Embedded Security For Internet of Things (IoT) Market
By Component;
Software, and Controller ChipBy Application;
Smart Factory, Smart Grid, Connected Car, and OthersBy Vertical;
Retail, Aerospace and Defence, Healthcare, Gaming, and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Embedded Security For Internet of Things (IoT) Market Overview
Embedded Security For Internet of Things (IoT) Market (USD Million)
Embedded Security For Internet of Things (IoT) Market was valued at USD 7,032.64 million in the year 2024. The size of this market is expected to increase to USD 18,480.42 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 14.8%.
Embedded Security For Internet of Things (IoT) Market
*Market size in USD million
CAGR 14.8 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 14.8 % |
Market Size (2024) | USD 7,032.64 Million |
Market Size (2031) | USD 18,480.42 Million |
Market Concentration | Low |
Report Pages | 337 |
Major Players
- Cisco Systems, Inc.
- Infineon Technologies AG
- NXP Semiconductors N.V.
- Samsung Electronics Co., Ltd
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Embedded Security For Internet of Things (IoT) Market
Fragmented - Highly competitive market without dominant players
The Embedded Security for Internet of Things (IoT) Market is witnessing robust growth, driven by the rising integration of hardware-anchored protection within connected ecosystems. Over 65% of IoT devices now feature embedded security to ensure secure communications and safeguard critical data from breaches and tampering.
Key Growth Drivers
Accelerated adoption of edge computing and connected devices is transforming security requirements. With nearly 57% of enterprises opting for secure-by-design frameworks, the demand for hardware-based cryptographic elements and real-time threat defense is surging. AI-integrated security solutions now represent 38% of this market’s technology base.
Technology Trends
The market has embraced core technologies like secure boot, trusted execution environments, and embedded encryption to enhance protection at the device level. Adoption of these technologies is evident in 52% of industrial device manufacturers, reinforcing a strong shift toward comprehensive in-device security.
Innovation Outlook
Rising focus on post-quantum encryption and lightweight cryptography is shaping the next generation of IoT security. Already, 29% of modern chipsets incorporate these innovations. As zero-trust and policy-driven security orchestration become standard, the market is positioned for transformative and sustained growth.
Embedded Security For Internet of Things (IoT) Market Recent Developments
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In August 2023, Renesas Electronics acquired Sequans Communications, a move aimed at enhancing its IoT capabilities. This acquisition, valued at $249 million, focuses on integrating Sequans’ cellular IoT products into Renesas’ existing portfolio, further expanding its reach in the IoT market.
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The adoption of sustainability and ESG initiatives has had a notable impact on the IoT and embedded security sectors. For instance, Europe introduced several regulations in 2023, including the Corporate Sustainability Reporting Directive (CSRD), which mandates companies to report on IoT,related environmental impacts. This regulatory shift emphasizes the need for secure, reliable IoT systems that meet sustainability standards.
Embedded Security For Internet of Things (IoT) Market Segment Analysis
In this report, the Embedded Security For Internet of Things (IoT) Market has been segmented by Component, Application, Vertical, and Geography.
Embedded Security For Internet of Things (IoT) Market, Segmentation by Component
The Embedded Security For Internet of Things (IoT) Market has been segmented by Component into Software and Controller Chip
Software
The software component plays a vital role in the embedded security ecosystem for IoT, managing encryption algorithms, secure boot, and firmware updates. It accounts for nearly 45% of the market as organizations prioritize robust, adaptable security layers within IoT frameworks.
Controller Chip
Controller chips provide the hardware backbone for embedded security, ensuring tamper resistance and secure key storage. Representing about 55% of the market, their growing adoption is driven by the demand for low-latency protection in mission-critical IoT applications.
Embedded Security For Internet of Things (IoT) Market, Segmentation by Application
The Embedded Security For Internet of Things (IoT) Market has been segmented by Application into Smart Factory, Smart Grid, Connected Car, and Others
Smart Factory
In smart factories, embedded security is essential for protecting industrial IoT devices and securing automation networks. This segment constitutes around 35% of the market, reflecting increased adoption of Industry 4.0 technologies and the need for resilient cyber defenses.
Smart Grid
Smart grids utilize embedded security to ensure data integrity and prevent cyberattacks on critical infrastructure. Making up approximately 25% of the market, this segment benefits from the integration of real-time monitoring and secure communication protocols.
Connected Car
Embedded security in connected cars safeguards vehicle-to-everything (V2X) communication and in-vehicle networks. This segment accounts for nearly 20% of the market, driven by the surge in autonomous and electric vehicles.
Others
The "Others" segment includes diverse applications like smart homes, wearables, and medical devices. Contributing around 20%, this category showcases the growing relevance of embedded protection across personal and consumer IoT ecosystems.
Embedded Security For Internet of Things (IoT) Market, Segmentation by Vertical
The Embedded Security For Internet of Things (IoT) Market has been segmented by Vertical into Retail, Aerospace and Defence, Healthcare, Gaming, and Others
Retail
In the retail sector, embedded security helps safeguard POS systems, RFID tags, and smart inventory solutions. Holding about 18% of the market, it is increasingly vital for protecting consumer data and enabling secure transactions.
Aerospace and Defence
Embedded security in aerospace and defense ensures mission-critical system integrity and secure communication across IoT-enabled devices. Representing roughly 24% of the market, this segment thrives on the need for high-assurance protection in sensitive environments.
Healthcare
In healthcare, embedded security supports connected medical devices and patient monitoring systems. Making up close to 20% of the market, it addresses challenges related to data privacy, HIPAA compliance, and device authentication.
Gaming
The gaming industry uses embedded security for anti-tampering mechanisms and to secure connected gaming consoles. Holding nearly 10% of the market, it focuses on protecting digital assets and ensuring secure online gameplay.
Others
This segment includes smart agriculture, transportation, and education technology, comprising about 28% of the market. Growth is driven by the widespread deployment of IoT across non-traditional sectors requiring scalable security frameworks.
Embedded Security For Internet of Things (IoT) Market, Segmentation by Geography
In this report, the Embedded Security For Internet of Things (IoT) Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Embedded Security For Internet of Things (IoT) Market Share (%), by Geographical Region
North America
North America dominates the market with over 35% share, driven by early adoption of IoT technologies and strong investment in cybersecurity infrastructure. The region benefits from a robust presence of key embedded security providers and regulatory frameworks.
Europe
Europe accounts for nearly 25% of the market, propelled by stringent data protection laws and initiatives in smart manufacturing and smart energy systems. Countries like Germany and France are at the forefront of embedded IoT security deployment.
Asia Pacific
Asia Pacific holds about 22% share, fueled by rapid expansion in consumer IoT devices, smart cities, and automotive innovation. Nations such as China, Japan, and South Korea are key contributors to regional growth.
Middle East and Africa
This region captures approximately 10% of the market, driven by emerging adoption in smart grid infrastructure, industrial automation, and digital transformation initiatives across the Gulf countries.
Latin America
Latin America contributes around 8% of the global share, with growth supported by increasing investment in retail automation, smart healthcare, and IoT-integrated logistics across Brazil, Mexico, and Chile.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Embedded Security For Internet of Things (IoT) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising cyber threats to IoT networks
- Proliferation of connected consumer devices
- Integration of secure hardware components
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Adoption in automotive and industrial systems - The growing adoption of embedded security in automotive and industrial IoT systems is driving market growth significantly. With connected vehicles and smart factories becoming mainstream, ensuring secure communication between devices is essential. These sectors are deploying advanced IoT infrastructure, making hardware-based security and secure microcontrollers critical components.
In automotive systems, embedded security is being applied in Advanced Driver-Assistance Systems (ADAS), infotainment, and over-the-air updates to mitigate risks related to cyber intrusions. As these systems increasingly rely on data exchange and connectivity, the demand for automotive-grade encryption solutions is rising.
Industrial IoT environments are highly prone to cyberattacks due to multiple endpoints and legacy systems. Embedded security is integrated into programmable logic controllers (PLCs), sensors, and industrial gateways to protect data integrity and ensure safe operations. The deployment of trusted platform modules (TPMs) in edge devices adds another layer of protection.
With increasing digitization and connected operations, industries and automakers are investing in end-to-end device security to comply with regulatory requirements and build consumer trust. This dynamic is expected to contribute strongly to the market's upward trajectory.
Restraints
- High cost of secure implementation
- Lack of global IoT security standards
- Resource limitations in edge devices
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Complexity of multi-vendor interoperability - The complexity of achieving interoperability across diverse IoT ecosystems remains a major restraint in the embedded security market. IoT devices from different manufacturers often use varying protocols and standards, which makes it difficult to deploy uniform security frameworks.
This diversity causes challenges in integrating security modules with third-party hardware and software platforms. Without standardized APIs and authentication layers, managing access control and data security becomes increasingly difficult, especially in heterogeneous environments like smart homes or smart factories.
Security solutions must be customized for different devices, leading to higher development and integration costs. This discourages smaller manufacturers from implementing robust embedded security solutions, thereby widening the vulnerability gap across the IoT spectrum.
Until industry-wide consensus on interoperability standards is achieved, this issue will continue to act as a significant barrier to the seamless deployment of embedded IoT security technologies.
Opportunities
- Growth of smart cities and homes
- Advancements in chip-level encryption
- Demand for secure over-the-air updates
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Emergence of security-as-a-service solutions - The rise of Security-as-a-Service (SECaaS) platforms offers new opportunities for the embedded IoT security market. These platforms provide scalable, cloud-based security solutions that can be integrated into IoT ecosystems with minimal on-premise infrastructure.
SECaaS enables manufacturers and enterprises to implement real-time threat monitoring, automated patching, and secure firmware updates without needing extensive in-house expertise. This reduces the burden of security management for resource-constrained devices while ensuring compliance with evolving standards.
By outsourcing security tasks to trusted providers, businesses gain access to advanced features like behavioral analytics, intrusion detection, and continuous risk assessment. These capabilities are particularly useful for sectors like healthcare, energy, and retail that manage sensitive data and critical infrastructure.
As cybersecurity threats become more sophisticated, the demand for flexible, on-demand, and cost-effective security services will likely propel the adoption of SECaaS, driving substantial growth across the embedded IoT security landscape.
Competitive Landscape Analysis
Key players in Embedded Security For Internet of Things (IoT) Market include:
- Cisco Systems, Inc.
- Infineon Technologies AG
- NXP Semiconductors N.V.
- Samsung Electronics Co., Ltd
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Component
- Market Snapshot, By Application
- Market Snapshot, By Vertical
- Market Snapshot, By Region
- Embedded Security For Internet of Things (IoT) Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising cyber threats to IoT networks
- Proliferation of connected consumer devices
- Integration of secure hardware components
- Adoption in automotive and industrial system
- Restraints
- High cost of secure implementation
- Lack of global IoT security standards
- Resource limitations in edge devices
- Complexity of multi-vendor interoperability
- Opportunities
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Growth of smart cities and homes
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Advancements in chip-level encryption
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Demand for secure over-the-air updates
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Emergence of security-as-a-service solutions
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Embedded Security For Internet of Things (IoT) Market, By Component, 2021 - 2031 (USD Million)
- Software
- Controller Chip
- Embedded Security For Internet of Things (IoT) Market, By Application, 2021 - 2031 (USD Million)
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Smart Factory
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Smart Grid
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Connected Car
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Others
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- Embedded Security For Internet of Things (IoT) Market, By Vertical, 2021 - 2031 (USD Million)
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Retail
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Aerospace and Defence
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Healthcare
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Gaming
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Others
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- Embedded Security For Internet of Things (IoT) Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Embedded Security For Internet of Things (IoT) Market, By Component, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Cisco Systems, Inc.
- Infineon Technologies AG
- NXP Semiconductors N.V.
- Samsung Electronics Co., Ltd
- Company Profiles
- Analyst Views
- Future Outlook of the Market