Fermented Drinks Market

By Type;

Alcoholic Beverages and Nonalcoholic Beverages

By Source;

Dairy Products, Fruits, Vegetables and Others

By Distribution Channel;

Offline and Online

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn672801234 Published Date: August, 2025 Updated Date: September, 2025

Fermented Drinks Market Overview

Fermented Drinks Market (USD Million)

Fermented Drinks Market was valued at USD 4,063.52 million in the year 2024. The size of this market is expected to increase to USD 6,049.76 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.9%.


Fermented Drinks Market

*Market size in USD million

CAGR 5.9 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.9 %
Market Size (2024)USD 4,063.52 Million
Market Size (2031)USD 6,049.76 Million
Market ConcentrationMedium
Report Pages306
4,063.52
2024
6,049.76
2031

Major Players

  • Kombucha Wonder Drink
  • GT's Living Foods
  • Health-Ade Kombucha
  • Kevita
  • Hain Celestial Group
  • Nestlé
  • PepsiCo
  • Coca-Cola (Honest Tea)
  • Red Bull GmbH (Organics by Red Bull)

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Fermented Drinks Market

Fragmented - Highly competitive market without dominant players


The Fermented Drinks Market is rising on the strength of functional benefits, clean labels, and flavor upgrades. Around 58% of consumers link these beverages with digestive wellness, while 46% credit them for immune support. Social discovery touches 37%, boosting awareness, and improved formulations mean 62% report better taste acceptance, encouraging repeat purchase.

Demand Drivers
Shoppers increasingly prefer reduced-sugar variants, with 68% prioritizing lower sweetness without additives. Nearly 59% look for probiotic or postbiotic cues, while 52% value natural fermentation over synthetic enrichment. Transparency is key, as 48% check for live cultures and 45% evaluate ingredient authenticity before purchase.

Innovation & Formats
Modern processes allow 20–40% perceived sugar reduction, creating lighter, cleaner profiles. Shelf-stable formats represent 45% of recent launches, making these beverages more accessible. Plant-based bases feature in 35% of new products, while advanced fermentation controls that safeguard bioactives appear in 42% of premium offerings.

Routes to Market
Ecommerce drives 18–22% of revenues, supported by subscription models with 54% reorder rates in functional categories. In-store sampling improves conversion by 28%, and cross-merchandising with better-for-you snacks increases basket value by 31%. Additionally, loyalty programs contribute to a 22% rise in repeat purchases within three cycles.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Packaging
    3. Market Snapshot, By Source
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Fermented Drinks Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing consumer awareness of probiotic benefits
        2. Rising demand for natural and healthy beverages
        3. Growing preference for fermented teas and kombucha
        4. Expansion of distribution channels, including online platforms
      2. Restraints
        1. Regulatory challenges and compliance requirements
        2. High production costs and limited shelf-life
        3. Perceived taste complexity for new consumers
        4. Supply chain disruptions and raw material variability
      3. Opportunities
        1. Emerging markets in Asia-Pacific and Latin America
        2. Technological advancements in fermentation processes
        3. Expansion of product portfolios with organic and low-sugar options
        4. Partnerships with health and wellness influencers
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Fermented Drinks Market, By Type, 2021 - 2031 (USD Million)
      1. Alcoholic Beverages
      2. Kefir
      3. Others
    2. Fermented Drinks Market, By Packaging, 2021- 2031 (USD Million)

      1. Glass Containers

      2. Plastic Bottles

    3. Fermented Drinks Market, By Source, 2021- 2031 (USD Million)

      1. Fruits

      2. Vegetables

      3. Grains

      4. Milk

      5. Others

    4. Fermented Drinks Market, By Distribution Channel, 2021- 2031 (USD Million)
      1. On-Trade & Supermarket/Hypermarket
      2. Convenience Store
      3. Specialty Stores
      4. Others
    5. Fermented Drinks Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Pepsico
      2. Groupe Danone SA
      3. Anheuser-Busch InBev
      4. Bright Food
  7. Analyst Views
  8. Future Outlook of the Market