Download Sample
Add to CartGranular Urea Market
By Product Type;
Fertilizer Grade, Feed Grade and Technical GradeBy Form;
Prilled Urea and Granular UreaBy Application;
Agriculture, Chemical, Building & Construction and OthersBy Distribution Channel;
Direct Sales, Retail Sales and Online SalesBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Granular Urea Market Overview
Granular Urea Market (USD Million)
Granular Urea Market was valued at USD 43,053.85 million in the year 2024. The size of this market is expected to increase to USD 55,897.64 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.8%.
Granular Urea Market
*Market size in USD million
CAGR 3.8 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 3.8 % |
| Market Size (2024) | USD 43,053.85 Million |
| Market Size (2031) | USD 55,897.64 Million |
| Market Concentration | High |
| Report Pages | 359 |
Major Players
- Yara International ASA
- CF Industries Holdings Inc.
- Nutrien Ltd.
- EuroChem Group AG
- SABIC
- OCI N.V.
- Koch Fertilizer LLC
- Borealis AG
- PT Pupuk Indonesia
- Qatar Fertiliser Company
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Granular Urea Market
Fragmented - Highly competitive market without dominant players
The Granular Urea Market is witnessing steady growth, driven by rising demand for high-quality nitrogen-based fertilizers. Adoption has surged by nearly 40%, as granular urea ensures efficient nutrient supply and improved soil enrichment. Its cost-effectiveness and adaptability across different crops position it as a preferred fertilizer for modern agriculture.
Rising Demand for Food Production
The need to meet global food requirements has increased reliance on granular urea. Nearly 35% of farmers have shifted to this fertilizer for its proven role in enhancing crop yield and quality. Its flexibility to perform well across varied soils and climates further boosts its demand in farming practices.
Enhanced Agricultural Productivity
Usage of granular urea has grown by over 30%, strengthening soil fertility and nitrogen efficiency. By ensuring consistent nutrient release, it reduces crop deficiencies and maximizes productivity. Its role in supporting intensive farming highlights its significance in modern agricultural systems.
Sustainability and Efficiency in Use
Sustainability has become a central factor, with more than 45% of fertilizer producers developing advanced granular urea formulations. Controlled-release and coated types reduce nutrient loss and enhance absorption. These innovations highlight its growing contribution toward eco-friendly and efficient farming methods.
Granular Urea Market Recent Developments
-
In September 2023, there was a rise in demand for environmentally friendly granular urea formulations, designed to reduce nitrogen volatilization and improve agricultural sustainability.
-
In November 2020, granular urea producers shifted focus towards coated urea products that offered controlled-release capabilities, reducing nitrogen loss and enhancing fertilizer efficiency.
Granular Urea Market Segment Analysis
In this report, the Granular Urea Market ,Segmented by Product Type,Form, Application and Geography.
Granular Urea Market, Segmentation by Product Type
Granular Urea Market , Segmented by Product Type into Fertilizer Grade, Feed Grade and Technical Grade.
In this report, the Granular Urea Market has been segmented by Product Type into Fertilizer Grade, Feed Grade and Technical Grade.
Fertilizer GradeThe fertilizer grade granular urea segment accounts for nearly 80% of the global market. Widely used in agriculture, it serves as a cost-effective nitrogen source that significantly improves crop yield. Its adoption is especially high in emerging economies with rising food demand, making it the most dominant segment in the market.
Feed GradeThe feed grade granular urea segment represents around 12% of the market. It is commonly used in animal nutrition as a protein substitute, particularly in ruminant feed, to enhance digestion and support livestock productivity. Growing demand for cost-effective protein solutions in animal husbandry continues to drive this segment’s growth.
Technical GradeThe technical grade granular urea segment accounts for nearly 8% of the market. It is utilized in industries such as resins, adhesives, cosmetics, and various chemical applications. Its role in sectors including automotive, construction, and personal care supports steady demand and further expansion of industrial applications.
Granular Urea Market, Segmentation by Application
Granular Urea Market, Segmented by Application into Agriculture, Chemical, Building & Construction and Others.
Agriculture
The agriculture segment accounts for nearly 75% of the global granular urea market. Widely used as a nitrogen fertilizer, it improves soil fertility and boosts crop yield. Rising food demand worldwide ensures that agriculture remains the largest and most dominant application area for granular urea.
ChemicalThe chemical segment represents about 12% of the market. Granular urea serves as a key raw material in producing resins, adhesives, plastics and coatings. Its versatility across manufacturing and industrial processes drives its consistent demand in this sector.
Building & ConstructionThe building & construction segment holds nearly 8% of the market. Urea-based resins are used in wood adhesives, laminates and surface coatings. Growing infrastructure development and construction activities continue to boost the usage of urea-based products.
OthersThe others segment contributes around 5% of the market. It includes applications in cosmetics, automotive and laboratory uses. Although smaller in share, this category is witnessing gradual expansion due to its specialized applications across niche industries.
Granular Urea Market, Segmentation by Form
In this report, the Granular Urea Market ,Segmented by Form into Prilled Urea and Granular Urea.
Prilled Urea
Prilled urea holds about 35% of the global market, widely used in agriculture as a cost-effective nitrogen fertilizer. Its fine granules make it easy to blend with other fertilizers and suitable for controlled applications. Beyond agriculture, prilled urea also finds use in resins, adhesives, and several chemical processes
Granular Urea
Granular urea leads the market with nearly 65% share, driven by its efficiency in large-scale farming practices. Its larger granules reduce dust, improve storage stability, and enable precise mechanical application in fields. The growing shift toward advanced farming techniques has further boosted demand for granular urea across key agricultural regions
Granular Urea Market, Segmentation by Geography
In this report, the Granular Urea Market ,Segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
Granular Urea Market Share (%), by Geographical Region
In this report, the Granular Urea Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
North AmericaNorth America accounts for nearly 18% of the global granular urea market. Demand is driven by advanced agricultural practices and industrial applications. The region’s focus on sustainable farming practices continues to support steady market expansion.
EuropeEurope holds around 20% of the market, fueled by demand from both agriculture and chemicals. Strict environmental regulations encourage the use of efficient fertilizers, sustaining long-term growth in this region.
Asia PacificAsia Pacific dominates with over 45% share of the market. The region benefits from a large agricultural base and high demand for nitrogen fertilizers. Countries like China and India are major growth drivers due to expanding farming activities and food security concerns.
Middle East and AfricaThe Middle East and Africa region accounts for nearly 10% of the market. Growth is supported by government-backed agriculture programs aimed at improving food production and reducing import dependency.
Latin AmericaLatin America contributes about 7% of the global market. Brazil leads consumption with its vast agricultural sector and increasing adoption of urea to enhance crop yield, particularly in export-oriented farming activities.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Granular Urea Market. These factors include; Market Drivers, Restraints and Opportunities.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Population and Food Demand
- Growing Need for Sustainable Agriculture
- Technological Advancements in Agriculture
-
Government Initiatives and Subsidies:- Government initiatives and subsidies play a crucial role in driving the global granular urea market by incentivizing the use of fertilizers in agriculture. Many governments around the world offer subsidies to farmers to encourage the adoption of fertilizers, including granular urea, to enhance crop yields and ensure food security. These subsidies help reduce the cost of fertilizers for farmers, making them more affordable and accessible. Governments are implementing various initiatives to promote sustainable agriculture practices, which include the use of environmentally friendly fertilizers like granular urea.
These initiatives aim to reduce the environmental impact of agricultural activities, such as nitrogen runoff, by encouraging the use of fertilizers that are less harmful to the environment. As a result, the global granular urea market is expected to benefit from government support and initiatives aimed at promoting sustainable agriculture.
Restraints:
- Volatility in Raw Material Prices
- Environmental Concerns
- Competition from Substitutes
-
Regulatory Challenges:-Regulatory challenges pose a significant restraint to the global granular urea market, as the production, distribution, and use of fertilizers are subject to strict regulations and standards in many countries. These regulations often require granular urea manufacturers to comply with specific quality standards and environmental regulations, which can increase production costs and limit market entry for new players, Regulatory restrictions on the use of nitrogen-based fertilizers, including granular urea, to reduce environmental pollution are becoming more stringent.
Regulations limiting nitrogen runoff into water bodies to prevent water pollution can impact the application rates and timing of granular urea use in agriculture. These regulatory challenges can hinder the growth of the global granular urea market by increasing compliance costs and restricting market access.
Opportunities:
- Increasing Adoption of Precision Agriculture
- Rising Demand for Organic and Sustainable Agriculture
- Technological Advancements in Urea Production
-
Expansion into Emerging Markets:- Expansion into emerging markets presents significant opportunities for the global granular urea market. Countries in regions like Asia Pacific, Latin America, and Africa are experiencing rapid urbanization and population growth, leading to an increased demand for food. This growing population requires higher agricultural productivity, driving the demand for fertilizers like granular urea.
By expanding into these emerging markets, granular urea manufacturers can tap into new customer bases and increase their market share.Eemerging markets often present less saturated markets with fewer regulatory challenges compared to developed regions. This provides an opportunity for granular urea manufacturers to establish a strong presence and build brand loyalty in these markets. Additionally, governments in many emerging economies are implementing policies to support agriculture and enhance food security, which can further boost the demand for granular urea.
Competitive Landscape Analysis
Key players in Global Granular Urea Market include:
- Yara International ASA
- CF Industries Holdings Inc.
- Nutrien Ltd.
- EuroChem Group AG
- SABIC
- OCI N.V.
- Koch Fertilizer LLC
- Borealis AG
- PT Pupuk Indonesia
- Qatar Fertiliser Company
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Form
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Granular Urea Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Population and Food Demand
- Growing Need for Sustainable Agriculture
- Technological Advancements in Agriculture
- Government Initiatives and Subsidies
- Restraints
- Volatility in Raw Material Prices
- Environmental Concerns
- Competition from Substitutes
- Regulatory Challenges
- Opportunities
- Increasing Adoption of Precision Agriculture
- Rising Demand for Organic and Sustainable Agriculture
- Technological Advancements in Urea Production
- Expansion into Emerging Markets
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Granular Urea Market, By Product Type, 2021 - 2031 (USD Million)
- Fertilizer Grade
- Feed Grade
- Technical Grade
-
Granular Urea Market, By Form, 2021 - 2031 (USD Million)
-
Prilled Urea
-
Granular Urea
-
- Granular Urea Market, By Application, 2021 - 2031 (USD Million)
- Agriculture
- Chemical
- Building & Construction
- Others
- Granular Urea Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Direct Sales
- Retail Sales
- Online Sales
- Granular Urea Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Granular Urea Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Yara International ASA
- CF Industries Holdings Inc.
- Nutrien Ltd.
- EuroChem Group AG
- SABIC
- OCI N.V.
- Koch Fertilizer LLC
- Borealis AG
- PT Pupuk Indonesia
- Qatar Fertiliser Company
- Company Profiles
- Analyst Views
- Future Outlook of the Market