Floor Point of Purchase (POP) Display Market
By Material Type;
Corrugated Board, Foam Board, Plastic Sheet, Glass, and MetalBy Packaging Format;
Food & Beverages, Cosmetics & Personal, Pharmaceuticals, Printing & Stationary, Electronics, Automotive, and OthersBy Application;
Hyper, Supermarket, Departmental store, Specialty Store, Convenience Store, and OtherBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Floor POP Display Market Overview
Floor POP Display Market (USD Million)
Floor POP Display Market was valued at USD 4,433.35 million in the year 2024. The size of this market is expected to increase to USD 6,073.71 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.6%.
Floor Point of Purchase (POP) Display Market
*Market size in USD million
CAGR 4.6 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 4.6 % |
Market Size (2024) | USD 4,433.35 Million |
Market Size (2031) | USD 6,073.71 Million |
Market Concentration | High |
Report Pages | 398 |
Major Players
- Sonoco Products Company
- DS Smith PLC
- Smurfit Kappa Group PLC
- Georgia-Pacific LLC
- WestRock Company
- FFR Merchandising Company
- U.S. Corrugated, Inc.
- Marketing Alliance Group
- Creative Displays Now
- Pratt Industries Inc.
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Floor Point of Purchase (POP) Display Market
Fragmented - Highly competitive market without dominant players
The Floor POP Display Market is expanding as brands seek better visual merchandising tools to boost shopper attention and sales conversion. With over 60% of retail outlets deploying floor displays, strong opportunities exist for customizable solutions that support product launches, promotions, and brand awareness. These displays drive in-aisle visibility and foster impulse buying behavior.
Advancements in Smart and Sustainable Display Design
Roughly 55% of new displays feature technological advancements such as QR-enabled messaging, LED illumination, and eco-conscious materials like recycled cardboard. These innovations improve display aesthetics, boost engagement, and align with sustainability goals. Flexible layouts and modular parts also support frequent campaign changes and store format variety.
Collaborative Strategies Amplifying Brand Presence
Nearly 50% of display vendors are building collaborations and forming partnerships with major retailers, brand teams, and experiential marketing agencies. These relationships support market expansion by integrating custom displays into multi-channel campaigns, driving stronger point-of-sale alignment. Collaboration enables tailored strategies for seasonal rollouts and product features.
Outlook Shaped by Interactive and Eco-Friendly Display Systems
The future outlook emphasizes smart floor POP displays that feature touchless interaction, data-capturing sensors, and adaptive messaging. Over 50% of future models are expected to offer mobile integration, remote update functions, and fully recyclable materials. These trends highlight continuous growth, deeper innovation, and more effective in-store brand engagement.
Floor POP Display Market Recent Developments
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In April 2023, Sonoco launched an innovative line of recyclable and sustainable floor POP displays to address growing demand for eco-friendly packaging solutions.
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In June 2021, DS Smith expanded its production of point-of-purchase displays by acquiring a leading UK-based display company, enhancing its capability to meet retail demand.
Floor POP Display Market Segment Analysis
In this report, the Floor POP Display Market has been segmented by Material Type, Packaging Format, Application, and Geography.
Floor POP Display Market, Segmentation by Material Type
The Floor POP Display market has been segmented by Material Type into Corrugated Board, Foam Board, Plastic Sheet, Glass, and Metal.
Corrugated Board
Corrugated board remains one of the most widely used materials in the Floor POP Display market due to its lightweight nature and cost-effectiveness. It contributes to more than 35% of the market share, offering a sustainable solution for short-term displays.
Foam Board
Foam board is gaining traction in the market, thanks to its versatility and ease of customization. With a market share of 25%, it is favored for premium and durable displays that require a smooth, clean finish.
Plastic Sheet
Plastic sheets are growing in popularity due to their durability and resistance to environmental factors. Representing 20% of the market, this material is commonly used for long-lasting outdoor displays, providing excellent structural support.
Glass
Glass, though less common, is used in high-end, luxury displays for its aesthetic appeal and ability to enhance product visibility. It holds around 10% of the market, typically in retail environments aiming for a sophisticated look.
Metal
Metal is increasingly being utilized for its robustness and sleek appearance, particularly in high-end retail and exhibition settings. It accounts for approximately 10% of the market, known for its strength and long-term usage potential.
Floor POP Display Market, Segmentation by Packaging Format
The Floor POP Display market has been segmented by Packaging Format into Food & Beverages, Cosmetics & Personal, Pharmaceuticals, Printing & Stationary, Electronics, Automotive, and Others.
Food & Beverages
This is the leading segment in the Floor POP Display market, accounting for over 40% of the share. The high visibility of these displays in supermarkets and retail chains helps drive impulse purchases and brand promotions effectively.
Cosmetics & Personal
Cosmetics and personal care brands use floor POP displays for their premium look and ability to influence buying decisions at point-of-sale. This segment makes up nearly 18% of the market, often featuring eye-catching and brand-centric designs.
Pharmaceuticals
Pharmaceutical products utilize POP displays for educational and promotional materials in pharmacies and clinics. Representing about 12% of the market, these displays support compliance messaging and brand trust.
Printing & Stationary
With a share of around 8%, this segment relies on floor POP displays to showcase school and office supplies in organized, seasonally themed formats, especially during back-to-school campaigns.
Electronics
Electronics brands employ floor displays to highlight product features and offers, particularly for accessories and small devices. This segment holds nearly 10% of the market, often emphasizing interactivity and premium branding.
Automotive
Automotive displays, contributing 7%, are used for showcasing accessories, tools, or promotional campaigns in auto retail outlets, focusing on durability and organized layouts.
Others
This category includes miscellaneous products and seasonal campaigns, contributing around 5% to the market. Flexibility and cost-efficiency are key drivers in this segment.
Floor POP Display Market, Segmentation by Application
The Floor POP Display market has been segmented by Application into Hyper, Supermarket, Departmental store, Specialty Store, Convenience Store, and Other.
Hypermarket
Hypermarkets dominate the Floor POP Display market, accounting for approximately 35% of the share. Their large floor space and wide variety of products make them ideal for showcasing high-impact displays to attract consumers across multiple categories.
Supermarket
Supermarkets represent a significant segment, contributing around 30% to the market. These stores rely on Floor POP displays to encourage impulse buying, especially in high-traffic aisles for food, beverages, and household goods.
Departmental Store
Department stores, with their diverse product offerings, contribute about 15% of the market. These stores use Floor POP displays to highlight promotions, seasonal items, and exclusive products, targeting different customer demographics.
Specialty Store
Specialty stores, focusing on niche markets, account for 10% of the market share. These stores use floor displays to enhance customer experience and promote specific categories like electronics, apparel, or health products.
Convenience Store
Convenience stores represent around 5% of the Floor POP Display market. These stores focus on quick, eye-catching displays that highlight fast-moving consumer goods (FMCGs) and offer quick access to popular items.
Others
The "Others" category, which includes smaller or non-traditional retail formats, makes up about 5% of the market. This segment is characterized by unique and creative applications of Floor POP displays in settings like airports, pharmacies, and temporary pop-up stores.
Floor POP Display Market, Segmentation by Geography
In this report, the Floor POP Display Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Floor POP Display Market Share (%), by Geographical Region
North America
North America holds the largest share of the Floor POP Display market, contributing around 40% of the total market. The region is driven by high consumer demand, particularly in the retail and grocery sectors, where POP displays are heavily utilized for product promotions.
Europe
Europe accounts for approximately 30% of the market. The region's diverse retail landscape, including large department stores and supermarkets, creates a strong demand for innovative and customized floor displays to enhance in-store marketing efforts.
Asia Pacific
Asia Pacific is the fastest-growing region, holding about 20% of the market share. Rapid urbanization, a rising middle class, and growing retail activities in countries like China and India contribute to the increasing adoption of POP displays.
Middle East and Africa
The Middle East and Africa region represents around 5% of the market. While still emerging, this region's demand for Floor POP Displays is expected to rise with retail expansion in key markets such as the UAE and South Africa.
Latin America
Latin America contributes roughly 5% to the market share. Increasing retail activity and growing demand for branded products in countries like Brazil and Mexico drive the demand for Floor POP Displays in this region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Floor POP Display Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising demand for in-store visual merchandising
- Increased use in promotional retail campaigns
- Growth of organized retail and supermarket chains
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Enhanced brand visibility at point of sale - The ability to deliver enhanced brand visibility at the point of sale is a key driver for the growing adoption of floor POP displays. These displays are strategically positioned in high-traffic retail areas to capture customer attention and influence impulse buying decisions. By showcasing promotional products, limited-time offers, or new launches, they help brands stand out in crowded store environments.
Floor POP displays act as a silent salesperson by providing visually compelling branding opportunities through creative designs, vibrant colors, and eye-catching graphics. They enable manufacturers and retailers to communicate value propositions, product benefits, and promotional messages directly to consumers. The result is improved customer engagement and higher product visibility at the retail level.
These displays are particularly effective in driving sales for consumer-packaged goods, electronics, and seasonal items. Their customizable nature allows brands to align the display design with campaign themes, product characteristics, or brand identity, thus creating a more personalized shopping experience. Enhanced visibility often translates into increased footfall and higher conversion rates in competitive retail spaces.
With changing consumer behavior and shorter attention spans, the demand for displays that maximize in-store impact and brand recall is on the rise. Floor POP displays serve this need efficiently, making them a crucial marketing tool for brands looking to strengthen their physical retail presence and boost impulse purchases.
Restraints
- High production and logistics handling costs
- Limited durability of temporary display materials
- Space constraints in small retail formats
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Environmental concerns over non-recyclable displays - The use of non-recyclable materials in floor POP displays is emerging as a significant restraint for market growth. Many traditional displays are made from foam board, plastics, laminated paper, or composite materials that are difficult to recycle or biodegrade. As environmental awareness increases, brands face pressure from consumers and regulators to adopt sustainable and eco-friendly packaging solutions.
The environmental impact of disposable retail displays is amplified in high-volume promotional cycles, where displays are discarded after short-term campaigns. This contributes to retail waste and landfill overuse, which is at odds with sustainability goals set by both retailers and manufacturers. The lack of recycling infrastructure for composite materials further complicates waste management efforts.
Retailers are becoming more selective about in-store installations and are showing a preference for suppliers that provide recyclable, reusable, or biodegradable display options. Failure to meet these sustainability criteria can limit a brand’s ability to secure retail placement or may even result in reputational damage. Additionally, government regulations on single-use materials are further constraining the use of non-recyclable POP displays.
To remain competitive, display manufacturers must innovate toward sustainable materials and circular design strategies. Without this shift, environmental concerns will continue to act as a barrier, discouraging retailers and eco-conscious brands from using conventional floor POP displays and slowing down market expansion.
Opportunities
- Adoption of sustainable display material solutions
- Growth of 3D and interactive POP technologies
- Demand for customized brand marketing displays
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Integration with smart retail and sensor tech - The integration of smart retail technologies and sensor-based features into floor POP displays is creating exciting new opportunities for market growth. By embedding sensors, RFID tags, or motion detectors, brands can gather real-time data on customer engagement and product interaction. This data-driven approach enables retailers to optimize display performance and campaign effectiveness.
Smart displays offer features like dynamic lighting, digital signage, and product-triggered audio or video to attract attention and provide a multi-sensory shopping experience. When paired with AI and analytics platforms, these technologies allow brands to personalize content, track foot traffic, and measure dwell times—resulting in better insights into shopper behavior.
These innovations align with the shift toward experiential retail, where creating memorable in-store moments is key to boosting brand loyalty. Integrating sensor-based tech with floor POP displays enhances engagement while offering quantifiable metrics, helping marketers justify ROI on physical merchandising strategies. Retailers benefit from increased customer interaction, while brands gain actionable intelligence.
As retail becomes more digitized, the demand for connected and interactive display solutions will continue to grow. Brands that embrace this opportunity by integrating smart technology into their in-store marketing assets will gain a competitive advantage and improve their ability to connect with tech-savvy consumers in real-time.
Competitive Landscape Analysis
Key players in Floor POP Display Market include;
- Sonoco Products Company
- DS Smith PLC
- Smurfit Kappa Group PLC
- Georgia-Pacific LLC
- WestRock Company
- FFR Merchandising Company
- U.S. Corrugated, Inc.
- Marketing Alliance Group
- Creative Displays Now
- Pratt Industries Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Material Type
- Market Snapshot, By Packaging Format
- Market Snapshot, By Application
- Market Snapshot, By Region
- Floor POP Display Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising demand for in-store visual merchandising
- Increased use in promotional retail campaigns
- Growth of organized retail and supermarket chains
- Enhanced brand visibility at point of sale
- Restraints
- High production and logistics handling costs
- Limited durability of temporary display materials
- Space constraints in small retail formats
- Environmental concerns over non-recyclable display
- Opportunities
- Adoption of sustainable display material solutions
- Growth of 3D and interactive POP technologies
- Demand for customized brand marketing displays
- Integration with smart retail and sensor tech
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Floor POP Display Market, By Material Type, 2021 - 2031 (USD Million)
- Corrugated Board
- Foam Board
- Plastic Sheet
- Glass
- Metal
- Floor POP Display Market, By Packaging Format, 2021 - 2031 (USD Million)
- Food & Beverages
- Cosmetics & Personal
- Pharmaceuticals
- Printing & Stationary
- Electronics
- Automotive
- Others
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Floor POP Display Market, By Application, 2021 - 2031 (USD Million)
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Hyper
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Supermarket
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Departmental store
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Specialty Store
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Convenience Store
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Other
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- Floor POP Display Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Floor POP Display Market, By Material Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Sonoco Products Company
- DS Smith PLC
- Smurfit Kappa Group PLC
- Georgia-Pacific LLC
- WestRock Company
- FFR Merchandising Company
- U.S. Corrugated, Inc.
- Marketing Alliance Group
- Creative Displays Now
- Pratt Industries Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market