Global Flavoured Tea Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Loose Leaf tea and CTC Tea.

By Flavour;

Fruits, Flower, Herbs and Spices.

By Distribution Channel;

Online and Offline.

By Industry Vertical;

Food & Beverage and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn250560932 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Flavoured Tea Market (USD Million), 2021 - 2031

In the year 2024, the Global Flavoured Tea Market was valued at USD 15929.62 million. The size of this market is expected to increase to USD 23952.25 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.0%.

The global flavored tea market has experienced significant growth in recent years, driven by evolving consumer preferences towards healthier and more diverse beverage options. Flavored teas, which combine traditional tea leaves with various natural flavors such as fruits, herbs, and spices, offer a refreshing twist to the classic tea experience. This market trend reflects a growing demand for innovative and enjoyable alternatives to traditional beverages.

Key factors contributing to the expansion of the flavored tea market include increasing health consciousness among consumers, who seek beverages that offer both flavor and nutritional benefits. Additionally, the rise of specialty tea cafes and the popularity of tea culture worldwide have bolstered market growth, creating opportunities for both established brands and new entrants to innovate and expand their product offerings.

Regionally, Asia Pacific holds a dominant share in the flavored tea market, driven by countries like China and India, where tea consumption is deeply rooted in cultural traditions. North America and Europe also contribute significantly to market growth, propelled by a rising awareness of health benefits associated with tea consumption and a growing preference for natural and organic ingredients. As the market continues to evolve, companies are increasingly focusing on product innovation, sustainability, and meeting diverse consumer preferences to maintain their competitive edge in the global flavored tea market.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Flavour
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Industry Vertical
    5. Market Snapshot, By Region
  4. Global Flavoured Tea Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health consciousness
        2. Flavor innovation
        3. Premiumization
        4. E-commerce growth
      2. Restraints
        1. High competition
        2. Fluctuating raw material prices
        3. Regulatory challenges
        4. Sustainability concerns
      3. Opportunities
        1. Functional teas (wellness)
        2. Sustainable practices
        3. Product diversification
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Flavoured Tea Market, By Type, 2021 - 2031 (USD Million)
      1. Loose Leaf tea
      2. CTC Tea
    2. Global Flavoured Tea Market, By Flavour, 2021 - 2031 (USD Million)
      1. Fruits
      2. Flower
      3. Herbs
      4. Spices
    3. Global Flavoured Tea Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online
      2. Offline
    4. Global Flavoured Tea Market, By Industry Vertical, 2021 - 2031 (USD Million)
      1. Food & Beverage
      2. Others
    5. Global Flavoured Tea Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Tata Global Beverages
      2. Unilever
      3. Tazo Tea Company (owned by Starbucks)
      4. The Republic of Tea
      5. Celestial Seasonings (owned by Hain Celestial Group)
      6. Twining Tea Company
      7. Bigelow Tea Company
      8. Dilmah
      9. Numi Organic Tea
      10. Harney & Sons Fine Teas
  7. Analyst Views
  8. Future Outlook of the Market