Global Fortified Beverages Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Nutrition Type;

Minerals, Vitamins, and Others.

By Product Type;

Non- Alcoholic and Alcoholic.

By Distribution Channel;

Store Based and Non-Store Based.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn289371917 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Fortified Beverages Market (USD Million), 2021 - 2031

In the year 2024, the Global Fortified Beverages Market was valued at USD 14.19 million. The size of this market is expected to increase to USD 26.78 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 9.5%.

The Global Fortified Beverages Market focuses on providing beverages that are enhanced with additional nutrients beyond their natural composition, aiming to offer health benefits and cater to specific consumer needs. These beverages include a wide range of products such as fortified juices, sports and energy drinks, fortified water, and fortified dairy-based beverages. The fortification process typically involves adding essential vitamins, minerals, antioxidants, probiotics, and other bioactive substances to the base beverage, aiming to improve overall nutritional content and appeal to health-conscious consumers.

Key drivers of the Global Fortified Beverages Market include increasing consumer awareness of health and wellness, coupled with rising concerns about nutritional deficiencies. Fortified beverages are positioned as convenient options for consumers looking to supplement their diets with essential nutrients while enjoying their favorite beverages. This market segment caters to diverse demographics, from athletes and fitness enthusiasts seeking hydration and performance-enhancing drinks to individuals looking for functional beverages that support specific health goals.

The market's growth is further propelled by innovations in beverage formulation and packaging, which ensure the stability and efficacy of added nutrients while maintaining the beverage's sensory attributes. Manufacturers continuously innovate to meet consumer demands for natural ingredients, low sugar content, and functional benefits in fortified beverages. As a result, the Global Fortified Beverages Market continues to expand, driven by the integration of nutritional science into beverage development and the growing preference for beverages that offer both refreshment and nutritional value.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Nutrition Type
    2. Market Snapshot, By Product Type
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Region
  4. Global Fortified Beverages Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Nutritional enhancement
        2. Health awareness
        3. Convenience factor
      2. Restraints
        1. Regulatory challenges
        2. Taste preferences
        3. Shelf stability
      3. Opportunities
        1. Performance Enhancement
        2. Natural Ingredients
        3. Market Expansion
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Fortified Beverages Market, By Nutrition Type, 2021 - 2031 (USD Million)
      1. Minerals
      2. Vitamins
      3. Others
    2. Global Fortified Beverages Market, By Product Type , 2021 - 2031 (USD Million)
      1. Non- Alcoholic
      2. Alcoholic
    3. Global Fortified Beverages Market, By Distribution Channel , 2021 - 2031 (USD Million)
      1. Store Based
      2. Non-Store Based
    4. Global Fortified Beverages Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia/New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. PepsiCo (U.S.)
      2. Nestlé, SA (Switzerland)
      3. The Coca-Cola Company. (U.S.)
      4. CG Roxane, LLC (U.S.)
      5. Tempo Beverage Ltd (Israel)
      6. Keurig Dr Pepper Inc. (U.S.)
      7. Dr Pepper/Seven Up, Inc (U.S.)
      8. Ferrarelle (Italy)
      9. SANPELLEGRINO (Italy)
      10. Reignwood Investments U.K. Ltd (U.K.)
      11. LaCroix Beverages, Inc. (U.S.)
      12. GEROLSTEINER BRUNNEN GMBH & CO. K.G. (Germany)
      13. Mountain Valley Spring Beverages (U.S.)
  7. Analyst Views
  8. Future Outlook of the Market