• AI integration advances, enabling predictive steering control and adaptive torque for safer driving across diverse conditions.

• Asia-Pacific leads adoption, contributing over 50% of EPS usage, supported by strong automotive production growth.

• Column-assist EPS dominates, capturing nearly 47% of share due to its compact design and cost efficiency.

• Modular EPS systems expand, such as Nexteer’s mPEPS, offering scalable flexibility across vehicle architectures.

• Lightweight EPS designs grow, reducing system size and vehicle weight to improve fuel efficiency and performance.

• Fuel efficiency and ADAS demand drive EPS growth, making it a core component in EVs and advanced driver-assistance systems.

• Column EPS maintains strength, representing more than 57% of mechanism-type adoption due to its balance of space efficiency and performance.

The Global Electric Power Steering (EPS) Market is segmented by mechanism into collapsible EPS and rigid EPS. Collapsible EPS systems are designed to collapse in the event of a collision, providing enhanced safety by reducing the risk of injury to the driver. This type of system is generally used in vehicles where crash safety is a priority, as it allows for a more compact and safer steering column. Rigid EPS systems, on the other hand, are characterized by a more traditional, sturdy structure that provides greater stability and control, often favored in commercial or larger vehicles where a more rigid and robust system is needed for handling heavy loads and providing precision steering.

By type, the market is segmented into column assist type (CEPS), pinion assist type (PEPS), and rack assist type (REPS). CEPS is a system where the electric motor is mounted on the steering column to assist the driver’s input. It is typically used in smaller vehicles, providing a compact and efficient solution. PEPS uses an electric motor attached to the pinion gear, helping reduce the effort required to turn the steering wheel, and is often used in a wide range of vehicles, including sedans and mid-sized cars. REPS, which integrates an electric motor with the rack, directly assists in steering the vehicle, offering precise control and is commonly used in larger vehicles or those requiring high steering performance, such as SUVs and trucks.

In terms of vehicle type, the market is segmented into passenger cars, light commercial vehicles, heavy commercial vehicles, and buses & coaches. Passenger cars are the largest segment, where EPS is widely used to improve fuel efficiency and driving comfort. Light commercial vehicles benefit from EPS as it helps reduce steering effort, especially for drivers who often navigate city streets. Heavy commercial vehicles, such as trucks and lorries, require more robust EPS systems to handle the increased load and frequent use, making the steering system essential for both ease of use and safety. Lastly, buses and coaches, with their larger size and high passenger capacity, use EPS to ensure smooth and manageable steering for the driver, especially when maneuvering through tight spaces or long-distance routes.

Global Electric Power Steering (EPS) Segment Analysis

In this report, the Global Electric Power Steering (EPS) Market has been segmented by Mechanism, Type, Vehicle Type, and Geography.

Global Electric Power Steering (EPS) Market, Segmentation by Mechanism

The Global Electric Power Steering (EPS) Market has been segmented by Mechanism into Collapsible EPS and Rigid EPS.

Collapsible EPS systems are designed with a safety feature that allows the steering column to collapse during a collision, reducing the risk of injury to the driver. This mechanism is particularly important for enhancing vehicle safety and is commonly used in passenger vehicles where crash protection is a high priority. The collapsible nature also allows for a more compact steering assembly, contributing to overall vehicle design efficiency.

Rigid EPS systems, on the other hand, feature a more solid and stable structure, offering increased durability and precision in steering. These systems are often employed in larger vehicles, such as commercial trucks and heavy-duty vehicles, where a more robust and stable steering mechanism is required to handle larger loads and ensure vehicle control. Rigid EPS systems provide enhanced steering feedback and performance, making them ideal for vehicles that need to maintain stability and control, particularly in demanding driving conditions or when carrying heavy cargo.

Global Electric Power Steering (EPS) Market, Segmentation by Type

The Global Electric Power Steering (EPS) Market has been segmented by Type into Column Assist Type (CEPS), Pinion Assist Type (PEPS), and Rack Assist Type (REPS).

Column Assist Type (CEPS) is where the electric motor is mounted on the steering column to assist with the driver's steering input. This type is commonly found in smaller vehicles and offers a compact and efficient solution for providing steering assistance, particularly in city cars and compact vehicles. CEPS systems are known for their simple design and cost-effectiveness while enhancing steering comfort for drivers.

Pinion Assist Type (PEPS) involves an electric motor that is attached to the pinion gear, which is part of the steering mechanism. This motor helps reduce the effort needed to turn the steering wheel, providing smooth and responsive steering. PEPS is widely used in a range of passenger vehicles, offering an efficient way to improve driving experience without significant weight increase.

Rack Assist Type (REPS) integrates the electric motor directly with the steering rack. This setup provides more precise steering control, making it ideal for larger vehicles and those requiring more dynamic steering performance. REPS is commonly found in SUVs, trucks, and high-performance vehicles due to its ability to offer strong feedback and stable handling, especially at higher speeds or when maneuvering larger vehicles. This type of EPS offers the most direct and responsive steering feel, contributing to overall vehicle stability and driver confidence.

Global Electric Power Steering (EPS) Market, Segmentation by Vehicle Type

The Global Electric Power Steering (EPS) Market has been segmented by Vehicle Type into Passenger Car, Light Commercial Vehicles, Heavy Commercial Vehicles, and Buses & Coaches.

Passenger cars represent the largest segment, as electric power steering is widely adopted in this category to enhance fuel efficiency, reduce steering effort, and improve overall driving comfort. EPS systems in passenger vehicles help provide smoother handling, better maneuverability, and greater precision, all while contributing to lower fuel consumption due to the system’s energy-efficient nature.

Light commercial vehicles, which include vans, small trucks, and delivery vehicles, also benefit from EPS systems. These vehicles often require a balance of steering ease and vehicle control for frequent stop-and-go driving in urban environments. EPS helps reduce the effort needed for steering, making it easier for drivers to navigate through tight spaces, while maintaining stability when carrying lighter loads.

Heavy commercial vehicles, such as trucks, lorries, and large cargo vehicles, require more robust EPS systems to handle the increased load and provide greater control. These vehicles often operate under demanding conditions, and the EPS ensures that the steering system is both reliable and precise, particularly during long-distance transportation or when maneuvering heavy cargo.

Buses and coaches, which are larger vehicles designed to transport groups of people, also utilize EPS systems. The steering systems in these vehicles need to be highly reliable and responsive, especially for city buses navigating through crowded streets or long-distance coaches requiring consistent handling performance. EPS enhances driver comfort by reducing steering effort, which is essential for improving the overall driving experience in these large, heavy vehicles.

Global Electric Power Steering (EPS) Market, Segmentation by Geography

In this report, the Global Electric Power Steering (EPS) Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Electric Power Steering (EPS) Market Share (%), by Geographical Region, 2024

North America and Europe are mature markets with established automotive industries and stringent regulatory standards. These regions have witnessed widespread adoption of electric power steering systems across various vehicle types, driven by regulatory mandates for fuel efficiency and safety standards. As a result, the North American and European markets for EPS are relatively mature, with a high penetration rate of electric power steering systems in passenger cars and commercial vehicles.

In contrast, the Asia Pacific region is experiencing rapid industrialization, urbanization, and automotive production growth, making it a key market for electric power steering systems. Countries like China, Japan, and India are leading the way in automotive manufacturing and are witnessing increasing demand for vehicles equipped with advanced steering technologies. Similarly, the Middle East and Africa, as well as Latin America, present emerging markets with significant growth potential for electric power steering systems, driven by rising consumer purchasing power, infrastructure development, and increasing vehicle ownership rates.

This report provides an in depth analysis of various factors that impact the dynamics of Global Electric Power Steering (EPS) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers :

• Passenger cars and LCVs.
• Autonomous Vehicle Technology

• Safety Features - In the Electric Power Steering (EPS) Market, safety features play a pivotal role in enhancing vehicle handling, stability, and overall safety for drivers and passengers alike. Electric power steering systems are equipped with advanced safety features designed to mitigate risks and improve driving dynamics in various road conditions. One such safety feature is the Electronic Stability Control (ESC) system, which helps maintain vehicle stability by detecting and reducing the risk of skidding or loss of traction. By modulating brake pressure and engine power, EPS systems with ESC functionality enhance vehicle stability and prevent accidents, particularly during emergency maneuvers or slippery road conditions.

  Moreover, Electric Power Steering (EPS) systems often incorporate features such as Lane Keep Assist (LKA) and Lane Departure Warning (LDW), which provide additional safety benefits by assisting drivers in maintaining their lane position and alerting them to unintended lane departures. These features leverage sensors and cameras to monitor lane markings and driver behavior, issuing visual or auditory warnings if the vehicle drifts out of its lane without signaling. By promoting safe driving practices and helping prevent lane departure-related accidents, EPS systems with LKA and LDW contribute to overall road safety and accident prevention, enhancing the appeal of vehicles equipped with these advanced steering technologies.

Restraints :

• Cost Factor

• Technical Challenges - The Electric Power Steering (EPS) Market is not without its technical challenges, despite its significant growth prospects. One prominent challenge lies in ensuring compatibility and integration with increasingly complex vehicle architectures and electronic systems. As automotive manufacturers introduce advanced driver assistance systems (ADAS), autonomous driving features, and electrification, the integration of electric power steering systems must be seamless and reliable to ensure optimal vehicle performance and safety.

  Moreover, another technical challenge revolves around addressing potential reliability and durability concerns associated with electric power steering components. Given their critical role in vehicle handling and safety, electric power steering systems must demonstrate robustness and resilience to withstand varying operating conditions, including temperature extremes, vibration, and mechanical stress. Ensuring the long-term reliability and durability of EPS components, such as motors, sensors, and control units, requires rigorous testing, validation, and quality assurance processes throughout the product lifecycle.

  To overcome these technical challenges, stakeholders in the Electric Power Steering (EPS) Market must invest in research and development efforts to enhance system integration, reliability, and durability. Collaborations between automotive OEMs, component suppliers, and technology providers are essential to drive innovation and address technical hurdles effectively. By prioritizing advancements in system design, materials, and manufacturing processes, the industry can overcome technical challenges and unlock the full potential of electric power steering systems to deliver superior performance, efficiency, and safety in modern vehicles.

Opportunities :

• Advancements in Sensor Technology

• Focus on User Experience - The Electric Power Steering (EPS) Market is increasingly focusing on enhancing user experience as a key driver of growth and innovation. As automotive manufacturers strive to differentiate their products in a competitive market landscape, the emphasis on user-centric design and features has become paramount. Electric power steering systems play a crucial role in shaping the driving experience by offering smoother, more responsive steering control, which translates into improved maneuverability and comfort for drivers.

  Moreover, advancements in EPS technology have enabled the integration of additional features aimed at enhancing user experience. These may include customizable steering settings, adaptive steering assistance based on driving conditions, and intuitive feedback mechanisms to provide drivers with a more engaging and intuitive driving experience. By prioritizing user experience, automotive manufacturers can not only meet the evolving expectations of consumers but also foster brand loyalty and customer satisfaction, driving growth in the Electric Power Steering (EPS) Market.

Electric Power Steering (EPS) Market is experiencing significant transformation as manufacturers emphasize strategies that combine collaboration, merger, and partnerships to strengthen competitive positions. With more than 70% adoption across new vehicles, the market demonstrates strong growth driven by shifting consumer demand, lightweight designs, and enhanced vehicle efficiency through advanced electronic integration.

Market Structure and Concentration
The EPS sector is moderately consolidated, with a few suppliers holding over 60% of market share, while regional players compete for niche segments. Increasing innovation, strategic collaboration, and OEM partnerships have heightened competition. Concentration around high-volume automakers has influenced supplier strategies, ensuring reliability, safety, and rapid product adoption across passenger and commercial vehicles.

Brand and Channel Strategies
Leading EPS suppliers are enhancing brand visibility through integrated strategies that focus on OEM contracts, aftermarket channels, and service alliances. Distribution networks emphasize partnerships with regional dealers to expand penetration. With more than 55% of sales linked to OEM supply agreements, suppliers increasingly balance product quality, affordability, and aftersales support to build long-term relationships.

Innovation Drivers and Technological Advancements
Rapid technological advancements in software, sensors, and torque integration drive EPS differentiation. Around 65% of manufacturers invest in innovation focusing on driver-assist integration, safety, and fuel efficiency. Mergers and R&D collaboration accelerate adoption of steer-by-wire systems. Continuous growth in electric and hybrid platforms reinforces EPS as a core enabler of next-generation mobility solutions.

Regional Momentum and Expansion
Regional expansion strategies highlight strong adoption in Asia-Pacific, accounting for nearly 50% of installations. Europe emphasizes innovation and regulatory-driven efficiency, while North America focuses on partnerships with OEMs for larger vehicles. Latin America and emerging markets experience accelerated growth through cost-effective EPS solutions, supporting wider penetration and localization of supply chains.

Future Outlook
The future outlook of EPS highlights continuous growth shaped by evolving vehicle architectures, autonomous integration, and cross-industry collaboration. Suppliers are refining strategies around software-defined steering and lightweight materials. With over 75% penetration expected in upcoming vehicle launches, the EPS market is positioned for sustained expansion aligned with innovation-driven mobility trends.

Key players in Electric Power Steering (EPS) Market include

• JTEKT Corporation
• Robert Bosch GmbH
• Nexteer Automotive
• ZF Friedrichshafen AG
• Denso Corporation
• NSK Ltd.
• Hyundai Mobis
• Mitsubishi Electric Corporation
• Hitachi Astemo Ltd.
• thyssenkrupp (AG / Presta AG)
• Mando Corporation
• Continental AG
• GKN Automotive (GKN PLC / GKN Automotive Limited)

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis