Laptops Market, Segmentation by Type

The Laptops Market has been segmented by Type into Traditional Laptop and 2-in-1 Laptop.

Traditional Laptop

Traditional laptops continue to dominate the market, accounting for over 70% of total laptop sales. These devices are preferred for their robust processing capabilities, larger storage options, and versatile usability across professional, educational, and personal domains. Their familiarity and compatibility with legacy software make them a staple in office and enterprise environments.

2-in-1 Laptop

2-in-1 laptops, also known as convertible or hybrid laptops, have witnessed rapid growth and currently represent approximately 30% of the market. Their ability to function as both a tablet and a laptop appeals to users seeking mobility and flexibility. This segment is particularly popular among students, creatives, and remote workers due to its touchscreen functionality and compact design.

Laptops Market, Segmentation by Screen Size

The Laptops Market has been segmented by Screen Size into Up to 10.9 Inch, 11 Inch to 12.9 Inch, 13 Inch to 14.9 Inch, 15.0 Inch to 16.9 Inch and More than 17 Inch.

Up to 10.9 Inch

Laptops with screen sizes up to 10.9 inches are compact and ideal for mobility and light usage. Representing about 8% of the market, they are favored by students and travelers for tasks like note-taking, browsing, and media streaming on the go.

11 Inch to 12.9 Inch

11 to 12.9-inch laptops strike a balance between portability and functionality. With a market share close to 12%, they are commonly used by mobile professionals and students for light productivity and everyday tasks.

13 Inch to 14.9 Inch

13 to 14.9-inch laptops are among the most preferred, contributing to approximately 35% of the market. They offer a strong combination of performance, portability, and screen space, making them ideal for business users, freelancers, and general consumers.

15.0 Inch to 16.9 Inch

15.0 to 16.9-inch laptops remain a dominant category, accounting for nearly 30% of market share. These models are known for their larger displays, high processing power, and multi-tasking capabilities, making them suitable for professionals and gamers.

More than 17 Inch

Laptops with screen sizes more than 17 inches cater to a niche market of gamers, designers, and creatives who demand maximum visual area and desktop-level performance. This segment holds around 15% of the market and is valued for its enhanced productivity and entertainment experience.

Laptops Market, Segmentation by Operating System

The Laptops Market has been segmented by Operating System into Windows, MacOS, Linux, and Others

Windows

Windows-based laptops dominate the market with a share exceeding 70%. Their widespread popularity stems from broad software compatibility, extensive OEM support, and suitability across business, education, and personal use scenarios.

MacOS

MacOS laptops, primarily produced by Apple, hold approximately 15% of the market. They are known for their premium build quality, security features, and seamless hardware-software integration, making them popular among creatives and brand-loyal users.

Linux

Linux-based laptops appeal to a niche user base, capturing around 5% of the market. These devices are preferred by developers and tech enthusiasts for their open-source flexibility, high security, and customization capabilities.

Others

The Others category, including Chrome OS and lesser-used operating systems, comprises about 10% of the market. These systems are favored for their cloud-based performance, cost-effectiveness, and growing adoption in the education sector.

Laptops Market, Segmentation by Distribution Channel

The Laptops Market has been segmented by Distribution Channel into Online and Offline

Online

Online distribution channels have gained significant traction, accounting for nearly 60% of laptop sales. Consumers prefer online platforms for their convenience, competitive pricing, and access to customer reviews and wide product variety. This channel is particularly dominant during promotional events and seasonal sales.

Offline

Offline channels, including retail stores and brand outlets, contribute to around 40% of the market. These channels offer customers the advantage of hands-on experience, immediate product availability, and after-sales support, which is especially valued by traditional buyers.

Laptops Market, Segmentation by End-Use

The Laptops Market has been segmented by End-Use into Personal, Business, and Gaming

Personal

Personal laptops dominate the market with a share of over 45%, driven by demand for everyday tasks like web browsing, streaming, and communication. Consumers favor these devices for their affordability, lightweight design, and ease of use.

Business

Business laptops account for approximately 35% of market demand. These laptops are equipped with advanced security features, long battery life, and enterprise-grade software support, making them ideal for corporate environments and professional use.

Gaming

Gaming laptops hold around 20% of the market and are tailored for high-performance requirements. With features like dedicated GPUs, high refresh rate displays, and advanced cooling systems, they cater to gamers, streamers, and content creators.

Laptops Market, Segmentation by Geography

In this report, the Laptops Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Laptops Market Share (%), by Geographical Region

North America

North America holds a substantial share of the laptops market due to high technology adoption rates, strong consumer spending power, and a robust presence of leading manufacturers. The region contributes significantly to the demand for premium and business-class laptops.

Europe

Europe demonstrates steady growth, driven by rising demand for remote working solutions and digital education tools. Key markets like Germany, the UK, and France contribute to strong sales in both the personal and enterprise segments.

Asia Pacific

Asia Pacific is the fastest-growing region, accounting for a large volume of consumer electronics consumption. Countries such as China, India, and Japan are boosting demand through increased internet penetration, growing middle-class population, and e-learning adoption.

Middle East and Africa

Middle East and Africa are emerging markets with increasing investments in education infrastructure and digital transformation. Demand is gradually rising for affordable laptops suited for basic computing needs.

Latin America

Latin America shows a growing appetite for laptops, especially in sectors like education and small businesses. The market is supported by government initiatives promoting digital literacy and expanding access to low-cost devices.

Drivers

• Rising demand for portable computing solutions
• Growth in remote work and e-learning adoption
• Continuous advancements in hardware and software

• Expansion of gaming and content creation trends - The expansion of gaming and content creation trends is a major force fueling the growth of the laptops market. With the rapid rise of e-sports, live streaming, and professional video editing, consumers are demanding high-performance laptops with powerful GPUs, fast refresh rates, and large memory capacities. This demand has led manufacturers to design laptops that cater specifically to gamers, digital artists, and content creators who require speed, precision, and portability. The popularity of platforms like Steam, Twitch, and YouTube has further encouraged innovation in this space.

  Dedicated gaming laptops and creator laptops are no longer niche products; they are now critical segments in the broader market. OEMs are introducing devices with advanced thermal management systems, RGB keyboards, and ultra-responsive displays to enhance the user experience. Moreover, the integration of AI-assisted rendering and real-time graphics processing is giving content professionals the edge they need to compete globally. These innovations support a broader movement toward mobility without compromising performance.

  In addition to hardware enhancements, software support and ecosystems have played a vital role. Laptops now come bundled with specialized software suites and driver support for various creative applications. This holistic approach has enabled users to run heavy workloads such as 4K editing, 3D modeling, and streaming without relying on stationary workstations. As a result, the laptop is increasingly seen as a do-it-all device for both work and entertainment.

  Ultimately, this segment of the market reflects the larger trend of personalization and specialization in technology. Users want machines that mirror their professional and recreational needs. With growing demand across both developed and developing regions, the fusion of gaming-grade hardware and creative software support continues to shape the future of laptops globally.

Restraints

• High cost of premium laptop models
• Supply chain disruptions and component shortages
• Short product lifecycles increasing e-waste

• Competition from tablets and smartphones - One of the significant challenges holding back the laptops market is the competition from tablets and smartphones. These devices have evolved from being supplementary gadgets to becoming primary computing tools for many users. With the increasing power of mobile processors and the popularity of touch-based interfaces, consumers are finding tablets and smartphones more convenient for light computing tasks such as email, browsing, and media consumption. This shift is impacting laptop sales, especially among non-professional users and students.

  The affordability and portability of tablets have made them an attractive alternative, particularly in emerging markets and budget-conscious segments. Many tablets now support keyboard attachments and stylus input, blurring the lines between laptops and mobile devices. As a result, users are opting for multi-functional mobile devices that offer comparable utility at a lower price point. This trend is posing a challenge to traditional laptop segments that have not significantly evolved in form factor or usability.

  Advancements in mobile operating systems like Android and iOS are allowing tablets and smartphones to handle increasingly complex tasks. These OS platforms now offer multitasking, external storage, and even desktop-like environments, enabling users to be productive on the go. In contrast, laptops still face limitations related to bulk, boot time, and battery life that mobile devices have mostly overcome. These limitations can make laptops feel outdated in a rapidly changing digital ecosystem.

  Unless laptop manufacturers proactively innovate with lighter chassis, better battery optimization, and hybrid functionalities, the market will continue to feel pressure from the rise of alternative mobile computing devices. The line between what a user needs and what they’re willing to carry is getting finer, and tablets and smartphones are proving to be formidable rivals to conventional laptops.

Opportunities

• Surge in demand for hybrid laptops
• Expansion in emerging market internet access
• Rise of cloud-based collaboration platforms

• Focus on sustainable and repairable devices - The global market is witnessing a surge in demand for sustainable and repairable laptops, offering significant opportunities for innovation and market expansion. As environmental concerns and e-waste regulations become more prominent, both consumers and governments are advocating for products that support longer lifespans, modular design, and recyclability. Laptop manufacturers that align with these expectations are likely to gain competitive advantage in the years ahead. Initiatives like Framework laptops are showcasing the potential of right-to-repair and sustainable design models.

  Consumer behavior is rapidly shifting toward sustainability, with increasing demand for energy-efficient devices and ethically sourced components. Brands that promote green supply chains, carbon-neutral practices, and responsible sourcing are resonating with environmentally aware buyers. The EU’s legislation on device reparability and extended producer responsibility is likely to create a ripple effect, encouraging manufacturers worldwide to revisit their product life cycles and design philosophies.

  Beyond consumer sentiment, there’s strong policy support driving this transition. Governments are introducing incentives, tax benefits, and procurement preferences for eco-friendly technology products. This momentum is encouraging large institutions and educational sectors to prioritize sustainable laptops with modularity and recyclability as key procurement criteria. Such institutional demand has the potential to transform supply chain standards across the industry.

  In the long term, embracing sustainability is not just about market compliance—it’s about brand differentiation and future readiness. Companies that pioneer repairable, modular, and environmentally responsible laptops will appeal to the next generation of users and institutions, ensuring both brand loyalty and market longevity.