Fortified Rice Market

By Ingredients;

Vitamins and Minerals

By Technology;

Drying, Extrusion, Coating & Encapsulation and Others

By End User;

Commercial and Residential

By Distribution Channel;

Supermarkets/Hypermarkets, Convenience Stores, Online Channels and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn329781563 Published Date: August, 2025 Updated Date: September, 2025

Fortified Rice Market Overview

Fortified Rice Market (USD Million)

Fortified Rice Market was valued at USD 10,600.22 million in the year 2024. The size of this market is expected to increase to USD 13,614.66 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.6%.


Fortified Rice Market

*Market size in USD million

CAGR 3.6 %


Study Period2025 - 2031
Base Year2024
CAGR (%)3.6 %
Market Size (2024)USD 10,600.22 Million
Market Size (2031)USD 13,614.66 Million
Market ConcentrationHigh
Report Pages386
10,600.22
2024
13,614.66
2031

Major Players

  • Cargill Incorporated
  • BASF SE
  • General Mills Inc
  • Willmar International Ltd
  • Aroma Fields
  • KRBL Ltd
  • Bunge Ltd
  • REI Agro Ltd

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Fortified Rice Market

Fragmented - Highly competitive market without dominant players


The Fortified Rice Market is witnessing strong momentum as food fortification emerges as a vital approach to combating malnutrition and nutrient deficiencies. More than 40% of consumers now prefer fortified staples, with rice serving as an ideal carrier for essential vitamins and minerals. This shift highlights the growing role of fortified rice in improving dietary quality on a large scale.

Growing Health-Conscious Consumers
Growing health awareness is influencing consumer choices, with nearly 35% of households incorporating fortified rice into their diets. Rising concerns over iron and vitamin deficiencies are driving higher adoption rates, as individuals increasingly prioritize long-term wellness and balanced nutrition. This trend continues to boost demand across the fortified food segment.

Advancements in Fortification Technology
Technological progress has significantly enhanced fortified rice production. Around 50% of products now utilize advanced extrusion techniques, ensuring nutrient stability and bioavailability while preserving taste and texture. These innovations are critical in maintaining product appeal and fostering greater market penetration.

Institutional and Policy Support
Supportive policies and institutional backing are further strengthening market growth. Nearly 45% of public distribution and school feeding programs have integrated fortified rice into their supply chains. Such large-scale initiatives, supported by government bodies and health organizations, are pivotal in reducing hidden hunger and widening consumer access.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Ingredients
    2. Market Snapshot, By Technology
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
  4. Fortified Rice Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Government Initiatives
        2. Increasing Malnutrition Concerns
        3. Demand for Fortified Food Products
        4. Growing Population
      2. Restraints
        1. Consumer Awareness Challenges
        2. Regulatory Constraints
        3. Limited Infrastructure in Developing Regions
        4. Opposition from Traditionalists
      3. Opportunities
        1. Technological Advancements in Fortification Techniques
        2. Rising Disposable Income in Developing Countries
        3. Partnerships with NGOs and Governments
        4. Customization of Product Offerings
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Fortified Rice Market, By Ingredients, 2021 - 2031 (USD Million)
      1. Vitamins
      2. Minerals
    2. Fortified Rice Market, By Technology, 2021 - 2031 (USD Million)
      1. Drying
      2. Extrusion
      3. Coating & Encapsulation
      4. Others
    3. Fortified Rice Market, By Distribution Channel, 2021 - 2031 (USD Million)

      1. Supermarkets/Hypermarkets

      2. Convenience Stores

      3. Online Channels

      4. Others

    4. Fortified Rice Market, By End User, 2021 - 2031 (USD Million)
      1. Commercial
      2. Residential
    5. Fortified Rice Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Cargill Incorporated
      2. BASF SE
      3. General Mills Inc
      4. Willmar International Ltd
      5. Aroma Fields
      6. KRBL Ltd
      7. Bunge Ltd
      8. REI Agro Ltd
  7. Analyst Views
  8. Future Outlook of the Market