Herbal Soap Market

By Product Type;

Bar Soaps and Liquid Soaps

By Ingredients;

Herbal Extracts and Essential Oils

By Skin Type;

Normal Skin and Dry Skin

By Distribution Channel;

Online Retailers and Supermarkets & Hypermarkets

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn222794303 Published Date: August, 2025 Updated Date: September, 2025

Herbal Soap Market Overview

Herbal Soap Market (USD Million)

Herbal Soap Market was valued at USD 192.63 million in the year 2024. The size of this market is expected to increase to USD 200.73 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 0.6%.


Herbal Soap Market

*Market size in USD million

CAGR 0.6 %


Study Period2025 - 2031
Base Year2024
CAGR (%)0.6 %
Market Size (2024)USD 192.63 Million
Market Size (2031)USD 200.73 Million
Market ConcentrationHigh
Report Pages399
192.63
2024
200.73
2031

Major Players

  • LC Love
  • The JiuJi
  • Marius Fabre
  • Pelican Soap
  • Ocean Bottom Soap
  • Neev Herba
  • Plantlife
  • Yesmary
  • Herbwish
  • Chandrika
  • Bo International
  • K.R. Enterprises
  • Grenera Nutrients Pvt Ltd
  • Pharma Drugs and Chemicals

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Herbal Soap Market

Fragmented - Highly competitive market without dominant players


The Herbal Soap Market is expanding rapidly as consumers increasingly prefer natural and chemical-free skincare solutions. Growing awareness of the side effects of synthetic ingredients has influenced nearly 45% of buyers to switch from conventional soaps to herbal alternatives. This trend underscores the shift toward sustainable, wellness-driven lifestyles that prioritize skin health and environmental safety.

Key Drivers Accelerating Growth
A strong push for organic skincare products is propelling demand, with about 40% of consumers now favoring options free from harsh additives. Concerns around skin sensitivity and the rising appeal of herbal and ayurvedic remedies are also key growth contributors. Eco-conscious consumer behavior is driving companies to reformulate products and focus more on natural ingredient sourcing.

Advancements Strengthening Market Adoption
Recent innovations in herbal soap formulations highlight the use of plant-based extracts, essential oils, and antioxidants, with almost 50% of new launches focusing on these elements. Improved packaging, eco-friendly branding, and transparent ingredient labeling are strengthening customer trust and fueling adoption. These developments continue to boost consumer confidence in herbal products.

Growth Prospects and Industry Outlook
The Herbal Soap Market is poised for steady growth, with more than 60% of consumers ready to invest in eco-friendly and herbal-based options. Continued innovation in herbal blends, coupled with sustainable packaging and growing wellness awareness, will expand market opportunities. As natural skincare gains prominence, herbal soaps are set to emerge as a key category within personal care solutions.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Ingredients
    3. Market Snapshot, By Skin Type
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Herbal Soap Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Emerging Markets and Urbanization Trends

        2. Changing Demographics and Lifestyle Trends

        3. Growing Consumer Preference for Natural Products

        4. Shift Towards Sustainable and Eco-Friendly Products

      2. Restraints
        1. Distribution Challenges

        2. Supply Chain Vulnerabilities

        3. Limited Consumer Awareness

        4. Product Development and Innovation

      3. Opportunities
        1. Online Retail Growth

        2. Health and Beauty Tourism

        3. Growing Consumer Awareness

        4. Expansion of Natural and Organic Trends

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Amplifiers Market, By Product Type, 2021 - 2031 (USD Million)
      1. Bar Soaps
      2. Liquid Soaps
    2. Herbal Soap Market, By Ingredients, 2021 - 2031 (USD Million)
      1. Herbal Extracts
      2. Essential Oils
    3. Herbal Soap Market, By Skin Type, 2021 - 2031 (USD Million)
      1. Normal Skin
      2. Dry Skin
    4. Herbal Soap Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online Retailers
      2. Supermarkets & Hypermarkets
    5. Herbal Soap Market, By Geography, 2021 - 2031 (USD Million)
      1. North America

        1. United States

        2. Canada

      2. Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Nordic

        7. Benelux

        8. Rest of Europe

      3. Asia Pacific

        1. Japan

        2. China

        3. India

        4. Australia & New Zealand

        5. South Korea

        6. ASEAN (Association of South East Asian Countries)

        7. Rest of Asia Pacific

      4. Middle East & Africa

        1. GCC

        2. Israel

        3. South Africa

        4. Rest of Middle East & Africa

      5. Latin America

        1. Brazil

        2. Mexico

        3. Argentina

        4. Rest of Latin America

  6. Competitive Landscape
    1. Company Profiles
      1. LC Love

      2. The JiuJi

      3. Marius Fabre

      4. Pelican Soap

      5. Ocean Bottom Soap

      6. Neev Herba

      7. Plantlife

      8. Yesmary

      9. Herbwish

      10. Chandrika

      11. Bo International

      12. K.R. Enterprises

      13. Grenera Nutrients Pvt Ltd

      14. Pharma Drugs and Chemicals

  7. Analyst Views
  8. Future Outlook of the Market