Global Immunity-Boosting Food Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Fruits & Vegetables, Nuts & Seeds, Herbs & Spices, Dairy-Based Products, Probiotics & Prebiotics and others.

By Distribution Channel;

Hypermarkets/Supermarkets, Food and Drink Specialty Stores, Convenience Stores, Independent Small Groceries, Discount Stores and E Retailers.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn404667153 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Immunity-Boosting Food Market (USD Million), 2021 - 2031

In the year 2024, the Global Immunity-Boosting Food Market was valued at USD 29,700.79 million. The size of this market is expected to increase to USD 51,565.45 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.2%.

The global immunity-boosting food market has witnessed significant growth in recent years, driven by increasing consumer awareness about the importance of maintaining a strong immune system. The COVID-19 pandemic has been a key catalyst in this trend, as it underscored the need for enhanced health and wellness practices. Consumers are now more proactive in seeking foods and beverages that can enhance their immunity, leading to a surge in demand for products rich in vitamins, minerals, antioxidants, and other bioactive compounds. This market encompasses a diverse range of products, including fruits, vegetables, nuts, seeds, dairy, and fortified foods and beverages.

Key players in the food industry are capitalizing on this trend by innovating and expanding their product portfolios to include immunity-boosting options. Companies like Nestlé S.A., Danone S.A., and Blue Diamond Growers are investing in research and development to create new products that cater to health-conscious consumers. The market is also seeing a rise in plant-based and organic immunity-boosting products, aligning with broader consumer preferences for natural and sustainable options. As the focus on health and immunity continues to grow, the global immunity-boosting food market is expected to sustain its upward trajectory, presenting lucrative opportunities for both established brands and new entrants.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By Region
  4. Global Immunity-Boosting Food Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Consumer Demand for Functional Foods

        2. Advancements in Food Science and Technology

        3. Growing Popularity of Natural and Organic Products

        4. Influence of Social Media and Digital Marketing

      2. Restraints
        1. Limited Consumer Awareness in Developing Regions

        2. Supply Chain Disruptions

        3. Market Saturation in Developed Regions

        4. Potential for Misinformation and Misleading Claims

      3. Opportunities
        1. Growing Demand for Personalized Nutrition

        2. Increased Investment in R&D

        3. Collaboration with Healthcare Professionals

        4. Development of Plant-Based Immunity-Boosting Products

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Immunity-Boosting Food Market, By Product Type, 2021 - 2031 (USD Million)
      1. Fruits & Vegetables
      2. Nuts & Seeds
      3. Herbs & Spices
      4. Dairy-Based Products
      5. Probiotics & Prebiotics
    2. Global Immunity-Boosting Food Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Hypermarkets/Supermarkets
      2. Food and Drink Specialty Stores
      3. Convenience Stores
      4. Independent Small Groceries
      5. Discount Stores
      6. E Retailers
    3. Global Immunity-Boosting Food Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
      5. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
  6. Competitive Landscape
    1. Company Profiles
      1. Nestle S.A.
      2. Danone SA
      3. Hines Nut Company
      4. Diamond Foods LLC.
      5. Blue Diamond Growers
      6. Dole Food Company Inc.
      7. Pinnacle Foods Corp.
      8. Olam International
      9. Fonterra Group Cooperative Limited
      10. Associated British Foods Plc
  7. Analyst Views
  8. Future Outlook of the Market