Electricity Retailing Market

By Customer Type;

Regulated Customers and Deregulated Customers

By Market Structure;

Reseller, Utility Company, and Retail Electric Provider

By Service Type;

Fixed Rate Plan, Variable Rate Plan, Time-Of-Use Plan, and Green Energy Plan

By Payment Option;

Prepaid, Postpaid, Monthly Billing, and Bi-Monthly Billing

By Energy Sources;

Conventional Sources of Energy and Renewable Sources of Energy

By End-User;

Residential, Commercial, and Industrial

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn819486207 Published Date: August, 2025

Introduction

Global Electricity Retailing Market (USD Million), 2021 - 2031

In the year 2024, the Global Electricity Retailing Market was valued at USD 2,853,136.17 million. The size of this market is expected to increase to USD 3,556,971.46 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.2%.


Electricity Retailing Market

*Market size in USD million

CAGR 3.2 %


Study Period2025 - 2031
Base Year2024
CAGR (%)3.2 %
Market Size (2024)USD 2,853,136.17 Million
Market Size (2031)USD 3,556,971.46 Million
Market ConcentrationHigh
Report Pages311
2,853,136.17
2024
3,556,971.46
2031

Major Players

  • Engie SA
  • AGL Energy Ltd
  • China Huadian Corporation LTD. (CHD)
  • Duke Energy Corporation
  • Electricite de France SA
  • Enel S.p.A.
  • Keppel Electric Pte. Ltd
  • Tata Power Co. Ltd
  • E.ON SE
  • Iberdrola SA

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Electricity Retailing Market

Fragmented - Highly competitive market without dominant players


The Global Electricity Retailing Market refers to the business of selling electricity to consumers and businesses, a critical component of the energy sector. This market encompasses the buying and selling of electricity from producers to end-users, including residential, commercial, and industrial customers. With the ongoing shift toward cleaner and more sustainable energy sources, the market has witnessed significant transformations in recent years. The liberalization of electricity markets, deregulation, and advancements in smart grid technologies have further spurred the development of this sector, creating new opportunities and competition among retailers.

In many regions, traditional monopolistic electricity markets have been replaced by competitive retail markets, allowing consumers to choose their electricity suppliers. This change has led to the rise of new retail models, such as time-of-use pricing and renewable energy subscription services. These innovations are being driven by consumers’ growing demand for cost-effective, eco-friendly energy solutions, and their increasing awareness of the environmental impacts of traditional energy sources. As renewable energy sources like solar and wind gain prominence, retailers are increasingly offering green energy options, catering to a more environmentally conscious customer base.

The Global Electricity Retailing Market is also influenced by global trends such as digitalization, decentralized energy systems, and government regulations aimed at reducing carbon emissions. Smart meters, real-time energy monitoring, and the integration of Artificial Intelligence (AI) are helping retailers optimize energy distribution and pricing models. Furthermore, the market is shaped by fluctuating energy prices, geopolitical factors, and climate change concerns. As electricity retailing evolves, companies must navigate these challenges while adapting to regulatory shifts and consumer preferences, all while maintaining sustainable growth and profitability in an increasingly competitive landscape.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Customer Type
    2. Market Snapshot, By Market Structure
    3. Market Snapshot, By Service Type
    4. Market Snapshot, By Payment Option
    5. Market Snapshot, By Energy Sources
    6. Market Snapshot, By End-User
    7. Market Snapshot, By Region
  4. Electricity Retailing Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Renewable Energy Integration
        2. Deregulation and Privatization
        3. Increasing Energy Demand
        4. Customer Choice and Empowerment
        5. Government Support and Regulations
      2. Restraints
        1. Infrastructure Limitations
        2. Regulatory Challenges
        3. Consumer Inertia
      3. Opportunities
        1. Demand Response Programs
        2. Energy Storage Solutions
        3. Electric Vehicle Charging Infrastructure
        4. Market Expansion and Globalization
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Electricity Retailing Market, By Customer Type, 2021 - 2031 (USD Million)
      1. Regulated Customers
      2. Deregulated Customers
    2. Electricity Retailing Market, By Market Structure, 2021 - 2031 (USD Million)

      1. Reseller
      2. Utility Company
      3. Retail Electric Provider
    3. Electricity Retailing Market, By Service Type, 2021 - 2031 (USD Million)

      1. Fixed Rate Plan

      2. Variable Rate Plan

      3. Time-Of-Use Plan

      4. Green Energy Plan

    4. Electricity Retailing Market, By Payment Option, 2021 - 2031 (USD Million)

      1. Prepaid

      2. Postpaid

      3. Monthly Billing

      4. Bi-Monthly Billing

    5. Electricity Retailing Market, By Energy Sources, 2021 - 2031 (USD Million)

      1. Conventional Sources of Energy
      2. Renewable Sources of Energy
    6. Electricity Retailing Market, By End-User, 2021 - 2031 (USD Million)
      1. Residential
      2. Commercial
      3. Industrial
    7. Electricity Retailing Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Engie SA
      2. AGL Energy Ltd
      3. China Huadian Corporation LTD. (CHD)
      4. Duke Energy Corporation
      5. Electricite de France SA
      6. Enel S.p.A.
      7. Keppel Electric Pte. Ltd
      8. Tata Power Co. Ltd
      9. E.ON SE
      10. Iberdrola SA
  7. Analyst Views
  8. Future Outlook of the Market