Internet of Things (IoT) In Consumer Electronics Market

By Product;

Smart TV, Smart Phones, Wearable Devices, Kitchen Appliances, Laptops, Printers, Dishwashers and Others

By Deployment;

On-Premise and On-Cloud

By Connectivity;

NFC, Bluetooth, Wi-Fi, Z-Wave, Zigbee and Others

By Deployment/Distribution Channel;

Offline Retail (largest share) and Online (fastest growth)

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn426528211 Published Date: August, 2025 Updated Date: September, 2025

Internet of Things (IoT) In Consumer Electronics Market Overview

Internet of Things (IoT) In Consumer Electronics Market (USD Million)

Internet of Things (IoT) In Consumer Electronics Market was valued at USD 61,238.44 million in the year 2024. The size of this market is expected to increase to USD 188,909.63 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 17.5%.


Internet of Things (IoT) In Consumer Electronics Market

*Market size in USD million

CAGR 17.5 %


Study Period2025 - 2031
Base Year2024
CAGR (%)17.5 %
Market Size (2024)USD 61,238.44 Million
Market Size (2031)USD 188,909.63 Million
Market ConcentrationLow
Report Pages398
61,238.44
2024
188,909.63
2031

Major Players

  • Intel Corporation
  • IBM Corporation
  • Gainspan
  • Apple Inc.
  • Particle.Io
  • Qualcomm Technologies

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Internet of Things (IoT) In Consumer Electronics Market

Fragmented - Highly competitive market without dominant players


The Internet of Things (IoT) in Consumer Electronics Market is witnessing rapid growth as connected devices become integral to daily life. Nearly 64% of consumer electronic products are now IoT-enabled, offering seamless communication and automation. This shift reflects the growing importance of IoT in enhancing digital lifestyles.

Enhancing Smart Home Ecosystems
The adoption of IoT-enabled smart home solutions continues to accelerate. Around 60% of households use devices such as smart appliances, connected lighting, and digital voice assistants. These products improve efficiency, security, and convenience, establishing IoT as a core component of modern homes.

Growing Role in Wearables and Personal Devices
The wearables segment is a key contributor to the expansion of IoT in consumer electronics. Approximately 55% of connected devices fall into this category, including smartwatches, health trackers, and personal monitoring tools. Their ability to deliver real-time data insights makes them essential in supporting health and lifestyle management.

Transformation of Entertainment and Media
The entertainment industry is being reshaped by IoT adoption. Close to 48% of televisions, streaming platforms, and smart audio systems are IoT-connected, enabling voice-controlled navigation, personalized recommendations, and cross-device synchronization. This connectivity enriches consumer interaction with entertainment systems.

Sustainability and Market Growth
Eco-friendly innovation is also driving the IoT in Consumer Electronics Market. Nearly 42% of IoT consumer products are designed with power-saving features that lower energy consumption. The combination of sustainability and digital connectivity positions IoT technologies as a foundation for long-term growth in consumer electronics.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Deployment
    3. Market Snapshot, By Connectivity
    4. Market Snapshot, By Deployment/Distribution Channel
    5. Market Snapshot, By Region
  4. IoT In Consumer Electronics Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increased smartphone and device utilization
        2. Changing lifestyles
        3. Improved connectivity
      2. Restraints
        1. Security concerns
        2. Standardization issues
        3. High initial costs
      3. Opportunities
        1. Smart home applications
        2. Artificial intelligence (AI) integration
        3. Emerging markets
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry

  5. Market Segmentation
    1. IoT In Consumer Electronics Market, By Product, 2021 - 2031 (USD Million)
      1. Smart TV
      2. Smart Phones
      3. Wearable Devices
      4. Kitchen Appliances
      5. Laptops
      6. Printers
      7. Dishwashers
      8. Others
    2. IoT In Consumer Electronics Market, By Deployment, 2021 - 2031 (USD Million)
      1. On-Premise
      2. On-Cloud
    3. IoT In Consumer Electronics Market, By Connectivity, 2021 - 2031 (USD Million)
      1. NFC
      2. Bluetooth
      3. Wi-Fi
      4. Z-Wave
      5. Zigbee
      6. Others
    4. IoT In Consumer Electronics Market, By Deployment/Distribution Channel, 2021 - 2031 (USD Million)

      1. Offline Retail (largest share)

      2. Online (fastest growth)

    5. IoT In Consumer Electronics Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Intel Corporation (U.S.)
      2. IBM Corporation (U.S.)
      3. Gainspan (U.S.)
      4. Apple Inc. (U.S.)
      5. Particle.Io (U.S.)
      6. Qualcomm Technologies (U.S.)
  7. Analyst Views
  8. Future Outlook of the Market