Global Flavored Whiskey Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Bourbon, Scotch, Malted, and Blended.

By Flavor Type;

Citrus, Honey, Caramel, Cider, and Apple.

By End Users;

Retail and HoReCa.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn468153999 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Flavored Whiskey Market (USD Million), 2021 - 2031

In the year 2024, the Global Flavored Whiskey Market was valued at USD 32,405.55 million. The size of this market is expected to increase to USD 54,452.31 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.7%.

The global flavored whiskey market has experienced remarkable growth in recent years, driven by evolving consumer preferences and innovative product offerings. Flavored whiskey, characterized by its infusion with various natural flavors such as fruit, spices, and herbs, has carved out a niche within the broader spirits industry. This market segment appeals to a diverse demographic, spanning from traditional whiskey enthusiasts to younger consumers seeking new taste experiences.

Key factors fueling the growth of the flavored whiskey market include shifting consumer preferences towards sweeter and more diverse beverage options. Market players have responded by introducing a wide array of flavored whiskey variants, catering to varying taste preferences and cultural influences globally. Moreover, the trend towards premiumization within the spirits industry has prompted the launch of high-quality, artisanal flavored whiskeys, further expanding the market's appeal and profitability.

Geographically, North America remains a dominant force in the flavored whiskey market, owing to its strong whiskey culture and a propensity for experimentation with new flavors. However, regions such as Europe and Asia-Pacific are witnessing rapid adoption of flavored whiskey, driven by urbanization, rising disposable incomes, and growing awareness of premium spirits. Looking ahead, technological advancements in flavor extraction and distribution are expected to drive innovation and propel the flavored whiskey market to new heights globally.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Flavor Type
    3. Market Snapshot, By End Users
    4. Market Snapshot, By Region
  4. Global Flavored Whiskey Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Innovation in flavors
        2. Changing consumer preferences
        3. Premiumization trend
        4. Expansion of distribution channels
      2. Restraints
        1. Regulatory challenges
        2. High production costs
        3. Competitive pricing pressures
        4. Health concerns
      3. Opportunities
        1. Product diversification
        2. Rising disposable incomes
        3. Strategic partnerships
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Flavored Whiskey Market, By Type, 2021 - 2031 (USD Million)
      1. Honey Flavored Whiskey
      2. Caramel Flavored Whiskey
      3. Fruit Flavored Whiskey
      4. Others
    2. Global Flavored Whiskey Market, By Flavor Type, 2021 - 2031 (USD Million)
      1. Citrus
      2. Honey
      3. Caramel
      4. Cider
      5. Apple
    3. Global Flavored Whiskey Market, By End Users, 2021 - 2031 (USD Million)
      1. Retail
      2. HoReCa
    4. Global Flavored Whiskey Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Diageo plc
      2. Beam Suntory Inc.
      3. Brown-Forman Corporation
      4. Constellation Brands, Inc.
      5. Sazerac Company, Inc.
      6. Pernod Ricard SA
      7. Heaven Hill Brands
      8. Campari Group
      9. William Grant & Sons Ltd.
      10. The Edrington Group
  7. Analyst Views
  8. Future Outlook of the Market