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Add to CartGlobal Hyperlocal Services Market Growth, Share, Size, Trends and Forecast (2024 - 2030)
By Type;
Food Ordering, Grocery Ordering, Home Utility Service, Logistic Service Providers, and Others.By Nature;
Goods Delivery, and Utility Services.By Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2020 - 2030).Introduction
Global Hyperlocal Services Market (USD Million), 2020 - 2030
In the year 2023, the Global Hyperlocal Services Market was valued at USD xx.x million. The size of this market is expected to increase to USD xx.x million by the year 2030, while growing at a Compounded Annual Growth Rate (CAGR) of x.x%.
The hyperlocal services industry has revolutionized the way businesses such as restaurants, hotels, and fast food outlets manage their operations, particularly in terms of delivery logistics. This transformation has been fueled by the increasing demand for online food and grocery delivery services, driven by a growing working population and rising income levels. As consumers seek convenience in their busy lifestyles, hyperlocal platforms have emerged as a solution to address their delivery concerns effectively. The hyperlocal services market is witnessing significant growth, attributed to the increasing adoption and acquisition of such platforms by e-commerce and M-commerce giants. These platforms are focused on reducing delivery costs and time, further enhancing the appeal of hyperlocal services to consumers. In industrialized nations, there is a rising demand for domestic support services, including cleaning, remodeling, personal care, and appliance repair, contributing to the expansion of the hyperlocal services market.
The shift in food habits and busy lifestyles has propelled a surge in demand for hyperlocal services such as food and grocery delivery, home utility services, and furniture delivery. This trend is driven by factors like disposable income, changing consumer preferences, and the growing digitization of services. The increasing popularity of smartphones and easy internet access has further amplified the demand for hyperlocal services, providing offline service providers with opportunities to leverage online platforms to reach a broader customer base. Hyperlocal services have become indispensable in meeting the evolving needs of consumers, offering convenience, efficiency, and personalized experiences in the digital era.
Global Hyperlocal Services Market Recent Developments & Report Snapshot
Recent Developments
- In February 2024, Cox Media Group launched Neighborhood TV, a hyperlocal streaming service catering to specific geographic areas within six to eight miles.
- In October 2023, Zomato introduced Xtreme, a hyperlocal delivery service targeting merchants of all sizes, utilizing various intracity package delivery services.
- In August 2023, Yulu partnered with e-grocery service provider Zepto to deploy 20,000 shared electric vehicles for hyperlocal deliveries in major Indian cities.
- In July 2023, Dusminute secured US$ 1.56 million in funding led by Inflection Point Ventures for its hyperlocal grocery store and managed services.
- In June 2023, Celcius Logistics announced plans to launch hyperlocal temperature-controlled delivery services for food and pharmaceutical orders in Hyderabad following a Series A funding round of US$ 13.61 million.
| Parameters | Description |
|---|---|
| Market | Global Hyperlocal Services Market |
| Study Period | 2020 - 2030 |
| Base Year (for Hyperlocal Services Market Size Estimates) | 2023 |
| Drivers |
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| Restraints |
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| Opportunities |
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Segment Analysis
Food ordering services allow customers to order meals from nearby restaurants for delivery or pickup, while grocery ordering services enable the purchase of groceries and household essentials from local stores. Home utility services encompass a range of offerings, such as home repair, maintenance, and cleaning services. Logistic service providers specialize in intracity package delivery and transportation solutions, facilitating the movement of goods within local areas. Other hyperlocal service categories may include pet care, healthcare services, and beauty services, among others, catering to specific local needs and preferences.
The nature of hyperlocal services can be classified into two main categories: goods delivery and utility services. Goods delivery services focus on the transportation and delivery of physical goods, including food, groceries, packages, and other retail items, within localized areas. Utility services, on the other hand, encompass a broader range of offerings aimed at fulfilling essential household or personal needs, such as home repairs, maintenance, cleaning, and other utility-based services. These services are designed to enhance convenience and accessibility for local residents by providing efficient solutions to their daily needs and requirements.
The hyperlocal services market spans across five key regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Each region presents unique opportunities and challenges for hyperlocal service providers, influenced by factors such as consumer preferences, technological adoption, regulatory frameworks, and market maturity. While North America and Europe boast advanced infrastructures and high digital adoption rates, Asia Pacific and other emerging markets offer significant growth potential due to rapid urbanization, increasing disposable income, and expanding e-commerce ecosystems.
Global Hyperlocal Services Segment Analysis
In this report, the Global Hyperlocal Services Market has been segmented by Type, Nature and Geography.
Global Hyperlocal Services Market, By Type
The Global Hyperlocal Services Market has been segmented by Type into Food Ordering, Grocery Ordering, Home Utility Service, Logistic Service Providers and Others.
Food Ordering represents one of the key segments in the hyperlocal services market, enabling consumers to order meals from nearby restaurants and eateries for convenient delivery or pickup. With the proliferation of online food delivery platforms, consumers can access a wide range of culinary options from local establishments within their vicinity, driving the growth of this segment. Grocery Ordering has gained prominence in the hyperlocal services landscape, allowing consumers to shop for groceries and household essentials from nearby stores through online platforms or mobile applications. This segment caters to the growing demand for convenient and efficient grocery shopping, offering doorstep delivery or pickup options to meet the needs of busy urban consumers.
The Home Utility Service segment encompasses a range of services aimed at addressing household needs, such as home cleaning, repair, maintenance, and domestic help. These services are often provided by local service providers or platforms that connect consumers with service professionals operating within their locality, offering convenience and reliability in accessing essential home services. Logistic Service Providers play a crucial role in the hyperlocal services ecosystem, facilitating the seamless delivery of goods and services within specific geographic areas. These providers leverage technology and logistics networks to ensure efficient and timely delivery of products, contributing to the overall efficiency of hyperlocal service operations.
Global Hyperlocal Services Market, By Nature
The Global Hyperlocal Services Market has been segmented by Nature into Goods Delivery and Utility Services.
Goods Delivery encompasses the delivery of various products and items directly to consumers' doorsteps within a localized area. This includes food delivery, grocery delivery, package delivery, and other retail goods. With the rise of e-commerce and on-demand delivery services, there is a growing demand for efficient and timely delivery of goods to consumers' homes or workplaces. Hyperlocal delivery services leverage advanced logistics technologies and last-mile delivery solutions to fulfill orders quickly and accurately, catering to the increasing expectations of convenience and immediacy among consumers.
Utility Services in the hyperlocal context refer to services that fulfill essential needs within a localized community. This includes services such as home maintenance, repair services, cleaning services, pet care, and other on-demand services that cater to the daily needs of individuals and households. Hyperlocal utility services providers connect consumers with service professionals or businesses operating within their vicinity, offering convenience and reliability in accessing essential services. With the digitization of service booking platforms and the proliferation of mobile apps, consumers can easily access and schedule various utility services tailored to their specific needs and preferences. As urbanization and digitalization continue to drive changes in consumer behavior and preferences, hyperlocal service providers play a crucial role in meeting the evolving needs of individuals and communities in a hyperconnected world.
Global Hyperlocal Services Market, By Geography
In this report, the Global Hyperlocal Services Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Hyperlocal Services Market Share (%), by Geographical Region, 2023
North America emerges as the primary revenue contributor in the hyperlocal services market, driven by the robust growth of online hyper-local services, particularly in the United States. With a thriving ecosystem of startup businesses and significant investments, North America's hyperlocal service market is propelled by the adoption of modern technologies in daily life. The region witnesses the dominance of players like UberEats and GrubHub in the meal delivery segment, reflecting the dynamic nature of the market. Additionally, the United States boasts a substantial number of unicorns, indicating a fertile ground for startup ventures, which further augments the growth potential of the hyperlocal service market in the region.
Europe follows closely as the second-largest region in the hyperlocal services market, with a significant contribution from players like Deliveroo, Takeaway.com, and Glovo. The region experiences robust growth, fueled by the rising demand for online food delivery services and substantial investments in startup businesses. The presence of food delivery giants and the backing of big corporations encourage entrepreneurial ventures to expand, driving the growth trajectory of the hyperlocal service market in Europe. The Asia-Pacific region emerges as a pivotal market for hyperlocal services, encompassing countries like China, India, Japan, and Australia. With a burgeoning consumer base, growing purchasing power, and a young working-age population, the region attracts significant investments from international players. The proliferation of smartphones and increasing disposable income further propels the growth of hyperlocal services in the Asia-Pacific region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Hyperlocal Services Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing urbanization & population density
- Rising demand for convenience & on-demand services
- Adoption of digital platforms & mobile apps
- Advancements in logistics & last-mile delivery - With the rapid growth of e-commerce and on-demand services, there is an increasing demand for efficient and timely delivery of goods and services to consumers' doorsteps. Logistics innovations, such as route optimization algorithms, real-time tracking systems, and autonomous delivery vehicles, have revolutionized the way hyperlocal services operate. These advancements enable hyperlocal service providers to streamline their delivery operations, reduce delivery times, and enhance overall customer satisfaction. By leveraging technology-driven solutions, companies in the hyperlocal services market can overcome challenges such as traffic congestion, delivery delays, and operational inefficiencies, thus optimizing their service offerings and gaining a competitive edge in the market.
Advancements in last-mile delivery solutions have further propelled the growth of the hyperlocal services market. Last-mile delivery, the final leg of the delivery process from the distribution center to the consumer's location, is often the most complex and costly aspect of logistics operations. Innovations such as crowdshipping, drone delivery, and locker-based delivery networks have emerged to address these challenges. These solutions enable hyperlocal service providers to reach customers more efficiently, particularly in densely populated urban areas where traditional delivery methods may be less effective. Advancements in logistics and last-mile delivery not only enhance the operational efficiency of hyperlocal service providers but also contribute to the seamless delivery of goods and services, driving the overall growth and expansion of the Global Hyperlocal Services Market.
Restraints
- Infrastructure limitations in remote areas
- Concerns over data privacy & security
- Dependency on external factors like weather & traffic - Weather fluctuations, including severe storms, hurricanes, snowstorms, and extreme temperatures, can disrupt transportation networks, leading to delays and cancellations in medical shipments and patient transfers. In regions prone to natural disasters or seasonal weather variations, healthcare providers must implement robust contingency plans and logistics strategies to mitigate risks and ensure continuity of care. Traffic congestion in urban areas and along major transportation routes poses challenges for healthcare transportation services, causing delays in medical deliveries and impacting the responsiveness of emergency medical services.
Integrated GPS tracking, weather forecasting, and traffic management solutions enable healthcare logistics providers to proactively identify potential disruptions, optimize route planning, and reroute shipments or patient transports as needed to minimize delays and ensure timely deliveries. Additionally, leveraging data analytics and predictive modeling allows healthcare organizations to anticipate and mitigate the impact of external factors on transportation services, improving overall operational efficiency and service reliability. Collaborative efforts between healthcare providers, transportation companies, and government agencies are essential to develop resilient transportation infrastructures and emergency response protocols that can withstand external challenges and ensure uninterrupted access to critical healthcare services, even in adverse weather conditions or high-traffic scenarios.
Opportunities
- Integration of emerging technologies like AI & IoT
- Expansion of hyperlocal services to rural areas
- Development of innovative delivery solutions
- Leveraging big data analytics for market insights - Big data analytics involves the collection, processing, and analysis of vast volumes of data from various sources, including customer transactions, demographics, geolocation data, and user behavior. By harnessing advanced analytics tools and techniques, hyperlocal service providers can gain valuable insights into consumer preferences, trends, and patterns within specific geographic regions. These insights enable companies to tailor their services to meet the unique needs and preferences of local communities, thereby improving customer satisfaction and loyalty. Big data analytics empowers hyperlocal service providers to optimize their operational processes and resource allocation. By analyzing data related to demand forecasting, route optimization, and supply chain management, companies can streamline their delivery operations, reduce costs, and enhance service reliability.
By analyzing historical transaction data and customer feedback, hyperlocal delivery startups can identify high-demand areas and peak delivery times, allowing them to allocate resources more effectively and improve delivery speed and accuracy. Big data analytics enables hyperlocal service providers to identify emerging market trends, competitive dynamics, and growth opportunities, helping them stay ahead of the curve in an increasingly competitive market landscape. By harnessing the power of data analytics, hyperlocal service providers can unlock new opportunities for growth, innovation, and success in an ever-evolving marketplace.
Competitive Landscape Analysis
Key players in Global Hyperlocal Services Market include
- Just Eat Takeaway N.V.
- AskforTask Inc.
- Angi Inc.
- Zomato Ltd.
- Housekeep Limited
- Urban Company
- Instacart
- Uber Technologies, Inc
- Grofers India Private Limited
- Delivery Hero SE
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Nature
- Market Snapshot, By Region
- Global Hyperlocal Services Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing urbanization & population density
- Rising demand for convenience & on-demand services
- Adoption of digital platforms & mobile apps
- Advancements in logistics & last-mile delivery
- Restraints
- Infrastructure limitations in remote areas
- Concerns over data privacy & security
- Dependency on external factors like weather & traffic
- Opportunities
- Integration of emerging technologies like AI & IoT
- Expansion of hyperlocal services to rural areas
- Development of innovative delivery solutions
- Leveraging big data analytics for market insights
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Global Hyperlocal Services Market, By Type, 2020 - 2030 (USD Million)
- Food Ordering
- Grocery Ordering
- Home Utility Service
- Logistic Service Providers
- Others
- Global Hyperlocal Services Market, By Nature, 2020 - 2030 (USD Million)
- Goods Delivery
- Utility Services
- Global Hyperlocal Services Market, By Geography, 2020 - 2030 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Hyperlocal Services Market, By Type, 2020 - 2030 (USD Million)
- Competitive Landscape Analysis
- Company Profiles
- Just Eat Takeaway N.V.
- AskforTask Inc.
- Angi Inc.
- Zomato Ltd.
- Housekeep Limited
- Urban Company
- Instacart
- Uber Technologies, Inc
- Grofers India Private Limited
- Delivery Hero SE
- Company Profiles
- Analyst Views
- Future Outlook of the Market