Global Herbal Medicine Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In April 2024, Mitsui & Co., Ltd. announced that it will acquire 100% shares in Eu Yan Sang International Ltd, a Singapore-based company that manufactures and sells traditional Chinese medicines. The shares will be valued at around 88 billion yen

• In March 2024, the Federal Government unveiled 4 herbal products developed by the Nigeria Natural Medicine Development Agency (NNMDA) for the management of sickle cell disease, diabetes, reducing fast ageing and treatment of upper respiratory tract infections

The Global Herbal Medicine Market has been segmented by intervention, product form, source, and distribution channel, highlighting the diverse and growing nature of the herbal medicine sector. By intervention, the market includes various traditional medicinal systems that utilize herbs as primary treatments, such as Ayurveda, Traditional Chinese Medicine (TCM), Traditional Korean Medicine, and others like Apitherapy and Bach Flower Therapy. Ayurveda remains one of the most widely practiced systems, primarily in India, using herbs to balance the body's energies. Similarly, TCM, Traditional Tibetan Medicine, and Traditional Mongolian Medicine focus on holistic healing using herbs, aimed at restoring harmony in the body. Other interventions like Naturopathic Medicine emphasize natural healing methods, further contributing to the growing adoption of herbal therapies. These traditional and alternative healing practices are seeing increasing demand globally, as people seek natural and non-invasive treatment options for chronic conditions and overall well-being.

The market is also segmented by product form, including powder, liquid/gel, tablets/capsules, and others, reflecting the various ways herbal medicines are consumed. Powders are commonly used in Ayurvedic and TCM practices, offering versatility in dosage and administration. Liquid and gel forms are particularly popular for topical applications, such as in the treatment of skin conditions. Tablets and capsules are increasingly being used for convenient oral consumption, offering standardized doses and improved shelf life. Additionally, the Others category includes forms such as teas and tinctures, which remain popular in certain cultures for their ease of use and efficacy.

By source, the market segments into leaves, roots & barks, whole plants, and fruits, each providing unique therapeutic benefits. Leaves are the most common source, used in numerous herbal formulations due to their rich content of bioactive compounds. Roots and barks are widely used for their potent medicinal properties, often found in traditional Chinese and Ayurvedic medicine. Whole plants and fruits are also key sources, utilized in various combinations for comprehensive healing.Finally, the market’s distribution channels include hospital & retail pharmacies and e-commerce. Hospital and retail pharmacies play an important role in making herbal medicines available to the public, often offering products in the form of supplements or remedies that can be prescribed by healthcare providers. E-commerce, however, has become increasingly significant, especially with the growing trend of online shopping for health products. Consumers can now easily access a wide range of herbal products from the comfort of their homes, further expanding the market’s reach. This segmentation illustrates the diverse landscape of the herbal medicine market, driven by a combination of traditional practices, modern product forms, and evolving distribution methods.

Global Herbal Medicine Segment Analysis

In this report, the Global Herbal Medicine Market has been segmented by Intervention, Product Form, Source, Distribution Channel and Geography.

Global Herbal Medicine Market, Segmentation by Intervention

The Global Herbal Medicine Market has been segmented by Intervention into Ayurveda, Apitherapy, Bach Flower Therapy, Naturopathic Medicine, Traditional Chinese Medicine, Traditional Korean Medicine, Traditional Japanese Medicine, Traditional Mongolian Medicine, Traditional Tibetan Medicine, and Zang Fu Theory.

The Global Herbal Medicine Market has been segmented by intervention into Ayurveda, Apitherapy, Bach Flower Therapy, Naturopathic Medicine, Traditional Chinese Medicine (TCM), Traditional Korean Medicine, Traditional Japanese Medicine, Traditional Mongolian Medicine, Traditional Tibetan Medicine, and Zang Fu Theory, reflecting the diverse range of healing practices and philosophies centered around herbal remedies. Ayurveda, one of the oldest and most well-known systems, originated in India and uses herbs to balance the body’s energies, focusing on prevention and holistic healing. Similarly, Traditional Chinese Medicine (TCM) emphasizes the use of herbs in combination with acupuncture, diet, and meditation to achieve balance in the body, particularly in addressing chronic conditions and enhancing overall wellness. Traditional Korean, Japanese, Mongolian, and Tibetan medicines also incorporate herbal treatments, often using specific plants and herbs native to their regions to address ailments through personalized and holistic approaches.

Apitherapy, which uses bee products such as honey, propolis, and royal jelly, and Bach Flower Therapy, which utilizes flower essences to treat emotional imbalances, represent unique approaches within herbal medicine that extend beyond just plant-based treatments. Naturopathic Medicine, a more modern practice, embraces herbal medicine as part of its broader philosophy of natural healing, which includes dietary changes, physical therapies, and lifestyle adjustments to support the body’s self-healing capacity. Zang Fu Theory, a key concept in Traditional Chinese Medicine, explains the relationship between the organs and their functions and often integrates herbal treatments to restore balance and treat internal imbalances that affect overall health. These interventions, all rooted in traditional wisdom, have seen a resurgence in popularity as people seek natural and preventive healthcare solutions, driving the global herbal medicine market forward. The growing demand for holistic and natural therapies is leading to wider acceptance of these diverse intervention methods worldwide, making them integral parts of modern wellness and healthcare practices.

Global Herbal Medicine Market, Segmentation by Product Form

The Global Herbal Medicine Market has been segmented by Product Form into Powder, Liquid/Gel, Tablets/Capsules, and Others.

Powder forms are widely popular, particularly in traditional medicine systems like Ayurveda and Traditional Chinese Medicine (TCM). Powders allow for versatile use, as they can be mixed with liquids to make teas, decoctions, or pastes, offering easy customization of doses. They are also often used in bulk in various herbal formulations, making them cost-effective and suitable for a wide range of therapeutic applications.

Liquid/Gel forms have gained traction due to their fast absorption and ease of application. Liquid herbal medicines are particularly popular in topical applications, such as in skin treatments, as well as for digestive or respiratory health when taken orally. Gels, on the other hand, are often used for skincare products, offering a soothing effect and easy application. Liquid and gel forms are also favored for their convenience in dosage, especially when they are pre-mixed in bottles for individual servings.

Tablets/Capsules have become a preferred format due to their convenience, portability, and ease of administration. They allow for precise dosing, which appeals to consumers who seek a standardized and hassle-free method of consumption. Tablets and capsules are particularly popular in the form of herbal supplements and are commonly used for long-term health maintenance and chronic conditions, offering a controlled release of active compounds.

The Others category encompasses various other forms, such as teas, tinctures, and syrups, which remain widely used in many cultures. Herbal teas, in particular, are a staple for their calming properties and ease of preparation, while tinctures and syrups offer concentrated forms of herbal extracts that can be easily consumed in small doses. This diversity in product forms allows consumers to choose the most convenient and effective way to integrate herbal medicine into their daily routines, further driving the growth of the global herbal medicine market.

Global Herbal Medicine Market, Segmentation by Source

The Global Herbal Medicine Market has been segmented by Source into Leaves, Root & Barks, Whole Plants and Fruits.

The global herbal medicine market can be segmented based on its source, which primarily includes plants, animals, and minerals. Plants form the largest segment within this market, with a wide variety of herbs and botanicals being utilized for medicinal purposes. These plant-derived remedies range from traditional herbs like ginseng and echinacea to more exotic plants with purported health benefits, such as turmeric and moringa. The popularity of plant-based medicines is driven by growing consumer interest in natural and holistic healthcare solutions, as well as increasing awareness of the therapeutic properties of various herbs.

Another significant source of herbal medicine is animals, although this segment is relatively smaller compared to plant-based remedies. Animal-derived products like honey, royal jelly, and certain types of oils have been used in traditional medicine systems for centuries due to their perceived health benefits. However, ethical considerations and environmental concerns have led to a shift towards plant-based alternatives in many parts of the world.

Minerals represent a smaller yet noteworthy segment of the herbal medicine market. Certain minerals and mineral-rich substances, such as salts, clays, and certain types of rocks, have been incorporated into traditional healing practices for their supposed medicinal properties. These mineral-based remedies are often used in various forms, including as supplements, topical treatments, or as ingredients in herbal formulations. Despite their lesser prominence compared to plant-based medicines, mineral-derived remedies continue to hold cultural and historical significance in many traditional medicine systems around the world.

The global herbal medicine market exhibits diverse segmentation based on the source of its remedies, encompassing plants, animals, and minerals. While plants constitute the largest and most widely utilized source, animal and mineral-derived remedies also play significant roles in traditional healing practices. As consumer preferences continue to evolve and scientific research sheds light on the efficacy of different herbal remedies, the landscape of the herbal medicine market is likely to undergo further transformations in the future.

Global Herbal Medicine Market, Segmentation by Distribution Channel

The Global Herbal Medicine Market has been segmented by Distribution Channel into Hospital & Retail Pharmacies and E-Commerce.

The global herbal medicine market can be segmented based on distribution channels into several categories. The first distribution channel is brick-and-mortar retail stores. These encompass traditional pharmacies, health food stores, and specialty herbal medicine shops. Brick-and-mortar stores provide customers with direct access to herbal remedies, allowing them to interact with knowledgeable staff and make informed purchasing decisions.

The online retail segment has seen significant growth in recent years. With the proliferation of e-commerce platforms, consumers can conveniently purchase herbal medicines from the comfort of their homes. Online retailers offer a wide range of products, often at competitive prices, and provide detailed product information and customer reviews, enhancing the shopping experience.

Herbal medicine distribution also occurs through healthcare practitioners. This includes licensed herbalists, naturopathic doctors, and integrative medicine clinics. These professionals prescribe and dispense herbal remedies as part of holistic treatment plans tailored to individual patient needs. By integrating herbal medicine into clinical practice, healthcare practitioners contribute to the mainstream acceptance and utilization of herbal therapies.

Global Herbal Medicine Market, Segmentation by Geography

In this report, the Global Herbal Medicine Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Herbal Medicine Market Share (%), by Geographical Region, 2024

The global herbal medicine market exhibits distinct patterns of consumption across various geographical regions. In North America, consumer interest in herbal remedies continues to rise, driven by a growing preference for natural healthcare alternatives. Factors such as increased awareness of holistic health practices and the availability of a wide range of herbal products contribute to the market's expansion in this region. Additionally, stringent regulations governing the use of herbal supplements ensure product quality and safety, further bolstering consumer confidence.

In Europe, the herbal medicine market reflects a rich tradition of botanical remedies deeply ingrained in cultural practices. Countries like Germany have a long history of utilizing herbal supplements as complementary or alternative therapies. With a robust regulatory framework in place to ensure the safety and efficacy of herbal products, consumers in Europe are increasingly embracing herbal medicine for various health concerns. Moreover, the growing trend towards sustainable and organic lifestyles has fueled the demand for ethically sourced herbal remedies across the continent.

In Asia Pacific, herbal medicine holds a prominent position in traditional healthcare systems such as Traditional Chinese Medicine (TCM) and Ayurveda. Countries like China, India, and Japan have a thriving herbal medicine industry supported by centuries-old healing traditions. Rapid urbanization and increasing disposable incomes in emerging economies drive the market's growth as more consumers seek natural and preventive healthcare solutions. Furthermore, government initiatives to promote traditional medicine and the integration of herbal remedies into mainstream healthcare contribute to the expansion of the herbal medicine market in the Asia Pacific region.

This report provides an in depth analysis of various factors that impact the dynamics of Global Herbal Medicine Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Key players in Global Herbal Medicine Market include:

• Arkopharma
• Bayer AG
• BEOVITA
• Hishimo Pharmaceuticals
• Schaper & Brmmer
• ZeinPharma Germany GmbH
• Venus Pharma GmbH
• Dasherb Corp
• Arizona Natural Products
• Blackmores
• Himalaya Global Holdings Ltd
• Dr. Willmar Schwabe India Pvt. Ltd.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis