Global Fortified Rice Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Ingredients;

Vitamins and Minerals.

By Technology;

Drying, Extrusion, Coating & Encapsulation, and Others.

By End User;

Commercial and Residential.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn329781563 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Fortified Rice Market (USD Million), 2021 - 2031

In the year 2024, the Global Fortified Rice Market was valued at USD 10,600.22 million. The size of this market is expected to increase to USD 13,614.66 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.6%.

The global fortified rice market has emerged as a significant segment within the broader food industry, driven by increasing awareness and initiatives aimed at combating malnutrition worldwide. Fortified rice refers to rice that has been enriched with essential nutrients such as vitamins and minerals, typically including vitamin A, iron, and zinc. This enrichment is crucial in regions where rice consumption is high but diets may lack sufficient micronutrients, leading to widespread nutritional deficiencies.

One of the primary drivers of the fortified rice market is its role in public health initiatives aimed at addressing malnutrition, especially in developing countries. Governments and international organizations have increasingly promoted the consumption of fortified rice as a cost-effective and scalable solution to combat deficiencies in key nutrients. Programs such as school feeding schemes and food aid initiatives often incorporate fortified rice to improve nutritional outcomes among vulnerable populations, particularly children and pregnant women.

Technological advancements and innovations in food processing have further bolstered the fortified rice market. Manufacturers have developed techniques to effectively fortify rice without compromising its taste, texture, or cooking properties, which has been crucial in gaining consumer acceptance. Additionally, collaborations between public health agencies, non-governmental organizations (NGOs), and private sector stakeholders have played a pivotal role in promoting the production, distribution, and adoption of fortified rice across various regions, thereby driving market growth.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Ingredients
    2. Market Snapshot, By Technology
    3. Market Snapshot, By End User
    4. Market Snapshot, By Region
  4. Global Fortified Rice Market
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Government Initiatives
        2. Increasing Malnutrition Concerns
        3. Demand for Fortified Food Products
        4. Growing Population
      2. Restraints
        1. Consumer Awareness Challenges
        2. Regulatory Constraints
        3. Limited Infrastructure in Developing Regions
        4. Opposition from Traditionalists
      3. Opportunities
        1. Technological Advancements in Fortification Techniques
        2. Rising Disposable Income in Developing Countries
        3. Partnerships with NGOs and Governments
        4. Customization of Product Offerings
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Fortified Rice Market, By Ingredients, 2021 - 2031 (USD Million)
      1. Vitamins
      2. Minerals
    2. Global Fortified Rice Market, By Technology, 2021 - 2031 (USD Million)
      1. Drying
      2. Extrusion
      3. Coating & Encapsulation
      4. Others
    3. Global Fortified Rice Market, By End User, 2021 - 2031 (USD Million)
      1. Commercial
      2. Residential
    4. Global Fortified Rice Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Cargill Incorporated
      2. BASF SE
      3. General Mills Inc
      4. Willmar International Ltd
      5. Aroma Fields
      6. KRBL Ltd
      7. Bunge Ltd
      8. REI Agro Ltd
  7. Analyst Views
  8. Future Outlook of the Market