Global Intrauterine Contraceptive Devices (IUD) Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
Hormonal Intrauterine Device and Copper Intrauterine DeviceBy Products;
Mirena, Skyla, Paragard, Essure, Levosert, and OthersBy End-User;
Hospitals, Gynecology Clinics, and Community Health Care CentersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Introduction
Global Intrauterine Contraceptive Devices (IUD) Market (USD Million), 2021 - 2031
Intrauterine Contraceptive Devices (IUD) Market was valued at USD 3,205.19 million in the year 2024. The size of this market is expected to increase to USD 4,941.67 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.4%.
Global Intrauterine Contraceptive Devices (IUD) Market Growth, Share, Size, Trends and Forecast
*Market size in USD million
CAGR 6.4 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 6.4 % |
Market Size (2024) | USD 3,205.19 Million |
Market Size (2031) | USD 4,941.67 Million |
Market Concentration | Medium |
Report Pages | 309 |
Major Players
- Agile Therapeutics
- Bayer Healthcare
- Fuji Latex Co Ltd
- Pfizer
- Reckitt Benckiser Group PLC
- Mylan Laboratories
- Merck & Co
- Okamato Industries Inc
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Global Intrauterine Contraceptive Devices (IUD) Market
Fragmented - Highly competitive market without dominant players
The Intrauterine Contraceptive Devices (IUD) Market is experiencing steady growth as more individuals seek long-term, low-maintenance birth control methods. IUDs are gaining popularity for their high effectiveness and minimal upkeep, with over 35% of contraceptive users choosing them for their reliability and convenience compared to daily alternatives.
Superior Efficacy and Provider Recommendations
The market benefits from the exceptional efficacy of IUDs, which prevent pregnancy with more than 99% effectiveness. Their long-acting protection and low user dependency make them a preferred option for healthcare professionals, around 40% of whom recommend IUDs as the primary method for long-term contraception due to their safety and performance.
Innovative Designs Enhancing Adoption
Recent improvements in device design and technology are improving user experiences with IUDs. Enhanced comfort, reduced complications, and personalized hormone and non-hormone options now make up 25% of product innovations, attracting more users and increasing satisfaction rates among existing patients.
Supportive Healthcare Policies Driving Usage
Supportive governmental policies and subsidized reproductive health services are fostering wider accessibility to IUDs. As a result, nearly 45% of public healthcare contraception programs now include IUDs as a key component, underlining their role in efficient and cost-effective population health strategies.
Global Intrauterine Contraceptive Devices (IUD) Market Recent Developments
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In January 2024, Medicines360, a global nonprofit in women's health, partnered with DKT WomanCare, a global distributor of contraceptive products, to expand access to AVIBELA. AVIBELA was a cost-effective, high-quality hormonal IUD with over 99% effectiveness. This collaboration aimed to increase awareness, accessibility, and usage of this highly effective contraceptive option.
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In June 2023, Pregna International Limited, a company specializing in women's reproductive health, received an initial private equity investment of USD 16 million (₹130 crore) from India Life Sciences Fund III (ILSF III), managed by the private equity firm InvAscent. This investment aims to fuel Pregna's growth and empower them to address the evolving needs of women globally.
Segment Analysis
In this report, the Global Intrauterine Contraceptive Devices (IUD) Market has been segmented by Type, Products, Age Group, End-Use and Geography.
Global Intrauterine Contraceptive Devices (IUD) Market, Segmentation by Type
The Global Intrauterine Contraceptive Devices (IUD) Market has been segmented by Type into Hormonal Intrauterine Device and Copper Intrauterine Device.
Hormonal Intrauterine Device
Hormonal IUDs hold an estimated 60% share of the global market. These devices release progestin to prevent pregnancy, offering long-term, reversible contraception with added benefits like lighter periods and reduced menstrual pain.
Copper Intrauterine Device
Copper IUDs contribute about 40% of the market. Utilizing copper's natural spermicidal effect, these hormone-free devices offer extended protection, with efficacy lasting up to 10 years.
Global Intrauterine Contraceptive Devices (IUD) Market, Segmentation by Products
The Global Intrauterine Contraceptive Devices (IUD) Market has been segmented by Products into Mirena, Skyla, Paragard, Essure, Levosert and Other Products.
Mirena
Mirena holds an estimated 35% of the global IUD market. This hormonal device offers long-term, reversible contraception and is well-known for effectively reducing menstrual bleeding and cramps.
Skyla
Skyla captures around 15% of the market. Designed for women who have not given birth, it provides a lower-dose hormonal option with effective contraceptive protection.
Paragard
Paragard makes up approximately 25% of the market share. As a copper IUD, it offers hormone-free, long-lasting contraception for up to 10 years, appealing to those seeking non-hormonal solutions.
Essure
Essure accounts for roughly 5% of the market. Though discontinued in several markets, it once provided a non-hormonal, permanent contraception option, leaving a residual market presence.
Levosert
Levosert contributes about 10% of the market. Similar to Mirena, it delivers hormonal contraception while effectively reducing heavy menstrual bleeding, particularly for those with menorrhagia.
Other Products
Other products represent around 10% of the market. This segment includes various IUDs tailored to regional preferences or niche market needs, offering diverse contraceptive options.
Global Intrauterine Contraceptive Devices (IUD) Market, Segmentation by End-Use
The Global Intrauterine Contraceptive Devices (IUD) Market has been segmented by End-Use into Hospitals, Gynecology Clinics and Community Health Care Centers.
Hospitals
Hospitals account for around 55% of the global IUD market. Equipped with comprehensive reproductive health services and skilled providers, hospitals facilitate the widespread adoption of IUDs for long-term contraception.
Gynecology Clinics
Gynecology clinics represent close to 30% of the market share. These clinics offer specialized, patient-centered reproductive healthcare, including IUD placement and management, in a more personalized environment.
Community Health Care Centers
Community health care centers contribute about 15% of the market. These centers are essential in improving access to contraceptive options, including IUDs, particularly in underserved communities where comprehensive healthcare services may be limited.
Global Intrauterine Contraceptive Devices (IUD) Market, Segmentation by Geography
In this report, the Global Intrauterine Contraceptive Devices (IUD) Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
Global Intrauterine Contraceptive Devices (IUD) Market Share (%), by Geographical Region, 2024
North America
North America accounts for approximately 35% of the global IUD market. High awareness, favorable healthcare policies, and a strong emphasis on long-term contraception contribute to its dominant position.
Europe
Europe holds close to 30% of the market share. Its growth is driven by robust healthcare systems, progressive family planning policies, and a rising preference for reliable contraceptive options.
Asia Pacific
Asia Pacific represents nearly 20% of the global market. Expanding healthcare access, a growing population, and increasing awareness of modern contraception methods are fueling growth in this region.
Middle East and Africa
Middle East and Africa account for roughly 10% of the market. While healthcare access challenges persist, supportive government initiatives and growing awareness are expanding market opportunities.
Latin America
Latin America contributes about 5% of the market. Despite economic constraints, the region is witnessing steady growth in IUD adoption, supported by public health initiatives and rising awareness of family planning benefits.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Intrauterine Contraceptive Devices (IUD) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Family planning awareness rising
- Use of birth control methods
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Adoption of LARC methods - The growing adoption of long-acting reversible contraception (LARC) methods is a major driver of the intrauterine contraceptive devices (IUD) market. IUDs are increasingly preferred for their high efficacy, minimal maintenance, and long-term protection, making them a popular choice among women seeking reliable and hassle-free contraceptive options. Compared to short-term methods, LARCs offer better compliance and lower failure rates, fueling their widespread acceptance across different age groups and regions.
Healthcare providers and public health programs are actively promoting LARC usage due to their cost-effectiveness and ability to reduce unintended pregnancies. Educational campaigns, increased availability through government initiatives, and integration into family planning services have further driven IUD adoption. As more women gain access to reproductive health resources, the market for IUDs is set to benefit from the global shift toward convenient, long-term contraceptive solutions.
Restraints
- Limited access to contraception
- Cultural and social barriers
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Contraceptive side effects concerns - Concerns regarding contraceptive side effects remain a significant barrier to the growth of the intrauterine contraceptive devices (IUD) market. Many women report apprehensions about potential complications such as irregular bleeding, cramping, pelvic pain, and the risk of device displacement or perforation. These issues can lead to discontinuation of use and deter potential users, especially those with limited access to follow-up care or accurate counseling.
Misinformation and fear around hormone-related or copper-related side effects further contribute to hesitation in adopting IUDs. Despite the clinical safety profile of modern devices, perceived risks often outweigh benefits in the minds of patients, particularly in regions with low health literacy. This restraint highlights the need for more comprehensive patient education and healthcare provider training to effectively address misconceptions and ensure informed contraceptive choices.
Opportunities
- Global market expansion trends
- Ongoing technological advancements
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Rising awareness campaign efforts - Increasing global efforts in awareness campaigns are opening substantial opportunities for the intrauterine contraceptive devices (IUD) market. Government bodies, NGOs, and international health organizations are launching targeted initiatives to educate women about the benefits, safety, and long-term effectiveness of IUDs. These programs are designed to reduce stigma, counter misinformation, and promote informed contraceptive decisions among diverse populations.
Campaigns are particularly effective in regions where access to reproductive health education has traditionally been limited. By incorporating IUD education into broader family planning and maternal health outreach, these efforts ensure that women receive accurate information through trusted healthcare providers and community health workers. This leads to greater acceptance and willingness to adopt LARC methods like IUDs as a preferred choice.
Digital media, social platforms, and mobile health applications are also being leveraged to reach younger demographics with culturally appropriate and medically accurate content. These awareness tools are instrumental in breaking barriers and empowering women to take control of their reproductive choices. As outreach efforts continue to scale, the IUD market stands to gain from improved user confidence and broader adoption across both developed and emerging economies.
Competitive Landscape Analysis
Key players in Global Intrauterine Contraceptive Devices (IUD) Market include:
- Agile Therapeutics
- Bayer Healthcare
- Fuji Latex Co Ltd
- Pfizer
- Reckitt Benckiser Group PLC
- Mylan Laboratories
- Merck & Co
- Okamato Industries Inc
In this report, the profile of each market player provides following information:
- Company Overview
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Products
- Market Snapshot, By Age Group
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Market Snapshot, By End-User
- Market Snapshot, By Region
- Global Intrauterine Contraceptive Devices (IUD) Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Family planning awareness rising
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Use of birth control methods
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Adoption of LARC methods
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- Restraints
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Limited access to contraception
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Cultural and social barriers
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Contraceptive side effects concerns
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- Opportunities
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Global market expansion trends
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Ongoing technological advancements
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Rising awareness campaign efforts
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Intrauterine Contraceptive Devices (IUD) Market, By Type, 2021 - 2031 (USD Million)
- Hormonal Intrauterine Device
- Copper Intrauterine Device
- Global Intrauterine Contraceptive Devices (IUD) Market, By Products, 2021 - 2031 (USD Million)
- Mirena
- Skyla
- Paragard
- Essure
- Levosert
- Others
- Global Intrauterine Contraceptive Devices (IUD) Market, By End-Use, 2021 - 2031 (USD Million)
- Hospitals
- Gynecology Clinics
- Community Health Care Centers
- Global Intrauterine Contraceptive Devices (IUD) Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Intrauterine Contraceptive Devices (IUD) Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Agile Therapeutics
- Bayer Healthcare
- Fuji Latex Co Ltd
- Pfizer
- Reckitt Benckiser Group PLC
- Mylan Laboratories
- Merck & Co
- Okamato Industries Inc
- Company Profiles
- Analyst Views
- Future Outlook of the Market