Global Granola Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Cereal, Bar, Baked Goods, Trail mix and Fruit crisps.

By Flavor;

Chocolate, Strawberry, Banana, Coconut, Others (Vanilla, Hazelnut and etc.).

By Distribution Channel;

Supermarkets and Hypermarkets, Convenient Stores and Online Stores.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn756810224 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Granola Market (USD Million), 2021 - 2031

In the year 2024, the Global Granola Market was valued at USD 10,204.66 million. The size of this market is expected to increase to USD 14,746.30 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.

The global granola market has seen substantial growth in recent years, driven by increasing consumer demand for healthy and convenient breakfast options. Granola, traditionally made from rolled oats, nuts, honey or other sweeteners, and dried fruits, has evolved beyond its humble beginnings into a versatile and nutritious food choice. Its appeal lies in its high fiber content, protein-rich ingredients, and the ability to be customized with various flavors and additions like seeds, coconut flakes, and chocolate.

Key trends shaping the global granola market include a growing preference for natural and organic ingredients, driven by health-conscious consumers seeking transparency and sustainability in their food choices. This shift has prompted manufacturers to innovate with new formulations that cater to dietary preferences such as gluten-free, vegan, and low-sugar options. Additionally, the rise of snacking culture has expanded granola's consumption beyond breakfast, with consumers enjoying it as a standalone snack or topping for yogurt and smoothie bowls.

Geographically, North America and Europe dominate the granola market, owing to established health and wellness trends and a robust market for breakfast cereals. However, Asia Pacific is emerging as a promising market due to increasing awareness of nutrition and wellness among urban populations. As the demand for convenient yet nutritious foods continues to rise globally, the granola market is poised for further expansion, driven by ongoing product innovation and diversification to meet diverse consumer preferences.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Flavor
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Region
  4. Global Granola Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health trends
        2. Convenience demand
        3. Organic preference
        4. Flavor innovation
      2. Restraints
        1. Ingredient cost fluctuations
        2. Competition from alternatives
        3. Regulatory hurdles
        4. Supply chain disruptions
      3. Opportunities
        1. Emerging markets
        2. Gluten-free options
        3. Functional ingredients
        4. Retail partnerships
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Granola Market, By Product Type, 2021 - 2031 (USD Million)
      1. Cereal
      2. Bar
      3. Baked Goods
      4. Trail mix
      5. Fruit crisps
    2. Global Granola Market, By Flavor, 2021 - 2031 (USD Million)
      1. Chocolate
      2. Strawberry
      3. Banana
      4. Coconut
      5. Others (Vanilla, Hazelnut, etc.)
    3. Global Granola Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarkets and Hypermarkets
      2. Convenient Stores
      3. Online Stores
    4. Global Granola Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
    2. Sunny Crunch Foods Ltd.
    3. Kellogg Company
    4. General Mills, Inc.
    5. Kraft Foods Group, Inc.
    6. Conagra Brands, Inc.
    7. Nestlé S.A.
    8. Slim Fast Nutritional Food LLC
    9. Clif Bar & Company
    10. The Quaker Oats Company
    11. Standard Functional Foods Group
  7. Analyst Views
  8. Future Outlook of the Market