Global Hair Wig And Extension Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Wigs, and Extensions.

By Raw Material;

Human Hair, and Synthetic Hair.

By Distribution Channel;

Offline Stores, and Online Stores.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn026662624 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Hair Wig And Extension Market (USD Million), 2021 - 2031

In the year 2024, the Global Hair Wig And Extension Market was valued at USD 7,366.45 million. The size of this market is expected to increase to USD 12,142.82 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.4%.

Hair loss is a pervasive concern affecting both men and women globally, with conditions like alopecia driving the demand for hair wigs and extensions. Studies highlight the prevalence of alopecia areata, particularly in the United States, where a significant number of individuals are affected, with women constituting half of these cases. The growing awareness and apprehension regarding such conditions are significant catalysts propelling the expansion of the hair wig industry.

The market for hair wigs and extensions is further fueled by the widespread adoption of temporary hair loss solutions, including wigs, headscarves, and hats, particularly among individuals undergoing chemotherapy for cancer treatment. Governments worldwide have initiated supportive measures for cancer patients facing hair loss. For example, the Government of Ireland introduced a grant program managed by the Department of Social Protection to assist individuals experiencing hair loss due to illness, particularly those undergoing cancer treatment. This grant covers expenses for hairpieces, wigs, or replacements, emphasizing support for individuals confronting hair loss challenges.

In tandem with women's hair care concerns, the market for men's hair wigs and extensions is also on the rise, driven by factors like increased awareness of personal grooming, product accessibility, and higher disposable income. Research indicates that a significant portion of men experience hair loss, primarily due to conditions like androgenetic alopecia or male pattern baldness. With more product releases, celebrity endorsements, and advancements in non-surgical hair restoration procedures, men are increasingly turning to hair wigs and extensions as part of their grooming routines, contributing to the expansion of this segment within the market.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Raw Material
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Region
  4. Global Hair Wig And Extension Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Prevalence of Hair-Related Conditions
        2. Growing Awareness and Acceptance
        3. Fashion Trends
        4. Demographic Shifts
      2. Restraints
        1. Stigma Associated with Wearing Wigs
        2. Limited Access to Healthcare
        3. Competition from Hair Treatments
        4. Maintenance Requirements
      3. Opportunities
        1. Diversification of Product Range
        2. Targeting Men's Market
        3. Educational Initiatives
        4. Leveraging Medical Partnerships
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Hair Wig And Extension Market, By Type, 2021 - 2031 (USD Million)
      1. Wigs
      2. Extensions
    2. Global Hair Wig And Extension Market, By Raw Material, 2021 - 2031 (USD Million)
      1. Human Hair
      2. Synthetic Hair
    3. Global Hair Wig And Extension Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Offline Store
      2. Online Stores
    4. Global Hair Wig And Extension Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape Analysis
    1. Company Profiles
      1. Evergreen Products Group Limited
      2. Godrej Consumer Products Ltd.
      3. Artnature Inc.
      4. Aderans Co., Ltd.
      5. Donna Bella Hair
      6. F.N. LonglocksDR
      7. Aleriana SRL
      8. Klix Hair Extensions
      9. Indique Hair
      10. Shake-N-Go, Inc.
      11. Charlene’s Beauty Supply
  7. Analyst Views
  8. Future Outlook of the Market