Global Lingerie Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

This report provides an in depth analysis of various factors that impact the dynamics of Global Lingerie Market.

Drivers:

• Increasing Awareness and Focus on Fit
• Rising Population of Millennials
• Growing Purchasing Power of Women
• Diverse Product Range and Designs
• Shift towards Flexible Fabrics

• Increasing Popularity of Online Channels: The Global Lingerie market has witnessed a significant shift in consumer shopping behavior with the increasing popularity of online channels. Online retail has emerged as a preferred platform for lingerie purchases due to several factors contributing to its popularity. The convenience offered by online shopping allows consumers to browse and purchase lingerie products from the comfort of their homes, eliminating the need to visit physical stores. This convenience is particularly appealing to busy consumers who may not have the time to visit brick-and-mortar stores or prefer the privacy and discretion offered by online platforms.

  The widespread availability of online channels has expanded the reach of lingerie brands to a global audience. Online platforms enable brands to showcase their entire product range, including different styles, sizes, and designs, to consumers worldwide. This accessibility has democratized the lingerie market, allowing consumers from diverse backgrounds and geographical locations to access a wide variety of lingerie products that may not be available in their local stores. Online channels have become instrumental in driving market growth by tapping into previously untapped consumer segments and expanding market reach.

  The proliferation of online channels has facilitated a seamless shopping experience for lingerie consumers through features such as easy navigation, detailed product descriptions, and customer reviews. Online platforms offer consumers the ability to compare prices, read reviews from other shoppers, and make informed purchasing decisions, enhancing the overall shopping experience. The availability of virtual fitting tools and size guides helps consumers find the perfect fit, reducing the need for returns and exchanges.

Restraints:

• Limited Availability of Plus Sizes
• High Manufacturing Costs

• Limited Representation of Body Diversity: Limited representation of body diversity is a significant issue within the global lingerie market, posing challenges for both consumers and industry stakeholders. The lingerie industry has predominantly showcased a narrow standard of beauty, often characterized by slender and conventionally proportioned models. This narrow representation fails to reflect the diverse range of body shapes, sizes, and proportions found among consumers worldwide. As a result, many consumers, particularly those whose bodies do not align with mainstream beauty standards, may feel excluded or marginalized by the lack of diversity in lingerie advertising, marketing campaigns, and product offerings.

  The limited representation of body diversity in the lingerie industry can have detrimental effects on consumer self-esteem and body image. When consumers are consistently exposed to images and representations of lingerie models that do not reflect their own bodies, they may develop unrealistic beauty ideals and negative perceptions of their own bodies. This can contribute to feelings of inadequacy, low self-esteem, and body dissatisfaction, ultimately impacting their overall well-being and mental health. The perpetuation of narrow beauty standards in lingerie marketing can reinforce harmful stereotypes and societal pressures related to body image and appearance, further exacerbating issues of body diversity and inclusivity.

  From a business perspective, the limited representation of body diversity presents missed opportunities for industry stakeholders. By failing to cater to a diverse range of body types and sizes, lingerie brands risk alienating a significant portion of their potential consumer base. The lack of inclusivity in product offerings may result in decreased customer loyalty and satisfaction, as consumers seek out brands that prioritize inclusivity and representation. Embracing body diversity not only aligns with principles of inclusivity and social responsibility but also presents business opportunities for brands to tap into underserved markets, differentiate themselves from competitors, and foster stronger connections with consumers who value diversity and authenticity.

Opportunities:

• Innovation in Fabric Design and Technology
• Emphasis on Sustainability
• Focus on Inclusive Sizing
• Digital Retail Innovation

• Collaboration and Partnerships: Collaborations between lingerie brands and other entities, such as fashion designers, technology firms, and retail platforms, are increasingly common as companies seek to leverage each other's strengths and resources to create mutually beneficial outcomes. These partnerships facilitate the exchange of expertise, resources, and market access, allowing companies to capitalize on emerging trends, expand their customer base, and enhance their competitive advantage in the market.

  One significant area where collaboration is prominent is in the realm of fashion design. Lingerie brands often collaborate with renowned fashion designers to create exclusive collections that blend fashion-forward designs with lingerie expertise. These collaborations result in unique and innovative lingerie lines that appeal to fashion-conscious consumers seeking stylish and trendsetting undergarments. By partnering with fashion designers, lingerie brands can tap into their creativity and design prowess, while fashion designers can leverage the lingerie brand's expertise in fit, comfort, and fabric selection to create products that resonate with consumers on both aesthetic and functional levels.

  Partnerships between lingerie brands and technology firms are driving digital innovation within the industry. With the rise of e-commerce and digital retail platforms, lingerie brands are increasingly partnering with technology companies to enhance the online shopping experience for consumers. This includes the development of virtual fitting tools, augmented reality (AR) try-on experiences, and personalized recommendation algorithms that help consumers find the perfect lingerie products online. By integrating technology into the shopping journey, lingerie brands can improve customer engagement, increase conversion rates, and differentiate themselves in a crowded market landscape. Collaborations with technology firms enable lingerie brands to stay abreast of the latest digital trends and innovations, ensuring they remain competitive in an increasingly digital-centric market environment.

Key players in Global Lingerie Market include

• Hansbrands Inc
• Jockey International Inc
• Victoria's Secret & Co
• Triumph International
• MAS Holdings
• Berkshire Hathaway Inc
• Zivame
• PVH Corp
• Aimer Group
• Wacoal Holdings Corp

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis