Global Kefir Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Greek-style, Low-fat, Frozen, and Other products.

By Distribution Channel;

Supermarkets and Hypermarkets, Convenience Stores, Online Retailers.

By Type;

Bottles, Cartons, Cups.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn858041225 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Kefir Products Market (USD Million), 2021 - 2031

In the year 2024, the Global Kefir Products Market was valued at USD 2129.16 million. The size of this market is expected to increase to USD 3201.47 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.0%.

The global kefir products market is experiencing significant growth due to increasing consumer awareness of its health benefits. Kefir, a fermented milk drink rich in probiotics, has gained popularity for its potential to improve gut health, boost the immune system, and aid in digestion. This heightened awareness has driven demand among health-conscious consumers seeking natural and functional foods. Additionally, the rise in lactose intolerance cases has led many individuals to turn to kefir as a suitable alternative to regular dairy products, further propelling market growth.

Innovative product offerings and expanding distribution channels are key factors fueling the market expansion. Manufacturers are introducing a variety of kefir products, including flavored kefir, kefir smoothies, and kefir-based snacks, catering to diverse consumer preferences. These innovations, coupled with the increasing availability of kefir in supermarkets, health food stores, and online platforms, have made it more accessible to a broader audience. Marketing strategies emphasizing kefir's health benefits and its use in various culinary applications have also played a significant role in attracting new consumers.

Geographically, North America and Europe are the leading regions in the kefir products market, driven by a strong health and wellness culture and a well-established dairy industry. However, there is a growing interest in kefir in emerging markets such as Asia Pacific and Latin America, where rising health awareness and changing dietary habits are opening new opportunities for market growth. As consumers continue to prioritize health and wellness, the global kefir products market is expected to expand, driven by product innovation, increased accessibility, and the ongoing trend toward functional foods.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By Type
    4. Market Snapshot, By Region
  4. Global Kefir Products Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health Awareness
        2. Lactose Intolerance Rise
        3. Product Innovation
      2. Restraints
        1. Short Shelf Life
        2. High Cost
        3. Limited Awareness
      3. Opportunities
        1. Functional Food Demand
        2. Online Sales Growth
        3. Emerging Markets Expansion
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Kefir Products Market, By Product, 2021 - 2031 (USD Million)
      1. Greek-style
      2. Low-fat
      3. Frozen
      4. Other products
    2. Global Kefir Products Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarkets and Hypermarkets
      2. Convenience Stores
      3. Online Retailers
    3. Global Kefir Products Market, By Type, 2021 - 2031 (USD Million)
      1. Bottles
      2. Cartons
      3. Cups
    4. Global Kefir Products Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Babushka Kefir
      2. Danone SA
      3. DuPont de Nemours Inc.
      4. General Mills Inc.
      5. Koninklijke DSM NV
      6. Krasnystaw OSM
      7. Lifeway Foods Inc.
  7. Analyst Views
  8. Future Outlook of the Market