Global Flavored and Functional Water Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Flavored Water and Functional Water.

By Packaging;

PET Bottles, Glass Bottled Cans, Pouches, and Others.

By Distribution Medium;

Sports Drink, Nutraceutical Drink, Energy Drink, Ready to Drink, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn824539842 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Flavored and Functional Water Market (USD Million), 2021 - 2031

In the year 2024, the Global Flavored and Functional Water Market was valued at USD 30,334.45 million. The size of this market is expected to increase to USD 53,869.75 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.6%.

Flavored and functional waters have rapidly gained popularity in recent years, driven by consumers' increasing preference for healthier beverage options. These products combine hydration with added flavors, nutrients, or other functional ingredients, catering to diverse consumer preferences and lifestyles. The global market for flavored and functional water is characterized by a wide range of products designed to enhance taste while offering various health benefits.

Key drivers of growth in this market include rising health consciousness among consumers, who seek alternatives to sugary sodas and juices. Flavored waters offer a refreshing and flavorful experience without the calories or artificial additives often found in traditional beverages. Additionally, functional waters, enriched with vitamins, minerals, antioxidants, or electrolytes, appeal to active consumers looking to replenish nutrients lost during physical activity.

Regionally, North America and Europe have been early adopters of flavored and functional waters, driven by strong consumer demand for innovative beverage choices. However, emerging markets in Asia-Pacific and Latin America are experiencing rapid growth, fueled by urbanization, changing lifestyles, and increasing disposable incomes. Manufacturers are responding with a diverse array of products, ranging from natural fruit-infused waters to specialized formulations targeting specific health benefits.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Packaging
    3. Market Snapshot, By Distribution Medium
    4. Market Snapshot, By Region
  4. Global Flavored and Functional Water Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health Consciousness
        2. Innovation in Flavors/Ingredients
        3. Convenience & Portability
        4. Rising Disposable Incomes
      2. Restraints
        1. Regulatory Challenges
        2. Packaging Costs
        3. Environmental Concerns
      3. Opportunities
        1. Functional Ingredients Trend
        2. Sustainable Packaging Solutions
        3. E-commerce Expansion
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Flavored and Functional Water Market, By Product Type, 2021 - 2031 (USD Million)
      1. Flavored Water
      2. Functional Water
    2. Global Flavored and Functional Water Market, By Packaging, 2021 - 2031 (USD Million)
      1. PET Bottles
      2. Glass Bottled Cans
      3. Pouches
      4. Others
    3. Global Flavored and Functional Water Market, By Distribution Medium, 2021 - 2031 (USD Million)
      1. Sports Drink
      2. Nutraceutical Drink
      3. Energy Drink
      4. Ready to Drink
      5. Others
    4. Global Flavored and Functional Water Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. PepsiCo Inc.
      2. The Coca-Cola Company
      3. Nestlé Waters
      4. Danone S.A.
      5. Keurig Dr Pepper Inc.
      6. Hint, Inc.
      7. Bai Brands LLC (a subsidiary of Dr Pepper Snapple Group)
      8. Karma Culture LLC
      9. New Age Beverages Corporation
      10. All Market Inc. (maker of Vita Coco)
  7. Analyst Views
  8. Future Outlook of the Market