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Add to CartHair Styling Products Market
By Product Type;
Hair Gel, Hair Mousse, Hairspray, Styling Creams & Waxes, and OthersBy Hair Type;
Straight Hair and Curly HairBy Distribution Channel;
Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores and OthersBy End Use;
Household, Salons & Spas, and Fashion IndustryBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Hair Styling Products Market Overview
Hair Styling Products Market (USD Million)
Hair Styling Products Market was valued at USD 24,842.82 million in the year 2024. The size of this market is expected to increase to USD 35,899.23 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.
Hair Styling Products Market
*Market size in USD million
CAGR 5.4 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.4 % |
| Market Size (2024) | USD 24,842.82 Million |
| Market Size (2031) | USD 35,899.23 Million |
| Market Concentration | Medium |
| Report Pages | 331 |
Major Players
- Henkel AG & Co. KGaA
- L’Oréal S.A.
- Procter & Gamble Company
- Kao Corporation
- Unilever PLC
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Hair Styling Products Market
Fragmented - Highly competitive market without dominant players
The Hair Styling Products Market continues to expand due to rising interest in beauty enhancement and hair wellness. Consumers are gravitating towards formulations free from sulfates, parabens, and synthetic additives, contributing to over 28% growth in clean-label options. Innovation and brand transparency are reshaping how buyers select hair styling products.
Evolving Consumer Preferences
There is an increased demand for tailored and professional-grade styling solutions, as more than 40% of consumers now prioritize functionality and individual suitability. Trends shaped by social media, fashion influencers, and online tutorials have accelerated product uptake, especially among the millennial and Gen Z audiences.
Product Innovation and Functional Benefits
Recent advancements highlight a shift toward high-performance and environmentally responsible products. More than 35% of the market is dominated by offerings with protective, weather-resistant, and nourishing features. The combination of performance and sustainability is influencing purchasing decisions significantly.
Packaging and Visual Identity
A strong focus on aesthetic packaging, ergonomic design, and storytelling has led to greater consumer attraction. Compact, portable formats have grown in relevance with urban professionals and mobile users, while over 30% link high-quality packaging to superior product experience.
Hair Styling Products Market Recent Developments
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In October 2022, Oribe Hair Products, part of Kao Corporation, launched a limited edition Dry Texturizing Spray that delivers instant volume, oil absorption, and a polished, rough-luxe texture, extending time between washes with added style.
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In February 2022, Arata, a brand by Slick Organics Private Limited, introduced its Advanced Curl Care range featuring natural-styling gels and creams enriched with Murumuru butter, proteins, and floral extracts to give curls a shiny, healthy finish.
Hair Styling Products Market Segment Analysis
In this report, the Hair Styling Products Market has been segmented by Product Type, Hair Type, Distribution Channel, End Use, and Geography.
Hair Styling Products Market, Segmentation by Product Type
The Hair Styling Products Market has been segmented by Product Type into Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, and Others.
Hair Gel
Hair gel remains a staple in the hairstyling industry, particularly favored for its strong hold and sleek finish. It holds a significant share in the global market, accounting for nearly 25% of overall product consumption. Commonly used for structured hairstyles, it appeals to both men and women across various age groups. Growing trends in men's grooming continue to fuel the demand for hair gel worldwide.
Hair Mousse
Hair mousse is gaining popularity due to its lightweight texture and volumizing properties, especially among individuals with fine or limp hair. Representing approximately 15% of the market, it offers flexible hold and enhances natural texture without weighing hair down. Increasing demand for natural and bouncy styles is contributing to the growth of the hair mousse segment.
Hairspray
Hairspray is one of the most versatile styling products, used extensively for setting and maintaining hairstyles. It commands around 30% of the hair styling products market. With advancements in formulations, modern hairsprays now offer benefits like humidity resistance and shine enhancement, making them a go-to product for both everyday and professional styling needs.
Styling Creams and Waxes
Styling creams and waxes are favored for their ability to provide texture, control, and a natural finish. Together, they account for nearly 20% of the market. The rise in preference for matte and non-crispy finishes is driving growth in the styling creams and waxes category. These products are particularly popular among millennials seeking a relaxed, effortless look.
Others
The ‘Others’ category includes emerging and niche products such as styling powders, pomades, and pastes, which collectively make up about 10% of the market. With increasing consumer interest in personalized and multi-functional hair solutions, the other styling products segment is gradually expanding. These innovations often cater to specific hair types or styling preferences, adding depth to the market landscape.
Hair Styling Products Market, Segmentation by Hair Type
The Hair Styling Products Market has been segmented by Hair Type into Straight Hair and Curly Hair.
Straight Hair
The market for styling products targeting straight hair represents a substantial share, accounting for nearly 60% of the overall segment. Consumers with straight hair often seek products that provide volume, shine, and long-lasting hold without weighing the hair down. Lightweight formulas like mousses and sprays are especially popular in this category. The rising demand for smooth and sleek looks continues to drive product innovation for this hair type.
Curly Hair
Curly hair demands specialized styling solutions, leading to a market share of around 40%. Products in this segment are tailored to offer hydration, frizz control, and curl definition. The growing natural hair movement and increasing awareness of textured hair care have significantly boosted the demand for creams, gels, and leave-in products tailored to curly hair. Consumers increasingly seek clean, sulfate-free formulations to maintain curl health and bounce.
Hair Styling Products Market, Segmentation by Distribution Channel
The Hair Styling Products Market has been segmented by Distribution Channel into Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retaile Stores, and Others.
Convenience Stores
Convenience stores serve as an accessible and fast-moving retail channel, contributing to about 15% of the hair styling products market. They are particularly popular in urban and semi-urban areas due to their proximity and extended hours. Consumers frequently rely on these outlets for quick purchases of everyday styling essentials like hair gels and sprays.
Supermarkets/Hypermarkets
Supermarkets and hypermarkets dominate the distribution landscape, accounting for nearly 40% of total sales. These large retail formats offer a wide variety of brands and product types under one roof, enhancing consumer convenience and encouraging bulk buying. Strong shelf visibility and frequent promotional offers also drive higher sales in this channel.
Specialist Stores
Specialist stores, including salons and professional beauty retailers, contribute around 20% of the market. These outlets cater to consumers looking for premium and salon-grade styling products. The trust in professional recommendations and exclusive product availability makes this channel especially relevant for high-end styling creams, waxes, and mousses.
Online Retail Stores
Online retail stores are rapidly gaining momentum, capturing about 20% of the market share. The shift toward e-commerce is driven by factors such as product variety, ease of comparison, and doorstep delivery. Digital platforms also allow brands to engage directly with consumers, boosting sales of niche and international hair styling products.
Others
The ‘Others’ category includes department stores, local beauty shops, and direct-to-consumer channels, contributing around 5% to market distribution. While smaller in volume, this segment remains important in rural and regional markets where major retail chains have limited reach. Personalized service and community trust continue to support sales in this space.
Hair Styling Products Market, Segmentation by End Use
The Hair Styling Products Market has been segmented by End Use into Household, Salons & Spas, and Fashion Industry.
Household
The household segment holds the largest share of the hair styling products market, contributing nearly 50% of the overall usage. Growing consumer interest in personal grooming and daily hairstyling routines has fueled demand for products such as hair sprays, gels, and mousses. The rise of social media trends and DIY hairstyling tutorials also plays a key role in driving household consumption.
Salons & Spas
Salons and spas represent a significant portion of the market, accounting for around 35%. These professional settings rely on high-performance styling creams, waxes, and finishing sprays to deliver customized results for clients. Frequent innovations in product formulations and the growing culture of premium grooming services continue to boost product uptake in this segment.
Fashion Industry
The fashion industry segment makes up approximately 15% of the market and is highly influential despite its smaller size. This sector demands high-hold, long-wear products for runway shows, editorial shoots, and events. Professional stylists depend on advanced styling products that can withstand lighting, heat, and extended use, making this a niche but trend-setting category.
Hair Styling Products Market, Segmentation by Geography
In this report, the Hair Styling Products Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Hair Styling Products Market Share (%), by Geographical Region
North America
North America holds a dominant position in the hair styling products market, contributing nearly 30% of the total revenue. High consumer awareness, frequent product launches, and the popularity of premium styling products drive growth in the region. The U.S. remains a key market, with strong demand across both household and professional segments.
Europe
Europe follows closely, accounting for around 25% of the market share. A strong grooming culture and the presence of globally recognized hair care brands support consistent demand. Trends like sustainability and organic formulations are gaining traction among European consumers, further influencing product innovation and purchasing behavior.
Asia Pacific
Asia Pacific is the fastest-growing region, contributing approximately 20% of global demand. Rising disposable incomes, urbanization, and increasing interest in Western beauty trends are fueling the expansion of hair styling products in markets like China, India, and Japan. Online retail and influencer-driven marketing are especially effective in this region.
Middle East and Africa
The Middle East and Africa region accounts for about 10% of the market. Demand is rising steadily due to increased consumer spending on personal care and the growing number of salons and spas. Regional preferences for long-lasting and humidity-resistant styling products drive specific formulation needs.
Latin America
Latin America represents roughly 15% of the global market. Countries like Brazil and Mexico are key contributors, with a strong cultural emphasis on personal grooming. The popularity of natural curls and textured hairstyles has boosted the demand for creams, gels, and curl-defining products across the region.
Hair Styling Products Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Hair Styling Products Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising male grooming and hairstyling trends
- Increasing influence of social media tutorials
- Product innovations targeting hair health
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High demand for heat-protective styling solutions - The rising demand for heat-protective styling solutions is significantly shaping the Hair Styling Products Market. With more consumers frequently using tools like flat irons, curling wands, and blow dryers, the need to protect hair from thermal damage has intensified. This has created a growing market segment for sprays, serums, and creams that promise to shield hair from high temperatures while preserving style and texture.
Increasing awareness about hair damage caused by frequent heat styling has pushed brands to innovate. Manufacturers are developing multi-functional products with thermal protection, hydration, and shine-enhancing benefits. These formulations often feature natural oils, silicones, and proteins that form a protective layer on hair shafts, appealing to users seeking healthy hair without compromising on style.
The rise of salon-inspired styling routines at home has also contributed to the trend. As consumers look to recreate professional looks, they prioritize styling products that ensure both safety and performance. This growing preference is especially evident among millennials and Gen Z, who view haircare as a critical part of self-expression and personal wellness.
The influence of social media, beauty influencers, and online tutorials has accelerated the demand for safe styling routines using protective products. With increasing emphasis on hair health, sustainability, and ingredient transparency, this driver is expected to continue gaining momentum and redefine product development in the hair styling segment.
Restraints
- Health risks from prolonged chemical exposure
- High competition from DIY home remedies
- Growing consumer shift to minimal styling
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Strict regulatory limits on chemical content - The market is witnessing a slowdown due to the strict regulatory limits on chemical content in hair styling products. Government bodies are tightening safety standards to protect consumers from long-term exposure to harmful ingredients such as parabens, formaldehyde, and synthetic fragrances. This has forced manufacturers to reformulate products, incurring additional R&D and compliance costs.
Stringent ingredient restrictions often lead to delays in product launches and increased manufacturing complexities. Many brands struggle to balance performance with safety, especially when removing well-established but controversial ingredients. This directly impacts brand innovation timelines and customer satisfaction, especially in premium and professional salon-grade products.
The growing demand for clean-label and dermatologically-tested styling products has intensified scrutiny over product composition. Companies failing to meet regulatory requirements face recalls, consumer backlash, or reputational damage. Moreover, keeping up with standards across multiple regions makes it increasingly difficult for small and mid-sized players to compete.
As consumer preferences lean towards non-toxic and plant-based styling products, the regulatory landscape continues to evolve. These challenges will likely persist, acting as a significant restraint that slows down innovation cycles, increases production costs, and limits growth in price-sensitive markets.
Opportunities
- Rising demand for organic hair stylers
- Personalized and smart haircare product launches
- Eco-friendly packaging and refillable formats
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Expansion into emerging men’s care segments - The market is experiencing a surge in expansion into emerging men’s care segments, offering a substantial opportunity for growth. Male consumers are increasingly engaging in personal grooming and styling, driven by urbanization, rising disposable income, and growing acceptance of men's beauty routines. This trend has unlocked demand for gender-specific styling products, including pomades, waxes, clays, and heat protectants.
Brands are launching targeted campaigns and customized formulations for men that cater to varied hair textures and styles. There is rising interest in matte finish, long-hold, and scalp-nourishing properties, which appeal to both style and health-conscious consumers. This shift is also supported by barber shop culture, influencer endorsements, and an expanding market in men's wellness.
The segment remains under-penetrated in developing regions, providing whitespace for localized product development and regional partnerships. The introduction of organic, cruelty-free, and multi-functional men’s hair styling products is resonating well with younger demographics. Furthermore, e-commerce platforms are enabling direct-to-consumer outreach, supporting the discovery of niche male-oriented haircare brands.
This opportunity aligns with the growing trend of inclusive beauty, encouraging the industry to diversify beyond traditional female consumers. By addressing this gap, companies can establish brand loyalty, tap into a fast-growing user base, and elevate their overall market share in the global hair styling products landscape.
Hair Styling Products Market Competitive Landscape Analysis
Key players in Hair Styling Products Market include:
- EssilorLuxottica
- Luxottica Group
- Johnson & Johnson Vision Care
- Bausch + Lomb
- Carl Zeiss
- Safilo Group
- Fielmann
- Alcon
- LVMH (Thélios)
- Marcolin
- De Rigo Vision
- Cooper Companies
- Hoya Corporation
- Warby Parker
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Hair Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By End Use
- Market Snapshot, By Region
- Hair Styling Products Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Rising male grooming and hairstyling trends
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Increasing influence of social media tutorials
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Product innovations targeting hair health
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High demand for heat-protective styling solutions
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- Restraints
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Health risks from prolonged chemical exposure
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High competition from DIY home remedies
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Growing consumer shift to minimal styling
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Strict regulatory limits on chemical content
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- Opportunities
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Rising demand for organic hair stylers
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Personalized and smart haircare product launches
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Eco-friendly packaging and refillable formats
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Expansion into emerging men’s care segments
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Hair Styling Products Market, By Product Type, 2021 - 2031 (USD Million)
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Hair Gel
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Hair Mousse
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Hairspray
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Styling Creams & Waxes
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Others
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Hair Styling Products Market, By Hair Type, 2021 - 2031 (USD Million)
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Straight Hair
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Curly Hair
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- Hair Styling Products Market, By Distribution Channel, 2021 - 2031 (USD Million)
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Convenience Stores
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Supermarkets/Hypermarkets
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Specialist Stores
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Online Retaile Stores
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Others
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- Hair Styling Products Market, By End Use, 2021 - 2031 (USD Million)
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Household
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Salons & Spas
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Fashion Industry
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- Hair Styling Products Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Hair Styling Products Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- EssilorLuxottica
- Luxottica Group
- Johnson & Johnson Vision Care
- Bausch + Lomb
- Carl Zeiss
- Safilo Group
- Fielmann
- Alcon
- LVMH (Thélios)
- Marcolin
- De Rigo Vision
- Cooper Companies
- Hoya Corporation
- Warby Parker
- Company Profiles
- Analyst Views
- Future Outlook of the Market