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Add to CartMackerel Market
By Product;
Frozen and processed mackerel and Fresh mackerel.By Form;
Frozen and Canned.By Distribution Channel;
Supermarkets/Hypermarkets, Convenience Stores, Online, and Others.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Mackerel Market (USD Million), 2021 - 2031
In the year 2024, the Global Mackerel Market was valued at USD 1,129.13 million. The size of this market is expected to increase to USD 1,526.32 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.4%.
Mackerel Market
*Market size in USD million
CAGR 4.4 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 4.4 % |
| Market Size (2024) | USD 1,129.13 Million |
| Market Size (2031) | USD 1,526.32 Million |
| Market Concentration | High |
| Report Pages | 348 |
Major Players
- Bumble Bee Foods, LLC
- Maruha Nichiro Corporation
- Mowi ASA
- NISSUI
- Thai Union Group PCL
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Mackerel Market
Fragmented - Highly competitive market without dominant players
The global mackerel market has experienced significant growth in recent years, driven by rising consumer demand for healthy and sustainable seafood options. Mackerel, known for its rich nutritional profile, is a valuable source of omega-3 fatty acids, proteins, vitamins, and minerals, making it a popular choice among health-conscious consumers. This growing awareness of the health benefits associated with mackerel consumption, coupled with increasing concerns over overfishing and the sustainability of fish stocks, has fueled the market’s expansion. As a result, both wild-caught and farmed mackerel are seeing heightened demand across various regions.
Geographically, the mackerel market is diversified, with key markets including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each of these regions presents unique opportunities and challenges. For instance, Europe has traditionally been a strong market for mackerel, particularly in countries like Norway, Iceland, and the United Kingdom, where mackerel fishing and consumption are deeply rooted in the culture. In contrast, the Asia Pacific region, led by countries like Japan and China, is witnessing rapid growth due to increasing disposable incomes and a rising middle class that is more inclined towards premium and nutritious food products.
The market is segmented by product type, which includes fresh, frozen, canned, and smoked mackerel. Fresh and frozen mackerel dominate the market due to their widespread use in culinary applications and the rising trend of home cooking. Canned mackerel also holds a substantial market share, attributed to its convenience, longer shelf life, and affordability, making it a staple in many households. Smoked mackerel, often considered a delicacy, caters to niche markets and gourmet food enthusiasts, adding another dimension to the market's offerings.
The competitive landscape of the global mackerel market is characterized by the presence of numerous players ranging from small-scale local fisheries to large multinational companies. Key players are increasingly focusing on sustainable fishing practices, certifications, and eco-labeling to appeal to environmentally conscious consumers. Technological advancements in fishing, processing, and packaging are also playing a crucial role in enhancing product quality and extending shelf life, thereby boosting market growth. Additionally, strategic initiatives such as mergers, acquisitions, and partnerships are common as companies strive to expand their market presence and cater to the evolving consumer preferences.
Global Mackerel Market Recent Developments & Report Snapshot
Recent Developments:
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In November 2024, the Marine Stewardship Council warned that climate change is worsening challenges for countries sharing mackerel and herring stocks in the Northeast Atlantic. This shift is making international cooperation more difficult, highlighting the impacts of environmental changes on global fisheries management.
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In August 2024, Norway reported a strong start to its 2024 mackerel season, showing promising results from early catches. However, some regions, like Russia, saw significant price increases for mackerel, reflecting a broader trend of rising fish prices.
| Parameters | Description |
|---|---|
| Market | Global Mackerel Market |
| Study Period | 2021 - 2031 |
| Base Year (for Mackerel Market Size Estimates) | 2024 |
| Drivers |
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| Restraints |
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| Opportunities |
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Segment Analysis
The segmentation of mackerel products into frozen and processed mackerel and fresh mackerel highlights the diversity in consumer preferences and market demand. Frozen and processed mackerel caters to those seeking convenience and longer shelf life, making it a popular choice among busy households and commercial establishments. These products are often pre-cleaned, filleted, or seasoned, simplifying meal preparation. In contrast, fresh mackerel appeals to consumers who prioritize natural flavors and enjoy preparing meals from scratch. Fresh options are commonly purchased by those who value quality and the culinary experience of working with raw ingredients.
Mackerel is available in different forms, including frozen and canned, to meet varied consumer needs. Frozen mackerel is widely preferred for its ability to preserve the fish’s taste and nutritional value over time, offering flexibility in storage and consumption. It is ideal for those who cook occasionally or want to maintain a stock of high-quality seafood. Canned mackerel, on the other hand, provides unparalleled convenience and portability, often used in quick meals, snacks, or emergency food supplies. Its affordability and long shelf life make it a staple in many households, appealing to budget-conscious consumers and those with limited refrigeration options.
The distribution of mackerel products occurs through multiple channels, including supermarkets/hypermarkets, convenience stores, online platforms, and others. Supermarkets and hypermarkets dominate the market due to their wide range of offerings and ability to attract large consumer footfall. These stores provide consumers with the advantage of comparing brands, prices, and packaging in one place. Convenience stores cater to immediate and smaller-scale needs, offering quick access to both fresh and packaged mackerel. Online platforms are gaining traction, driven by the growing preference for home delivery and access to a broader selection of products. Other channels, such as specialty seafood stores, also play a role, particularly for premium or niche market segments.
Global Mackerel Segment Analysis
In this report, the Global Mackerel Market has been segmented by Product, Form, Distribution Channel, and Geography.
Global Mackerel Market, Segmentation by Product
The Global Mackerel Market has been segmented by Product into Frozen and processed mackerel and Fresh mackerel.
Frozen and processed mackerel, and fresh mackerel. Frozen and processed mackerel hold a substantial market share due to their longer shelf life, convenience, and availability in various value-added forms such as fillets, smoked, and canned products. These attributes make frozen and processed mackerel a preferred choice for consumers seeking quick and easy meal options. The extended shelf life and ease of storage of frozen and processed mackerel also contribute to their popularity in regions with limited access to fresh seafood, ensuring a steady supply of nutritious seafood products throughout the year.
On the other hand, fresh mackerel is favored for its superior taste and nutritional value, appealing to consumers who prioritize fresh and organic food products. The growing trend of home cooking and the rising popularity of gourmet seafood dishes are further boosting the demand for fresh mackerel. Consumers are increasingly seeking high-quality, fresh ingredients to prepare healthy and flavorful meals at home, driving the market for fresh mackerel. Additionally, the emphasis on sustainable and locally sourced seafood is encouraging more consumers to choose fresh mackerel, supporting small-scale fisheries and promoting environmental sustainability.
Global Mackerel Market, Segmentation by Form
The Global Mackerel Market has been segmented by Form into Frozen and Canned.
The form of mackerel, whether frozen or canned, caters to diverse consumer preferences and storage requirements. Frozen mackerel is a popular choice among those who value freshness and flexibility in meal preparation. Freezing preserves the natural taste, texture, and nutritional content of the fish, making it suitable for consumers who want to maintain high-quality seafood in their diet. Frozen mackerel is often preferred by households and restaurants for its ability to be stored for extended periods while still offering the experience of working with a nearly fresh product.
Canned mackerel, on the other hand, is favored for its convenience, portability, and extended shelf life. This form is particularly popular among consumers who seek ready-to-eat or easy-to-prepare options. The canning process ensures that the mackerel is preserved in oil, water, or brine, maintaining its flavor and nutritional value. Canned mackerel is ideal for individuals with busy lifestyles, as it requires no refrigeration and can be used in a variety of quick recipes, from salads and sandwiches to pastas and casseroles. It also appeals to budget-conscious consumers due to its affordability and availability in different portion sizes.
Both frozen and canned mackerel serve unique market segments, with demand influenced by factors such as convenience, storage facilities, and culinary preferences. While frozen mackerel is sought after for its resemblance to fresh fish and versatility in cooking, canned mackerel provides a practical solution for those with limited access to fresh or frozen seafood. Together, these forms contribute to the accessibility and widespread consumption of mackerel across various demographics and regions.
Global Mackerel Market, Segmentation by Distribution Channel
The Global Mackerel Market has been segmented by Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Online, and Others.
The distribution of mackerel products through supermarkets and hypermarkets plays a significant role in their accessibility and popularity among consumers. These large retail outlets offer a wide variety of mackerel products, including frozen, canned, and fresh options, catering to diverse tastes and preferences. The ability to compare different brands, packaging sizes, and prices in a single location makes supermarkets and hypermarkets a convenient choice for shoppers. Additionally, promotional discounts and loyalty programs further enhance the shopping experience, encouraging frequent purchases.
Convenience stores serve as a critical distribution channel for mackerel products, particularly for consumers seeking quick and easy access to essential items. These stores are often located in residential or high-traffic areas, making them an ideal choice for last-minute purchases. While the selection may be more limited compared to larger supermarkets, convenience stores typically stock popular mackerel products, such as canned options, that require no refrigeration and are ready for immediate consumption.
Online platforms are becoming increasingly popular for purchasing mackerel, driven by the rise of e-commerce and changing consumer habits. Online retail offers the advantage of home delivery, access to a broader range of products, and the convenience of shopping anytime and anywhere. Consumers can read reviews, compare prices, and discover specialty or niche mackerel products not readily available in physical stores. Other distribution channels, such as specialty seafood shops, cater to specific consumer needs, including premium or locally sourced mackerel. Together, these channels ensure that mackerel products remain accessible to a diverse audience, meeting various preferences and shopping behaviors.
Global Mackerel Market, Segmentation by Geography
In this report, the Global Mackerel Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Mackerel Market Share (%), by Geographical Region, 2024
Europe remains a dominant market due to its long-standing tradition of mackerel consumption and robust fishing industry, particularly in countries like Norway, Iceland, and the United Kingdom. These countries have well-established fishing practices and infrastructures that support the steady supply and distribution of mackerel. The cultural preference for mackerel and the emphasis on sustainable fishing practices further bolster the market in Europe, making it a key player in the global mackerel industry.
The Asia Pacific region is expected to witness the fastest growth in the global mackerel market, driven by increasing disposable incomes, urbanization, and a growing middle class in countries such as Japan, China, and South Korea. As more consumers in this region seek healthy and premium seafood options, the demand for mackerel is anticipated to rise significantly. North America also represents a significant market, with rising health awareness and demand for sustainable seafood options fueling growth. Meanwhile, the Middle East and Africa and Latin America, although currently smaller markets, present substantial growth opportunities. Increasing investments in aquaculture, expanding distribution networks, and the rising popularity of seafood in these regions are expected to drive market expansion in the coming years.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Mackerel Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising Health Awareness
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Sustainable Fishing Practices:The implementation of sustainable fishing practices and certifications is boosting consumer confidence in mackerel products. Eco-friendly fishing methods and certifications such as the Marine Stewardship Council (MSC) certification are attracting environmentally conscious consumers, thereby driving market growth.
Consumers are increasingly aware of the health benefits associated with mackerel, such as its high content of omega-3 fatty acids, proteins, and essential vitamins and minerals. This growing health consciousness is driving demand for mackerel as a nutritious and beneficial dietary choice, leading to increased consumption worldwide.
Restraints
- Fluctuating Fish Stocks
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High Competition from Alternative Seafood:The mackerel market faces significant competition from other seafood products, such as salmon, tuna, and sardines. These alternatives often have established markets and consumer bases, which can limit the growth potential for mackerel.
The availability of mackerel is subject to fluctuations due to overfishing and changing oceanic conditions. This can lead to inconsistencies in supply, impacting the market's ability to meet demand consistently and posing a challenge for market growth.
Opportunities
- Expansion in Emerging Markets
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Innovation in Product Offerings:The development of new and innovative mackerel products, such as ready-to-eat meals, organic mackerel, and gourmet preparations, presents an opportunity to attract a broader consumer base. By catering to diverse consumer preferences and trends, companies can enhance their market presence and drive growth in the mackerel market.
There is significant potential for market expansion in emerging markets such as the Middle East, Africa, and Latin America. Increasing investments in aquaculture, improving distribution networks, and rising disposable incomes in these regions offer ample growth opportunities for mackerel producers and suppliers.
Competitive Landscape Analysis
Key players in Global Mackerel Market include:
- Bumble Bee Foods, LLC
- Maruha Nichiro Corporation
- Mowi ASA
- NISSUI
- Thai Union Group PCL
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Form
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Global Mackerel Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Rising Health Awareness
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Sustainable Fishing Practices
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- Restraints
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Fluctuating Fish Stocks
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High Competition from Alternative Seafood
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- Opportunities
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Expansion in Emerging Markets
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Innovation in Product Offerings
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Mackerel Market, By Product, 2021 - 2031 (USD Million)
- Frozen and processed mackerel
- Fresh mackerel
- Global Mackerel Market, By Form, 2021 - 2031 (USD Million)
- Frozen
- Canned
- Global Mackerel Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Others
- Global Mackerel Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Mackerel Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Bumble Bee Foods, LLC
- Maruha Nichiro Corporation
- Mowi ASA
- NISSUI
- Thai Union Group PCL
- Company Profiles
- Analyst Views
- Future Outlook of the Market