• In July 2025, Intralot launched a 2.7 billion bid to acquire Bally’s International Interactive, using a mix of cash and stock to bolster its UK digital gaming presence.

• In July 2025, Spain’s Cirsa debuted on the stock market at 15/share, achieving a valuation of 2.52 billion in one of the country’s most prominent recent gambling IPOs.

In this report, the Gambling Market has been segmented by Product Type, Device, Channel Type, End-User, and Geography.

Gambling Market, Segmentation by Product Type

The Gambling Market has been segmented by Product Type into Casino, Lotteries, Sports Betting, and Others.

Casino
The casino segment holds a significant share in the gambling market, driven by the widespread presence of physical casinos and the surge in online gambling platforms. With over 35% market share, this segment benefits from immersive gaming experiences and diverse offerings like slots, roulette, and card games. Technological innovations and mobile accessibility have further boosted its popularity.

Lotteries
Lotteries account for approximately 25% of the gambling market, driven by their legal acceptance and ease of participation. This segment thrives on large prize pools and minimal entry costs, making it attractive across demographics. Government-run and private lotteries alike contribute to consistent revenue streams.

Sports Betting
The sports betting segment commands nearly 30% of the market, fueled by the appeal of live sports events and real-time betting platforms. Mobile apps and in-play betting features have significantly enhanced user engagement. Regulatory legalization across various regions continues to support its expansion.

Others
This category includes online poker, bingo, and other novel gambling formats, contributing to the remaining 10% of the market. The segment is gaining traction through innovative gaming mechanics and blockchain-based gambling platforms. Its growth is supported by evolving user preferences and digital convenience.

Gambling Market, Segmentation by Device

The Gambling Market has been segmented by Device into Desktop, Mobile, and Tablet.

Desktop
The desktop segment remains relevant in the gambling market, particularly among users who prefer high-resolution displays and stable internet connectivity for immersive gameplay. It accounts for around 30% of the total usage, supported by advanced graphics and comprehensive user interfaces in online casinos and betting platforms.

Mobile
Mobile dominates the gambling market with over 55% market share, driven by the widespread adoption of smartphones and mobile apps. Features such as on-the-go accessibility, user-friendly design, and push notifications for promotions have significantly enhanced user engagement and retention.

Tablet
Tablets account for nearly 15% of the gambling market, offering a balanced experience between mobile and desktop. Their larger screen size and portability appeal to users seeking convenience without compromising on interface quality. This segment benefits from increasing tablet usage in leisure environments.

Gambling Market, Segmentation by Channel Type

The Gambling Market has been segmented by Channel Type into Offline, Online, and Virtual Reality (VR).

Offline
The offline segment continues to hold a substantial presence, contributing to nearly 40% of the gambling market. Brick-and-mortar casinos, betting shops, and lottery outlets form the backbone of this segment, offering in-person experiences and social engagement that appeal to traditional gamblers.

Online
Online gambling leads the market with over 50% share, driven by the growth of digital platforms and remote access. The segment thrives on features like live dealer games, secure transactions, and cross-device compatibility, making it the most convenient and rapidly expanding channel.

Virtual Reality (VR)
VR gambling is an emerging segment, currently holding a market share of around 10%, but showing strong growth potential. It offers immersive 3D environments and interactive gameplay experiences. The adoption of VR headsets and gamified casino environments is steadily attracting tech-savvy users.

Gambling Market, Segmentation by End-User

The Gambling Market has been segmented by End-User into Individual and Commercial.

Individual
The individual segment dominates the gambling market, accounting for over 85% of total users. This is driven by widespread access to personal devices and increasing interest in casual gaming and sports betting. Customized promotions and user-specific platforms further enhance engagement among individual users.

Commercial
The commercial segment represents approximately 15% of the gambling market and includes third-party organizers, betting operators, and corporate gambling events. These entities leverage gambling services for revenue generation, employee engagement, or client entertainment, contributing to market diversity.

Gambling Market, Segmentation by Geography

In this report, the Gambling Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Gambling Market Share (%), by Geographical Region

North America
North America holds a significant share of the gambling market, driven by the legalization of sports betting in the U.S. and the presence of large casino hubs like Las Vegas and Atlantic City. The region accounts for approximately 30% of global revenue, supported by technological innovation and regulatory support.

Europe
Europe contributes around 25% to the global gambling market, with countries like the UK, Germany, and Italy at the forefront. Strict regulatory frameworks and a strong base of online gamblers make this region a stable and mature market for both online and offline channels.

Asia Pacific
Asia Pacific is one of the fastest-growing regions, accounting for nearly 30% of the market share. Growth is driven by rising internet penetration, mobile usage, and expansion of legal gambling hubs in Macau, Singapore, and the Philippines. The region holds immense untapped potential.

Middle East and Africa
This region contributes about 7% to the gambling market, primarily led by lottery systems and sports betting in select legal jurisdictions. While restrictions exist, there is a gradual shift toward digital platforms and regulatory easing in certain countries.

Latin America
Latin America holds approximately 8% of the gambling market, with strong growth in sports betting and mobile gambling. Brazil, Mexico, and Argentina are key contributors, benefitting from regulatory reforms and increased smartphone adoption.

This report provides an in depth analysis of various factors that impact the dynamics of Gambling Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers

• Increasing Disposable Income
• Online Gambling Growth

• Global Sporting Events - The growing popularity of global sporting events has become a powerful driver for the gambling market, significantly influencing both user engagement and platform revenues. Events like the FIFA World Cup, Olympics, Super Bowl, and ICC Cricket World Cup attract massive global audiences and provide an ideal platform for betting operators to boost traffic and user acquisition. These events generate intense excitement, emotional investment, and national pride, creating an environment where fans are more inclined to participate in real-time wagers and fantasy sports leagues.

  Online sportsbooks, in particular, capitalize on these events through targeted marketing campaigns, bonus offerings, and exclusive odds. Platforms integrate user-friendly interfaces, mobile apps, and live streaming features that make it easier for users to place in-game bets. The use of data analytics and real-time updates enhances the betting experience, encouraging users to stay engaged throughout an entire match or tournament. This increased activity translates into higher retention rates and customer lifetime value for gambling operators.

  Additionally, the global nature of these events broadens the geographic reach of gambling platforms. International tournaments appeal to diverse markets, allowing operators to expand their user base beyond local jurisdictions. With the legalization of sports betting in many countries and states, global sporting events serve as the perfect entry point for new bettors. Promotional tie-ins, celebrity endorsements, and strategic partnerships with sports leagues amplify brand visibility and credibility during these periods.

Restraints

• Persistent problem gambling and social stigma
• High taxes eroding operator profit margins
• Cybersecurity threats targeting customer data

• Competition from Other Entertainment Options - The gambling market faces considerable pressure from competition with other entertainment options, especially as digital platforms offer more immersive and easily accessible experiences. Streaming services, mobile gaming apps, social media platforms, and esports are all vying for consumer attention. These alternatives often come with lower risk, predictable outcomes, and customizable experiences that can match or even surpass the engagement levels of traditional gambling platforms.

  Younger audiences in particular are leaning toward interactive entertainment formats that offer skill-based outcomes or social interaction. Gaming platforms with multiplayer modes, virtual economies, and real-time feedback create communities that are highly sticky. Compared to the often solitary nature of online betting, these experiences offer greater social gratification and perceived control. As a result, gambling operators must work harder to capture and retain the interest of digitally native users.

  Economic pressures and cost sensitivity also affect discretionary spending, prompting consumers to opt for fixed-cost entertainment options over gambling, where financial loss is a real possibility. Subscription-based entertainment services offer predictable value, while gambling carries uncertainty. For risk-averse users or those with limited disposable income, other entertainment choices present a safer and more controlled way to engage and relax.

Opportunities

• Expansion into Emerging Markets
• Innovation in Gaming Products
• Partnerships and Mergers

• Responsible Gambling Initiatives - The rise of responsible gambling initiatives presents a valuable opportunity for sustainable growth in the gambling market. As regulatory scrutiny intensifies and public awareness of gambling-related harm increases, platforms that demonstrate a strong commitment to player safety stand to gain consumer trust and long-term loyalty. Integrating responsible gambling tools—such as self-exclusion programs, betting limits, time tracking, and real-time risk alerts—helps position brands as ethical and customer-centric.

  Regulators in key markets are now rewarding compliance through favorable licensing terms, reduced penalties, and broader advertising privileges. This incentivizes operators to invest in technological solutions that detect problematic behaviors early and provide intervention tools. AI-driven analytics and behavior modeling have become essential for flagging compulsive patterns and ensuring that operators can take preemptive action to protect vulnerable users.

  Responsible gambling also opens the door to new partnerships with health organizations, financial institutions, and advocacy groups. These collaborations help design more holistic user support systems, extending beyond the gaming platform itself. Educational campaigns, community outreach, and in-app content focused on healthy gambling habits enhance a brand’s social responsibility profile and strengthen user relationships.

  Responsible gambling initiatives improve brand differentiation in a crowded market. As consumers become more discerning and regulators more vigilant, platforms that prioritize well-being are more likely to earn user loyalty and regulatory support. This approach not only reduces legal risk but also creates a more sustainable and trustworthy market environment. By embedding safety and accountability into their core offerings, operators can ensure long-term growth while protecting the integrity of the gambling experience.

Key players in Gambling Market include:

• China Sports Lottery
• China Welfare Lottery
• Sociedad Estatal Lotermas y Apuestas del Estado S.A.
• Las Vegas Sands Corporation
• Japan Takarakuji lottery
• Galaxy Entertainment Group Limited
• MGM Resorts International
• SJM Holdings Limited
• Melco International Development Ltd.
• Wynn Resorts Ltd.
• WinStar World Casino & Resort
• Foxwoods Resort Casino
• Mohegan Sun Casino
• San Manuel Casino
• Riverwind Casino
• Casino Montreal
• Casino Niagara
• Caesars Windsor Hotel & Casino
• River Cree Resort and Casino
• River Rock Casino Resort
• Hipsdromo de las Amiricas
• Casino Palace
• Mega Casino
• Royal Yak Casino
• Spielbank Do-Hohensyburg
• Casino Gran Madrid Torrelodones
• Casino de la Vallee - St. Vincent
• Zeal Network SE
• Betway

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis