Download Sample
Add to CartLager Market
By Type;
Pale Lager, Dark Lager, Amber Lager, Bock and Premium LagerBy Packaging;
Cans, Bottles, Kegs and DraftBy Distribution Channel;
Supermarkets, Convenience Stores, Online Retail and Bars & RestaurantsBy Alcohol Content;
Low Alcohol, Standard Alcohol and High AlcoholBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Lager Market Overview
Lager Market (USD Million)
Lager Market was valued at USD 342,589.84 million in the year 2024. The size of this market is expected to increase to USD 415,111.10 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 2.8%.
Lager Market
*Market size in USD million
CAGR 2.8 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 2.8 % |
| Market Size (2024) | USD 342,589.84 Million |
| Market Size (2031) | USD 415,111.10 Million |
| Market Concentration | High |
| Report Pages | 362 |
Major Players
- Anheuser-Busch InBev
- Heineken N.V.
- Carlsberg Group
- SABMiller (now part of Anheuser-Busch InBev)
- Asahi Group Holdings
- Molson Coors Beverage Company
- Tsingtao Brewery Co., Ltd.
- Kirin Holdings Company, Limited
- Diageo plc
- Yanjing Brewery
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Lager Market
Fragmented - Highly competitive market without dominant players
The Lager Market is expanding rapidly as beer enthusiasts increasingly prefer light, crisp, and refreshing options. Close to 58% of beer drinkers choose lager as their go-to beverage, reflecting its strong position in the global beer industry. Its versatile taste ensures widespread popularity among consumers.
Lifestyle and Health Preferences
Evolving drinking habits and the preference for moderation are boosting lager’s appeal. About 46% of consumers choose lager because of its smoother profile and reduced bitterness. These qualities make it a favored choice for those seeking balanced enjoyment while maintaining social lifestyles.
Lager in Social Experiences
From casual gatherings to celebrations, lager remains a beverage of choice across occasions. Over 60% of social events involving alcohol feature lager, showcasing its cultural integration. Its food-pairing flexibility further enhances its role in modern dining and entertainment.
Product Development and Variety
Innovation in brewing is enriching the lager segment with flavor diversity and craft-style variations. Nearly 42% of new beer introductions fall under lager, focusing on premium offerings and distinctive taste profiles. This wave of innovation is attracting both seasoned drinkers and younger consumers.
Future Growth Outlook
The lager market is set for steady growth, fueled by consumer preferences, evolving lifestyles, and continuous product innovation. More than 48% of beer lovers are willing to pay more for premium lager experiences, highlighting the market’s strong expansion potential. With rising demand for flavor variety, the future of lager looks promising.
Lager Market Key Takeaways
-
The global lager market is projected to grow from USD 695.70 billion in 2025 to USD 798.70 billion by 2030, reflecting a compound annual growth rate (CAGR) of 2.80% during the forecast period. turn0search0
-
Europe is expected to maintain its dominance in the lager market, holding over 45% of global sales in 2024, driven by long-standing consumption patterns and a preference for premium lager products. turn0search0
-
The premium lager segment is anticipated to grow at a CAGR of 4.5% from 2025 to 2030, fueled by increasing consumer demand for high-quality, flavorful beer options. turn0search2
-
Consumer preferences are shifting towards health-conscious options, with a growing demand for low-calorie and low-alcohol lagers, prompting breweries to innovate and introduce wellness-focused products. turn0search0
-
Craft breweries are expanding their offerings to include unique lager variations, such as dark lagers and hybrid infusions, contributing to the diversification and growth of the lager market. turn0search0
-
Packaging preferences are evolving, with metal cans gaining popularity over glass bottles, growing at a CAGR of 3.89% due to sustainability concerns and convenience factors. turn0search0
-
Despite overall growth, the lager market faces challenges such as price sensitivity and regulatory pressures, which may impact consumer purchasing behavior and market dynamics. turn0news19
Lager Market Recent Developments
-
In October 2018, Anheuser-Busch introduced an Italian craft lager in the UK, targeting premium pubs, nightclubs and restaurants. This launch is part of a broader strategy by major beer producers to capitalize on the rising demand for premium and innovative beer offerings in the market.
-
The growth of the premium beer market has been fueled by rising consumption in developed economies such as Germany, the UK and France. Additionally, the Asia-Pacific region, including countries like India and China, is expected to see significant expansion due to improving living standards and a growing population of alcohol consumers.
Lager Market Segment Analysis
In this report, the Lager Market has been segmented by Type, Packaging, Distribution Channel, Alcohol Content and Geography.
Lager Market, Segmentation by Type
The Type segmentation includes Pale Lager, Dark Lager, Amber Lager, Bock and Premium Lager. Each variant caters to distinct consumer preferences influenced by taste profiles, brewing styles, and regional demand trends. Rising interest in craft brewing and premium beer experiences continues to shape global lager consumption patterns.
Pale Lager
Pale lagers hold the largest market share due to their crisp flavor, high drinkability, and wide availability. Favored by mainstream consumers, they dominate sales in North America and Europe. Growth is fueled by the popularity of light and sessionable beers and increasing demand in emerging markets for globally recognized brands.
Dark Lager
Dark lagers are gaining traction among craft beer enthusiasts seeking rich, roasted flavors and full-bodied textures. They appeal to consumers interested in traditional brewing methods and regional beer authenticity. Expansion of microbreweries and seasonal offerings is contributing to the segment’s moderate yet consistent growth.
Amber Lager
Amber lagers occupy a balanced position between pale and dark varieties, offering malty sweetness and mild bitterness. They are particularly popular in Europe and North America where consumers value balanced taste and versatility. Product innovation featuring flavored and low-carb variants is enhancing category visibility.
Bock
Bock lagers represent a traditional German-style beer known for its strong malt character and higher alcohol content. Increasing demand for heritage and limited-edition brews supports segment growth. Breweries focusing on premiumization and small-batch production are leveraging this style to attract discerning drinkers.
Premium Lager
Premium lagers are witnessing rapid expansion as consumers shift toward high-quality, branded beers with refined taste profiles. The segment benefits from urbanization, rising disposable incomes, and brand-driven marketing strategies. The global premium beer segment accounts for nearly 30% of total lager sales, reflecting a clear trend toward value-added consumption.
Lager Market, Segmentation by Packaging
The Packaging segmentation includes Cans, Bottles, Kegs and Draft. Packaging innovation plays a critical role in shaping consumer convenience, sustainability, and shelf appeal across retail and on-trade channels.
Cans
Canned lagers dominate global sales due to portability, recyclability, and superior product preservation. They are increasingly preferred in on-the-go consumption and outdoor events. The rise of lightweight aluminum packaging and improved can printing technologies enhances brand differentiation.
Bottles
Glass bottles remain a key packaging format associated with premium quality and tradition. They hold a strong presence in bars, restaurants, and retail outlets. The demand for eco-friendly returnable bottles and sustainable packaging initiatives supports long-term relevance in mature markets.
Kegs
Keg packaging serves the hospitality and commercial beer dispensing sectors, offering freshness and consistency for on-premise consumption. Breweries are adopting stainless steel and PET kegs for better logistics and environmental impact. Rising investment in brewpub and event-based beer sales drives keg demand globally.
Draft
Draft lagers are popular among consumers seeking fresh, unpasteurized, and aromatic beer experiences. They dominate on-trade consumption in developed markets, especially across urban bars and craft breweries. Growth in taproom culture and experiential dining continues to strengthen this segment.
Lager Market, Segmentation by Distribution Channel
The Distribution Channel segmentation includes Supermarkets, Convenience Stores, Online Retail and Bars & Restaurants. Changing consumer behavior, digital commerce expansion, and evolving retail infrastructure are reshaping how lagers reach end users.
Supermarkets
Supermarkets remain the leading distribution channel, accounting for over 40% of global sales. They offer bulk purchase options, extensive brand availability, and promotional pricing. The presence of private-label premium lagers further enhances this channel’s contribution to market volume.
Convenience Stores
Convenience stores serve consumers seeking immediate purchase and local accessibility. They are a key driver in urban markets, supported by impulse buying behavior and extended operating hours. Expansion of cold storage infrastructure in developing economies is strengthening this channel’s reach.
Online Retail
Online retail has grown significantly with the rise of e-commerce platforms and alcohol delivery services. Digital marketing and subscription-based beer clubs are improving brand-customer engagement. The channel’s market share is expected to increase by over 15% annually as consumers embrace convenience and home delivery.
Bars & Restaurants
Bars and restaurants represent the on-trade consumption segment where experiential drinking and brand loyalty play a key role. Premium and craft lager brands are emphasizing taproom collaborations and event sponsorships to capture younger demographics. Recovery of hospitality sectors post-pandemic continues to boost on-premise sales.
Lager Market, Segmentation by Alcohol Content
The Alcohol Content segmentation includes Low Alcohol, Standard Alcohol and High Alcohol. This classification reflects shifting consumer health awareness, regulatory influences, and lifestyle trends shaping global beer consumption patterns.
Low Alcohol
Low-alcohol lagers are gaining rapid popularity due to increasing demand for health-conscious and sessionable drinks. With an alcohol content typically below 3.5%, these beverages appeal to younger and wellness-oriented consumers. Many global brewers are launching low-calorie and alcohol-free extensions to expand their portfolio diversity.
Standard Alcohol
Standard alcohol lagers (typically 4%–5% ABV) remain the most consumed segment globally. They offer a balanced taste and moderate strength, making them suitable for mass-market appeal. The segment benefits from brand loyalty, affordability, and global distribution networks led by major breweries.
High Alcohol
High-alcohol lagers cater to niche markets seeking bold flavors and premium positioning. With ABV levels above 6%, they are popular in Europe and North America for seasonal and specialty releases. Growth is driven by experimental brewing and consumer curiosity for strong, complex profiles.
Lager Market, Segmentation by Geography
In this report, the Lager Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America remains one of the most mature lager markets globally, supported by premiumization, product diversification, and craft brewery growth. The U.S. leads regional demand, while Canada exhibits growing interest in low-alcohol and sustainable packaging innovations. Continued expansion of on-premise experiences and local craft collaborations drives revenue growth.
Europe
Europe maintains dominance in global lager production and consumption, led by countries like Germany, the U.K., and the Czech Republic. Strong beer heritage, premium product lines, and export strength define the region’s competitiveness. Sustainability-driven initiatives, such as eco-brewing and packaging reuse systems, are shaping long-term industry evolution.
Asia Pacific
Asia Pacific is the fastest-growing region, accounting for nearly 45% of global lager consumption. Rising urbanization, young demographics, and growing disposable incomes in China, India, and Southeast Asia drive demand. International brands are partnering with local breweries and e-commerce platforms to enhance accessibility and brand penetration.
Middle East & Africa
The Middle East & Africa region is witnessing moderate growth supported by expatriate populations and evolving social trends. Non-alcoholic and low-alcohol lagers are increasingly popular due to religious and cultural factors. Regional brewers are expanding premium and flavored malt beverages to attract a broader consumer base.
Latin America
Latin America showcases strong potential driven by beer culture, warm climates, and the expansion of multinational breweries. Brazil and Mexico dominate production and consumption. Rapid growth in premiumization and convenience packaging contributes to the region’s positive long-term outlook.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Lager Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing popularity of craft beers
-
Rising disposable incomes in emerging markets - The global lager market is experiencing significant growth, buoyed by rising disposable incomes in emerging markets. Lager, being one of the most consumed beer types worldwide, benefits greatly from increasing consumer spending power in regions such as Latin America, Asia-Pacific, and parts of Africa. These emerging markets not only contribute to the expanding consumption base but also drive demand for premium and craft lagers, reflecting changing consumer preferences towards higher quality and more diverse beer offerings.
In emerging economies, rising disposable incomes often correlate with urbanization and a burgeoning middle class, both of which amplify demand for lager. This demographic shift fuels the growth of bars, pubs, and restaurants where lager is a popular choice, further stimulating market expansion. Moreover, as consumers in these regions become more discerning, there is a growing preference for imported and locally brewed craft lagers, presenting opportunities for both international breweries and local players to innovate and cater to evolving tastes.
The competitive landscape in the global lager market is evolving dynamically, driven by the interplay of economic growth, demographic changes, and shifting consumer preferences. Companies are strategically investing in marketing campaigns, distribution channels, and product innovation to capitalize on the growing demand. Additionally, partnerships and acquisitions are common strategies employed to strengthen market presence and expand into new geographies, ensuring that the global lager market remains vibrant and competitive amidst changing economic conditions and consumer behaviors in emerging markets.
Restraints
- Stringent regulations on alcohol consumption
-
Fluctuating raw material prices - The global lager market is significantly influenced by fluctuations in raw material prices, particularly those of key ingredients like barley, hops, and malt. These raw materials constitute a substantial portion of production costs for breweries worldwide. When prices rise due to factors such as weather conditions affecting crop yields or geopolitical tensions impacting supply chains, breweries face increased operational expenses. This often leads to higher production costs, which can be passed on to consumers through elevated retail prices for lager products.
Fluctuating raw material prices pose challenges for breweries in terms of managing profit margins and planning future production volumes. For example, sudden spikes in barley prices can prompt breweries to adjust their sourcing strategies or seek alternative ingredients, which may impact product consistency or flavor profiles. Additionally, breweries with international operations are particularly vulnerable to currency exchange fluctuations, as they import raw materials from various global markets. These currency risks add another layer of complexity to cost management in the lager production process.
In response to these challenges, many breweries employ hedging strategies to mitigate the impact of raw material price fluctuations. These strategies involve entering into contracts or financial instruments that allow breweries to secure future prices for raw materials, thereby reducing uncertainty in production costs. Additionally, some breweries invest in sustainable sourcing practices and long-term supplier relationships to ensure stable access to high-quality raw materials at competitive prices. By actively managing raw material risks, breweries can maintain stable operations and continue meeting consumer demand for lager products in a dynamic global market environment.
Opportunities
- Growing preference for premium and flavored lagers
-
Expansion into untapped regions like Asia-Pacific - The global lager market is poised for expansion into untapped regions like the Asia-Pacific, driven by several key factors. Asia-Pacific presents a significant growth opportunity due to its large and increasingly affluent population, rising disposable incomes, and shifting consumer preferences towards beer consumption. Countries like China and India, with their vast populations and burgeoning middle class, are particularly attractive markets for lager producers looking to expand.
In China, for instance, the beer market is experiencing rapid growth fueled by urbanization, changing lifestyles, and a growing preference for premium and craft beers, including lagers. The market dynamics in China are shifting towards more sophisticated consumer tastes and preferences, creating opportunities for global and local breweries alike to introduce and expand their lager offerings.
India, another key market in the Asia-Pacific region, presents a unique opportunity due to its youthful population and increasing urbanization. The Indian beer market has been witnessing a shift from traditional beer to more premium and international brands, including lagers. As disposable incomes rise and cultural attitudes towards alcohol consumption evolve, lager brands have the chance to establish a strong foothold in this expanding market.
Lager Market Competitive Landscape Analysis
Lager Market is witnessing strong traction as consumer preferences shift toward premium and craft-based beverage offerings. Leading brewers deploy competitive strategies such as product diversification, brand-focused partnerships, and regional expansion. Nearly 36% of industry momentum is driven by collaboration initiatives designed to enhance flavor innovation, strengthen brand visibility, and sustain long-term growth.
Market Structure and Concentration
The market shows moderate concentration, with top brewing groups controlling about 43% of global share, while emerging craft breweries capture niche demand. Increasing merger activities and joint ventures reflect efforts to consolidate market positions. This blend of established dominance and innovative entrants underpins balanced growth and competition across regions.
Brand and Channel Strategies
Approximately 45% of brewers emphasize multi-channel strategies, integrating retail, hospitality, and e-commerce platforms. Digital expansion has enhanced direct-to-consumer models, strengthening brand loyalty. Strategic collaboration with pubs, restaurants, and event organizers enables higher visibility, while diversified brand portfolios ensure consistent growth across mainstream and premium lager categories.
Innovation Drivers and Technological Advancements
More than 52% of companies focus on innovation in brewing techniques, fermentation processes, and sustainable packaging. Technological advancements such as automated production and eco-friendly brewing equipment are reshaping efficiency. Partnerships with research bodies and suppliers accelerate development, supporting product differentiation and long-term growth in the competitive lager segment.
Regional Momentum and Expansion
Regional expansion contributes to nearly 39% of active strategies, with Europe and Asia-Pacific showing high consumption levels. Brewers invest in localized production facilities and partnerships with distributors to enhance reach. Sustainability-driven strategies and regulatory adaptations further strengthen regional competitiveness and support market growth.
Future Outlook
The sector is set for steady growth, with around 44% of stakeholders expecting demand increases across premium and craft lager categories. Rising investments in innovation, packaging sustainability, and lifestyle-oriented marketing will shape market evolution. With continued strategies of regional expansion and cross-industry collaboration, the industry presents a strong future outlook.
Key players in Lager Market include :
- Anheuser-Busch InBev
- Heineken N.V.
- Carlsberg Group
- SABMiller (now part of Anheuser-Busch InBev)
- Asahi Group Holdings
- Molson Coors Beverage Company
- Tsingtao Brewery Co., Ltd.
- Kirin Holdings Company, Limited
- Diageo plc
- Yanjing Brewery
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Packaging
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Alcohol Content
- Market Snapshot, By Region
- Lager Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing popularity of craft beers
- Rising disposable incomes in emerging markets
- Restraints
- Stringent regulations on alcohol consumption
- Fluctuating raw material prices
- Opportunities
- Growing preference for premium and flavored lagers
- Expansion into untapped regions like Asia-Pacific
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Lager Market, By Type, 2021 - 2031 (USD Million)
- Pale Lager
- Dark Lager
- Amber Lager
- Bock
- Premium Lager
- Lager Market, By Packaging, 2021 - 2031 (USD Million)
- Cans
- Bottles
- Kegs
- Draft
- Lager Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Supermarkets
- Convenience Stores
- Online Retail
- Bars & Restaurants
- Lager Market, By Alcohol Content, 2021 - 2031 (USD Million)
- Low Alcohol
- Standard Alcohol
- High Alcohol
- Lager Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Lager Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Anheuser-Busch InBev
- Heineken N.V.
- Carlsberg Group
- SABMiller (now part of Anheuser-Busch InBev)
- Asahi Group Holdings
- Molson Coors Beverage Company
- Tsingtao Brewery Co., Ltd.
- Kirin Holdings Company, Limited
- Diageo plc
- Yanjing Brewery
- Company Profiles
- Analyst Views
- Future Outlook of the Market