Global Granola Bars Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product ;

Organic granola bars and Non-organic granola bars.

By Distribution Channel;

Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn295031033 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Granola Bars Market (USD Million), 2021 - 2031

In the year 2024, the Global Granola Bars Market was valued at USD 2,672.67 million. The size of this market is expected to increase to USD 3,718.30 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.8%.

The global granola bars market has experienced robust growth in recent years, driven by increasing consumer preference for convenient and nutritious snack options. Granola bars, known for their health benefits derived from ingredients like oats, nuts, seeds, and dried fruits, have gained popularity among health-conscious individuals seeking on-the-go snack solutions. This trend has been further propelled by the rising awareness of healthy eating habits and the convenience factor associated with portable snacks.

Key factors driving the growth of the global granola bars market include the expanding urban population, busy lifestyles, and growing demand for natural and organic food products. Manufacturers are increasingly focusing on developing innovative flavors, textures, and nutritional profiles to cater to diverse consumer preferences. Moreover, the market has seen a surge in product innovations such as gluten-free, vegan, and protein-rich granola bars, targeting specific dietary needs and preferences across different demographic segments.

Geographically, North America and Europe have traditionally been strongholds for granola bars, owing to a well-established health food culture and high consumer awareness regarding nutrition. However, regions like Asia Pacific and Latin America are witnessing rapid market expansion due to changing dietary patterns, urbanization, and increasing disposable incomes. As consumer demand continues to evolve towards healthier snacking alternatives, the global granola bars market is poised for continued growth and innovation in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By Region
  4. Global Granola Bars Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health and wellness trends
        2. Convenience and portability
        3. Increasing urbanization
        4. Growing demand for natural and organic products
      2. Restraints
        1. Price sensitivity
        2. Competition from other snack alternatives
        3. Regulatory challenges
        4. Supply chain disruptions
      3. Opportunities
        1. Expansion in emerging markets
        2. Diversification of product offerings
        3. Online retail growth
        4. Partnerships with health and fitness industries
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Granola Bars Market, By Product , 2021 - 2031 (USD Million)
      1. Organic granola bars
      2. Non-organic granola bars
    2. Global Granola Bars Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarket/Hypermarket
      2. Departmental Stores
      3. Convenience Stores
      4. Online Sales Channel
      5. Others
    3. Global Granola Bars Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. 18 RABBITS
      2. Nature's Path
      3. Soul Sprout
      4. Earnest Eats
      5. Oriole Healthy Food
      6. Freedom Nutritional Products Group
      7. Mars
      8. Health Valley
      9. Udi's
  7. Analyst Views
  8. Future Outlook of the Market