Melatonin Sleep Supplements Market

By Product Type;

Delayed Sleep Phase Syndrome (DSPS), Insomnia, Rapid Eye Movement Sleep Behavior Disorder (RBD), and Others

By Form;

Capsule, Liquid, and Powder

By Application;

Anxiety, Cancer, and Sleep Disorders

By Distribution Channel;

Drug Stores, Hospitals Pharmacies, Online Pharmacies, and Retail Pharmacies

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn456025369 Published Date: August, 2025

Melatonin Sleep Supplements Market Overview

Melatonin Sleep Supplements Market (USD Million)

Melatonin Sleep Supplements Market was valued at USD 567.65 million in the year 2024. The size of this market is expected to increase to USD 962.05 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.8%.


Melatonin Sleep Supplements Market

*Market size in USD million

CAGR 7.8 %


Study Period2025 - 2031
Base Year2024
CAGR (%)7.8 %
Market Size (2024)USD 567.65 Million
Market Size (2031)USD 962.05 Million
Market ConcentrationMedium
Report Pages314
567.65
2024
962.05
2031

Major Players

  • Matsun Nutrition
  • Ion Labs Inc.
  • Robinson Pharma, Inc
  • Natrol LLC.
  • Advanta Supplements

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Melatonin Sleep Supplements Market

Fragmented - Highly competitive market without dominant players


The Melatonin Sleep Supplements Market continues to grow as more consumers shift toward natural solutions for better sleep. Over 60% of users now prefer melatonin supplements due to their gentle effect and accessibility without a prescription. Increasing concern about sleep health and widespread awareness of sleep-related disorders are pushing this demand further.

Growing Sleep Health Challenges
With more than 45% of adults facing sleep-related challenges, melatonin has emerged as a go-to remedy. Irregular sleep cycles caused by screen time, work stress, and hectic routines are key drivers behind this growth. Consumers recognize melatonin’s role in restoring natural sleep rhythms, driving consistent demand across age groups.

Online Platforms Drive Market Growth
E-commerce is playing a major role in market expansion, with over 40% of melatonin supplements sold through online channels. Direct-to-consumer models and health-focused digital platforms offer convenience and wider brand exposure, encouraging repeat purchases and stronger brand loyalty.

Product Innovation Enhancing Consumer Appeal
Advancements in product formats are making melatonin more appealing. Nearly 30% of recent launches include gummies, sprays, or blends with natural botanicals and vitamins. These enhanced formulations align with growing consumer demand for multifunctional and wellness-oriented supplements.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Form
    3. Market Snapshot, By Application
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Melatonin Sleep Supplements Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing awareness of sleep health benefits
        2. Higher demand due to stress and unhealthy lifestyles
        3. Aging population experiencing more sleep issues
        4. More people facing shift work and jet lag
      2. Restraints
        1. Strict regulations on supplement use
        2. Concerns about side effects and long-term impact
        3. Limited research on efficacy and safety
      3. Opportunities
        1. Innovate for better products
        2. Expand into developing markets
        3. Utilize online retail for wider reach
        4. Partner with healthcare providers for growth
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Melatonin Sleep Supplements Market, By Product Type, 2021 - 2031 (USD Million)
      1. Insomnia
      2. Delayed Sleep Phase Syndrome (DSPS)
      3. Rapid Eye Movement Sleep Behavior Disorder (RBD)
    2. Melatonin Sleep Supplements Market, By Form, 2021 - 2031 (USD Million)
      1. Powder
      2. Liquid
      3. Capsule
    3. Melatonin Sleep Supplements Market, By Application, 2021 - 2031 (USD Million)
      1. Sleep Disorders
      2. Anxiety
      3. Cancer
    4. Melatonin Sleep Supplements Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Hospital Pharmacies
      2. Online Pharmacies
      3. Drug Stores
      4. Retail Pharmacies
    5. Melatonin Sleep Supplements Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape Analysis
    1. Company Profiles
      1. Matsun Nutrition
      2. Ion Labs Inc.
      3. Robinson Pharma, Inc
      4. Natrol LLC.
      5. Advanta Supplements
  7. Analyst Views
  8. Future Outlook of the Market