Extra Virgin Olive Oil Market

• In February 2022, Curation Foods, Inc., through its O Olive Oil & Vinegars brand, introduced Olio Nuovo Extra Virgin Olive Oil, known for its fresh and robust seasonal flavor.

• In August 2020, Brazilian firm Orfeu had unveiled a new series of olive fruit oils, aiming to satisfy increasing local demand and enhance its market presence.

• In July 2020, Greek food producer Odysea launched a premium range of extra virgin olive oils, targeting the expanding market for high-quality, health-conscious oils.

The Global Extra Virgin Olive Oil Market can be segmented based on product type into various categories including premium extra virgin olive oil, regular extra virgin olive oil, and organic extra virgin olive oil. Premium extra virgin olive oil is characterized by its superior quality, often made from select olives and harvested at optimal conditions. It is positioned as a high-end product for gourmet cooking and high-value consumers. Regular extra virgin olive oil, while still high-quality, is more broadly available and used for everyday cooking and food preparation. Organic extra virgin olive oil has gained traction due to increasing consumer preference for natural and sustainable products. This segment appeals to health-conscious consumers and those seeking environmentally friendly options.

The distribution channels for extra virgin olive oil include online retail, supermarkets/hypermarkets, specialty stores, and direct-to-consumer sales. Online retail has seen significant growth due to the convenience of shopping from home and the availability of a wide range of products. Supermarkets and hypermarkets are traditional retail channels offering a variety of brands and product types under one roof. Specialty stores cater to niche markets, often focusing on premium and organic products. Direct-to-consumer sales through brand websites or subscription models provide a personalized shopping experience and help build brand loyalty.

In terms of application, the extra virgin olive oil market is divided into culinary use, food processing, and cosmetic applications. Culinary use is the largest segment, encompassing cooking, salad dressings, and dipping sauces. Food processing applications include the use of extra virgin olive oil as an ingredient in packaged foods and ready-to-eat meals. The cosmetic segment includes the use of extra virgin olive oil in skin care products, hair care treatments, and beauty products due to its moisturizing and antioxidant properties. Each of these applications is driven by different consumer demands and market trends, influencing product development and marketing strategies.

Geographically, the Global Extra Virgin Olive Oil Market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe dominates the market due to the Mediterranean region’s historical and cultural association with olive oil production. Spain, Italy, and Greece are key producers and exporters of extra virgin olive oil. North America, particularly the United States, is a growing market driven by increasing health awareness and demand for high-quality cooking ingredients. Asia Pacific is experiencing growth due to rising disposable incomes and changing dietary preferences. Latin America and the Middle East & Africa also present opportunities for market expansion as consumer awareness about the benefits of extra virgin olive oil continues to increase.

Global Extra Virgin Olive Oil Segment Analysis

In this report, the Global Extra Virgin Olive Oil Market has been segmented by Category, Packaging, Distribution Channel and Geography.

Global Extra Virgin Olive Oil Market, Segmentation by Category

The Global Extra Virgin Olive Oil Market has been segmented by Category into Organic and Conventional.

The Organic segment of the Global Extra Virgin Olive Oil Market represents a significant and growing portion of the market. Organic extra virgin olive oil is produced from olives that are grown without the use of synthetic pesticides, herbicides, or fertilizers. This segment is driven by increasing consumer awareness of health and environmental issues. Organic products are perceived as more natural and healthier, which appeals to health-conscious consumers seeking to reduce their exposure to chemicals. Additionally, the demand for organic extra virgin olive oil is bolstered by certifications and labels that assure consumers of the product’s organic origins, which can command a premium price in the market.

Conventional extra virgin olive oil, the other major segment, refers to olive oil produced using traditional agricultural methods. This category includes olive oils that might use synthetic pesticides and fertilizers during cultivation. Despite concerns over the environmental impact of conventional farming practices, this segment remains robust due to the widespread availability and often lower cost compared to organic olive oil. Conventional extra virgin olive oil is commonly used in both household kitchens and foodservice establishments, driven by its broad accessibility and competitive pricing.

Global Extra Virgin Olive Oil Market, Segmentation by Packaging

The Global Extra Virgin Olive Oil Market has been segmented by Packaging into Bottles & Jars, Cans and Others.

Bottles and Jars are the most traditional and widely used forms of packaging for extra virgin olive oil. These containers are available in various sizes, from small 250 ml bottles for home use to larger 5-liter jars for families or commercial use. Bottles often come with features such as pour spouts or resealable caps to ensure ease of use and preservation of freshness. Jars are favored for their durability and ability to maintain the oil’s quality over longer periods.

Cans represent another significant segment in the packaging of extra virgin olive oil. Cans are valued for their ability to shield the oil from light and air, which helps to maintain the product’s quality and extend shelf life. This type of packaging is often preferred by consumers looking for larger quantities of olive oil or those who use it in professional kitchens. Additionally, cans are lightweight and easy to transport, making them a popular choice for both domestic and international markets.

The Others category encompasses various alternative packaging solutions for extra virgin olive oil. This segment includes flexible pouches, which are gaining popularity due to their convenience and lower environmental impact. Pouches are typically used for smaller quantities and offer a space-efficient option for packaging. Another innovation in this category is the use of bulk packaging options for commercial buyers, including large drums or tankers, which cater to the needs of manufacturers and large-scale foodservice operations.

Global Extra Virgin Olive Oil Market, Segmentation by Distribution Channel

The Global Extra Virgin Olive Oil Market has been segmented by Distribution Channel into Store-Based and Non-Store-Based.

Store-based distribution channels dominate the global extra virgin olive oil market. These channels include supermarkets/hypermarkets, specialty stores, and convenience stores. Supermarkets/hypermarkets particularly play a crucial role due to their wide product assortment and consumer convenience. They offer various brands and types of extra virgin olive oil, catering to diverse consumer preferences. Specialty stores also contribute significantly by providing premium and niche products, appealing to health-conscious consumers seeking high-quality olive oils.

Non-store-based distribution channels encompass online retailing and direct sales. The online retail segment has witnessed robust growth, facilitated by increasing internet penetration and the convenience of purchasing olive oil from home. Direct sales, although less common, involve sales through company-owned outlets or authorized distributors, offering personalized customer service and direct product access.

Global Extra Virgin Olive Oil Market, Segmentation by Geography

In this report, the Global Extra Virgin Olive Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Extra Virgin Olive Oil Market Share (%), by Geographical Region, 2024

North America is a significant market for extra virgin olive oil, with the United States and Canada being the major contributors. In this region, the increasing awareness of health benefits associated with olive oil and a growing trend towards Mediterranean diets have fueled demand. Consumers in North America are increasingly seeking high-quality, organic, and sustainably sourced extra virgin olive oil, which has driven growth in both retail and food service sectors. The market is characterized by a high level of competition among established brands and new entrants.

Europe is the largest market for extra virgin olive oil, owing to its deep-rooted culinary traditions and high per capita consumption rates. Countries such as Spain, Italy, and Greece are major producers and consumers of extra virgin olive oil, with these nations having well-established production practices and a strong preference for local and premium olive oil products. In Europe, the market is also influenced by stringent quality standards and a focus on maintaining the authenticity of extra virgin olive oil through certifications and traceability.

In the Asia Pacific region, the extra virgin olive oil market is experiencing steady growth due to increasing health consciousness and rising disposable incomes. Countries like China, Japan, and South Korea are emerging as key markets in this region. While the market is still in its nascent stages compared to Europe and North America, there is a growing interest in premium and imported food products, which is expected to drive the demand for extra virgin olive oil. The market's expansion is supported by increasing availability through both online and offline retail channels.

The Middle East and Africa region shows a diverse landscape for the extra virgin olive oil market. In the Middle East, countries like the United Arab Emirates and Saudi Arabia are experiencing growth in the demand for high-quality olive oil due to a growing expatriate population and a shift towards healthier eating habits. In Africa, the market is less developed, but there is potential for growth as consumers become more aware of the health benefits of olive oil. This region's market growth is driven by increasing imports and a gradual rise in local production capabilities.

Latin America represents a relatively small but emerging market for extra virgin olive oil. Countries such as Brazil and Argentina are witnessing growth in the consumption of premium food products, including extra virgin olive oil. The market is characterized by increasing consumer awareness of the health benefits of olive oil and a gradual shift from traditional cooking oils to more health-conscious alternatives. Expansion in retail channels and increased marketing efforts are expected to boost the market in this region over the coming years.

This report provides an in depth analysis of various factors that impact the dynamics of Global Extra Virgin Olive Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers

• Health-conscious consumer trends
• Growing demand for premium oils
• Increase in Mediterranean diets

• Rising popularity of organic products: The global extra virgin olive oil market has been experiencing a notable shift toward organic products, driven by increasing consumer awareness and demand for healthier, natural food options. Organic extra virgin olive oil is perceived as a premium product due to its production process, which avoids synthetic pesticides and fertilizers, aligning with the growing trend towards sustainability and environmental responsibility. This preference is evident in the rising sales of organic olive oil across various regions, as consumers are becoming more discerning about the quality and origin of the food products they purchase.

  The popularity of organic extra virgin olive oil is also fueled by a heightened focus on health and wellness. Organic products are often associated with higher nutritional value, and extra virgin olive oil, in particular, is renowned for its health benefits, including its rich content of monounsaturated fats, antioxidants, and anti-inflammatory properties. As consumers increasingly seek to improve their diets and lifestyle choices, organic extra virgin olive oil has become a favored ingredient for those aiming to incorporate healthier fats into their meals. This trend is reflected in the growth of organic olive oil brands and the expansion of organic product lines in supermarkets and specialty stores.

  The rise of organic extra virgin olive oil is supported by broader industry developments and certifications. The organic certification process ensures that products meet stringent standards for organic farming practices, which helps build consumer trust and confidence. As more olive oil producers adopt organic farming methods and obtain certification, the availability of organic extra virgin olive oil increases, further driving its popularity. This growth is supported by the expanding market presence of organic products and a strong consumer preference for transparency and sustainability in food production.

Restraints

• High production costs
• Price volatility in markets
• Limited supply of olives

• Strict regulatory standards: The global extra virgin olive oil market is governed by stringent regulatory standards aimed at ensuring product quality and authenticity. Regulations are enforced by various national and international bodies, such as the International Olive Council (IOC) and the European Union, which set rigorous criteria for what qualifies as extra virgin olive oil. These standards include parameters for free acidity, peroxide values, and organoleptic qualities, which must meet specific thresholds for the oil to be labeled as extra virgin. Compliance with these regulations helps to maintain the high quality of extra virgin olive oil and protect consumers from fraudulent products.

  National regulations also play a crucial role in the extra virgin olive oil market. For example, in the United States, the Food and Drug Administration (FDA) enforces standards of identity for olive oil products. These regulations require accurate labeling, which includes the correct classification of the oil based on its chemical and sensory properties. Additionally, countries like Italy and Spain have established their own regulatory frameworks and certification programs, such as the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes, which offer additional layers of quality assurance and geographical authenticity for extra virgin olive oil.

  The enforcement of strict regulatory standards has both benefits and challenges for producers in the global extra virgin olive oil market. On one hand, these regulations help protect consumers and maintain the integrity of the market by setting clear quality benchmarks. On the other hand, adhering to these standards can be challenging for producers due to the costs associated with certification processes and the need for rigorous testing and documentation. Nevertheless, these regulatory frameworks are essential for promoting consumer trust and ensuring that only high-quality extra virgin olive oil reaches the market.

Opportunities

• Expansion into emerging markets
• Innovations in product offerings
• Increased use in foodservice

• Growth in online retail channels: In recent years, the global extra virgin olive oil market has experienced significant growth, driven in part by the expansion of online retail channels. The convenience of shopping from home, coupled with the increasing internet penetration and smartphone usage, has led to a surge in online sales for premium food products, including extra virgin olive oil. Consumers are increasingly turning to e-commerce platforms for their grocery needs, seeking out high-quality olive oils from reputable brands that may not be available in local stores. This shift is reflected in the growing number of online marketplaces and specialized food websites offering a wide range of extra virgin olive oil products.

  Online retail channels offer numerous advantages that are contributing to the growth of the extra virgin olive oil market. E-commerce platforms provide detailed product information, customer reviews, and competitive pricing, which empower consumers to make informed purchasing decisions. Additionally, these platforms often offer subscription services, personalized recommendations, and easy access to niche products from various regions. As a result, online retail channels are not only expanding market reach but also enhancing customer satisfaction through a more accessible and convenient shopping experience.

  The growth of online retail channels is also fostering innovation in the extra virgin olive oil market. Brands are increasingly investing in digital marketing strategies, such as social media campaigns and influencer partnerships, to engage with a broader audience and build brand loyalty. Furthermore, advancements in logistics and delivery services are ensuring that consumers receive fresh and high-quality products efficiently. This dynamic environment is expected to continue driving the growth of the extra virgin olive oil market, as more consumers embrace online shopping for their culinary needs and seek out premium olive oil products.

Extra Virgin Olive Oil Market is characterized by fierce competition propelled by continual innovation, strategic partnerships, and targeted collaboration among producers and brands. Companies execute bold strategies and occasional mergers to strengthen positioning in premium segments. This pressure fosters ongoing product development and drives sustainable market growth.

The market displays moderate concentration, with leading brands holding over 50% of share in premium olive oil channels. Merger activity and supplier integration deepen dominance, while niche artisanal producers retain footholds via differentiation. This balance between scale and uniqueness underpins competitive structure and access across segments.

Leading brands adopt hybrid strategies combining direct retail, gourmet distribution, and e-commerce partnerships. Approximately 45% of premium sales flow through specialty channels and online platforms. Strategic alliances with foodservice, ingredient aggregators, and importers amplify reach and bolster brand trust in discerning markets.

Technological advancements in extraction methods, traceability systems, and packaging drive competitiveness. Over 60% of new launches emphasize freshness retention, quality certification, and smart labeling. Collaboration in R&D and cross-sector partnerships accelerate development of novel oils and sustainable practices, reinforcing innovation leadership.

Europe leads expansion, contributing more than 50% of production and premium market share. Growth in Asia-Pacific and North America is rapid, backed by strategic partnerships, imports, and local branding. Regional expansion is fueled by localized supply chains, targeted branding, and distribution tie-ups adapting to consumer preferences.

The future outlook is bullish as consumers increasingly favor health, traceability, and premium dietary choices. Expect intensified collaboration, vertical integration, and innovation in sustainable oils and packaging. Brands combining technological leadership with geographic expansion and reputation strength are likely to lead next-phase growth.

Key players in Extra Virgin Olive Oil Market include:

• Filippo Berio
• Bertolli
• California Olive Ranch
• Colavita
• Lucini Italia
• Carapelli
• Goya Foods
• De Cecco
• Kirkland Signature
• La Tourangelle

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis