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Add to CartGlobal Men Grooming Products Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Type;
Mass, and Premium.By Product;
Skin Care, Hair Styling, Shave/Beard Care, Accessories, and Color Cosmetics.By Distribution Channel;
Departmental Stores/Supermarket, Hypermarket, Drug Stores, Online Retail Stores and Other.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2020 - 2030).Introduction
Global Men Grooming Products Market (USD Million), 2020 - 2030
In the year 2023, the Global Men Grooming Products Market was valued at USD xx.x million. The size of this market is expected to increase to USD xx.x million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of x.x%.
The men's grooming products market has experienced significant growth driven by shifting attitudes toward masculinity and the increasing influence of celebrities and influencers. As perceptions of traditional masculinity evolve, men are investing more in grooming products, leading to a rise in demand for male toiletries globally. The proliferation of men's salons further fuels this demand, providing opportunities for market expansion. Additionally, manufacturers are introducing innovative electrical grooming devices, such as shavers and razors, equipped with advanced technology to cater to evolving consumer preferences. This diversification of product offerings, from basic blades to body groomers and electric shavers, contributes to the overall growth of the market.
Moreover, leading companies are focusing on marketing efforts to promote their products, leveraging social media platforms like Facebook and Twitter to reach a wider audience. The emergence of new market players, particularly those offering natural and organic products, reflects the growing demand for healthier and environmentally friendly grooming options. For example, Vedix, an Indian-based ayurvedic beauty brand, expanded its product line to include men's skincare products, tapping into the rising trend of holistic personal care among male consumers.
In recent years, the men's grooming products market has shifted its focus from traditional shaving products to a more comprehensive range of personal care items. Consumers are embracing diverse grooming practices, including trimmed beard styles, leading to increased demand for beard wax and shaving creams. Manufacturers are responding to these changing consumer preferences by introducing products tailored to specific grooming needs. For instance, Gillette launched the Gillette SkinGuard Sensitive razor, catering to men with sensitive skin, as part of its Gillette Labs Heated Razor collection, demonstrating a commitment to addressing evolving consumer demands.
Global Men Grooming Products Market Recet Developments & Report Snapshot
Recet Developments:
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In January 2022, L'Oréal acquired Youth to the People, bolstering its ethical offerings in male grooming with superfood-based skincare expertise.
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In April 2022 saw Edgewell Personal Care launch Schick Xtreme Men's Bamboo Hybrid Razors, featuring recyclable packaging and blades made from 75% recycled steel, catering to the demand for eco-friendly grooming products.
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In April 2022, Beiersdorf AG's Nivea Men brand introduced a skin-care moisturizer made from recycled carbon dioxide, emphasizing sustainability and meeting consumer demand for eco-conscious grooming options.
| Parameters | Description |
|---|---|
| Market | Global Men Grooming Products Market |
| Study Period | 2020 - 2030 |
| Base Year (for Men Grooming Products Market Size Estimates) | 2023 |
| Drivers |
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| Restraints |
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| Opportunities |
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Segment Analysis
This report extensively covers different segments of Global Men Grooming Products Market and provides an in depth analysis (including revenue analysis for both historic and forecast periods) for all the market segments. In this report, the analysis for every market segment is substantiated with relevant data points and, insights that are generated from analysis of these data points (data trends and patterns).
Global Men Grooming Products Segment Analysis
In this report, the Global Men Grooming Products Market has been segmented by Type, Product, Distribution Channel and Geography.
Global Men Grooming Products Market, Segmentation by Type
The Global Men Grooming Products Market has been segmented by Type into Mass, and Premium.
The Global Men Grooming Products Market can be classified into two key segments based on product type: mass and premium. The mass segment is characterized by products that are more affordable and widely accessible to a larger consumer base. These products are typically available in supermarkets, pharmacies, and mass retail outlets, making them easy to find for the average consumer. Brands in this category often focus on delivering value for money, targeting a broader demographic and offering basic grooming solutions such as shaving creams, deodorants, and body lotions.
On the other hand, the premium segment caters to consumers seeking high-end, luxury grooming products. These products are often positioned as offering superior quality, advanced formulations, and enhanced user experiences. Premium grooming items may include high-quality shaving razors, specialized skincare products, and hair care solutions, with many brands focusing on organic ingredients and eco-friendly packaging. The premium segment targets a more affluent market segment willing to invest in top-tier products that promise added benefits like skin nourishment, anti-aging effects, or exclusive fragrances.
Both segments have shown growth in recent years, with the mass segment benefitting from its widespread availability and affordability, while the premium segment is growing due to an increasing number of men prioritizing personal grooming and investing in higher-end products. However, the two segments often serve different consumer needs and preferences, creating a dynamic market landscape. As more men become conscious of their grooming habits, both segments are likely to continue evolving to meet changing consumer demands and trends in the personal care industry.
Global Men Grooming Products Market, Segmentation by Product
The Global Men Grooming Products Market has been segmented by Product into Skin Care, Hair Styling, Shave/Beard Care, Accessories, and Color Cosmetics.
The global men grooming products market is categorized by different product types, each catering to specific needs in the personal care routine of men. The skin care segment is one of the largest, focusing on products like moisturizers, cleansers, and anti-aging solutions. This segment has seen significant growth as men are becoming more conscious about their skin health, leading to an increasing demand for products that address various skin concerns, such as dryness, acne, and signs of aging.
Hair styling products are another major segment in the market, which includes products like gels, pomades, waxes, and sprays. With the rising trend of personalized styling and the influence of fashion, these products have gained popularity among men looking to enhance their hairstyles. The demand for hair care solutions is closely linked to the increasing grooming culture and the focus on maintaining a well-groomed appearance, particularly for men with longer or more textured hair.
The shave and beard care segment also plays a crucial role in the market, with products like razors, shaving creams, beard oils, and trimmers. As facial hair has become a significant style statement for many men, the demand for beard care products has grown alongside the preference for shaving accessories that provide comfort and precision. In addition, accessories such as grooming kits and specialized tools further supplement the market, offering men convenience and efficiency in their grooming routines. Color cosmetics for men, although a smaller segment, are gradually gaining attention with the rise of beauty trends and men’s acceptance of makeup products.
Global Men Grooming Products Market, Segmentation by Distribution Channel
The Global Men Grooming Products Market has been segmented by Distribution Channel into Departmental stores/supermarket, Hypermarket, Drug stores, Online retail stores and Other.
The supermarkets and hypermarkets segment emerged as the dominant distribution channel in the men's grooming products market, capturing a significant share in 2022. This segment's growth is primarily fueled by the increasing preference among consumers to purchase beauty and personal care products from supermarkets and hypermarkets. These retail establishments offer a tangible shopping experience, allowing customers to touch and feel the products before making a purchase decision. Additionally, they provide a diverse selection of products and assist customers in making informed decisions quickly, enhancing the overall shopping experience for skincare products.
Concurrently, the online segment is poised for substantial growth, anticipated to expand at the highest rate over the forecast period. The rapid development of e-commerce in the personal care and skincare industry has led to the proliferation of online platforms dedicated to men's grooming products. Companies are leveraging online channels to enhance brand visibility and accessibility, catering to the evolving preferences of digital-savvy consumers. For instance, the launch of dedicated online platforms like NykaaMan.com underscores the growing emphasis on offering comprehensive grooming solutions for men, complemented by expert advice and a wide range of product offerings.
Global Men Grooming Products Market, Segmentation by Geography
In this report, the Global Men Grooming Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Men Grooming Products Market Share (%), by Geographical Region, 2023
Asia Pacific emerged as the dominant region in the men's grooming products market, commanding the largest revenue share in 2022. This growth can be attributed to the increasing awareness of personal care among consumers in the region. Over recent years, there has been a notable shift towards more elaborate skincare routines among men of all ages, driving demand for grooming products. This trend has spurred the emergence of startups catering to the unmet needs and growing demand in the men's grooming market. For example, the expansion of Macscaped into the men's grooming market in the Asia Pacific region in September 2021 exemplifies the response to this rising demand.
Meanwhile, North America is poised to witness significant growth in the coming years, emerging as the second-fastest-growing region in the men's grooming products market. The region's growth is fueled by the rising demand driven by the increasing metrosexual culture. Additionally, North America is home to prominent players in the industry, such as Louis Vuitton, Beiersdorf, and Estée Lauder, known for manufacturing luxury and high-quality grooming products. The introduction of innovative products like the Hero trimmer for men by the intimate men's brand Balls in April 2022 further contributes to enhancing product visibility and stimulating market growth in North America.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Men Grooming Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunities
Drivers:
- Shifting Cultural Attitudes
- Rise of Influencer Culture
- Product Innovation and Customization
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Increased Awareness of Health and Wellness- The growing awareness of self-care, health, and wellness among men has significantly influenced their grooming habits, making grooming a fundamental part of their daily routines. As men increasingly recognize the importance of maintaining healthy skin and overall well-being, they are more inclined to invest in grooming products that offer skincare benefits. This shift in mindset has led to a surge in demand for grooming products specifically formulated to nourish the skin, combat signs of aging, and provide protection against harmful UV rays.
Furthermore, grooming products that promote anti-aging and sun protection properties have gained traction among health-conscious consumers. Men are seeking holistic grooming solutions that not only enhance their appearance but also contribute to their long-term skin health. Consequently, manufacturers are innovating and introducing products tailored to address these needs, driving further growth in the men's grooming market.
Restraints:
- Societal Stigma and Gender Stereotypes
- Lack of Product Awareness and Education
- Price Sensitivity and Affordability
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Distribution Challenges- Distribution challenges pose significant obstacles to the growth of the men's grooming products market. Limited availability of these products in certain regions or retail outlets restricts accessibility for potential consumers, particularly in areas where demand may be high. Inadequate distribution networks further exacerbate the issue, as it becomes challenging for manufacturers to reach target demographics effectively.
Accessibility issues can result in missed opportunities for market expansion and penetration. When consumers cannot easily access men's grooming products, they may opt for alternatives or forego purchasing altogether. This not only impacts sales revenue but also hampers brand visibility and customer loyalty. To address these challenges, manufacturers need to invest in building robust distribution networks, forging partnerships with retailers, and leveraging e-commerce platforms to enhance product availability and reach a broader audience. Additionally, targeted marketing and promotional strategies can help raise awareness and drive demand in regions where accessibility remains a challenge.
Opportunities:
- Rising Male Grooming Awareness
- Innovation in Product Formulations
- Expansion into Emerging Markets
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Focus on Sustainable and Ethical Practices- The shift towards sustainability and ethical consumption presents a compelling opportunity for companies in the grooming industry to align with consumer values and preferences. With younger demographics driving this trend, there is a growing demand for grooming products that prioritize environmental responsibility, animal welfare, and ethical sourcing practices. As consumers become more conscious of the environmental impact of their purchasing decisions, there's a significant opportunity for companies to differentiate themselves by integrating sustainability into their business practices.
To capitalize on this trend, grooming companies can focus on adopting sustainable practices across their entire supply chain, from sourcing raw materials to manufacturing processes and packaging. This may involve using renewable or recycled materials, reducing carbon emissions, minimizing waste generation, and ensuring fair labor practices. By offering eco-friendly grooming solutions that meet these criteria, companies can attract environmentally conscious consumers and build brand loyalty based on shared values of sustainability and ethical responsibility. Moreover, transparent communication about sustainable initiatives can further enhance consumer trust and engagement, strengthening the brand's positioning in the market.
Competitive Landscape Analysis
Key players in Global Men Grooming Products Market include
- Molton Brown
- L'Oral International
- Unilever NV
- The Este Lauder Companies Inc
- COTY Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Product
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Men Grooming Products Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Shifting Cultural Attitudes
- Rise of Influencer Culture
- Product Innovation and Customization
- Increased Awareness of Health and Wellness
- Restraints
- Societal Stigma and Gender Stereotypes
- Lack of Product Awareness and Education
- Price Sensitivity and Affordability
- Distribution Challenges
- Opportunities
- Rising Male Grooming Awareness
- Innovation in Product Formulations
- Expansion into Emerging Markets
- Focus on Sustainable and Ethical Practices
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Men Grooming Products Market, By Type, 2020 - 2030 (USD Million)
- Mass
- Premium
- Global Men Grooming Products Market, By Product, 2020 - 2030 (USD Million)
- Skin Care
- Hair Styling
- Shave/Beard Care
- Accessories
- Color Cosmetics
- Global Men Grooming Products Market, By Distribution Channel, 2020 - 2030 (USD Million)
- Departmental Stores/Supermarket
- Hypermarket
- Drug Stores
- Online Retail Stores
- Other
- Global Men Grooming Products Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Men Grooming Products Market, By Type, 2020 - 2030 (USD Million)
- Competitive Landscape
- Company Profiles
- Molton Brown
- L'Oréal International
- Unilever NV
- The Estée Lauder Companies Inc
- COTY Inc
- Company Profiles
- Analyst Views
- Future Outlook of the Market