Influenza Market

By Type;

Inactivated and Live Attenuated

By Indication;

Quadrivalent and Trivalent

By Route Of Administration;

Injection and Nasal Spray

By Distribution Channel;

Hospital & Pharmacies, Government & Institutional Supply and Others

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn153877523 Published Date: September, 2025 Updated Date: October, 2025

Influenza Market Overview

Influenza Market (USD Million)

Influenza Market was valued at USD 7,460.39 million in the year 2024. The size of this market is expected to increase to USD 11,441.80 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.3%.


Influenza Market

*Market size in USD million

CAGR 6.3 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.3 %
Market Size (2024)USD 7,460.39 Million
Market Size (2031)USD 11,441.80 Million
Market ConcentrationMedium
Report Pages367
7,460.39
2024
11,441.80
2031

Major Players

  • AstraZeneca
  • F. Hoffmann-La Roche
  • GlaxoSmithKline plc
  • Novartis
  • Sanofi Pasteur

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Influenza Market

Fragmented - Highly competitive market without dominant players


The Influenza Market continues to expand as the demand for effective vaccines and antiviral treatments increases. Influenza remains one of the most common viral infections, and reports show that nearly 40% of the global population is affected during seasonal outbreaks. This high prevalence underscores the ongoing need for preventive and therapeutic solutions.

Technological Advancements
Continuous innovations in vaccine development, antiviral drugs, and rapid diagnostic kits are driving progress. Reports highlight that around 60% of recent advancements in infectious disease solutions are focused on influenza prevention and treatment. These innovations enhance efficacy, reduce side effects, and improve accessibility for broader populations.

Increased Healthcare Investments
Governments and healthcare organizations are channeling more funds into influenza prevention and control. Data indicates that nearly 65% of infectious disease budgets are allocated to influenza-related programs, signaling strong institutional commitment. These investments are accelerating research and expanding access to critical healthcare resources.

Future Market Outlook
The Influenza Market is set for significant growth as the demand for reliable prevention and treatment solutions continues to rise. Forecasts suggest that over 70% of healthcare initiatives targeting infectious diseases will include influenza-focused strategies, positioning this market as a key pillar in global healthcare.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type of Influenza Virus
    2. Market Snapshot, By Product Type
    3. Market Snapshot, By Region
  4. Influenza Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers:
        1. Seasonal Nature of Influenza
        2. Global Pandemic Preparedness
        3. Advancements in Vaccine Technology
      2. Restraints:
        1. Vaccine Hesitancy and Misperceptions
        2. Antiviral Resistance
        3. Economic Uncertainty and Healthcare Budget Constraints
      3. Opportunities:
        1. Universal Influenza Vaccine Development
        2. Digital Health Solutions
        3. Collaborative Pandemic Response Efforts
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Influenza Market, By Type of Influenza Virus, 2021 - 2031 (USD Million)
      1. Influenza Type A Viruses
      2. Influenza Type B Viruses
      3. Influenza Type C Viruses
    2. Influenza Market, By Product Type, 2021 - 2031 (USD Million)

      1. Vaccines & Drugs

    3. Influenza Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. AstraZeneca
      2. F. Hoffmann-La Roche
      3. GlaxoSmithKline plc
      4. Novartis
      5. Sanofi Pasteur
  7. Analyst Views
  8. Future Outlook of the Market