring methods as unnecessary or incompatible with their aesthetic ideals.
The men's hair color market faces a challenge in appealing to this segment of consumers who prioritize a natural look. Convincing these individuals to adopt hair coloring products may require innovative marketing strategies that emphasize subtle and natural-looking results, as well as assurances regarding product safety and minimal damage to hair health. Additionally, offering a diverse range of shades that closely match natural hair colors may help alleviate concerns about artificiality and encourage more hesitant consumers to consider hair coloring as a grooming option.
Opportunities:
- Expanding Product Offerings
- Targeting Niche Segments
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Online Marketing and Distribution- The exponential growth of e-commerce offers a transformative opportunity for companies operating in the men's hair color market. By harnessing the power of digital platforms, brands can extend their reach far beyond traditional brick-and-mortar stores, tapping into a global audience of consumers. Through strategic online marketing campaigns, companies can effectively target specific demographics, tailoring their messaging to resonate with different segments of the male demographic.
The convenience and accessibility of online purchasing options enhance the overall customer experience, allowing consumers to browse, compare, and purchase hair color products from the comfort of their homes. By providing personalized recommendations based on individual preferences and previous purchase history, brands can foster stronger customer loyalty and drive repeat purchases. Embracing e-commerce channels not only enables companies to adapt to evolving consumer shopping behaviors but also positions them to capitalize on the continued growth of online retail in the men's grooming industry.
Competitive Landscape Analysis
Key players in Global MenS Hair Color Market include:
- Revlon, Inc.
- Loreal S.A
- Coty, Inc
- Combe Incorporated
- Indus Valley
- Hoyu Co., Ltd
- Cover Your Gray
- John Paul Mitchell Systems
- NATULIQUE ApS
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Category
- Market Snapshot, By Form
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Men’S Hair Color Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Changing Beauty Standards and Grooming Trends
- Rising Awareness and Acceptance
- Product Innovation and Accessibility
- Restraints
- Social Stigma and Stereotypes
- Chemical Concerns and Health Risks
- Preference for Natural Appearance
- Opportunities
- Expanding Product Offerings
- Targeting Niche Segments
- Online Marketing and Distribution
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Men’s Hair Color Market, By Product Type, 2020 - 2030 (USD Million)
- Permanent and Semi-Permanent Hair Color
- Temporary Hair Color
- Root Touch-up
- Others
- Global Men’s Hair Color Market, By Category, 2020 - 2030 (USD Million)
- Conventional
- Natural & Organic
- Global Men’s Hair Color Market, By Form, 2020 - 2030 (USD Million)
- Powder
- Cream & Gel
- Others
- Global Men’s Hair Color Market, By Distribution Channel, 2020 - 2030 (USD Million)
- Store-Based
- Non-Store-Based
- Global Men’s Hair Color Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Men’s Hair Color Market, By Product Type, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
- Revlon, Inc.
- L’oreal S.A
- Coty, Inc
- Combe Incorporated
- Indus Valley
- Hoyu Co., Ltd
- Cover Your Gray
- John Paul Mitchell Systems
- NATULIQUE ApS
- Company Profiles
- Analyst Views
- Future Outlook of the Market