Lawn Mowers Market
By Product;
Manual, Electric, Petrol, Robotic and OthersBy Offering;
Hardware and SoftwareBy Propulsion Type;
ICE and ElectricBy End-Use;
Residential and Commercial/GovernmentBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Lawn Mowers Market Overview
Lawn Mowers Market (USD Million)
Lawn Mowers Market was valued at USD 36,031.99 million in the year 2024. The size of this market is expected to increase to USD 53,467.25 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.8%.
Lawn Mowers Market
*Market size in USD million
CAGR 5.8 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 5.8 % |
Market Size (2024) | USD 36,031.99 Million |
Market Size (2031) | USD 53,467.25 Million |
Market Concentration | Medium |
Report Pages | 364 |
Major Players
- Husqvarna Group
- Deere & Company (John Deere)
- The Toro Company
- MTD Products Inc.
- Honda Motor Co., Ltd.
- Briggs & Stratton Corporation
- STIHL Incorporated
- Kubota Corporation
- Ariens Company
- Robert Bosch GmbH
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Lawn Mowers Market
Fragmented - Highly competitive market without dominant players
The Lawn Mowers Market continues to expand rapidly, fueled by rising demand for smart, efficient, and eco-conscious lawn care solutions. The use of automated lawn mowers has increased by over 30%, highlighting the growing need for convenience and advanced technology in maintaining outdoor spaces. Increasing consumer engagement in gardening and landscaping also plays a key role in market growth.
Increasing Preference for Automated Solutions
Automation is a defining factor, with nearly 40% of residential and commercial users adopting robotic lawn mowers for precision and labor savings. Equipped with smart sensors, GPS navigation, and programmable features, these machines align with the shift toward technology-driven lawn care.
Focus on Environmental Sustainability
Sustainability trends are reshaping the market, with more than 35% of consumers choosing electric and battery-operated models over traditional fuel-powered options. Reduced noise, lower emissions, and energy efficiency make these machines highly attractive to eco-conscious buyers.
Future Growth Prospects
The market outlook remains strong, with nearly 55% of landscaping companies planning further investments in automated and sustainable mower technologies. Ongoing R&D and innovation will continue to enhance capabilities, ensuring long-term growth supported by digitalization and sustainability priorities.
Lawn Mowers Market Recent Developments
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January 2023: John Deere partnered with Microsoft to bring new value and efficiencies to John Deere Dealers. The system will provide a common technology platform for many aspects of a dealer's business, enabling new opportunities for growth, innovation, and customer insights for dealers.
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August 2021: Husqvarna CEORA unveiled its new CEORA robotic lawn mower in the European market. It increases the quality of the lawn while reducing costs by approximately 30% compared with conventional commercial mowers.
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March 2021: Stiga developed a new E-Power 20V technology' which provides the perfect size-power-safety balance in batteries. These new technology-enabled lawnmowers cover a maximum area with minimum charging time.
Segment Analysis
The global lawn mowers market is segmented by product, propulsion type, and end-use, each reflecting distinct consumer needs and industry trends. In terms of product, the market includes manual, electric, petrol, robotic, and other types of lawn mowers. Manual lawn mowers are popular in smaller residential settings due to their simplicity, affordability, and eco-friendly nature, offering an alternative to powered mowers for those who prefer a more traditional approach. Electric lawn mowers, powered either by rechargeable batteries or direct electrical outlets, are increasingly popular due to their environmental benefits, quieter operation, and low maintenance. Petrol mowers remain dominant in larger residential and commercial applications, providing high power and long operational time, making them ideal for tackling larger lawns or more challenging terrains. Robotic mowers, gaining traction in the market, offer the ultimate in convenience by autonomously mowing lawns, driven by advancements in technology and smart features. Other types of lawn mowers, such as push mowers and hover mowers, are also present but cater to niche segments.
By propulsion type, the market is divided into internal combustion engine (ICE) and electric-powered mowers. ICE-powered mowers are favored for their power and endurance, making them ideal for larger lawns, rough terrains, and commercial applications where high performance is essential. These mowers can run longer without requiring frequent recharging or refueling, making them suitable for expansive properties or professional use. On the other hand, electric mowers, both corded and battery-powered, are growing in popularity due to the rising demand for environmentally-friendly and quieter alternatives. Electric models have become more efficient, with battery life improving and performance better suited for residential lawns and smaller commercial areas. As consumers become more environmentally conscious and seek sustainable options, the electric segment is expected to see significant growth, driven by innovations in battery technology and improved convenience.
The global lawn mower market is also segmented by end-use into residential and commercial/government sectors. The residential segment is the largest, driven by homeowners seeking efficient, easy-to-use mowers for maintaining their lawns. This segment includes a wide range of products, from manual mowers for small lawns to electric and petrol mowers for medium to larger properties. The commercial and government segment includes professional landscapers, municipalities, golf courses, and parks, where the demand for high-performance mowers capable of handling large areas is high. Commercial users tend to favor petrol-powered or robotic mowers for their durability and efficiency, while governments are increasingly exploring eco-friendly solutions, such as electric or robotic mowers, to meet sustainability goals. As both the residential and commercial sectors continue to evolve, the demand for innovative, efficient, and environmentally-conscious lawn mowers will drive the market forward, with electric and robotic models likely to see continued adoption.
Global Lawn Mowers Segment Analysis
In this report, the Global Lawn Mowers Market has been segmented by Product, Propulsion Type, End-Use and Geography.
Global Lawn Mowers Market, Segmentation by Product
The Global Lawn Mowers Market has been segmented by Product into Manual, Electric, Petrol, Robotic and Others.
The global lawn mowers market boasts a diverse range of products catering to various consumer needs and preferences. One of the primary segments is manual lawn mowers, which have been a staple for many households for generations. These mowers offer simplicity and reliability, appealing to those who prefer a traditional approach to lawn care. Despite the emergence of more advanced options, manual mowers continue to hold their ground, particularly among eco-conscious consumers who appreciate their low environmental impact and lack of reliance on electricity or fuel.
In recent years, electric lawn mowers have gained significant traction in the market. Fueled by growing concerns about environmental sustainability and noise pollution, electric mowers offer a cleaner and quieter alternative to their petrol-powered counterparts. They are particularly popular among urban dwellers and environmentally conscious homeowners seeking to minimize their carbon footprint. With advancements in battery technology, electric mowers now offer comparable performance to petrol models, further driving their adoption.
Petrol lawn mowers remain a staple in the market, particularly for consumers with larger lawns or commercial properties. Known for their power and durability, petrol mowers are capable of handling tough grass and terrain with ease. While they may be less environmentally friendly compared to electric or manual options, their performance and versatility make them a preferred choice for many professionals and enthusiasts alike.
Global Lawn Mowers Market, Segmentation by Propulsion Type
The Global Lawn Mowers Market has been segmented by Propulsion Type into ICE and Electric.
The global lawn mowers market is segmented by propulsion type into internal combustion engine (ICE) and electric, each catering to different consumer needs and preferences. ICE-powered lawn mowers are the traditional choice, known for their robust performance, ability to handle larger lawns, and longer operational time without needing frequent recharging. These mowers are often preferred by consumers with larger residential properties or commercial users, such as landscaping companies, due to their power and ability to tackle tough grass and uneven terrain. The ICE segment continues to hold a significant share of the market, driven by its familiarity and proven performance in various conditions.
On the other hand, electric lawn mowers have been gaining popularity due to their environmentally friendly nature, lower maintenance requirements, and quieter operation. Electric mowers are powered either by rechargeable batteries (cordless) or through a direct plug-in to an electrical outlet (corded). As consumers become more eco-conscious and seek sustainable alternatives, electric mowers are increasingly viewed as a viable choice, particularly for smaller to medium-sized lawns. Battery-powered models offer the convenience of mobility and no need for fuel, while corded models tend to be less expensive and are ideal for those with smaller lawns or easy access to power outlets. The electric segment is expected to grow significantly as advancements in battery technology improve performance and extend run times, making them more competitive with ICE-powered options.
Both propulsion types—ICE and electric—serve distinct segments of the market, with ICE mowers dominating larger-scale, high-performance needs and electric mowers becoming more attractive to environmentally-conscious homeowners and smaller-scale users. As electric lawn mowers continue to evolve in terms of power, efficiency, and affordability, it is expected that the electric segment will see sustained growth. Additionally, as government regulations around emissions and sustainability become stricter, the shift toward electric lawn mowers could accelerate, positioning them as the future of residential and light commercial lawn care.
Global Lawn Mowers Market, Segmentation by End-Use
The Global Lawn Mowers Market has been segmented by End-Use into Residential and Commercial/Government.
The global lawn mowers market has witnessed significant segmentation based on end-use, primarily divided into residential and commercial/government sectors. Within the residential segment, lawn mowers serve the needs of homeowners, garden enthusiasts, and individuals looking to maintain their outdoor spaces. Residential lawn mowers are typically designed for smaller areas and are often powered by electricity or gasoline. They cater to a diverse range of lawn sizes and types, offering various features such as adjustable cutting heights, mulching capabilities, and ergonomic designs to enhance user convenience and efficiency.
On the other hand, the commercial/government segment comprises a wide array of customers, including landscaping companies, golf courses, municipalities, and government agencies responsible for maintaining public parks and green spaces. Commercial-grade lawn mowers are engineered to handle larger areas and heavy-duty tasks with enhanced durability, power, and performance. These mowers often come in a variety of configurations such as zero-turn, ride-on, and stand-on mowers to accommodate different terrain types and operational requirements. Moreover, they may incorporate advanced technologies like GPS tracking, robotic automation, and telematics systems to optimize productivity and fleet management.
The residential and commercial/government segments of the lawn mowers market are influenced by distinct sets of factors. In the residential sector, consumer preferences, household incomes, urbanization trends, and landscaping habits play pivotal roles in shaping demand. On the other hand, in the commercial/government sector, factors such as budget allocations, infrastructure development projects, environmental regulations, and technological advancements drive procurement decisions and product innovations. Additionally, both segments are subject to broader macroeconomic trends, seasonal fluctuations, and competitive dynamics that impact market growth and competition among industry players.
Global Lawn Mowers Market, Segmentation by Geography
In this report, the Global Lawn Mowers Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Lawn Mowers Market Share (%), by Geographical Region, 2024
In 2023, the global lawn mowers market exhibited diverse trends across different geographical regions, showcasing variations in preferences, market dynamics, and consumer behaviors. North America, a traditionally prominent market for lawn mowers, continued to maintain a significant share, constituting approximately 35% of the global market. This can be attributed to factors such as a high standard of living, large residential spaces, and a culture of lawn maintenance prevalent in countries like the United States and Canada. Moreover, the presence of established manufacturers and a robust distribution network further bolstered the market's stability in this region.
Europe accounted for around 30% of the global market share, reflecting a mature market characterized by a strong emphasis on landscaping and gardening practices. Countries like Germany, France, and the United Kingdom led the demand, driven by factors such as urbanization, increasing disposable incomes, and a growing trend towards outdoor leisure activities. Furthermore, the adoption of advanced lawn mower technologies, including robotic mowers, gained traction in Europe, contributing to market growth.
Asia-Pacific emerged as a region of immense potential, capturing approximately 25% of the global market share in 2023. Rapid urbanization, expanding middle-class population, and rising disposable incomes in countries like China, India, and Japan fueled the demand for lawn mowers. Additionally, a burgeoning trend towards home gardening and landscaping, coupled with increased awareness regarding lawn aesthetics, stimulated market growth in the region. Moreover, the presence of local manufacturers offering affordable solutions further propelled market penetration in Asia-Pacific.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Lawn Mowers Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Urbanization and landscaping trends
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Growing emphasis on outdoor leisure activities : The global lawn mowers market is experiencing a significant surge, fueled by a growing emphasis on outdoor leisure activities worldwide. As people increasingly seek ways to enjoy their outdoor spaces, the demand for lawn mowers has seen a notable uptick. This trend is not limited to any particular region but is rather a reflection of a global shift towards prioritizing outdoor leisure and recreational activities. Whether it's suburban homeowners aiming for pristine lawns or commercial landscapers catering to public parks and recreational areas, the need for efficient lawn care equipment is on the rise.
One of the key drivers behind this trend is the increasing recognition of the importance of outdoor activities for physical and mental well-being. In an age dominated by digital screens and sedentary lifestyles, many individuals are seeking solace and satisfaction in tending to their lawns and gardens. This renewed appreciation for nature and outdoor spaces has translated into a growing market for lawn mowers and related equipment. Moreover, as urbanization continues to expand, green spaces become even more precious, further driving the demand for tools to maintain them.
Technological advancements have played a pivotal role in reshaping the lawn mowers market. Manufacturers are continually innovating to develop more efficient, eco-friendly, and user-friendly mowing solutions. From robotic lawn mowers that autonomously trim lawns to electric mowers that produce less noise and emissions, consumers now have a wide array of options to choose from. These innovations not only cater to the growing demand for lawn care equipment but also align with the increasing environmental consciousness among consumers.
Restraints
- Environmental concerns and regulations
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High initial costs and maintenance expenses : The global lawn mower market has been witnessing a steady rise in demand, driven by a growing focus on landscaping and lawn maintenance, both in residential and commercial sectors. However, one of the primary challenges faced by consumers in this market is the high initial costs associated with purchasing lawn mowers. High-quality lawn mowers equipped with advanced features such as self-propulsion, mulching capabilities, and electric start systems often come with a hefty price tag, deterring some potential buyers.
Beyond the initial purchase, maintenance expenses further add to the financial burden of owning a lawn mower. Routine maintenance tasks such as blade sharpening, oil changes, and engine tune-ups can accumulate over time, especially for gas-powered models. Additionally, electric mowers may require battery replacements or charging costs, contributing to ongoing operational expenses. For commercial users or individuals with large lawns, these maintenance costs can become significant over the lifetime of the mower.
Manufacturers are continually innovating to address cost concerns and enhance the value proposition of their products. This includes the development of more efficient engines, durable materials to reduce wear and tear, and the integration of smart technologies for remote diagnostics and maintenance scheduling. Furthermore, some companies offer warranty packages or service plans to mitigate the financial impact of maintenance expenses on consumers.
Opportunities
- Technological advancements in lawn mower design
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Expansion of the landscaping industry : The global lawn mowers market has witnessed significant expansion in recent years, largely fueled by the booming landscaping industry. As urbanization continues to sprawl and green spaces become increasingly valued, the demand for lawn care and maintenance equipment has surged. This growth is particularly notable in regions where landscaping is seen as an essential aspect of property management and aesthetics.
From residential lawns to commercial complexes and public parks, the need for efficient and effective lawn mowing solutions has never been higher. One of the key drivers behind this expansion is the growing emphasis on outdoor living spaces and recreational areas. As people spend more time at home and seek to enhance their outdoor environments, the demand for well-manicured lawns has risen. Homeowners, in particular, are investing in lawn mowers to maintain their yards and create inviting outdoor spaces for relaxation and socializing.
Businesses are recognizing the importance of curb appeal and are investing in landscaping services, thereby driving the demand for lawn mowers in the commercial sector. Technological advancements in lawn mower design and functionality have played a pivotal role in market expansion. Manufacturers are introducing innovative features such as robotic mowers, battery-powered models, and smart connectivity options, making lawn maintenance more convenient and efficient. These advancements not only cater to the needs of homeowners and landscapers but also appeal to environmentally conscious consumers seeking sustainable lawn care solutions.
Lawn Mowers Market Competitive Landscape Analysis
Lawn Mowers Market is witnessing increasing competitiveness, driven by rising adoption of smart gardening solutions and automated equipment. Companies are implementing strategies such as collaboration, merger, and partnerships to expand reach. More than 45% of market activity is influenced by innovation, ensuring continuous growth and shaping consumer preference through enhanced performance and sustainability-focused product lines.
Market Structure and Concentration
The market demonstrates moderate concentration, with leading manufacturers accounting for nearly 55% of total share. Smaller brands rely on strategies of targeted expansion and niche innovation to remain competitive. Strategic partnerships with distributors and retail networks have allowed emerging players to strengthen positioning and drive consistent growth within both residential and commercial segments.
Brand and Channel Strategies
Brand visibility is reinforced through diversified channels, with almost 40% of sales now linked to e-commerce platforms. Traditional retail and dealership networks remain vital, supported by partnerships with landscaping firms and service providers. Manufacturers employ differentiated strategies focusing on product reliability, brand trust, and after-sales services to drive long-term growth across multiple customer segments.
Innovation Drivers and Technological Advancements
More than 50% of competitive edge is shaped by technological advancements such as robotic automation, smart connectivity, and battery-powered systems. Leading firms emphasize innovation in eco-friendly designs and advanced features that enhance efficiency. Collaborative research and partnerships with technology providers continue to accelerate growth, strengthening market leadership and paving the way for future-ready solutions.
Regional Momentum and Expansion
Over 60% of market growth is concentrated in North America and Europe, while Asia-Pacific is emerging as a fast-expanding region. Regional strategies include partnerships with local distributors and manufacturing expansion to meet rising demand. Increased collaboration between regional players and international brands ensures competitive positioning and accelerates adoption of advanced lawn care equipment.
Future Outlook
The future outlook projects consistent growth, with nearly 65% of companies focusing on expanding product portfolios through innovation and smart connectivity. Continued partnerships and collaboration with technology providers will drive market expansion. As eco-friendly designs and robotic solutions gain share, the sector is set to experience strong momentum supported by ongoing technological advancements.
Key players in Lawn Mowers Market include :
- Husqvarna Group
- Deere & Company (John Deere)
- The Toro Company
- MTD Products Inc.
- Honda Motor Co., Ltd.
- Briggs & Stratton Corporation
- STIHL Incorporated
- Kubota Corporation
- Ariens Company
- Robert Bosch GmbH
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product
- Market Snapshot, By Offering
- Market Snapshot, By Propulsion Type
- Market Snapshot, By End-Use
- Market Snapshot, By Region
- Lawn Mowers Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Urbanization and landscaping trends
- Growing emphasis on outdoor leisure activities
- Restraints
- Environmental concerns and regulations
- High initial costs and maintenance expenses
- Opportunities
- Technological advancements in lawn mower design
- Expansion of the landscaping industry
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Lawn Mowers Market, By Product, 2021 - 2031 (USD Million)
- Manual
- Electric
- Petrol
- Robotic
- Others
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Lawn Mowers Market, By Offering, 2021 - 2031 (USD Million)
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Hardware
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Software
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- Lawn Mowers Market, By Propulsion Type, 2021 - 2031 (USD Million)
- ICE
- Electric
- Lawn Mowers Market, By End-Use, 2021 - 2031 (USD Million)
- Residential
- Commercial/Government
- Lawn Mowers Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Lawn Mowers Market, By Product, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Husqvarna Group
- Deere & Company (John Deere)
- The Toro Company
- MTD Products Inc.
- Honda Motor Co., Ltd.
- Briggs & Stratton Corporation
- STIHL Incorporated
- Kubota Corporation
- Ariens Company
- Robert Bosch GmbH
- Company Profiles
- Analyst Views
- Future Outlook of the Market