Home Decor Market

By Product Type;

Home Textile [Rugs Textiles, Bath Textiles, Bed Textiles and Kitchen & Dining Textiles], Floor Covering [Tiles, Wood & Laminate, Vinyl & Rubber and Carpets & Rugs], Furniture [Kitchen, Living & Bedroom, Bathroom and Outdoor], Lighting and Others

By Price;

Premium and Mass

By Distribution Channel;

Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others

By Income Group;

Lower-Middle Income, Upper-Middle Income and Higher Income

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn646645049 Published Date: August, 2025 Updated Date: September, 2025

Home Decor Market Overview

Home Decor Market (USD Million)

Home Decor Market was valued at USD 1,468,949.90 million in the year 2024. The size of this market is expected to increase to USD 2,899,199.80 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.2%.


Home Decor Market

*Market size in USD million

CAGR 10.2 %


Study Period2025 - 2031
Base Year2024
CAGR (%)10.2 %
Market Size (2024)USD 1,468,949.90 Million
Market Size (2031)USD 2,899,199.80 Million
Market ConcentrationLow
Report Pages385
1,468,949.90
2024
2,899,199.80
2031

Major Players

  • IKEA Group
  • Forbo International SA
  • Armstrong World Industries
  • Mills
  • Mohawk Industries
  • Shaw Industries Group
  • Herman Miller
  • Ashley Furniture Industries
  • Kimball International

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Home Decor Market

Fragmented - Highly competitive market without dominant players


The Home Decor Market is witnessing rapid transformation as consumers increasingly value stylish and functional interiors. Adoption of sustainable materials and innovative designs has grown by nearly 40%, reflecting the shift toward spaces that combine comfort with modern aesthetics. This evolution highlights a growing preference for homes that showcase personality while supporting long-term living standards.

Key Drivers Accelerating Growth
Demand for visually appealing interiors and lifestyle-driven upgrades is fueling strong market momentum. Around 55% of consumers now consider home decor an essential way to express individuality, with emphasis on furniture, wall accents, and lighting solutions. Higher disposable incomes and rising interest in home improvements continue to amplify this demand.

Consumer Preferences and Lifestyle Shifts
Sustainability is reshaping consumer decisions, with nearly 50% of shoppers opting for eco-friendly and durable decor. This preference for ethically sourced and premium-quality items is influencing how brands develop their product portfolios. The trend reflects a deeper alignment between environmental consciousness and interior styling choices.

Growth Prospects and Industry Outlook
The Home Decor Market is poised for significant growth as the desire for personalized and modern living spaces intensifies. Nearly 60% of households are actively investing in decor upgrades, supporting a robust trajectory ahead. Continuous product innovation, sustainable material adoption, and online retail expansion will keep the market dynamic and future-ready.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Application
    3. Market Snapshot, By Price
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Home Decor Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Urbanization

        2. Disposable Incomes

        3. Digitalization

        4. Social Media

      2. Restraints
        1. Fluctuating Raw Material Prices

        2. Supply Chain Disruptions

        3. Changing Consumer Preferences

        4. Competition

      3. Opportunities
        1. Growing Urban Population

        2. Rising Demand for Smart Home Technology

        3. E-Commerce Expansion

        4. Emerging Markets

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Amplifiers Market, By Product Type, 2021 - 2031 (USD Million)
      1. Furniture
      2. Home Textiles
      3. Floor Coverings
    2. Home Decor Market, By Application, 2021 - 2031 (USD Million)

      1. Indoor

      2. Outdoor

    3. Home Decor Market, By Price, 2021 - 2031 (USD Million)

      1. Low

      2. Medium

      3. High

    4. Home Decor Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarkets & Hypermarkets
      2. Specialty Stores
      3. E-Commerce
      4. Others
    5. Home Decor Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. IKEA Group
      2. Forbo International SA
      3. Armstrong World Industries
      4. Mills
      5. Mohawk Industries
      6. Shaw Industries Group
      7. Herman Miller
      8. Ashley Furniture Industries
      9. Kimball International
  7. Analyst Views
  8. Future Outlook of the Market