Hemp-Based Foods Market

• In March 2024: Manitoba Harvest, a subsidiary of Tilray Brands Inc., launched its new hemp-based food product at Natural Products Expo West.

• In February 2018: Nutiva developed three new organic products in the US market: new organic hempseed products and two plant-based protein superfood smoothies.

The market can be segmented by product type into hemp seed oil, hemp protein powder, whole hemp seed, hulled hemp seed, and others. Hemp seed oil is valued for its rich nutritional profile, including omega-3 and omega-6 fatty acids, and is widely used in skincare products and cooking. Hemp protein powder, derived from hemp seeds, is a popular ingredient in plant-based protein supplements, catering to fitness enthusiasts and individuals following vegan or vegetarian diets. Whole hemp seeds, often consumed for their high fiber and nutrient content, are used in snacks or added to smoothies, while hulled hemp seeds are prized for their easy digestibility and versatility in culinary applications. The "others" category encompasses various forms of hemp-based products that cater to niche markets or emerging consumer trends.

By distribution channel, hemp products are available through supermarket stores, convenience stores, hypermarket stores, and others. Supermarket stores are a primary retail channel, offering a wide range of hemp-based products that cater to diverse consumer needs. These stores provide easy access to hemp seeds, oils, and protein powders in dedicated sections, often emphasizing the health benefits of hemp. Convenience stores also carry hemp products, though the selection is typically more limited. These outlets cater to on-the-go consumers seeking quick access to hemp-based snacks or supplements.

Hypermarket stores provide an expansive selection of hemp products, offering both conventional and organic options to meet the growing demand for hemp-based foods and wellness items. These stores typically offer competitive pricing and promotions, making them an attractive option for bulk purchases. The "others" category includes alternative distribution channels such as specialty stores, online platforms, or direct-to-consumer models, which are increasingly important for niche hemp products and those seeking convenience or unique offerings. This diverse range of distribution channels ensures that hemp-based products are accessible to a broad audience across different retail environments.

Global Hemp-Based Foods Segment Analysis

In this report, the Global Hemp-Based Foods Market has been segmented by Product Type, Distribution Channel and Geography.

Global Hemp-Based Foods Market, Segmentation by Product Type

The global hemp-based foods market showcases a variety of product types into Hemp Seed Oil, Hemp Protein Powder, Whole Hemp Seed, Hulled Hemp Seed and Others.

Hemp protein powder, derived from hemp seeds, is favored for its high protein content and amino acid profile, making it popular in dietary supplements, smoothies, and protein bars catering to fitness enthusiasts and health-conscious individuals.

Whole hemp seeds and hulled hemp seeds represent another segment appreciated for their nutty flavor and nutritional density. They are used in salads, granola bars, and baking recipes, offering a crunchy texture and a source of protein, fiber, and essential fatty acids. Beyond these core categories, the market includes other hemp-based products like hemp flour, hemp milk, and hemp snacks, each contributing to the market's diversity and appeal across various food and beverage applications.

These segmented product types highlight hemp's versatility as a sustainable superfood, prized for its nutritional benefits and eco-friendly cultivation practices. As consumer awareness grows and regulatory environments become more favorable, the global hemp-based foods market is poised for continued expansion, driven by innovation in product development and increasing adoption of plant-based diets worldwide.

Global Hemp-Based Foods Market, Segmentation by Distribution Channel

The segmentation of the global hemp-based foods market by distribution channels into Supermarket Stores, Convenience Stores, Hypermarket Stores and Others.

Supermarket stores represent a significant distribution channel, offering a wide range of hemp-based foods in structured retail environments. These stores cater to diverse consumer preferences, providing convenient access to hemp snacks, hemp seed oil, and other products that align with health and sustainability trends.

Convenience stores also play a vital role in the distribution of hemp-based foods, particularly in urban areas where consumers seek quick and accessible food options. These stores often stock hemp snacks and beverages, capitalizing on impulse purchases and catering to on-the-go lifestyles. Hypermarket stores, known for their extensive product offerings and large retail spaces, provide a platform for hemp-based foods to reach a broad audience, including families and health-conscious shoppers looking for a variety of dietary options.

Beyond these primary channels, other retail outlets, such as specialty health stores, online retailers, and natural food stores, contribute to the market's growth by offering niche hemp-based food products and targeting specific consumer segments. These channels facilitate direct-to-consumer sales, foster brand visibility, and support the expansion of the hemp-based foods market globally. As consumer demand for nutritious and sustainable food choices continues to rise, effective distribution strategies across these channels will be crucial for maximizing market penetration and meeting evolving consumer preferences.

Global Hemp-Based Foods Market, Segmentation by Geography

In this report, the Global Hemp-Based Foods Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Hemp-Based Foods Market Share (%), by Geographical Region, 2024

North America holds a prominent share in the market, driven by a robust regulatory framework supporting hemp cultivation and consumption in countries like the United States and Canada. This region benefits from a mature market environment where hemp-based foods, including hemp seed oil, protein powders, and snacks, are increasingly integrated into mainstream dietary habits due to high consumer awareness and demand for nutritious, plant-based options.

Europe follows closely, characterized by stringent regulations governing hemp production and food safety standards. Countries like Germany, France, and the Netherlands lead in hemp cultivation and processing, supporting a growing market for hemp-based foods favored for their nutritional benefits and sustainability credentials. The region's evolving food culture and emphasis on organic and natural products further propel market growth, with hemp-based products expanding beyond niche markets into broader consumer segments seeking healthy alternatives.

Asia Pacific represents a burgeoning market for hemp-based foods, driven by rising disposable incomes, changing dietary preferences, and increasing awareness of health and wellness. Countries such as Australia, China, and Japan are witnessing growing demand for hemp seed-based snacks, beverages, and cooking oils, driven by urbanization and a shift towards healthier lifestyles. However, varying regulatory landscapes and cultural perceptions of hemp pose challenges, influencing market penetration and product acceptance across different countries in the region.

In summary, the geographical segmentation of the global hemp-based foods market highlights distinct regional trends shaped by regulatory frameworks, consumer behaviors, and market maturity levels. As global awareness of hemp's nutritional benefits and sustainability advantages continues to grow, these regional dynamics will play a crucial role in shaping the future trajectory of the hemp-based foods market worldwide.

This report provides an in depth analysis of various factors that impact the dynamics of Global Hemp-Based Foods Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Hemp-Based Foods Market is experiencing growing competition, with nearly 45% share dominated by leading food and beverage companies. Smaller producers rely on niche strategies and establish partnerships with retailers to strengthen visibility. Strong collaboration, continuous product innovation, and rising consumer interest in plant-based nutrition are driving consistent growth across diverse applications in the food sector.

Market Structure and Concentration
The market demonstrates moderate concentration, with about 55% revenues generated by established players. Regional enterprises enhance competitiveness through localized expansion and specialized offerings. Rising merger activity highlights consolidation, while adaptive strategies support product diversification. This balanced structure ensures sustainable growth across packaged foods, beverages, and nutritional supplements.

Brand and Channel Strategies
More than 60% of sales are managed through supermarkets and health-focused stores, while nearly 20% come from online channels. Strong brand recognition is built through authenticity, traceability, and quality assurance. Companies employ multi-channel strategies supported by distribution partnerships, ensuring steady growth and reinforcing competitive presence across mainstream and specialty markets.

Innovation Drivers and Technological Advancements
Around 40% of companies invest in R&D to support innovation in hemp-based proteins, oils, and functional foods. Technological advancements in processing and formulation enhance taste, texture, and shelf life. Strong collaboration with research institutions accelerates new product launches, supporting consistent growth and positioning firms at the forefront of the plant-based food industry.

Regional Momentum and Expansion
Developed markets contribute nearly 50% of revenues, driven by strong consumer adoption of plant-based diets. Emerging regions account for around 30%, fueled by dietary shifts and retail expansion. Companies pursue localized strategies and build partnerships with regional distributors, ensuring reliable growth and reinforcing competitiveness across varied geographic markets.

Future Outlook
The sector is projected to see more than 55% emphasis on sustainable sourcing, functional nutrition, and clean-label products. Strategic merger initiatives, ongoing collaboration, and continuous technological advancements will define future competitiveness. Long-term growth depends on adaptive strategies aligning with consumer wellness trends, shaping a resilient future outlook for the market.

Key players in Hemp-Based Foods Market include:

• Agropro
• Nutiva Inc.
• Compass Diversified
• Canopy Growth Corporation
• Hempco Inc.
• Canada Hempfoods Ltd.
• Elixinol
• Cool Hemp
• Hemp Foods Australia Pty Ltd
• Liaoning Qiaopai Biotech Co., Ltd.
• Naturally Splendid Enterprises Ltd.
• Elixinol Wellness Limited
• Navitas Organics
• Yunnan Hua Fang Industrial Hemp Co. Ltd.
• Hemp & Co.
• Mettrum Originals
• Bob's Red Mill Natural Foods, Inc.
• The Hain Celestial Group, Inc.
• Pure Hemp Technology Inc.
• Charlotte's Web Holdings, Inc.
• CV Sciences, Inc.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis