Global Hair Loss Treatment Products Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Noncicatricial - [Telogen Effluvium, Androgenetic Alopecia, Alopecia Areata], Cicatricial, and Others.

By Route of Administration;

Oral and Topical.

By Product Type;

Shampoo & Conditioner, Oil, Serum, and Others.

By Distribution;

Supermarkets & Hypermarkets, Convenience Stores, Specialist Retailers, Pharmacies, Online Retail, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn136383893 Published Date: May, 2025 Updated Date: June, 2025

Hair Loss Treatment Products Market Overview

Hair Loss Treatment Products Market (USD Million)

Hair Loss Treatment Products Market was valued at USD 4,664.04 million in the year 2024. The size of this market is expected to increase to USD 7,200.35 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.4%.


Global Hair Loss Treatment Products Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 6.4 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.4 %
Market Size (2024)USD 4,664.04 Million
Market Size (2031)USD 7,200.35 Million
Market ConcentrationMedium
Report Pages390
4,664.04
2024
7,200.35
2031

Major Players

  • The Procter & Gamble Company
  • L'Oréal S.A.
  • Unilever
  • Taisho Pharmaceutical Co., Ltd.
  • Pierre Fabre

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Hair Loss Treatment Products Market

Fragmented - Highly competitive market without dominant players


The Hair Loss Treatment Products Market is steadily advancing as aesthetic consciousness and grooming awareness continue to grow. With over 60% of adults experiencing hair loss, the demand for targeted solutions remains high. Evolving formulations are improving efficacy, enhancing user trust, and boosting product adoption among various age groups.

Consumer Trends and Awareness
Increased emphasis on preventive care has fueled demand for hair loss solutions, with nearly 40% of individuals seeking over-the-counter products. Preference for natural and safe ingredients has also risen, leading to heightened interest in herbal, plant-based, and dermatologically tested treatments that offer visible improvements and fewer side effects.

Digital Influence and E-Commerce Growth
Digital transformation has significantly boosted online sales, accounting for over 50% of total revenue in this segment. Influencer collaborations and real-time customer feedback are strengthening brand image. Consumers increasingly rely on online reviews and expert recommendations, propelling interest in subscription services and personalized routines.

Future Outlook
The market outlook remains positive, driven by rising income levels, evolving beauty ideals, and preference for evidence-based care. More than 45% of customers now lean towards professional and medically approved products. As innovation and personalization continue to define the market, the demand for safe, effective, and convenient hair loss solutions is set to grow.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Route of Administration
    3. Market Snapshot, By Product Type
    4. Market Snapshot, By Distribution
    5. Market Snapshot, By Region
  4. Hair Loss Treatment Products Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Prevalence of Hair Loss Disorders

        2. Growing Awareness and Concerns About Hair Care

        3. Advancements in Treatment Technologies

      2. Restraints
        1. Side Effects and Safety Concerns

        2. High Cost of Treatment

        3. Limited Efficacy

      3. Opportunities
        1. Expanding Demographic Reach

        2. Personalized Treatment Approaches

        3. Rising Demand for Natural and Organic Products

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Hair Loss Treatment Products Market, By Type, 2021 - 2031 (USD Million)
      1. Noncicatricial

        1. Telogen Effluvium

        2. Androgenetic Alopecia

        3. Alopecia Areata

      2. Cicatricial

      3. Others

    2. Hair Loss Treatment Products Market, By Route of Administration, 2021 - 2031 (USD Million)
      1. Oral

      2. Topical

    3. Hair Loss Treatment Products Market, By Product Type, 2021 - 2031 (USD Million)
      1. Shampoo & Conditioner

      2. Oil

      3. Serum

      4. Others

    4. Hair Loss Treatment Products Market, By Distribution, 2021 - 2031 (USD Million)
      1. Supermarkets and Hypermarkets

      2. Convenience Stores

      3. Specalist Retailers

      4. Pharmacies

      5. Online Retail

      6. Others

    5. Hair Loss Treatment Products Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. The Procter & Gamble Company
      2. L'Oréal S.A.
      3. Unilever
      4. Taisho Pharmaceutical Co., Ltd.
      5. Pierre Fabre
  7. Analyst Views
  8. Future Outlook of the Market